<p>I denna rapport undersöks hur elektroniska böcker (eBooks) enligt standarden Open eBook Publication Structure kan komprimeras på ett effektivt sätt. Anledningen till att området valts är att en välanvänd standard för eBooks inte finns för tillfället. Standarden är relativt ny och senaste versionen av specifikationen har kommit ut under 2002. Med i utvecklingen av standarden finns många stora företag som exempelvis Adobe Systems Inc. och Palm Digital Media. En litterär undersökning för passande komprimeringsalgoritmer har gjorts och två algoritmer för komprimering av eBooks har efter undersökningen utvecklats. Tester och slutsatser angående komprimeringseffektiviteten hos komprimeringsalgoritmerna finns också dokumenterade i rapporten.</p>

I denna rapport undersöks hur elektroniska böcker (eBooks) enligt standarden Open eBook Publication Structure kan komprimeras på ett effektivt sätt. Anledningen till att området valts är att en välanvänd standard för eBooks inte finns för tillfället. Standarden är relativt ny och senaste versionen av specifikationen har kommit ut under 2002. Med i utvecklingen av standarden finns många stora företag som exempelvis Adobe Systems Inc. och Palm Digital Media. En litterär undersökning för passande komprimeringsalgoritmer har gjorts och två algoritmer för komprimering av eBooks har efter undersökningen utvecklats. Tester och slutsatser angående komprimeringseffektiviteten hos komprimeringsalgoritmerna finns också dokumenterade i rapporten.

The presented thesis analyzes the eBook market. The aim of the thesis is to establish the optimal way of pricing electronic books. The most important entities of book markets are defined, and the utmost stress is put on changes in the entities' role that have been brought about by the coming of eBooks. The thesis is not only limited to the model of sales of eBooks, but also discussed are alternative business models based on the eBook as an object of monetization. The conclusion of the thesis summarizes the findings, and introduces possible trends in the development of the described subject.

The electronic text reading device, or e-book, is an idea that has reached the implementation stage. Technology has only recently made possible the production of a device to challenge the printed book’s dominance as the media for information transmission. These microprocessor-based devices are attempts to exceed the limitations of printed texts while retaining their strengths. Two generations of these devices, and the companies that created them, have reached the marketplace. This thesis provides a short history of electronic text readers and gives an overview of the first and second generations. The issues that will affect the adoption of the e-book as the dominant media for the transmission of texts are discussed. The primary objections to the e-book’s replacement of the book are durability, ease of use and clarity. With these concerns addressed by improvement of the underlying technology, the e-book will replace the majority of the printed books in the marketplace.

Interactive Electronic Books - Traditional Medium in a New Form Diploma thesis "Interactive Electronic Books - Traditional Medium in a New Form" deals with very current form of printed books. It's another step for an electronic book, which has distinct differences in the possible participation in the creation of such media. My thesis defines the terms of electronic books, digital books, and interactive electronic books. It briefly describes the history and development of the book into its interactive form. An important part of this work is the development and history of the Internet, which is inseparable from the development of electronic books. Thanks to the Internet electronic books are available to all users; the development in this area wouldn't be so fast without its existence. The main part of the thesis was a qualitative analysis (the method of depth interviews) which examines young people's interest in interactive electronic books and their opinion about its potential in the future. The main part of the depth interviews was an evaluation of different forms of various genres of electronic books and their possibilities. The conclusion is about the prognosis of interactive electronic books from various points of views.

