This framing analysis used content analysis to show how a newspaper with a more liberal slant, The Age, and a newspaper with a more conservative slant, The Australian, used frames, sources, and valence in their news and opinion coverage of a very complex scientific and political issue ? climate change. The sample included 1,019 news and opinion articles from 1997 through 2007 in The Australian and The Age. The study revealed that the controversy over climate change was still prevalent in two Australian newspapers. Results showed that The Australian and The Age displayed different prominent frames, sources, and valence in their climate change coverage. Overall, The Australian was more critical and uncertain about climate change, while The Age aimed to educate its readers about the background of the issue and inspire action.

This study seeks to understand the scope and types of public relations practices in Japan, how public relations practices of Japanese and foreign companies differ, how media respond differently to the public relations activities of Japanese and foreign companies, and how "foreignness" affects public relations activities of multinational enterprises in Japan. The sole academic journal in the field of public relations in Japan and the single commercially published public relations industry magazine were submitted to an empirical content analysis. Additionally, three cases of contest for corporate control, two of which were between an American activist fund and a Japanese company, and one between a Japanese investment fund and a Japanese company, were analyzed using a case study approach. Press releases and newspaper articles about these cases were also content analyzed. The results show that among public relations activities, crisis category appeared the most frequently in the public relations industry journal and corporate communication category appeared the most frequently in the public relations academic journal. The analysis of the cases shows that the American fund at first faced problems communicating with its stakeholders but improved its communication activities in subsequent years with better results. The content analysis of the press releases shows that American fund uses more quotes and persuasive messages in the press releases and Japanese newspapers do not treat domestic and foreign entities differently. The overall results confirm the importance of culture in public relations practices.

This study identified the leadership competencies, skills, behaviors, and training needs most critical to a college newspaper leader's success. A Web-based Delphi technique, supported by the Center for Distance Learning Research at Texas A&M University, was used to submit three rounds of questionnaires to a panel of 25 editors from 19 institutions in 13 states. The experts responded to 13 open-ended questions in Round One designed to elicit information to establish the leadership competencies, skills, and behaviors critical to college newsroom leaders. Round One also established information concerning participants' prior knowledge of the top leadership position. The Round Two instrument included seven questions with 189 statements developed from responses to Round One. Panelists rated responses using a four-point Likert scale. Panelists reached consensus in the final round by selecting the three most important of the ranked responses to each question returned from Round Two. Additional questions asked for recommendations for the future training and development of editors. The panel's list of leadership traits agrees with more than 50 percent of the admired traits of all leaders (Kouzes and Posner,1997), and more than 50 percent of the ideal traits of top professional journalists (Peters, 2001). The panel reached consensus on 8 situations they considered unique to the college newsroom that had a significant impact on their leadership experience. The topthree included: the need to manage everything and still publish a great paper, dealing with uncommitted students, and dealing with frequent staff changes. The panel reached consensus on the following as most important for incoming college newsroom leaders: the most critical leadership competency was "ability to communicate"; the most critical leadership behavior was "a passion to improve and develop the newspaper"; the most critical leadership competency editors "lacked" was "ability to take charge"; the experiences they considered most important to shaping their understanding of the role was that it is a full-time, difficult, and frustrating position; and they indicate that "dedication to the newspaper" is the leadership trait that separates an average from a great newsroom leader.

This study examined a specific and controversial issue in health communication: the complementary and alternative medicine (CAM). Recent studies have shown that both online newsgroups and traditional newspapers have involved in communicating CAM information, but research has not answered whether there are differences between the new and old media. From the perspective of uses and gratifications, this study first investigated that how people are using newsgroups to solve CAM-related problems. Then contents of newsgroup messages and newspaper stories were analyzed to do the comparison in topics, source types, efficacy claims, and CAM categories. The results showed that both similarities and differences existed between the two media.

This thesis deals with idioms taken from contemporary newspapers. The purpose is to find out which idioms are known and used by native speakers of different ages and also to what extent the entries in the dictionaries offer accurate descriptions to the meaning of these idioms. We already know that idioms which have been modified, as often is the case in newspapers, are often more difficult to understand than others. The study has been conducted by means of questionnaires answered by native speakers in Germany. In order to assess the ability that German native speakers have to understand and use these idioms, I have chosen informants from three age groups; the first two groups of informants are grammar school students at a German Gymnasium, in the 7 and the 10 form respectively and the last group consists of adult speakers in Germany with university education. This last group conforms to the final phase of language acquisition. The results clearly show that younger generations - and to a certain extent older students and indeed educated adults - are less likely to understand idioms which have complex explanations in the dictionaries and/or whose meanings have been modified. Similarly, all age groups are more likely to understand idioms with simple explanations, those which appear frequently on the Internet and those whose meanings have not been modified, though there is a higher degree of “tolerance” when it comes to complex idioms among the adults. It is also clear that the meaning of an idiom cannot always be fully explained out of context. In most cases dictionaries offer an explanation that functions in most contexts, yet it is not uncommon for the meaning of an idiom to be complex and to vary more or less depending on the context. As a way to find out how frequent the idioms are, I have compared their frequency in www.Google.de and found that there is a clear correlation between high frequency in Google and the knowledge displayed by the informants.

