The primary issue with developing new networking protocols is testing how the protocol will behave when deployed on a large scale; of particular interest is how it will interact with existing protocols. Testing a protocol using a network simulator has drawbacks. First, the protocol must be written for the simulator and then rewritten for actual deployment. Aside from the additional work, this allows for software bugs to be introduced between testing and implementation. More importantly, there are correctness issues. Since both the new and existing protocols must be specially written for the simulator, and not actual real-world implementations, the question remains if the behavior observed and, specifically, the interactions between the protocols are valid. Direct code execution environments solve the correctness problem, but there is the loss of control that a simulator provides. Our solution is to create an environment that allows direct code execution to occur on top of a network simulator. This thesis presents the primary component of that solution: Lunar (Linux User-level Network Architecture), a user-level library that is created from the network stack portion of the Linux operating system. This allows real-world applications to link against a simulator, with Lunar serving as the bridge. For this work, an implementation of Lunar was constructed using the 2.4.3 version of the Linux kernel. Verification testing was performed to demonstrate correct functioning of the library using both TCP (including TCP with loss) and UDP. Performance testing was done to measure the overhead that Lunar adds to a running application. Overhead was measured as the percent increase in the runtime of an application with Lunar as compared to the application running without it, and ranged from approximately 2% (running over 100 Mbps switched Ethernet) to approximately 39% (1 Gbps Myrinet). / Master of Science

Improvements to heritage gas turbine engines will be needed in the coming years as the demand made on these systems increase. While industry continually presses for higher performance of both military and civilian aero engines, the government simultaneously raises the bar for emissions standards in the commercial sector to support public health. The next generation of aerospace gas turbine engines will be defined by their ability to operate at high power conditions while maintaining efficiency. This challenge is compounded by airlines' proposition of a return to supersonic flight- an operating regime characterized by higher total temperatures, and thus more NOx production. Lean Direct Injection (LDI) is a combustion scheme that was proposed by NASA, and inherently addresses the needs of both the private sector and the military. LDI is a liquid fueled combustor that promotes rapid mixing of fuel and air at the entrance of the combustor. Despite the benefits of LDI, it has never been implemented, nor has any other lean burning scheme been implemented in an aircraft due to the system level complications of such technology. This dissertation focuses on the dynamics of thermoacoustic instability and lean blowout (LBO), two of the major complications that industry will face when they attempt to incorporate LDI in a production engine. The present dissertation investigates these dynamics from a fundamental and applications standpoint. Fundamental insights on thermoacoustic instabilities are developed by investigating droplet dynamics in a self-excited flow field, and significant oscillations in droplet diameters are discerned. PDPA measurement will be taken to identify coupling of the fuel spray with the instability, and a phase locking algorithm will be used to develop a new spray parameter than is more indicative of combustion heat release that the standard Sauter mean diameter. Next, while varying the swirl number and the venturi geometry of the combustor, the evolution of the flow field will be characterized. An in-house innovation called the Direct Rotation Swirler (DRS) is built for this purpose. The DRS uses an active geometry to provide continuously variable swirl number modulation. The effects of these changes on lean blow out, pressure drop and NOx emissions will then be experimentally determined. Venturis were rapidly manufactured using a ii casting procedure that was developed to make venturi geometries from a commercially available ceramic at very low cost. / Doctor of Philosophy / Improvements to heritage gas turbine engines will be needed in the coming years as the demand made on these systems increase. While industry continually presses for higher performance of both military and civilian aero engines, the government simultaneously raises the bar for emissions standards in the commercial sector to support public health. The next generation of aerospace gas turbine engines will be defined by their ability to operate at high power conditions while maintaining efficiency. This challenge in compounded by airlines' proposition of a return to supersonic flight- an operating regime characterized by higher total temperatures, and thus more NOx production. Lean Direct Injection (LDI) is a combustion scheme that was proposed by NASA, and inherently addresses the needs of both the private sector and the military. LDI is a liquid fueled combustor that promotes rapid mixing of fuel and air at the entrance of the