電子書興起，改變了讀者的閱讀方式，紙本書不再是唯一的選擇。電子書的供應鏈由上而下可分為：作者、出版社、DRM業者、網路通路平台、電信業者、硬體載具製造商。隨著科技創新，新的供應鏈創造了參與者新的競合模式，各參與者的商業模式也隨之創新，相較於過去的紙本書市場出版商擁有較大的議價能力之情況，在新的競合模式中，掌握客源的網路平台通路商對於上游的出版商之議價能力大幅提升。另一方面，越來越多作者跳過出版社，直接將電子書的版權賣給網路平台通路商，導致出版商原有的掌握版權之優勢減弱，長期下可能會致使出版社在電子書供應鏈中的議價能力進一步降低。未來隨著科技進步，彩色電子書閱器與結合其他功能的設備將是發展趨勢，但光靠硬體端難以建立他人無法輕易突破的進入障礙，而許多參與者在供應鏈上並非具單一角色，像是Amazon與Apple兼具網路平台通路商與硬體載具供應商之角色，亦即「平台+硬體載具」的雙重獲利模式，而這兩間公司皆掌握了主要的「客源」，是其重要優勢。而Amazon更是透過支援的應用程式，讓非自家載具之消費者也能至自己的電子書店下載電子書，像是iPad、iPhone、藍莓機等等。因此以未來電子書成長後議價能力與賺取現金流之能力的消長預期來看，相較於其他參與者，Amazon與Apple會是較佳的長期投資標的。 / The emergence of e-books changes the reading habit, and the paper-book is not the only one medium of reading anymore. The supply chain of e-books comprises diversified industries, including authors, publishers, DRM providers, online retailers who operate digital bookstores and manage accounts of customers, telecommunications, technology-side players. When technology advances, the new supply chain creates new co-competition model, the business models of players begins to innovate. Compared to paper-book market in which the publishers have stronger bargaining power, in new co-competition models, the online retailers have a huge customer base and therefore have stronger bargaining power over publishers. Furthermore, there are more and more authors who skip publishers and sell the digital right to online retailers directly. That is, the content resources controlled by publishers reduce, and the bargaining power of publishers deteriorates. In the future, producing colorful e-readers will not be a difficulty anymore, but the technology-side players will have difficulty in establishing entrance barrier. However, some participants play various roles across the supply chain, such as Amazon and Apple. Both of two companies play the roles of online retailers and technology-side players, and have double sales resources from plate form and hardware. Beside, both of these companies have large customer base, and it is the critical competitive advantage of Amazon and Apple. Especially, Amazon supports some hardware tools like iPad, iPhone, and Blackberry. As long as the customers download the application programs, the customers can purchase e-books on Amazon.com. From the aspects of potential of growing bargaining power and future discounted cashflows, Amazon and Apple would be better choices for long-term investors.

書是社會文明的載體，是人類進步的階梯。電腦、網路的飛速發展，使得電子書引發了新一輪的書籍革命。隨著智慧型手機的出現，用手機閱讀電子書以前方便靈活，充分利用零散時間，因此受到年輕人的追捧。但是，電子書本身也存在各樣的問題，諸如不符合人們的閱讀習慣，以及產業鏈的不成熟等。因此，調查使用者的行為模式和對於電子書的喜好，以瞭解使用者對電子書的看法及接受度是本文研究的重點，本研究透過UTAUT模式探討績效期望、付出期望、社會影響、輔助條件等自變數對於使用意圖與使用行為的影響力和預測力。本研究採取問卷調查的方式，在多個網路論壇上發放，共收回問卷352份，其中剔除無效問卷後得到有效樣本計232份，有效的樣本回收率達65.9%。究結果顯示，受試者大多擁有智慧型手機（77%），使用時多以娛樂為目的（55%），僅以工作為目的者最少（4%），大多偶爾閱讀（47%），多數人未曾花錢下載付費電子書（86%）。在電子書使用經驗方面，多數受試者使用電子書不到1年（42%），在使用智慧型手機方面，同樣是使用不到1年時間者居多（60%），而使用智慧型手機閱讀電子書方面，同樣是不足1年最多（68%）。 受試者使用智慧型手機閱讀電子書之績效期望、輔助條件、付出期望等各構面對使用意圖及使用行為的預測達到顯著水準，而社會影響構面與使用經驗干擾變數則影響力未達顯著。 / Books are the vehicle for social civilization and the ladder of human progress. Due to the rapid development of computers and the Internet, electronic books (ebooks) have triggered a new round of the book revolution. With the emergence of smartphones, using mobile phones to read ebooks has become convenient, flexible, and a way to make full use of scattered bits of time. Therefore, the use of smartphones for such purposes has been pursued by young people. However, ebooks present various problems of their own, such as incompatibility with individual reading habits and the immaturity of the industrial chain. Thus, the focus of this study was to survey user behavioral models and affinity for ebooks to understand users views on