Människor lämnar alla efter sig ett miljöavtryck när man inhandlar matvaror. Hur stort miljöavtryck man upplever att man lämnar efter sig är dock inte alltid korrekt. Syftet med studien var att undersöka om upplevelsen av en köprundas miljöavtryck påverkas särskilt av huruvida köprundan inleds med ett miljövänligt val eller avslutas med ett miljövänligt val. Detta för att få en bredare förståelse om kognitiva mekanismer som ligger till grund för miljörelaterat beteende. I denna kvantitativa studie så studerades psykologin i människors upplevelse av miljöpåverkan genom att undersöka hur miljömärkning påverkar upplevelsen av miljöavtryck från konsumentval. Studien undersökte ifall miljömärkta varor har större effekt på denna upplevelse om de märkta varorna inhandlas i början eller i slutet i en sekvens av inköp. Detta utfördes genom ett digitalt test som 32 deltagare (17 kvinnor, 15 män) vars ålder var mellan 22 och 63 år (M=32,31 år, SD=10,92) fick delta i och skattade sin miljöpåverkan som deltagarna tror att varorna hade under den fiktiva köprundan. Genom att undersöka ifall ordningen från första eller sista miljövalet har betydelse så får man en primacy eller en recency effekt. Denna studie indikerar på att under en köprunda när den avslutas med ett miljövänligt val så kommer människor uppleva att ens köprunda har lägre miljöavtryck i sin helhet. Studien visar alltså på en recency effekt samt duration neglect, däremot ingen primacy effekt. / Every single person who buys food products leave an environmental footprint. How big of an environmental footprint you feel you leave behind is not always accurate. The purpose of the study was to examine whether the experience of a shopping round's environmental footprint is particularly affected by whether the shopping round begins with an environmentally friendly choice or ends with an environmentally friendly choice. This is to gain a broader understanding of cognitive mechanisms which are the basis of environmental behaviour. In this quantitative study, the psychology of people's experience of environmental impact were studied by examining how environmental labelling affects the experience of environmental footprint from consumer choices. The study examines whether eco-labelled goods have a greater effect on this experience if the labelled goods are purchased at the beginning or at the end of a sequence of purchases. This is done through a digital test that 32 participants (17 women, 15 men) aged between 22 and 63 years (M=32,31 år, SD=10,92) can take part in where they estimate their environmental impact that the participants think the goods have had during the fictitious shopping round. By checking the order, if the first or last choice is important, you get a primacy or a recency effect. This study indicates that during a shopping spree when it ends with an environmentally friendly choice, people will experience that one's shopping spree has a lower environmental footprint as a whole. The study thus shows a recency effect and a duration neglect, but no primacy effect.

Listening to music usually elicits emotions that can vary considerably in their intensity over the course of listening. Yet, after listening to a piece of music, people are easily able to evaluate the music's overall emotional intensity. There are two different hypotheses about how affective experiences are temporally processed and integrated: (1) all moments' intensities are integrated, resulting in an averaged value; (2) the overall evaluation is built from specific single moments, such as the moments of highest emotional intensity (peaks), the end, or a combination of these. Here we investigated what listeners do when building an overall evaluation of a musical experience. Participants listened to unknown songs and provided moment-to-moment ratings of experienced intensity of emotions. Subsequently, they evaluated the overall emotional intensity of each song. Results indicate that participants' evaluations were predominantly influenced by their average impression but that, in addition, the peaks and end emotional intensities contributed substantially. These results indicate that both types of processes play a role: All moments are integrated into an averaged value but single moments might be assigned a higher value in the calculation of this average.

Listening to music usually elicits emotions that can vary considerably in their intensity over the course of listening. Yet, after listening to a piece of music, people are easily able to evaluate the music's overall emotional intensity. There are two different hypotheses about how affective experiences are temporally processed and integrated: (1) all moments' intensities are integrated, resulting in an averaged value; (2) the overall evaluation is built from specific single moments, such as the moments of highest emotional intensity (peaks), the end, or a combination of these. Here we investigated what listeners do when building an overall evaluation of a musical experience. Participants listened to unknown songs and provided moment-to-moment ratings of experienced intensity of emotions. Subsequently, they evaluated the overall emotional intensity of each song. Results indicate that participants' evaluations were predominantly influenced by their average impression but that, in addition, the peaks and end emotional intensities contributed substantially. These results indicate that both types of processes play a role: All moments are integrated into an averaged value but single moments might be assigned a higher value in the calculation of this average.