combustor. Rapid mixing yields a clean, even flame and eliminates the fuel-rich primary zone which is the heart of NOx production. Despite the benefits of LDI, it has never been implemented, nor has any other lean burning scheme been implemented in an aircraft due to the system level complications of such technology. This dissertation focuses on two of the major complications that industry will face when they attempt to incorporate LDI in a production engine. Drastically reducing the local hot spots in the primary zone is fundamentally necessary to improve pattern factor and emissions, but this change is directly at odds with two dynamic phenomenon that plague combustors. These effects are thermoacoustic instabilities, and lean blow out. Thermoacoustic instabilities are a major concern in any type of combustor and instabilities are more common and more intense in lean engines which is a significant safety risk to aircraft. A thermoacoustic instability occurs when pressure waves in an engine grow to high amplitudes. Small pressure waves are normal in any combustion process, but when the acoustic waves couple with the heat release, the waves can grow uncontrollably. The amplitudes can reach magnitudes capable of damaging the combustor or significantly reducing its cyclic life. Due to the high iv standard of safety in the aerospace industry, lean combustion will not be implemented until engines can be designed to avoid instabilities throughout the entire flight envelope. Lean blow out occurs when the fuel to air ratio of the engine becomes too low to sustain a flame. Lean blow out is a transient phenomenon that is dependent on local flame speeds, local chemical time scales and turbulence parameters. Typically, lean blow out is combated by designing a rich flame anchoring region that burns with plenty of excess fuel so that even if the fuel flow rate is reduced, a core region is still within its flammability regions. The present dissertation investigates these dynamics from a fundamental and applications standpoint. Fundamental insights on thermoacoustic instabilities are developed by investigating droplet dynamics in a self-excited flow field, and significant oscillations in droplet diameters are discerned. PDPA measurement will be taken to identify coupling of the fuel spray with the instability, and a phase locking algorithm will be used to develop a new spray parameter than is more indicative of combustion heat release that the standard Sauter mean diameter. Next, while varying the swirl number and the venturi geometry of the combustor, the evolution of the flow field will be characterized. An in-house innovation called the Direct Rotation Swirler (DRS) is built for this purpose. The DRS uses an active geometry to provide continuously variable swirl number modulation. The effects of these changes on lean blow out, pressure drop and NOx emissions will then be experimentally determined. Venturis were rapidly manufactured using a casting procedure that was developed to make venturi geometries from a commercially available ceramic at very low cost.

Extended Direct Analysis (EDA), developed at the University of Canterbury, is an advance on the AISC Direct Analysis method for the analysis of frames subjected to static forces. EDA provides a faster, simple and more rational way to properly consider the second-order effects, initial residual stresses (IRS) and the initial imperfections or steel structures under one directional loading than conventional analysis methods. This research applied the EDA method to quantify the effect of member overstrength on frame behaviour for a single storey frame. Also, the effects of IRS, which were included in the EDA static analysis, but which are not considered explicitly in non-linear seismic analysis, were evaluated in two ways. Firstly, they were considered for simple structures subject to increasing cyclic displacement in different directions. Secondly, incremental dynamic analysis with realistic ground motion was used to quantify the likely effect of IRS in earthquakes. It was found that, contrary to traditional wisdom and practice, greater member strengths can result in lower frame strengths for frames under monotonic lateral loading. The structural lateral capacity of the overstrength case was reduced by 6% compared to the case using the dependable member strengths. Also, it resulted significantly different in member demands. Therefore, it is recommended that when either plastic analysis or EDA is used, that both upper and lower bounds on the likely member strength should be considered to determine the total frame strength and the member demands. Results of push-pull analysis under displacement control showed that for IRS ratio, gamma < 0.5 and axial compressive force ratio, N*/Ns, up to 0.5, IRS did affect the structural behaviour in the first half cycle. However, the behavior in the later cycles was not significantly affected. It also showed that the effect of initial residual stresses in the frame was less significant than for the column alone when the column was subjected to similar axial compressive force. The incremental dynamic analysis results from both cantilever column and the three-storey steel frame showed that by increasing gamma = 0 to 0.5, the effect of IRS on seismic responses, based on the 50% confidence level, was less than 3% for N*/Ns, up to 0.5.

