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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

Understanding Swedish students' perspective in decision to study at Universities in Thailand  : The case study of Mälardalen University Student

Choolirat, Kanokkan, Rattanalertthada, Adthawat January 2009 (has links)
The main objective of this thesis is to understand why there is imbalance of exchange students of Sweden and Thailand. We have analyzed the interviewed data of Swedish students who had experience of studying at universities in Thailand. Our research has revealed the factors and issues behind the imbalance situation. After analyzing factors we have proposed some recommendations in order to improve the pedagogy to increase the number of Swedish students deciding to study at Universities in Thailand so that the exchange imbalance could be reduced. Furthermore, we have proposed a favor product package for Swedish students that can help them to decide to study in Thailand.

Revisionens värde : finns det enligt revisionskunderna? / Audit value : Does it exist according to the audit customers?

Kier, Hanna, Lavesson, Marlena January 2009 (has links)
Syfte: Syftet med uppsatsen är att utreda om revisionskunder upplever att revisionen skapar ett värde och vad som utgör detta eventuella värde. Vi vill också utreda om det finns skillnader mellan ett företags upplevda värde beroende på ägarförhållanden, revisionsbolag och kontakt med revisorn. Metod: Vi har gjort en kvantitativ undersökning genom att skicka ut en webbenkät till 540 aktiebolag. Den kvantitativa undersökningen kompletterades med semistrukturerade intervjuer med ekonomichefen på två företag i Kristianstad för att få djupare förståelse för aktiebolagens uppfattning av revision som värdeskapande. Empiri: Webbenkäten besvarades av 139 företag. Flertalet av respondenterna anser att revisionen ger ett ekonomiskt värde, många har uppgett att de anser att revisionen fungerar som en kvalitetsstämpel och att reviderad finansiell information är mer kvalitativ än ej reviderad finansiell information. Resultaten pekar även på att relationen med revisorn är betydande för företagens uppfattning om revisionens värde. Vidare påverkas upplevt värde av valet av revisionsbolag samt om företagen anser att de anlitat det bästa revisionsbolaget. Slutsatser: Vi har funnit att revisionen har ett värde för merparten av aktiebolagen då de anser att fördelen med revisionen överstiger kostnaden.  Revisionens värde består av kvalitetssäkrad information, företagen är nöjda med det revisionsbolag som anlitats samt har en god relation till revisorn. Företagen upplever högre värde om de anlitar en big 4 samt om de är nöjda med sin revisor och sitt revisionsbolag. / Purpose: The purpose with this thesis is to study if audit customers perceive value adding and what they believe is causing audit value. We also investigate if there are any differences in perceived audit value depending on owner-structure, audit firm and contact with the auditor.  Methodology: We preformed a quantitative research by sending a web survey to 540 limited and public companies. Furthermore we did a qualitative study through semi-structured interviews with the financial managers of two companies in Kristianstad.    Empirical foundations:    The web survey was answered by 139 companies. Most respondents reckon audit gives an economical value, many indicate the audit to be a quality assurance and that audited financial information have higher quality than not audited information. The results indicate that the relation with the auditor is important for the companies’ opinion about audit value. Further, their view on whether they have the best audit firm or not are depending for how they perceive audit value, so does the choice of audit firm. Conclusions: Our findings shows that the audit is valuable for most companies, this because the benefits from the audit exceeds the costs. The value consists from quality secured information, satisfaction with the audit company and the good relation with the auditor. The companies experience higher audit value if they have a big 4 and if they are satisfied with their auditor and audit firm. / VG