and degree of acceptance of ebooks. This study used the Unified Theory of Acceptance and Use of Technology (UTAUT) to investigate the influence and predictive power of the following independent variables on usage intention and usage behavior: performance expectancy, effort expectancy, social influence, and facilitating conditions. Research results showed that a majority of respondents had smartphones (77 %). Respondents who used their phones mostly for entertainment purposes composed the largest category (55 %), while those who used their phones only for work purposes formed the smallest category (4 %). A large percentage occasionally read ebooks (47 %), but most respondents had never spent money on downloading payable ebooks (86 %). Regarding experience using ebooks, most respondents had used ebooks for under one year (42 %). Regarding experience using smart phones, the group that had used smart phones for less than one year was also the largest (60 %); a high percentage of users (68 %) had been using smart phones to read ebooks for less than one year. The predictive power of performance expectancy, facilitating conditions and effort expectancy on usage intention and usage behavior with regard to using smartphones to read ebooks achieved a level of significance. As for social influence and moderator experience, the predictive power didn’t reach a level of significance.

本研究旨在探討大學生使用與閱讀電子書資料庫，研究目的包括：（1）探討 大學生電子書資料庫的使用與閱讀行為；（2）探討大學生電子書資料庫的價值認 知與使用滿意度；（3）探討影響大學生使用電子書資料庫的因素；（4）探討大學 生參與電子書資料庫推廣服務的現況與看法。本研究採用問卷法與訪談法，首先 藉由文獻探討歸納電子書使用與閱讀研究四構面，依此而設計電子書資料庫使用 與閱讀調查問卷，並對國立政治大學大學生實行問卷調查，再採用立意取樣方式 進行深度訪談，以探討大學生電子書資料庫使用與閱讀的行為。 本研究提出之研究結論如下：（1）政治大學的大學生近五成使用過電子書， 但使用過圖書館電子書資料庫者不到兩成；（2）使用圖書館電子書資料庫的主要 原因是「為了作業報告或學習研究需求」，而使用需求受到使用目的與動機之影 響；（3）最常使用的電子書檢索策略是「關鍵字檢索」，閱讀電子書的時間多為 1 小時，主要透過「線上閱讀」方式取用電子書，並以「跳讀，僅閱讀特定章節 /段落」方式閱讀單本電子書；（4）五成以上大學生喜歡實體書勝於電子書；（5） 對圖書館的電子書資料庫表示中度滿意，對電子書資料庫推廣服務則未達滿意； （6）「在螢幕上閱讀相當吃力」是大學生在使用圖書館電子書資料庫時最大的困 難，且電子書的閱讀較易出現注意力分散的情形；（7）影響政治大學的大學生使 用圖書館電子書資料庫的因素包含使用者主觀的使用經驗及客觀的外在環境。 最後，本研究對圖書館及電子書相關廠商提出以下建議：（1）圖書館應與廠 商定期合作舉行使用者滿意度調查，藉以瞭解使用者的使用行為、使用經驗及滿 意度；（2）建議電子書相關廠商簡化進入及取用電子書資料庫的步驟、利用圖像 式設計提供更明確且明顯的快速連結名稱，增加電子書資料庫的曝光率；（3）建 議圖書館瞭解大學生的需求及充實電子書資料庫館藏的質與量，增強正向使用經 驗及藉由同儕的影響力提高使用率；（4）圖書館應積極向教師推廣電子書資料庫 的使用並提供支援教學服務，以期透過相關課程，增加電子書資料庫曝光率及使 用率；（5）建議圖書館及電子書相關廠商透過創新且有趣的行銷推廣策略，以更 輕鬆且貼近大學生的服務及參與方式，提高大學生取用電子書資料庫之動機。 / This study mainly investigated using and reading e-books databases for undergraduates. The main purposes of the study are as follows: (1) to probe into undergraduate students’ use and reading behavior of e-book databases; (2) to discuss the undergraduates’ perception and satisfaction of e-book databases; (3) to find out the factors affecting undergraduates’ use of e-book databases; (4) to understand undergraduate students’ opinions and current state of e-book databases promotions services in university libraries. The study using questionnaire and interviewing as research methods. Through literature review, this study sorts previous researches on reading and use of e-books into four dimensions. A questionnaire is designed according to these dimensions and delivered to undergraduate students of NCCU. Moreover, 15 undergraduates are selected through purposive sampling from the returned questionnaire for further interviews. The conclusion of this study is summarized as follows: (1) near fifty percent of NCCU undergraduates read e-books, but only two percent used e-book databases; (2) the main reason why undergraduates use e-book databases is for term papers or research purposes, and their needs are affected by their purposes and motivations; (3) the most used retrieval skill is keyword searching, and most undergraduates use e-book online, just