Direct marketing is becoming a key strategy for organisations to develop and maintain strong customer relationships. This method targets specific customers with personalised advertising and promotional campaigns in order to help organisations increase campaign responses and to get a higher return on their investments. There are, however, many issues related to direct marketing, ranging from the highly technical to the more organisational and managerial aspects. This research focuses on the organisational and managerial issues of the direct marketing process and investigates the stages, activities and technologies required to effectively execute direct marketing. The direct marketing process integrates a complex collection of marketing concepts and business analytics principles, which form an entirely ‘self-contained’ choice for organisations. This makes direct marketing a significantly difficult process to perform. As a result, many scholars have attempted to tackle the complexity of executing the direct marketing process. However, most of their research efforts did not consider an integrated information system platform capable of effectively supporting the direct marketing process. This research attempts to address the above issues by developing a conceptual framework for the Direct Marketing Process with Business Intelligence (DMP-BI). The conceptual framework is developed using the identified marketing concepts and business analytics principles for the direct marketing process. It also proposes Business Intelligence (BI) as an integrated information system platform to effectively execute the direct marketing process. In order to evaluate and illustrate the practicality and impact of the DMP-BI framework, this thesis adopts a case study approach. Three case studies have been carried out in different industries including retailing, telecommunication and higher education. The aim of the case studies is also to demonstrate the usage of the DMP-BI framework within an organisational context. Based on the case studies’ findings, this thesis compares the DMP-BI framework with existing rival methodologies. The comparisons provide clear indications of the DMP-BI framework’s benefits over existing rival methodologies.

Au cours de ces trois dernières décennies l’économie chinoise a multiplié son PIB par 15. Pour soutenir une forte croissance interne et assurer ses approvisionnements en matière première et énergétique, la Chine s’est tournée vers l’Afrique en y augmentant rapidement et fortement ses investissements directs étrangers lors des dix dernières années. Deuxième partenaire commercial africain, investisseur stratégique, allié au développement et pourvoyeur financier, ce pays bouleverse les rapports de force qui s’étaient instaurés depuis les indépendances sur le continent. L’objet de ce travail est d’évaluer l’impact des IDE chinois sur le taux de croissance de 38 pays africains partenaire de la Chine entre 2003 et 2011. Nous avons articulé notre réflexion sur la question suivante : la coopération sino-africaine permet-elle aux pays africains de lutter contre la pauvreté, le chômage dans leur pays et surtout d’entamer un véritable processus de développement économique ? Pour répondre, nous avons analysé le mode de croissance chinois, les fondements de la politique africaine de la Chine, les raisons qui poussent les entreprises chinoises à aller investir en Afrique, les impacts politiques et économiques de la Chine en Afrique et enfin nous avons réalisé une étude empirique mesurant les effets des IDE chinois en Afrique. Nos résultats économétriques montrent que les IDE chinois n’ont pas d’effet significatif sur le PIB par tête de ces 38 pays africains, notamment à cause de la politique des entreprises chinoises en Afrique qui encourage les investissements dans les secteurs qui créent moins d’emploi local et qui ne permettent pas de vrai transfert de technologie. / For the last three decades, the Chinese economy has multiplied it GDP by 15. In order to maintain a strong home economical growth and insure a constant supply of raw material and energy, China turned towards the African continent by quickly and firmly multiplying its foreign direct investments during the last ten years. By becoming the second largest business partner of Africa, as well as a strategic investor, a financial supplier and associated for the development; China has now overturned the balance of powers which had been established since the decolonization of Africa. The purpose of this study is to estimate