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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
331

Spam as an Advertising Tool : Possibilities in drawing people’s attention using carefully thought-out and aimed at the right market spam advertisement

Ormane, Elina January 2012 (has links)
It has been considered that spam is one of the worst advertising tools in the Internet because of wide range of porno, Viagra, luxury brands’ replicas and other unwanted mailings all over the world; nevertheless, a lot of companies continue to use this tool for products’ or services’ introduction to their potential clients and partners. According to the author’s personal four-year-experience in marketing field, the mostly asked question by companies is how to advertise the product or service to new potential partners or clients using spam without losing the reputation of the company. The author wishes to investigate whether it is possible by carefully thought-out and aimed at the right market spam advertisement to draw people’s attention. This study employs partly quantitative and partly qualitative research approach. Empirical data collection is organized through questionnaires and personal mailing experiment. Random people who filled in the first questionnaire were from the author’s personal network all over the world. Regarding the second questionnaire the author has chosen to research Commonwealth of Independent States (CIS) as the area of medium-sized companies’ location. The author used 2 million American e-mail addresses in her personal mailing experiment. In order to analyze the findings through a set of graphical techniques exploratory data analysis was used. Both questionnaires consisted from dichotomous (Yes-no) questions, alternative questions, wh-questions and descriptive questions, analysis of which incorporated through the literature review. In addition to this, personal mailing experiment is present in the study where the author tests the attitude towards spam and the perception of advertisement based on the literature review as well. It became clear that it is possible by carefully thought-out and aimed at the right market spam advertisement to draw people’s attention. The author’s experiment has proved that there are some people or the e-mail users who actually buy products advertised in spam e-mails. One of the factors that influence attitude towards e-mails might be because of the particular spam usefulness or low time consumption but the success of the online advertisement depends on people’s perception. In the particular case the attitude towards advertisement was determined by advertisement’s execution and feelings transferred by it. It is important to remember that advertisers have to take main nuances into account when introducing products or services to new clients or partners, such as clear understanding of spam mailing goals, topics of interest, perception of visual information, time of advertisement, and trust.
332

Personlig anpassning vid e-postmarknadsföring : Framställningens och kundrelationens betydelse

Brost, Ludvig, Ludwiszewski, Daniel, Oskarsson, Ted January 2005 (has links)
<p>Bakgrund: Företag som huvudsakligen agerar med Internet som kontaktkanal möter sällan eller aldrig sina kunder fysiskt, vilket leder till ett behov av att komplettera frånvaron av fysisk kontakt med andra former av kommunikation. Som lösning på detta problem har företag börjat tillämpa personligt anpassad e-postmarknadsföring vid kontakt med konsumenter för att bättre tillgodose kunders behov av relevant information. Samtidigt som personlig anpassning ger möjligheten att erbjuda kunden mervärde och öka kundens lojalitet kan också kunden uppfatta tekniken som falsk och konstruerad. Otillräcklig kunskap om konsumenters värderingar i frågor som berör personlig anpassning av e-post kan leda till att företag får svårt att knyta sig till potentiella kunder samt behålla befintliga kunder.</p><p>Syfte: Syftet med uppsatsen är att undersöka till vilken grad e-handelskonsumenter föredrar personligt anpassade e-postutskick, hur e-postutskick bör framställas samt vilken betydelse konsumentens relation till företaget har. Detta ska resultera i rekommendationer till företag som genom personlig anpassning vill utveckla sin e-handelsstrategi.</p><p>Metod: För att kunna bekräfta eller förkasta de uppsatta hypoteserna tar uppsatsen ett hypotetiskt deduktivt angreppssätt. En kvantitativ enkätundersökning används för att samla in empirisk data vilken har analyserats statistiskt med hjälp av t-test. Undersökningens population omfattar ett e-handelsföretags kunder.</p><p>Resultat: Uppsatsens empiriska studie visar att e-handelskonsumenter av manligt kön föredrar personligt anpassade e-postutskick framför opersonliga e postutskick. I allmänhet uppfattas personlig anpassning som relevanshö-jande teknik, särskilt om den personliga anpassningen är genuin och om konsumenten tidigare uttryckligen angett sitt intresse för e-postutskicket. I uppsatsen studeras våra resultat närmare för att identifiera i vilka situationer som e-handlarnas värderingar skiljer sig åt. Företag bör beakta att kunden är mer öppen för personlig anpassning av e postutskick när denne har kontroll över hur företaget tillämpar den personliga anpassningen. Demografiska faktorer som utbildningsnivå och till viss del geografisk lokalisering har ock-så betydelse för hur personlig anpassning uppfattas.</p> / <p>Background: Companies that primarily act with Internet as channel of contact meet their customers in real life very rarely or never, which creates a need to complement the absence of physical contact with other forms of communication. As a solution to this problem companies have begun to implement personalized e-mail marketing in order to better satisfy customers’ need for relevant information. Still, as personalization gives the possibility to offer the customer added value while increasing the customer loyalty, the technology can also be perceived as deceitful and artificial. Insufficient knowledge regarding the customers’ perception of issues that concern personalization can result in difficulties for companies to attract new and retain existing customers.</p><p>Purpose: The purpose of the thesis is to study to what extent e-consumers prefer personalized e-mail marketing, how e-mail campaigns should be created and what significance the relation has between consumers and companies. This is expected to result in recommendations to e-tailors that want to develop their business through the use of personalization in their e-mail marketing efforts.</p><p>Method: In order to be able to verify or to falsify the set hypotheses, the research takes a hypothetical deductive approach. A quantitative survey has been used to collect the empirical data which has been statistically analyzed with the use of t-tests. The research population consists of the customers of an e-tailor.</p><p>Conclusions: The empirical study shows that male e-consumers prefer personalized e mail marketing more than non-personalized e-mail marketing. Personalization is in general perceived as a technique to increase the level of relevance of the e-mail, thus being looked upon as added value, especially when the technique is genuine and if the consumer explicitly has given his or hers area of interest for the e-mail campaigns. In the thesis the research results are studied closer in order to investigate in which situations opinions part. Companies should also consider that customers are more open towards personalized e-mail marketing when she or he has control over how the companies apply personalization. Demographic factors such as level of education and to a certain extent geographical location also have an impact on how personalization is perceived.</p>
333