skimming and scanning for one hour at most; (4) over fifty percent of undergraduates prefer books to e-books; (5) undergraduates are generally satisfied with e-book databases acquired by NCCU Libraries, but they are less than satisfied with promotions of e-book databases; (6) the most challenge of using e-book databases for undergraduates is that “tiring to read on screen,” and they are easily distracted while reading e-books; (7) the factors affecting undergraduates to use e-book databases are attributed to their previous user experience and external environments. According to these conclusions, there are some suggestions made for university libraries and concerned e-book market investors: (1) university libraries may work with investors to hold regular user satisfaction survey; (2) it is recommended to simplify the access to e-book databases and e-books ; (3) to achieve higher use rate, libraries may improve the quantity and quality of e-books, and build positive user experience with e-book databases for undergraduates; (4) libraries may suggest and support faculty to teach with e-books or e-book databases in their courses; (5) libraries and investors may develop more innovative, easier and friendlier services for undergraduate students.

Amazon於2007年推出了電子書專用閱讀器Kindle後，帶動了全球數位閱讀之風潮，與電子書產業的蓬勃發展。然而，隨著電子書產業發展至今，數位內容與電子書專用閱讀器分別面臨著各自的挑戰：數位內容具有高開發成本及近乎零元的再製成本之特性，使其可輕易地流通於網路空間中，而著作權人則不易從中獲得應得的版權收益；硬體部分，電子書專用閱讀器面臨平板電腦與智慧型手機的夾殺，導致其於銷售市場上較不如前兩者受消費者青睞。面對如此困境，電子書產業鏈上各角色之廠商該如何應對，並極大化收益。 本研究認為免費之商業模式將是可行辦法之一。係此，本研究透過分析「零元手機」以及「iPod」兩個不同類型的個案，找尋出各自於市場上如何以免費商業模式獲取成功之因素，並探討其於電子書產業中得否亦可以發揮效果，且該免費商業模式為何。 研究顯示，硬體為主要獲利來源，而免費提供數位內容之模式並無法成功運行於電子書產業，主因為硬體本身毛利並不足以補貼數位內容的虧損，且硬體與數位內容兩者之間互補性不強；反之，透過銷售數位內容獲利，而以免費電子書專用閱讀器以吸引消費者，盡而快速累積使用群體，此為較可行之免費商業模式。研究並指出，教育與商用市場將是未來電子書產業廠商可積極佈局之利基市場。 / After Amazon launched Kindle in 2007, digital reading became the spotlight of the world and the eBook industry has been growing vigorously. However, digital content and e-readers are facing their own challenge respectively: high development cost but low duplicating cost. It is easy to copy the files on the internet, but it is difficult for the copyright owners to retrieve the deserved profit; as for the hardware, e-reader is facing the keen competition of tablets and smart phones and is no longer attractive to customers on the market. Under these challenging circumstances, how can each entity on the supply chain of E-book industry react and maximize their profits? This research assumes that free business model would be one of the possible solutions. In this research, “iPod” and “Zero-Price Handset” are selected as two different types of case study. This research tries to figure out what the key successful factors are in these two cases and discusses how these factors can fit in the eBook industry and the possibility of creating success or achieving their goal. If the answer is positive, then what the business model would be? This research shows that “Free digital content, Hardware sales as profit source” model cannot work in eBook industry. The main reason would be that the net profit of hardware cannot compensate the shortage of free digital content. On the other hand, the net profit of selling digital content would definitely compensate the shortage of free hardware, because the sales of digital content are continuous instead of one-time sale. What is more, free hardware could attract more potential customer and accumulate a huge amount of customer base. This model would be one of the possible solutions. This research also points out that educational and commercial market are niche markets for eBook companies and they should set strategies aggressively base on that fact.