the impact of the Chinese FDI on the growth rate of 38 African countries between 2003 and 2011. We have centred our reflection on the following questions: What are the impacts of the economical cooperation between China and African countries on poverty, unemployment and; does this cooperation encourage the possibility to start a real process of economic development in Africa? In order to come to a conclusion on this matter, we have analyzed the way through which China achieves economical growth, the foundations of China’s African Policy, as well as the reasons for Chinese companies to invest in Africa and the political and economical impacts of China’s Policy in Africa. Finally, we led an empirical study measuring the effects of the Chinese FDI in Africa. Thanks to our econometric study, we came to the conclusion that the Chinese FDI has no significant effect on the GDP per capita of these 38 African countries. Because they are invested in sectors which end up creating less local employments and which, eventually do not allow a real transfer of technologies …

Dans cette thèse, nous discutons la relation entre les exportations et l’IDE, et tentons de trouver une relation de long terme entre ces variables. Dans cette analyse, nous étudierons tout d’abord de manière empirique les déterminants des exportations et des l’IDE, à la fois au niveau micro et macro. Ceci nous permettra par la suite de détecter plus précisément la relation entre ces deux variables. Plus précisément, cette thèse comporte les points suivant : Au niveau micro (niveau de la firme), les multinationales sont susceptibles de mettre en œuvre les deux activités (exportations et IDE) pour servir les marchés étrangers, mais les choix stratégiques des multinationales permettent aussi de choisir entre exportations et IDE. Sur ce point, la productivité des entreprises multinationales ainsi que leurs autres caractéristiques ont un rôle crucial pour éclairer le mécanisme de choix entre les stratégies et la relation entre exportations et investissements. Ceci fera l’objet de la première partie qui proposera une application au cas français. Dans cette partie, nous distinguerons également les décisions stratégiques en fonction de la taille de l’entreprise (très grandes ou grandes entreprises françaises). Au niveau macro, nous chercherons à identifier les déterminants simultanés des exportations et des IDE. Pour se faire, un système gravitaire dynamique bivarié sera estimé afin d’éclairer le rôle de ces déterminants et la relation entre exportations et IDE. Ceci fera l’objet de la seconde partie, qui sera appliquée aux échanges entre la France et dix partenaires euro-méditerranéens. Le choix de ces pays s’appuie sur l’importance qu’ils revêtent dans les échanges français. Par ailleurs, l’absence de littérature appliquée à ces pays dans ce domaine constitue une motivation supplémentaire. / In this thesis, we discuss the relationship between exports and FDI, and we aim to find a long-term relationship between these variables. In the course of the thesis analysis, we study empirically the exports and FDI determinants, at macro and micro analysis. This allows us to detect precisely the relationship between the both variables. In other words, this thesis carry out the following points: at micro level (company level), the multinationals are likely to implement the two activities (exports and FDI) to serve the foreign market, but the multinationals strategic choice can also choose between exports and FDI. On this point, the productivity of the multinational corporations and their other characteristics have a crucial role to clarify the mechanism of the choice between strategies and the relationship between exports and FDI. In fact, this is the first empirical part, which is the first similar application on the French companies. In the part, we also distinguish between strategic decisions based on company on the company size (large, very large and both groups of French enterprises).At the macro level, we will seek to identify the simultaneous determinants of exports and FDI. To do so, a gravity system is estimated bivariate dynamic equations to illuminate the role of these determinants and the relationship between exports and FDI. This is the second empirical part, which is applied on the capital and goods exchange between France and ten Mediterranean partners. The choice of these countries based on their importance in French trade. Moreover, the lack of the literature applied to these countries in this area is extra motivation.