Linux - aktiv im Netz

Schreiber, Alexander 14 June 2000 (has links) (PDF)
Dieser Vortrag gibt eine kleine Uebersicht ueber die Einsatzmoeglichkeiten von Linux im Netz - sowohl als Client als auch als Server.
334

Netz- und Service-Infrastrukturen

Hübner, Uwe 21 May 2004 (has links)
Workshop "Netz- und Service-Infrastrukturen" vom 19.-22. April 2004 in Löbsal (bei Meißen)
335

Studies and evaluations of the different methods of obtaining data and information on the financial habit of the high income group in Hong Kong /

Mak, Cho-wai. January 1981 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1981.
336

E-mail communications among people with and without major depressive disorder

Baddeley, Jenna L. 23 October 2012 (has links)
Social interactions affect the onset and maintenance of major depressive disorder (MDD; e.g., Hammen, 2006). However, little research has examined depressed people’s communications in daily life. This dissertation’s primary aim is to test three models of the association between MDD and everyday communication. The disclosure model suggests that people with MDD, particularly if currently depressed, communicate about themselves and their distress. The social disengagement model suggests that people with MDD, particularly if currently depressed, communicate less. The selectivity model suggests that people with MDD, particularly if currently depressed, communicate more negatively only with people with whom they have closer relationships. This dissertation’s second aim is to investigate associations between communication patterns of individuals with MDD and residual depressive symptoms. Sixteen women with MDD and 15 never-depressed women submitted a year’s worth of their e-mails with up to ten correspondents. For participants with MDD the year included at least one month of depression and one month of remission. E-mails were submitted to computerized text analysis. For the primary research question, the study design was conceptualized as a 2x2 between-subjects (MDD vs. never-depressed) x within-subjects (currently depressed vs. not currently depressed) ANOVA missing one cell (never-depressed individuals with currently depression). Data were e-mails nested within correspondents within participants and were analyzed using multi-level regression. For the second research question, OLS regression analyses were used. People with MDD e-mailed their correspondents marginally more frequently when in a depressive episode, suggesting increased efforts at engagement. During episodes, however, participants showed less verbal synchrony with their correspondents. This suggests that despite reaching out more, currently depressed people are less attuned with others. People with major depressive disorder used more positive emotion words and fewer negative emotion words than never-depressed controls. Although there was a general pattern among participants of using more negative emotion words with correspondents with whom they had closer relationships, this tendency was accentuated in depressed individuals in current major depressive episodes. These findings are consistent with the view that individuals – particularly when depressed – regulate aspects of their communication to protect and manage their social relationships. / text
337

A mail survey to assess the incidence and impact of drug shortages within Texas Non - Government Acute Care Hospitals