2002年中，政府擬在中小學推行「電子書包教學」之訊息開始廣泛為新聞媒體報導，帶動社會大眾關注。「電子書包」彷佛是繼教育電視、電腦輔助教學之後，另一個運用科技進行教學的里程碑。然而，本論文認為，不可一昧地將電子書包的出現和發展視為理所當然，而應探討其發展歷程和影響其中轉變的權力（即政治）運作，方能瞭解電子書包問世和停滯的問題所在。 不同於過去文獻探討教學科技發展時，多著重教學科技的工具性角色與其影響，忽略了科技發展所牽涉的社會條件與社會關係運作，本論文採取科技與社會相互建構、共同構成一個整體的立場，並採取「科技框架」為研究概念、個案研究作為研究方法，分析電子書包的意義如何在社會與科技相互建構的過程中產生和轉變，以及其中的權力運作意涵。以此探討社會運作如何影響電子書包發展，也看社會和科技構成的整體又如何賦予或限制社會運作。 研究分析發現，整體而言，提倡或早期採用電子書包的社會團體成員，出自對創新科技運用的認同，仍將電子書包定義為用來達成教學／學習目的「工具」並重視討論其影響和應用方式；電子書包在官方與學界聯手推動下，進一步被界定為中小學生的學習工具，卻受到「電子書包」名稱蘊含的符號意義所限制、引發相關社會、教育爭議，為研究和推動工作帶來社會干擾和壓力，反限制原行動目的，於是便再欲以「行動學習載具」再正名，希望主導電子書包的「正確定義」。 然而，電子書包或說行動學習載具，雖透過教學實驗，讓更多相關社會團體開始互動，其各自對電子書包的定義和問題界定仍存在諸多岐見，相關行動者的行動或互動反而朝各自重視的方向進行、優先解決各自重視的問題，例如政府機關未能解決利益衝突問題而暫緩擴大實施、研究人員聚焦於完成研究工作、硬體廠商開發新市場以解決獲利問題等。也就是說，電子書包的定義要由具詮釋彈性到逐漸穩定下來、形成某種具共識的雛型、達到理想，仍待許多努力。行動者的各自的科技框架、市場利益、電子書包與教學情境的互相形塑，皆實際影響、限制了行動者選擇硬體的條件，甚至限制行動教學順利進行。

出版業就要面臨一次嚴厲的革命，能及時有警惕與危機應變才是當前要做的最重要的事，在看完各界的文獻與實況分析之後，對這產業的內容有更深一層的了解。 本論文以作者40年的出版工作經驗與觀察為主，輔以豐富的個案，這些出版商都是作者40年來的真實客戶，且是世界著名的出版業，輔以全球出版業產業研究資料與分析。探討將來出版發展電子書的各項競爭條件，論文架構採用對真實電子書出版的實況發展與科技閱讀器的進展。逐一分析面臨國際競爭下的策略步驟。 首先要了解國際的出版轉型，所謂他山之石可以攻錯，利用這些經驗才可以一步一腳印穩穩前進。 本論文以4個全球著名的個案為前提。先了解同業的運作與複雜的發展背景，時至今日，這些時空背景領導出版轉型輾轉前進者都大有來頭，深深影響各層面的未來。 產業與資金、人力的結構，配合科技的進步，手機App下載或是平台的發展閱讀器的跟進，排版軟體的現況及發展趨勢，並以這幾家個案的運作模式與發展歷程，進行個案分析，臺灣的出版業從中學習成功的經驗，以避免及縮短摸索的成本。

The business plan introduces the +YOU online service and presents the idea of a high potential fast growing business. +YOU is an online service that provide tools to raise funds for creative books via crowding funding through its website, especially for people who want to make the English edition books to be translated into Chinese edition. We believe that back a book is more than just giving someone money, it’s about “Buy this book” and “Make it happen” +You is a new way to fund book can be translated into Chinese Edition. Internet gives us a big platform to spread our product to a wide range of customers in the world, especial for Asia market. We are aware of competition in this business sector, and that customers will compare us with other online stores. However, we are confident that our unique certified product with soft colors, its unique classic service and partnership with publishers at the same time, thus the service we provide, will be profitable, and fill a niche. It is this uniqueness and variety, what will make this business successful right from the beginning. Each book is independently created and published For each project that you see on +YOU have complete control over and responsibility for their projects. +YOU is not just a platform and a resource , and we will also involved in the development of the projects themselves .Any translators who become our partner can raise books on +YOU as long as it meets our guidelines. Together, Publisher, book translator and backers make projects happen. Project creators set a funding goal and deadline, the funding goal need to consider royalty income and Transaction fee. If people like this book, they can pledge money to make it happen. Funding on +YOU is all or nothing, projects must reach target funding goals to make it happen. If this project success at the end, then we will corporate to make translate progress smoothly. Backing a project is more than just buying an eBook Backers are supporting projects to make it happen to life, not to profit financially. Instead, we will offer rewards to thank backers for their support. People around their friends’ project, fans support, and other simply come to +YOU to support good books. Some books take longer than anticipated, but initiators who are transparent about delays usually find their backers to be understanding. A bigger pledge to a book project will get your name on the cover and also you will receive a thank you reward on the internet, or a private screening for you and your friends. After the book been translated, we will authority a code for you to download and read this eBook in Chinese. In return for their support, these subscribers might have received an early copy of this book. Easy to involve and easy to start Unlike the other worldwide funding platform, +YOU doesn't require the extra 3rd account to back project book. All users need to do is select the package and fill out the money that they want to back, then follow the simple three steps to finish it. User will find +YOU platform is quite easy to get familiar with the simply, and easy user interface design. User can easy to verify with open ID, like Facebook, Google account and easy to manage your packer history in the personal management toolbar.