Dans le cadre de la Nouvelle Economie Institutionnelle, Douglass C. North a développé une nouvelle approche théorique des institutions pour donner une nouvelle explication au développement économique. L’une des explications est celle du déterminant institutionnel des IDE. En prenant le Cambodge comme champ d’étude, cette thèse a pour objectif de participer à la vérification empirique de la relation entre institution et IDE, en montrant que l’environnement institutionnel relativement peu solide du Cambodge décourage les investisseurs. Actuellement, le Cambodge demeure une option pour les entreprises qui cherchent une localisation pour s’implanter, mais les risques associés à ces investissements liés à son encadrement légal et règlementaire perçus par les firmes étrangères restent parmi les inquiétudes. Les réformes institutionnelles n’ont alors pas seulement pour buts de rendre à la société un ordre public juste et des services publics appropriés et efficace, mais aussi de favoriser les investissements directs étrangers dont le rôle dans le développement est déjà confirmé. / As part of the New Institutional Economics, Douglass C. North, has developed a theory of institutions as a new approach to the economic development study in which institutions play a key role. According to this theory, the presence of a strong institutional environment accelerates the development process; among the explanation, the determinant role of the institutional environment for FDI. Taking Cambodia as field of study, this dissertation tends to provide more evidence of this institution-FDI relation by showing that the relatively weak institutional environment in Cambodia discourage foreign investors. With its advantages, the kingdom is perceived by foreign firms as an attractive option for investment, but the investment risks resulting from the country’s legal and regulatory framework perceived by foreign firms, are among the concerns. Thus, the institutional reforms are not only used to give to society the public order, the adequate and effective public services with rule of law but also to promote foreign direct investments whose role in development has already confirmed.

A Província Alcalina Rio Verde - Iporá, na borda norte da Bacia do Paraná é caracterizada pela presença de intrusões alcalinas com forte assinatura aeromagnética e gravimétrica, apresentando-se como anomalias quase circulares. O trabalho refinou o levantamento gravimétrico na região sudoeste de Goiás, incluindo um levantamento de detalhe sobre as intrusões de Morro do Engenho (ME) e uma intrusão a poucos quilômetros a NE de Morro de Engenho (A2), com informações gravimétricas e aeromagnéticas, e sobre a anomalia gravimétrica próxima à cidade de Britânia, sem informação de anomalia aeromagnética. As anomalias gravimétricas variam de 15 a 30 mGal com relação ao campo gravimétrico regional, enquanto que as anomalias aeromagnéticas são da ordem de ±3000nT. Foram feitas também medidas das propriedades petrofísicas de amostras da área. Os resultados da inversão 2D e 3D dos dados gravimétricos e 3D dos dados magnéticos indicam que os corpos alongam-se dentro da crosta superior até a profundidade máxima de 10 km e diâmetro da ordem de 8 km, com geometria aproximadamente cilíndrica. Os dados gravimétricos e aeromagnéticos de ME foram tratados de forma conjunta por modelamento direto (2,5D) onde foi incluída a magnetização remanescente, os resultados obtidos indicam que o volume do corpo anômalo é da ordem de 980 km3. / The Alkaline Province Rio Verde - Iporá, in the north border of the Paraná Basin is characterized by the presence of alkaline intrusions with strong gravity and magnetic signature. This project implemented a gravity survey in the Southwest of Goiás, including a detail one on Morro do Engenho Complex (ME), and one a few kilometers towards NE from ME over an aeromagnetic anomaly known as A2, and over a gravity anomaly close to Britânia city. ME and A2 have magnetic anomaly. The gravity anomalies vary from 15 to 30 mGal in relation to the regional gravity field, while the magnetic anomalies are of the order ±3000nT. Measurements of petrophysical properties of samples from the area were also done. The results present the inversion of the gravity and magnetic data, suggesting that the bodies are inside of the superior crust until the maximum depth of 10 km, in a cylindrical form with 8 to 10 km in diameter. 2.5D direct modeling was also done for ME including remanent magnetization and was performed at the two data sets together, the obtained results indicate that the close volume of the anomalous body it is 980 km3.