Environmental Friendliness as a Marketing Strategy

Hess, Elin, Timén, Peter January 2008 (has links)
People in Sweden have become more aware and interested in environmental issues. This has led to an increased demand for environmental friendly food products. Previously the price often determined if a customer bought the product or not. During the recent years internet has become a more widely used media than ever before. This has led to that inter-net is one of the important tools to gather information and knowledge, among other things environmental issues. With such aspects in mind the authors found it interesting to investigate if companies could use internet as a marketing tool for environmental friendly products. Therefore the purpose of this thesis is to: investigate if and how companies display environmental friendliness in their marketing strategy and how it is presented on their company webpage’s. In order to fulfil the purpose five general dealer’s home and webpage’s were examined. As a supplementing research one store for each of the five general dealers were visited and ex-amined. The used theoretical framework is focused on value and green marketing. How to create a specific value is often the core when formulating and creating a strategy for a company. Green marketing is such marketing that include environmental concerns in the marketing offers. The sales of ecological food has increased and according to SCB (2006) represented 6 Billions in revenue between 2004 and 2005. The literature indicates that green marketing have to change and become more like conventional marketing, in order to reach the larger consumer segments. As a supplement to this theory, a section with home and webpage de-sign and chromatics are added. The analysis and conclusion showed that there were some differences in how the re-searched companies used green marketing. Two of the companies used their webpage’s and displayed environmental awareness, while two had a clear focus on price. One company had a health focus. It was also found that there are differences between the messages and information on the home and webpage’s, compared to the findings in the stores. What also was found was that green marketing not only should target the already green consumers, but instead aim at the larger consumer segment. To do this green marketing should become more like conventional marketing and not only focus on the product, but also other value factors. The findings also suggest that the companies could use their home and webpage’s to a higher extent than they do today.

Creating customer value : A case study at Stilexo

Gustafsson, Marcus, Elg, David January 2008 (has links)
The competition between organizations has become tougher due to the globalization of the market place. This case study has been conducted at Stilexo, which are situated in Skillingaryd. Stilexo is an aluminum die caster and is a part of the Alteams group. Within the Swedish market approximately half of the casted products used are imported and this is a trend that seems to be increasing. In order to stay competitive next to the foreign suppliers the Swedish manufactures needs to differentiate, the question is how? In order to find the answer to the question Thomke and Hippel (2002) argues that the suppliers must listen to their customer with the intention of finding the needs and wants of the customers. The purpose of this thesis is to interpret how Stilexo can create higher customer value. This thesis has been written with an interpretivistiv research position combined with an inductive approach. The research strategy used is a single case study strategy. A qualitative approach has been used with in-depth interviews of employees at Stilexo and of existing/potential customers to them. Price, quality and the ability to deliver on time are parameters that have to be fulfilled in order for a supplier to be qualified. If these parameters are reached there are other values that can make a supplier an order winner. The main finding is that the relationship between the supplier and the customer is very vital. A higher interaction between the two parties has the potential of increasing the customer value. Co-creation of new products is something that is mentioned as value adding that can be gained from higher interaction. Further on innovativeness, flexibility, technology, and that the supplier can handle the whole supply chain has also been identified as value adding activities.

The Development of Quality Management toward Customer Value Creation

Setijono, Djoko January 2008 (has links)
The evolving roadmaps of TQM (i.e. Six Sigma and Lean Production) have reached a consensus that creating value to customers is the aim of quality management. However, it is not uncommon that suppliers do not have a thorough understanding of customer value, do not know the methods and tools to enable value creation, or not knowing how to demonstrate suppliers’ competence in creating customer value. Although quality management has provided the fundamentals for creating value, further development is required in order to reduce or close the gap between the strategic and the tactical implications of customer value. This dissertation describes the development of quality management toward customer value creation in order to reduce the “gap” between value creation as the aim of quality management and the value as perceived by customers. The development of quality management requires a Profound Knowledge of Customer Value (PKCV), guiding principles that enable organisations to gain customer-related knowledge and to take necessary actions in order to create, deliver, and optimise customer value through quality management. The principles of PKCV are: appreciation for a value-creating system, knowledge about customer value modes, theory of improvements, and perceptions. A central point in the PKCV is Value Modes Effect & Analysis (ValMEA), a concept which connects the higher and the lower level of customer value abstraction by describing that customer value appears in different “modes” in different contexts. This interconnection indicates that customer value is not just a concept that is goals/needs-related (fulfilment of goals or needs) or product-related (linked with a product), but also is competence-related (implying suppliers’ value creation potential). Hence, customer value is both the input and the output of a value-creating system, which “reveals” the bi-directional relationship between quality improvements and customer value. This means that customer value measurements may lead to the identification of improvement opportunities, and suppliers’ efforts in improving quality may influence customers’ perceptions regarding the value of the product. Through a re-interpretation of the principles of Six Sigma and Lean Production and the adaption of tools to capture customer value, quality management can be further developed toward customer value creation.