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隨著網際網路的傳輸技術進步，以「數位出版」的模式提供服務成為圖書館發展的趨勢，進而帶動了數位閱讀的型態。本研究以台灣雲端書庫為重點，聚焦於「計次借閱」的服務型態，探討合作圖書館與台灣雲端書庫使用者對於新型態的電子書借閱機制，並針對遠流出版社以及高雄市立圖書館提供之原始數據，分析使用者借閱情況，觀察借閱現況上出現之問題並提出建議。 歸納本研究之結果發現： （1）經由網站的觀察及原始數據的分析中發現，各站台內容不同，高雄市立圖書館辦證情況之基本資料內容與本身資料庫數量有落差。借閱機制上並未達到完善的處理。 （2）藉由問卷瞭解數位閱讀主要潛在族群之範圍與閱讀行為，以及電子書服務滿意度。以年齡作為主要的區分條件，取得數位閱讀使用者概括性的行為模式，並發現使用者對於台灣雲端書庫網站實際操作效益都有正向的影響。 （3）根據訪談者表示：除了推廣活動的宣傳以外，各館經費來源不一，也是影響使用率的因素之一；另外購置台灣雲端書庫之圖書館在採購電子書時，主要考量因素為格式、連線速度、穩定性等，並考量廠商信譽與其提供之書種與本身買斷書種重複率；並提出熱門及暢銷書為電子書種類中最大需求的類型。因此受訪者大多認為「按次計價」的借閱模式能有效提供讀者適當的服務，並藉由公共出借權的意念促使作者釋放電子書版權。 最後，本研究提出提升電子書借閱服務持續使用意願的具體建議，以供圖書館加強電子書借閱服務使用意願之參考。 / The advance of the transmission technology of the Internet has the service pattern of “digital publishing” become the development trend of libraries and further drive the type of digital reading. Focusing on eBook service and the service type of “One Copy, One User”, this study intends to discuss the idea of cooperative libraries and users of eBook Service about the new type of eBook lending mechanism, analyze users’ lending situations, aiming at the raw data offered by Yuan-Liou Publishing Co., Ltd. and Kaohsiung Public Library, observe the problems in current lending situations, and propose suggestions. The research findings are summarized as below. (1) The website observation and raw data analyses reveal different contents on various websites. The basic information in the card application for Kaohsiung Public Library is distinct from the quantity in the database, showing that the lending mechanism is not properly processed. (2) The coverage of major potential groups of digital reading and the reading behaviors as well as the satisfaction with eBook service are understood through the questionnaire. Differentiating with age, the general behavior patterns of digital reading users are acquired; and, the users present positive effects on the practical operation benefit of eBook Service websites. (3) The interviewer indicates that different sources of funds for libraries, except for promotions, are a key factor in the use rate. Besides, format, connection speed, and stability are the factors in libraries purchasing eBooks, the reputation of publishers, types of books provided, and the repetition rate of types of bought books would also be taken into account, and active titles and best sellers, which are the largely demanded types of eBooks, would be proposed. In this case, most respondents consider that the lending pattern of “charged by time” could effectively provide readers with proper services. Moreover, the idea of public lending right could facilitate the authors releasing the eBook copyright. Finally, specific suggestions for enhancing the sustained use intention of eBook lending service are proposed in this study for the reference of libraries reinforcing the use intention of the eBook lending service.

Amazon於2007年推出了電子書專用閱讀器Kindle後，帶動了全球數位閱讀之風潮，與電子書產業的蓬勃發展。然而，隨著電子書產業發展至今，數位內容與電子書專用閱讀器分別面臨著各自的挑戰：數位內容具有高開發成本及近乎零元的再製成本之特性，使其可輕易地流通於網路空間中，而著作權人則不易從中獲得應得的版權收益；硬體部分，電子書專用閱讀器面臨平板電腦與智慧型手機的夾殺，導致其於銷售市場上較不如前兩者受消費者青睞。面對如此困境，電子書產業鏈上各角色之廠商該如何應對，並極大化收益。 本研究認為免費之商業模式將是可行辦法之一。係此，本研究透過分析「零元手機」以及「iPod」兩個不同類型的個案，找尋出各自於市場上如何以免費商業模式獲取成功之因素，並探討其於電子書產業中得否亦可以發揮效果，且該免費商業模式為何。 研究顯示，硬體為主要獲利來源，而免費提供數位內容之模式並無法成功運行於電子書產業，主因為硬體本身毛利並不足以補貼數位內容的虧損，且硬體與數位內容兩者之間互補性不強；反之，透過銷售數位內容獲利，而以免費電子書專用閱讀器以吸引消費者，盡而快速累積使用群體，此為較可行之免費商業模式。研究並指出，教育與商用市場將是未來電子書產業廠商可積極佈局之利基市場。 / After Amazon launched Kindle in 2007, digital reading became the spotlight of the world and the eBook industry has been growing vigorously. However, digital content and e-readers are facing their own challenge respectively: high development cost but low duplicating cost. It is easy to copy the files on the internet, but it is difficult for the copyright owners to retrieve the deserved profit; as for the hardware, e-reader is facing the keen competition of tablets and smart phones and is no longer attractive to customers on the market. Under these challenging circumstances, how can each entity on the supply chain of E-book industry react and maximize their profits? This research assumes that free business model would be one of the possible solutions. In this research, “iPod” and “Zero-Price Handset” are selected as two different types of case study. This research tries to figure out what the key successful factors are in these two cases and discusses how these factors can fit in the eBook industry and the possibility of creating success or achieving their goal. If the answer is positive, then what the business model would be? This research shows that “Free digital content, Hardware sales as profit source” model cannot work in eBook industry. The main reason would be that the net profit of hardware cannot compensate the shortage of free digital content. On the other hand, the net profit of selling digital content would definitely compensate the shortage of free hardware, because the sales of digital content are continuous instead of one-time sale. What is more, free hardware could attract more potential customer and accumulate a huge amount of customer base. This model would be one of the possible solutions. This research also points out that educational and commercial market are niche markets for eBook companies and they should set strategies aggressively base on that fact.

The goal of the thesis is to formulate suggestion to Czech universities regarding publication of textbooks and academic texts in electronic formats. The thesis also provides a general view of the Czech ebook market -- the history, formats and digital right management of ebooks are described. The process of ebook elaboration and reading devices with their pros and cons are also mentioned. The comparison of world and Czech ebook and etextbook market is emphasized and the availability of Czech etextbooks and academic text in Czech higher education institutions is mapped. The hypothesis that Czech students' demand for etextbooks is sufficient for profitable etextbook elaboration by Czech higher education institutions in the way that prevents from illegal sharing of content and violating of authorial laws is examined.

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