by Ma Hon-chung, Paris. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves [B-1]-B-3. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.viii / ACKNOWLEDGEMENTS --- p.ix / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter 1.1 --- Cable TV as an Advertising Media --- p.1 / Chapter 1.2 --- Cable TV as a Direct marketing Tool --- p.3 / Chapter 1.3 --- The Research Objectives --- p.8 / Chapter 1.4 --- The Hypothesis --- p.10 / Chapter 1.5 --- The Significance of the Research --- p.11 / Chapter CHAPTER II --- RESEARCH DESIGN AND METHODOLOGY --- p.13 / Chapter 2.1 --- Variables --- p.14 / Chapter 2.2 --- Literature Survey --- p.16 / Chapter 2.3 --- Brief Technical Study --- p.16 / Chapter 2.4 --- Sampling Plan --- p.17 / Chapter 2.5 --- Sampling Criteria --- p.18 / Chapter 2.6 --- Product Design and Demonstration --- p.20 / Chapter 2.7 --- Consumer Research --- p.21 / Chapter 2.8 --- Analysis and Conclusion --- p.22 / Chapter CHAPTER III --- LITERATURE SURVEY --- p.23 / Chapter 3.1 --- The Early Systems --- p.23 / Chapter 3.2 --- Home Shopping through Viewdata System --- p.25 / Chapter 3.3 --- Industrial Experience of Home Shopping through Cable TV --- p.27 / Chapter 3.4 --- Other Related Studies --- p.30 / Chapter CHAPTER IV --- A BRIEF TECHNICAL STUDY --- p.32 / Chapter 4.1 --- Compostion of a Direct Response Cable TV System --- p.32 / Chapter 4.2 --- Cable System in Hong Kong --- p.33 / Chapter 4.3 --- HDTV and Future System --- p.35 / Chapter CHAPTER V --- CONSUMER RESEARCH - RESULTS AND ANALYSIS --- p.38 / Chapter 5.1 --- Summary of Procedure --- p.38 / Chapter 5.2 --- Samples Achieved --- p.40 / Chapter 5.3 --- Shopping Habit and Shopping Decision --- p.42 / Chapter 5.4 --- General Reception and Expectation --- p.44 / Chapter 5.5 --- Preference on Format and Program View Time --- p.46 / Chapter 5.6 --- Merchandise and Presentation --- p.47 / Chapter 5.7 --- Price Tolerance --- p.48 / Chapter 5.8 --- Response Method --- p.49 / Chapter 5.9 --- Delivery Option --- p.50 / Chapter 5.10 --- Payment Option --- p.51 / Chapter 5.11 --- Merchandise Return Policy --- p.51 / Chapter 5.12 --- Other Attributes --- p.52 / Chapter CHAPTER VI --- CONCLUSION AND RECOMMENDATION --- p.54 / Chapter 6.1 --- Limitation of the Research Reinstated --- p.54 / Chapter 6.2 --- Conclusion and Suggestion --- p.55 / Chapter 6.2.1 --- Group Difference - Inference --- p.55 / Chapter 6.2.2 --- General Reception and Expectation --- p.57 / Chapter 6.2.3 --- Program Format and View Time --- p.58 / Chapter 6.2.4 --- Merchandise and Presentation --- p.59 / Chapter 6.2.5 --- Price --- p.59 / Chapter 6.2.6 --- Response Method --- p.60 / Chapter 6.2.7 --- Order Acknowledgement --- p.60 / Chapter 6.2.8 --- Delivery --- p.60 / Chapter 6.2.9 --- Payment --- p.61 / Chapter 6.2.10 --- Merchandise Return Policy --- p.61 / Chapter 6.2.11 --- Others --- p.62 / Chapter 6.3 --- Recommendation --- p.62 / Chapter 6.4 --- Areas for Further Research --- p.65 / Chapter CHAPTER VII --- SUMMARY OF FINDINGS --- p.67 / APPENDIX / Chapter 1. --- Consumer Research Focus Group Discussion Guide --- p.Al-1 / Chapter 2. --- Consumer Research Visual Aid ´ؤ Contents --- p.A2-1 / Chapter 3. --- Consumer Research Sample Quota Sheet --- p.A3-1 / Chapter 4. --- Sample Profile --- p.A4-1 / BIBLIOGRAPHY