Interaktiv marknadsföring och Internet : – En studie utifrån Radi Medical Systems webbplats för kundutbildning

Palmgren, Daniel January 2008 (has links)
Abstract Title: Interactive marketing and Internet - A study of Radi Medical Systems’ educational site (Interaktiv marknadsföring och Internet - En studie utifrån Radi Medical Systems webbplats för kundutbildning) Number of pages: 43 (including enclosures 47) Author: Daniel Palmgren Tutor: Mats Lind Course: Media and Communication Studies C Period: Spring 2008 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose/Aim: The aim of this thesis is to examine if Radi Medical Systems’ educational site has the potential to create value for the company’s customers, and by that promote improved customer relations. Questions asked are: What kinds of visions does the company have for the site? Which services are offered to the customers through the site? How do the customers experience these sInervices? Material/Method: Information from interviews with representatives from Radi Medical Systems and their customers, observations of the webpage and information from an internal Radi document concerning the educational site has been collected and analyzed through the use of a theoretical framework, in order to provide an understanding for the questions asked. The visions were discussed and analyzed by general concepts of interactive marketing and Internet. The concepts of need, adaptation, understanding and time, functionality and trustworthy were used to create a theoretical framework regarding customer experience and customer value on a webpage. Main Results: Radi sees the educational site as an important mean to create value for their customers, which is a first step towards being able to provide the customers with relevant and functional services. The services offered through the educational site are information about Radi’s products and the clinical areas they represent in so called modules. Other services offered are multiple choice tests and storage of the customer’s results of the tests. These services constitute a complete training-course for the customers. The customers’ experiences of the services show that the modules mainly have the potential to fulfill the needs of the customers looking for elementary information, and that the multiple choice tests and storage of the results, for the most part, could function as value added activities when the hospitals recruit new doctors and nurses. The customers have the understanding and time necessarily to use the educational site, and the customers who were familiar with Radi as a company didn’t ap rehend any problems regarding the trustworthiness of the site. However, the lack of adaptation makes the site less useful for those customers who consider themselves as advanced users of Radi’s products. Imperfections regarding the functionality of the site were also recognized. Keywords: Interactive marketing, Internet, Webpage, Educational site, Customer relations, Customer value

Important attributes influencing B2B customer value in the EMS market

Lutz, Alexandra, Nguyen, Van January 2011 (has links)
The thesis presents a study on important attributes which should be considered by the supplier in buying situations in the electronic manufacturing services (EMS) market. Hence, the importance level of attributes is investigated to see which attributes are more or less important when business-to-business (B2B) customers place an order. This can be interpreted as the relationship between the created value and the accompanying cost. For the success of this research work, both the qualitative and quantitative methods need to be applied. The importance of nine aspects is examined including: payment term, warranty, brand, product quality, delivery, packaging, certificates, supporting service and after-sales service. To identify which one is significant, a classification of the twenty-three attributes covering the nine aspects is conducted using Kano’s evaluation table. The findings through this research indicate that delivery, product quality and supporting service are the three most important aspects. A focus on these aspects is supposed to help the company to get value for the customers and also bring significant benefits for that company.

