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Media Convergence and Digital News ServicesAppelgren, Ester January 2007 (has links)
In this thesis, media convergence strategies and added value of digital news services are investigated, focusing on the newspaper industry and it’s audience. Convergence implies that previously unalike areas come together, approaching a common goal. A subordinate concept of convergence, i.e., media convergence, is a concept that has become common when denoting a range of processes within the production of media content, its distribution and consumption. Newspapers are one of many so-called publishing channels that provide information and entertainment. They have traditionally been printed on paper, but today’s digital technology makes it possible to provide newspapers through a number of different channels. The current strategy used by newspaper companies involves a process of convergence mainly regarding multiple publishing. A newspaper company interested in publishing content through multiple channels has to adapt its production workflow to produce content not only for the traditional printed edition, but also for the other channels. In this thesis, a generalized value chain involving four main stages illustrates the production workflow at a newspaper company in relation to the convergence processes. The four stages are creation, packaging, distribution and consumption of content. One of the aims of this thesis is to assess how the views and strategies of newspaper companies concerning media convergence correspond with the opinions and views concerning convergence of their audience. In order to discuss this, seven types of media convergence are suggested. Furthermore, the thesis explores how the newspaper industry is relating to the processes of convergence, using two examples: newspaper companies’ ventures into the use of moving images, and the newspaper companies’ strategies for a future epaper edition. Among the findings of this thesis are that digital news services can add value to a newspaper company, however that the digital news services investigated, in their current form, are not sophisticated enough to give added value as perceived by the audience. The findings of the thesis are based on studies of the newspaper industry in Sweden and reflect specific newspaper companies, their strategies, production workflow and ventures from 2002 to 2007. The methods used have mainly been case studies and surveys. / QC 20100622
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A comparative study of English-language newspaper headlinesJia, Ting Ting January 2011 (has links)
University of Macau / Faculty of Social Sciences and Humanities / Department of English
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Free newspapers in the United States : alive and kickingTennant, James Ian 11 February 2014 (has links)
Free newspapers are a substantial segment of the newspaper industry, as well as an under-studied topic within media research. This dissertation considers the economic health of free newspapers and whether they face a dire future given their heavy reliance on advertising, a source of revenue that has been in decline for newspapers. Some industry observers suggest it is supreme folly for newspapers to give away their content for free, and that advertising is no longer a reliable revenue source for print media in the Internet era. One question guiding this research is whether free newspapers face two options: continue producing free content by relying on advertising (in addition to other revenue sources), or abandon the advertising-based business model. Seven research questions address a number of issues, such as whether free newspapers are profitable, if decision-makers are considering changing their business model, whether they are seeking alternative sources of revenue, whether reader engagement is connected to the price, or a lack of one, of a newspaper, and whether decision-makers are optimistic or pessimistic about the future of their industry. A Web-based survey asked decision-makers at free newspapers in the United States to respond to questions related to the health and future of their newspaper or newspapers. Four in-depth interviews with publishers of four different types of free newspapers in Texas were also conducted to complement results generated by the Web-based survey. Results show decision-makers at free newspapers are confident about the future of their particular kind of media. The dissertation concludes by suggesting free newspapers are not only viable but in many markets they are thriving. Sweeping generalizations (often seen in industry discourse) about the future of print newspapers can be misleading. The key for success is engaging readers with content and that means a focus on local issues and events. This study contributes a reality check and calls for further research on the economics of print media in the digital era. / text
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Digital Innovation in the Value Networks of NewspapersÅkesson, Maria January 2009 (has links)
After decades of digital developments, we are now entering a truly digital era. Digital information and communication technology has become a naturally embedded part ofthe designed environment we live in. Most parts of life are today pervaded by digital products and services. Evidence of such immersion can be noted in, for instance, media consumption. This development is gradually shaping and cultivating a media environment that is ubiquitous. Such ubiquity is manifested in media’s constant presence and thechanges in media consumption in the purview of digital innovation. Indeed, digital innovation is not only a shift in technology. It alters existing value networks and calls forrethinking existing value perceptions. While this disruptive change driven by digitizationcan be found in many industries, this thesis focuses on its impact on value networks in thenewspaper industry.The digitization of newspapers started with the introduction of the internet in the 90´sand soon emerged into new media innovations. While these new media innovations have not replaced existing media, they have been disruptive to newspaper value networks. Recently, the emergence of yet another digital innovation is specifically interesting whenstudying changes to value networks of the newspaper industry: the e-paper. This innovation (a screen technology very close to print on paper) exhibits inherent valuesthat make future replacement of print on paper a possibility. It is therefore regarded as avery promising technology in the newspaper industry. This thesis can be positioned at the intersection of the friction between forces to embarkon a new media trajectory and forces to hang on to the established structures andcontrol. The research question addressed in this thesis is: How are value networks of newspapers influenced by digital innovation? Addressing the research question, a multimethod approach was adopted to gain a broad understanding of how digital innovationinfluences value networks of newspapers. Drawing on digital innovation literature, the thesis presents a theoretical perspective with which to understand how digital innovation influences value networks. This perspective is instantiated as a model of value network configuration. The model emphasizes the multi-layered, dynamic, dialectic, and diametrical character of value networks in digital innovation. The model is offered as abasis and analytical tool to further explore value networks in digital innovation. This tool is useful for newspaper stakeholders when entering the digital era.