by Law Yuet Yung, Florence, Ma Yuen Hung, Pony. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 62-66). / ACKNOWLEDGEMENT --- p.i / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.v / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter 1.1 --- Definition of Direct Response Television Advertising --- p.1 / Chapter 1.2 --- Development of DRTV Advertising in the United States --- p.2 / Chapter 1.3 --- Merits of DRTV Advertising --- p.3 / Chapter 1.4 --- Emergence of DRTV Advertising in Hong Kong --- p.4 / Chapter 1.5 --- Research Objectives --- p.5 / Chapter II. --- RESEARCH METHODOLOGY --- p.7 / Chapter 2.1 --- Literature Review --- p.7 / Chapter 2.2 --- Direct Observation of DRTV Commercials --- p.8 / Chapter 2.3 --- Interview with DRTV Marketers and DM Agency --- p.8 / Chapter 2.4 --- Interview with Television Broadcasting Companies --- p.8 / Chapter 2.5 --- Interview with Consumer Council --- p.9 / Chapter 2.6 --- Interview with Consumers --- p.9 / Chapter 2.7 --- Analysis and Conclusion --- p.10 / Chapter III. --- FINDINGS FROM LITERATURE REVIEW --- p.11 / Chapter 3.1 --- Experience in the United States --- p.11 / Chapter 3.2 --- Reasons for DRTV Advertising to Become Popular in the United States --- p.13 / Chapter 3.3 --- Consumer Acceptance of DRTV Advertising in the United States --- p.13 / Chapter IV. --- DIRECT OBSERVATION OF DRTV COMMERCIALS --- p.15 / Chapter 4.1 --- Development of DRTV Advertising in Hong Kong --- p.15 / Chapter 4.2 --- Time Slot and Length of DRTV Commercials --- p.16 / Chapter 4.3 --- Types of Products Sold and Price Range --- p.16 / Chapter 4.4 --- Presentation Style --- p.17 / Chapter V. --- SUMMARY OF INTERVIEW FINDINGS --- p.19 / Chapter 5.1 --- DRTV Marketers and DM Agency --- p.19 / Chapter 5.1.1 --- History of DRTV Advertising in Hong Kong --- p.19 / Chapter 5.1.2 --- Reasons for Going into DRTV Advertising --- p.20 / Chapter 5.1.3 --- Operations --- p.21 / Chapter 5.1.4 --- Conditions Favouring the Development of DRTV Advertising --- p.22 / Chapter 5.1.5 --- Constraints Hindering the Development of DRTV Advertising --- p.23 / Chapter 5.1.6 --- Marketing Strategy --- p.24 / Chapter 5.1.7 --- Cable Television --- p.25 / Chapter 5.1.8 --- Prediction of Future Development of DRTV Advertising in Hong Kong --- p.26 / Chapter 5.2 --- Television Broadcasting Companies --- p.26 / Chapter 5.2.1 --- Regulations Imposed by the Television & Entertainment Licensing Authority (TELA) and Broadcasting Authority (BA) --- p.27 / Chapter 5.2.2 --- Air Time and Charges for DRTV Commercials --- p.28 / Chapter 5.2.3 --- Comment on Development of DRTV Advertising --- p.29 / Chapter 