Purpose/Aim: To investigate why people in the age group of 30-40 subscribe to the traditional morning newspaper even though they can get the same information at a much lower cost from for example TV, the internet or the free daily papers. The aim is to also look at possible future alternatives to the traditional morning newspaper. Material/Method: Focus group interviews were used to gather the empirical material. These consisted of a total number of twelve people, divided into three groups. The results from the focus group interviews were analysed with help from established uses & gratifications theories and two diffusion theories. Main results: This study shows that people read the traditional morning newspaper to get a good mixture of entertainment and local, national and global news. It is relaxing to read the newpaper on paper compared to reading it on the internet, mainly because you get a good overview which makes it a lot easier to find exactly want you want to read. The content of the newspaper is often discussed with family, friends and colleagues and can therefore be said to fill an important social function. Reading the newspaper is thought of to be intellectual and can help people form their identities. All respondents in this study grew up in homes which subscribed to a morning newspaper and thought this fact was a big reason for them finding it so important to have a subscription themselves. Even so, most of them were positively in favour of the so called e-paper, as a future alternative to the traditional newspaper, when discussed in the groups, mainly because of it being a more environmently friendly option, but also because of the ability to pick and choose your personal newspaper content and only pay for what you want to read.

The digitalization of the media industry has involved great changes for the Swedish daily press. Instead of subscribing on a daily newspaper, more people tend to read newspaper's free edition online.  The recent recession has contributed to strike hard against the newspaper's economy. This is the problem our research is based upon. How will the newspaper develop and which measures have to be done to get a well functioning business model that is suited for future conditions? We have made qualitative interviews with Swedish newspapers: Göteborgs-Posten, Norrköpingstidningen, Sydsvenskan and with the danish newspaper Politiken. To widening the view, we have also made several interviews with well-placed observers, both domestic and foreign. The results show, that in order to get the daily press financially stable, the content within the newspaper has to be even more target oriented in order to attract both readers and advertisers.  The results also show that it is important for the newspaper to separate the content of the paper-edition from the online-edition. That is, the free online-edition should not entirely replace the traditional paper-edition. We claim that successful daily press newspapers will in the future use a wider spectra of media-channels. The daily press will act more as a brand with the goal to produce high quality news in several different media-channels.

Abstract In the past decades the newspaper industry went through many changes but it has never had a problem of this kind. With the freedom the Internet brings us today and the wide range of information channels, the newspaper is for the first time seriously challenged. When the newspapers began to establish themselves on the internet they thought it was only to copy the content of the newspaper on to their webpage and the advertisers would come along. This move was not planed and had no vision. When the advertisers discovered Internets wide range of advertisement platforms they started to look for other places they could put their ads.   This thesis is about the local newspapers ability to address the problem that the internet has created. I based my study on the following issues: Why has internet caused this problem for the newspapers? What are the prerequisites for local newspapers when they face challenges from the internet? How have the advertisers acted after the emergence of this challenge? To answer these questions I did qualitative interviews with different personalities within the newspaper industry, two local newspaper executives and two professors in media economics.   In conclusion the result shows that there are different opinions regarding these questions and different views of how to solve them. The Newspaper industry is heading towards a new era where the electronic newspaper is going to play a much bigger role. The executives need to come up with new business models where the consumer’s needs are in the center.

Bakgrunden till den här uppsatsen finns att hitta i min något idealistiska bild av nyhetspressens eviga sökande efter och uppdagande av sanningen. Den bilden, i kombination med den senaste tidens skriverier om bland annat Hagamannen och dennes offer, fick mig att fundera kring nyhetspressens eventuella konstruerande eller reproducerande av våldsbrottsofferdiskursen. Jag använde mig av Faircloughs kritiska diskursanalys då jag analyserade 36 nyhetsartiklar och nyhetsnotiser från Aftonbladet, Expressen, Svenska dagbladet och Dagens Nyheter, vilka alla hade publicerats under 2005/2006. Fokuseringen i undersökningen låg på den lingvistiska nivån i texten, det vill säga på ord, styckekombinationer och meningsuppbyggnader men även på de diskursiva praktikerna som fanns att finna i texterna. Det huvudsakliga som kom fram i undersökningen var att det inte finns en våldsbrottsofferdiskurs värd att tala om i svensk nyhetspress, den är alltid underordnad könsdiskursen och åldersdiskursen. Det finns inga våldsbrottsoffer i svensk nyhetspress, bara män och kvinnor i olika åldrar som blir utsatta för brott

There are no private media in Vietnam, all media activity is owned and controlled by the State and the Vietnamese media landscape is therefore relatively closed and strangled. It is not allowed to produce any news material which criticise the government or put it in bad days. In 1997, the Internet was introduced in Vietnam and online newspapers started to establish. Through investigating the underlying factors of the development and success of one of the biggest online newspapers in Vietnam, VnExpress, our study intends to describe how it has affected the Vietnamese media landscape. Based in Hanoi during ten weeks, we performed this minor field study with the support from Swedish International Development Cooperation Association, SIDA. Our case study is made from five in-depth interviews. The research questions deals with VnExpress in particular; how they have developed, how they consider their purpose as an online publication and what they find unique about their newspaper. Through the empirical findings, we can distinguish a couple of factors with which VnExpress has affected the Vietnamese media landscape. First of all, we found that their policy of always reporting news in an objective point of view has made them respected among competitors and used by the same as a source of news material. Furthermore, their close contact to readers through different channels at the editorial, giving them the opportunity to express their thoughts, makes the readers engaged and able to form their own opinions about the society. To achieve the above, it is significant that VnExpress has a unique ownership allowing them to work as free and limitless as possible in a country like Vietnam. Finally, we can see that the Vietnamese media landscape tends to become more open and we claim that online newspapers and Internet in general will have a great impact of its development.