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A linguistic study of advertising English in the Hong Kong pressWong, Yuk-yue, Viola., 黃玉華. January 1977 (has links)
published_or_final_version / Language Studies / Master / Master of Arts
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An attitudinal study of Gannett newspaper editors about journalism graphicsSchulte, William January 2003 (has links)
The purpose of the research was to look at how editors at Gannett, America's largest newspaper chain, perceive the role of journalism graphics and graphic artists in the newsroom.Nineteen editors from newspapers of various circulation sizes, participated from across the country. They sorted Q statements that covered areas related to journalism graphics as: use of color, balancing graphics with other content, graphics relationship with design, reader needs, and how graphics serve literacy.An analysis of the Q statements collected for this study showed two distinct factor types. They were identified by this researcher as the Communitarians and the Zealots.The Communitarians were characterized as trying to balance graphics with other aspects of journalism such as story, photo and design in an attempt to put the reader first. They were unwilling to elevate graphics to a necessity in presenting a story. The Communitarians saw graphics as one tool among many to conveyinformation.The Zealots saw graphics as an absolute necessity for any worthy journalistic endeavor. They saw graphics as the answer to attracting young readers, to serving a population with literacy issues, and to enhancing any work the newspaper is doing. The Zealots rejected statements that did not show graphics in the most positive way.Two camps emerged within the Gannett ranks regarding journalism graphics. The Zealots hold on to the allure of color and graphics made popular by USA Today in the 1980s and early 1990s. Communitarians acknowledged that graphics are an effective tool, but considered the practice of similar importance with other methods of conveying information. / Department of Journalism
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The South African media's coverage of the Abu Ghraib Prisoner abuses : an ethical case study of two selected newspapers /Buchinger, Christine. January 2006 (has links)
Assignment (MPhil)--University of Stellenbosch, 2006. / Bibliography. Also available via the Internet.
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John William Powell and the China weekly/monthly review an American editor in early revolutionary China /O'Brien, Neil L. January 2001 (has links)
Thesis (Ph. D.)--Washington State University, 2001. / Chair: Thomas L. Kennedy. Includes bibliographical references (leaves 506-531)
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An evaluation of computer-assisted display-ads layout in an operating newspaper environment.January 1974 (has links)
Bibliography: p. 124. / Also issued as a B.S. thesis in the M.I.T. Dept. of Electrical Engineering, 1974. / MIT OSP Project 70149. ANPA Grant.
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Die ontwikkeling van 'n psigometriese toetsbattery vir die keuring van advertensieverteenwoordigers in 'n Suid-Afrikaanse media-groepMarais, Adriaan 04 1900 (has links)
Thesis (MEcon)--Stellenbosch University, 1990. / AFRIKAANSE OPSOMMING: Die doel van hierdie ondersoek is om 'n psigometriese toets=
battery te ontwikkel wat gebruik kan word in die keuringsproses
van advertensieverteenwoordigers.
Uit literatuur het geblyk dat daar 'n teoretiese raamwerk bestaan
naamlik 'n samevallende geldigheidsmodel waarvolgens die navorsings=
projek uitgevoer kan word. Eienskappe word ook geldentifiseer wat
kerunerkend van suksesvolle verteenwoordigers is. Genoegsame bewyse
is gevind dat persoonlikheid, belangstelling en aanleg belangrike
eienskappe van suksesvolle verteenwoordigers is. Die navorsings=
probleem wat ontstaan is "of die sukses van advertensie=
verteenwoordigers in die koerantsektor voorspel word deur middel van
'n keuringsbattery bestaande uit psigometriese toetse?\I Psigometriese
toetse wat psigometriese eienskappe meet gebaseer op belangstelling,
aanleg en persoonlikheidsmetings wat Nasionale Pers se suksesvolle en
onsuksesvolle advertensieverteenwoordigers van mekaar onderskei, wat
sodoende in die toekoms tydens die keuringsproses gebruik kan word om
beter advertensieverteenwoordigers te keur. Om'n antwoord op die
navorsingsprobleem te kry was dit nodig om die advertensieverteen=
woordigers by die verskillende dagblaaie wat onderskeidelik as die
suksesvolle en onsuksesvolle presteerders bestempel kan word aan die
hand van die volgende kriteria te identifiseer: kornrnissieverdien,
prestasiebeoordeling en 'n kornbinasie van die kriteria. Dit was ook
nodig om die nie-kognitiewe eienskappe naamlik: persoonlikheid,
belangstelling en aanleg te identifiseer wat die suksesvolle
presteerders beskryf. Hierdie eienskappe word gemeet deur die
volgende toetse:
Stellenbosch University http://scholar.sun.ac.za
die Sest.ienpersoonlikheids~faktorvraelys, Gestruktureerde
Objektiewe Rorschachtoets, 19-Veld-Belangstellingsvraelys en die
Senior Aanlegtoets.