Rajab, Tawfik Rajab 25 March 2014 (has links)
A Mail Survey to Assess the Incidence and Impact of Drug Shortages within Texas Non – Government Acute Care Hospitals Tawfik Rajab Rajab, M.S.Phr. The University of Texas at Austin, 2013 Supervisor: Marvin D. Shepherd The objective of this study was to explore the incidence and impact of drug shortages within Texas Non-Government Acute Care Hospitals. A self-administered mail survey instrument was used to collect data. A convenience sample of 321 pharmacy directors of non-government acute care hospitals in the state of Texas was selected from the Texas Department of State Health Services (DSHS) Hospital List for 2012. A total of 125 completed surveys were received by mail and 8 surveys were returned as undelivered, resulting in a response rate of 39.84% (125/313). A total of 56 (45.5%) respondents reported 11 or more drug shortages for the month of April 2013. There was a significant association between the number of drug shortages experienced and hospital size (p = 0.003), inpatient medication budget (p = 0.001) and hospital location (p=0.015). Of the 124 respondents, 78 (62.9%) spent four to 12 hours a week on managing drug shortage situations. There was a significant association between the number of hours spent per week by hospital pharmacy personnel when managing drug shortages controlling for hospital size (p < 0.001), number of drug shortages experienced (p < 0.001), number of pharmacist FTEs (p < 0.001), and number of pharmacy technician FTEs (p < 0.001). A total of 107 (85.6%) reported that grey market vendors have contacted hospital pharmacy personnel in the month of April, 2013. A total of 96 (76.8%) ‘strongly agreed’ that grey market vendors are more likely to contact health care facility when drug shortage exists, 110 (88%) ‘strongly agreed’ that grey market vendors sell drugs in short supply at inflated prices and 70 (56%) ‘strongly agreed’ that the practice of buying drug products from grey market vendors should be eliminated. In summary, all surveyed hospitals experienced at least one drug shortage for the month of April 2013, pharmacy personnel devoted a significant amount of time managing drug shortages and the majority of the hospitals were contacted by grey market vendors with the aim of selling drugs in short supply. / text
338

SCRIPSIT : a model for establishing trustable privacies in online public spaces.

Rodda, Paul Trevor-John. January 2004 (has links)
This dissertation proposes a model supporting the creation of trustable privacies in public online spaces, with the model demonstrating the potential for supporting trustable data handling in the qualitative domain. Privacy and trust, from the pivotal perspective of the individual were identified as crucial intangibles in the qualitative research and personal trust domains. That both privacy and trust depend heavily upon credible mechanisms for privacy became clear during the literature review and interview processes. Privacy, in its many forms, is a concept requiring greatly varying degrees of anonymity, confidentiality and control (Rotenberg, 2001; Lessig, 1998) and this was position was validated by literature and by qualitative comments by academic interviewees. Facilitation of secondary users including academics, public and private organisations, communities, casual information browsers is a goal of this research. This goal of facilitation is supported by the model proposed, and is discussed in Chapter 6, where future work is discussed. The core requirement to address confidentiality, ethics, privacy, ownership and control of data (Corti, 2000) is satisfied by the model as proposed and discussed. Expected outcomes of this research project are summarised as: • Proposed model for the creation of trustable privacies in public spaces. [Primary outcome] • Promotion of collaboration amongst domains and disciplines through improved universal access to archived data [Secondary outcome] • Identification of application domains outside of the initially identified domain set [Secondary outcome]. Self-Contained ReposItory ProcesSIng Template (SCRIPSIT) describes a model supporting a decentralised, trustable set of structures and mechanisms. SCRIPSIT has its eponymous origin in the Latin word scripsit, meaning "he or she wrote". / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2004.
339

An examination of how Indiana CEO's evaluate voice mail

Sease, David G. January 1993 (has links)
Voice mail has become a major communications tool. This study examined the opinions of 357 Indiana chief executive officers regarding voice mail systems--based on a random sample of the 4,697 members of the Indiana Chamber of Commerce as of November 18, 1992. A 100 percent response rate was achieved. The CEOs generally did not like calling into systems. The study concluded that 20 percent of Indiana businesses have voice mail. The major advantage--as cited by CEOs--to calling into systems was that they can leave detailed messages at anytime. The major disadvantage was that voice mail is cold and impersonal--CEOs want to speak to a real person. The CEOs who have voice mail gave major advantages and disadvantages of their internal systems as well as a rating. Oanparisons were made between various findings including how not having voice mail affects the rating of calling into other systems. / Department of Journalism
340

Influence of e-message prompting on the adherence to a desk situated exercise program

Lambeth, Meghan Whelan 01 March 2010 (has links)
This quasi-experimental, pre-and-post-test, multi-method design examined e-prompting, and its impact on adherence to a desk-situated workplace exercise program. Fifty volunteer inactive office workers were recruited from a Canadian college. The intervention tested the effectiveness of a 12-week, twice-daily, low resistance, exercise band program with or without e-prompting. Pre-and-post-test data were collected through two questionnaires and measurements of strength/endurance. Additionally, the intranet exercise web site recorded participants' frequency log in data. Quantitative findings showed significant strength improvements in three of the measures (leg press, chest press, bicep curl). Data from the pre-and-post questionnaires found significant positive movement in four questions. Analysis of qualitative data identified two themes, barrier to physical activity and convenience suggesting that the intervention enhanced participants' self-efficacy to perform and adhere to an exercise program. The combination of e-prompting combined with a desk exercise program appears to have the potential to increase physical activity among inactive office workers.

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