E-Customer values in Vietnamese apparel industry : A study from customers' perception

Vu, Long, Phan, Nga, Truong, Ha January 2011 (has links)
Key words:         Customer value, value-adding factors, e-commerce, apparel industry, Vietnamese market, customers’ perception.  Background:      Along with the development of many applications from Internet, Electronic Commerce (e-commerce) has changed the business scene in the global economy by emerging as a new, efficient channel of doing business. The apparel industry has also been approaching this way of doing business as an attempt to improve the effectiveness and efficiency of operations at various extents. In the Vietnamese market, Ninomaxx being well-known as leading fashion brand for young and proactive people is in the process of launching its very first online shop. However, the lack of information and the vagueness in regard to customers preference and shopping habit in the context of e-commerce leads to many difficulties for fashion companies like Ninomaxx. These lacking can all be traced back to one universal cause that is the insufficiency in understanding customers’ perceived value. Accordingly, it raises the authors’ interests to conduct a research of customers’ perception concerning customer value in Vietnamese apparel industry within the e-commerce context. Purpose:             The purpose of this thesis is to identify elements of e-commerce that customers perceive as value-adding factors in the context of Vietnamese apparel industry. Accordingly, thesis will examine how value can be created and enhanced for customers in the case of Ninomaxx and Vietnamese apparel firms in general. Method:              In this thesis, authors chose to collect and analyze data mainly through a quantitative approach. Prospective customers of Ninomaxx, whose ages were from 17 to 30, were the surveyed group. A questionnaire was employed to collect response from the group and was distributed in two ways: an online link and offline papers. Various nonparametric statistical techniques and one extensive model were used to analyze results of the survey. Conclusion:    From the perception of Vietnamese customers from 17 to 30 years old, there are 5 elements of e-commerce that are identified as very strong value-adding factors, namely, availability of information on the website, accuracy of demonstrating products’ color on website, seller’s ensuring products’ quality, seller’s trustworthiness and safety of using products. There are additionally 11 strong value-adding factors from perception of apparel customers in Vietnam. However, there is evidence of differences in customers’ response regarding their demographic characteristics and Internet usage. Apparel companies should consider accordingly in order to form the optimal strategy for e-commerce retail channel in Vietnam.

Customer value in the service-dominant logic : the iPhone seen through the mindset of the S-D logic

Ståhle, Jacob, Thunmarker, Viktor January 2010 (has links)
This thesis examines customer value by studying the iPhone through its users from a Service- Dominant logic perspective. We distinguish three parts of the theory: the process of value- creation; the role of the firm; and customer involvement in shaping the offering. By conducting interviews with students in Uppsala, Sweden, we recognize three findings. First, while value is mainly created through the use of an offering the start and end of the value creating process is difficult to distinguish. Second, by interacting with the customer during the use of an offering the firm can affect the value the customer experiences. Third, by customizing an offering more value can be created, and if the customer participates in the process it is more like to succeed.

Obstacles when implementing a value-based pricing strategy : A case study – Volvo Construction Equipment

Delatolas, Alexis, Jacobson, Christian January 2012 (has links)
Pricing is a complex yet important process that has a large influence on profitability; however few managers utilize pricing as a strategy to increase competitive advantage. The potential of pricing based on specific customer’s needs should be acknowledged, since it is beneficial for the customers by allowing them to recognize the true value of a product. It is also beneficial for marketers since they can present the price in the content of a total solution tailored for those customer needs. Even though a value-based pricing strategy is considered superior to alternative pricing strategies, few companies practice it. The limited amount of researches that has been conducted in the field of value-based pricing strategies has revealed various obstacles in the implementation phase. However, it is still not proved that these obstacles can be found in all industries. The purpose of this thesis is to present research in the field of pricing, by adding to prior research, practical observations on obstacles when implementing a value-based pricing strategy. A qualitative case study at Volvo Construction Equipment in Sweden was conducted and the results show similarities with prior researches. However additional obstacles were identified and further evidence from this study stresses the importance of possessing fundamental knowledge about value-based pricing strategies; as it impacts a company’s ability to implement it successfully and entirely. Therefore this thesis includes the fundamental knowledge and describes how obstacles connected to the concept are perceived in practice. Further a managerial framework is provided to help companies interested in implementing value-based pricing strategies.

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