Hierdie meetinstrumente is geselekteer op grond van die
waarskynlikheid dat hulle die eienskappe meet wat kenmerkend van
suksesvolle presteerders is gebaseer op grond van inligting
voortspruitend uit 'n posontleding en literatuurstudie.
Die respondente was 77 advertensieverteenwoordigers wat binne die
koerante-sektor van Nasionale Pers werksaarn is. Vervolgens is
van kontrasgroepe gebruik gemaak om die eienskappe wat kenmerkend van
die suksesvolle advertensieverteenwoordigers is mee te bepaal asook
'n sarnevallende geldigheidsmodel waardeur die korrelasies tussen
advertensieverteenwoordigers se metings op die psigometriese toetse
en aanslae op die prestasiebeoordelingsinstrument bereken is.
Op grond van die kontrasgroepe se resultate is daar nie genoegsarne
be\vyse gevind dat daar 'n beduidende onderskeid tussen suksesvolle
en onsuksesvolle advertensieverteenwoordigers op grond van hul
persoonlikheid-, belangstelling- en aanlegtellings gemaak kan word
nie. Dit was egter moontlik om op grond van die resultate van 'n
meervoudige regressie-ontleding 'n psigometriese toetsbattery saarn te
stel vir die keuring van advertensieverteenwoordigers. Deur
stapsgewyse regressie is 'n regressie-vergelyking wat 6 veranderlikes
insluit verkry met 'n meervoudige korrelasie van 0,62 tussen die
betrokke voorspellers en die prestasiebeoordelingmetings.
Stellenbosch University http://scholar.sun.ac.za
Deur die samestelling van 'n voorspellingsmodel is gevind dat die
huidige keuringsmetode wat gebruik word met 19,34% verbeter kan word
indien 'n psigometriese toetsbattery as een van die fases in die
keuringsbattery ingesluit word. Sodoende slaag hierdie ondersoek in
sy doel om 'n psigometriese toetsbattery daar te stel wat in die / ENGLISH ABSTRACT: The pu.t"poseof .this investigation is to develop a pscyhometric test
battery which can be used in the selection process of advertising
representatives.
Literature showed that a theoretical framework exist namely a
concurrent validation model upon which such a research project can be
based. Typical characteristics of the successful representatives are
also identified. Sufficient proof was found that personality,
interest and ability are important characteristics of successful
representatives. The research problem which excist is whether "the
success of advertising representatives in the newspaper industry
can be predicted by means of a test battery consisting of
psychometric tests?" Psychometric tests which measures
characteristics that differentiate between the successful and
unsuccessful advertising representatives of Nasionale Pers based on
their personality, interest and ability measures which in future can
be used in the selection process to select successful advertising
representatives. To answer the research problem it was necessary to
identify the successful and unsuccessful achievers at the various
newspapers based on the following criteria: commission earned,
preformance evaluation and a combination of the named criteria. It
was also necessary to identify the non-cognitive characteristics of
the good achievers namely: personality, interest and ability.
Four psychometric tests were used in the research project namely: the
Sixteen Personality Factor Questionnaire, Structured Objective
Rorschachtest, 19-Field Interest Questionnaire and the Senior
Aptitude Test.
Stellenbosch University http://scholar.sun.ac.za
The measuring instruments were selected on the basis that they
sufficiently measure the characteristics which are typical of
successful representatives based on the job analysis and a study of
the relevant literature.
The respondents were 77 newspaper advertising representatives
employed at Nasionale Pers. Contrast groups were used to determine
the typical characteristics of a successful advertisement
representative and a congruent validity model where by the
correlations between the pscychometric tests and the scores of
advertising representatives on the preformance appraisal instrument
are determined.
Based on the findings of the contrast groups no sufficient evidence
could be found that a distinction can be drawn between the successful
and unsuccessful advertising representatives based on their
personality, interest and ability scores. By using a multiple
regression analysis it was possible to construct a psychometric test
battery that can be used in the selection of advertising
representatives. By means of stepwise regression, a multipile
equation including six variables were determined. A multipile
correlation of 0,62 were found between the relevant predictors and
the preformance appraisal scores.
By making use of a prediction model it was found that the current
selection procedure could be improved by 19,34% if the psychometric
test battery is included as one of the phases in the selection
battery. This study therefor succeeds in its purpose to develop a
psychometric test battery which can be included in the selection
process of advertising representatives.
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