5.3 --- Consumer Council --- p.29 / Chapter 5.3.1 --- Nature and Number of Consumer Complaints --- p.29 / Chapter 5.3.2 --- Action Taken by Consumer Council --- p.30 / Chapter 5.3.3 --- Study Done by Consumer Council on DM --- p.30 / Chapter 5.3.4 --- Advices Given by Consumer Council to DRTV Marketers --- p.31 / Chapter 5.4 --- DRTV Buyers --- p.32 / Chapter 5.4.1 --- Demographics --- p.32 / Chapter 5.4.2 --- Types and Prices of Products Bought --- p.33 / Chapter 5.4.3 --- Reasons for Buying --- p.33 / Chapter 5.4.4 --- Recall of Ordering Process --- p.34 / Chapter 5.4.5 --- Comment on Quality of Products and Service --- p.34 / Chapter 5.4.6 --- General Comment on DRTV Advertising --- p.35 / Chapter 5.4.7 --- Shopping Habit and Decision Making Process --- p.36 / Chapter 5.4.8 --- Subscription of Star TV and Cable TV --- p.36 / Chapter 5.5 --- Consumers Without Prior Purchase Experience through DRTV Advertising --- p.37 / Chapter 5.5.1 --- Demographics --- p.37 / Chapter 5.5.2 --- Reasons for No Intention to Buy --- p.37 / Chapter 5.5.3 --- Comment on DRTV Advertising Programme --- p.39 / Chapter 5.5.4 --- General Perception on DRTV Advertising as a Shopping Means --- p.39 / Chapter 5.5.5 --- Shopping Habit and Decision Making Process --- p.39 / Chapter 5.5.6 --- Subscription of Star TV and Cable TV --- p.40 / Chapter VI. --- ANALYSIS --- p.41 / Chapter 6.1 --- Limitation --- p.41 / Chapter 6.1.1 --- Nature of Study --- p.41 / Chapter 6.1.2 --- Sample --- p.41 / Chapter 6.1.3 --- Non-Professional Interviewers --- p.42 / Chapter 6.2 --- Factors Favourable for the Development of DRTV Advertising in Hong Kong --- p.42 / Chapter 6.2.1 --- Economic Factors --- p.42 / Chapter 6.2.2 --- Societal Factors --- p.43 / Chapter 6.2.3 --- Technological Factors --- p.43 / Chapter 6.3 --- Consumers' Perception and Acceptance of DRTV Advertising --- p.43 / Chapter 6.3.1 --- Merits Perceived --- p.44 / Chapter 6.3.2 --- Risks Perceived --- p.44 / Chapter 6.4 --- Existing Strategy of DRTV Marketers --- p.46 / Chapter 6.4.1 --- Credibility of DRTV Marketers --- p.46 / Chapter 6.4.2 --- Total Marketing Mix --- p.47 / Chapter 6.5 --- Launching of Cable TV --- p.48 / Chapter VII. --- RECOMMENDATION --- p.49 / Chapter 7.1 --- Strategies Recommended to DRTV Marketers on : --- p.49 / Chapter 7.1.1 --- Product Selection --- p.49 / Chapter 7.1.2 --- Pricing --- p.50 / Chapter 7.1.3 --- Delivery --- p.51 / Chapter 7.1.4 --- After-Sale Services --- p.51 / Chapter 7.1.5 --- Presentation Format of DRTV Commercials --- p.52 / Chapter 7.1.6 --- Customer Base Management --- p.53 / Chapter 7.1.7 --- Exploiting Opportunities Provided by Cable TV --- p.53 / Chapter 7.1.8 --- Role of DRTV Advertising in the Total Marketing Mix --- p.54 / Chapter 7.2 --- Need for DRTV Practitioners to Develop DRTV Advertising as an Industry --- p.55 / Chapter 7.3 --- Government Legislation --- p.56 / Chapter VIII. --- CONCLUSION --- p.57 / APPENDIX --- p.58 / BIBLIOGRAPHY --- p.62