隨著資訊科技的革新，電子書成為出版業的新寵兒，因為它具有許多紙本書所沒有的優勢，並且能提供更多元的內容呈現。蓬勃發展的區域大都有市場廣大、數位內容豐富，以及政府支持等特性，歐美地區發展已接近成熟，亞洲各國則迅速追趕中。 反觀臺灣，台灣目前的出版業者只是把電子書視為紙本書的數位化版本，忽略了電子書的潛在發展性，而大部份的消費者還是習慣進行紙本閱讀，在電子與紙本的內容相同的情況下，還是以選擇閱讀紙本書籍為主。更可惜的是，政府與民間雖努力推動，但在政策上尚未制定完善，對數位出版概念之缺乏，使得台灣的電子書產業無法蓬勃發展，整體市場躊躇不前。 本研究瞭解電子書產業之相關政策、市場發展趨勢、數位出版流程改造面向對於數位出版產業的影響後，其研究目的包括「產業發展狀況分析」、「數位出版改造模式與傳統出版業應對方式為何」、「我國電子書政策的調整與建議」。 在研究架構中，本研究採用文件分析法、專家訪談兩種方法進行，第一階段先利用文件分析法進行，針對電子書定義與介紹、相關政策與獎補助辦法、產業及數位出版製作流程改造進行分析，以統整各種相關政策與獎補助辦法之狀況、蒐集產業發展趨勢為何以及分析數位出版製作流程改造為何。第二階段透過專家訪談的方式，了解目前政策與獎補助辦法對業者產生的效益為何、市場發展趨勢對業者投入產業的影響為何、進行出版流程改造對業者的困難及影響為何，以及透過電子書平台業者了解目前電子書市場狀況。 結論與未來建議中，將電子書產業納入數位內容產業做說明，以四大構面做分析。產業組織政策，了解到政策的推行對於產業的影響，希望透過政策的制定，能建置更好的發展環境；產業結構政策，依市場問題、定價問題、數位化成本、出版社優勢及技術標準劃分，提出分析與建議；產業技術政策，對電子書及數位出版流程分析，出版社當前最應建立的是數位化之概念，並擁有數位出版編輯之能力以及數位發行企劃之能力；最後為產業區域佈局政策，本研究提出傳統出版業面對電子書數位出版時可能面臨之困難。 最後，對於未來電子書數位出版的發展，分別在「政策法規」、「出版流程與數位授權」、「人才與觀念培養」、「培養閱讀人口」、「推動重點」這五方面提供建議，提供後續研究者、對數位出版方面有意願投入或開發的業者與政府單位做為參考。

隨著網際網路的傳輸技術進步，以「數位出版」的模式提供服務成為圖書館發展的趨勢，進而帶動了數位閱讀的型態。本研究以台灣雲端書庫為重點，聚焦於「計次借閱」的服務型態，探討合作圖書館與台灣雲端書庫使用者對於新型態的電子書借閱機制，並針對遠流出版社以及高雄市立圖書館提供之原始數據，分析使用者借閱情況，觀察借閱現況上出現之問題並提出建議。 歸納本研究之結果發現： （1）經由網站的觀察及原始數據的分析中發現，各站台內容不同，高雄市立圖書館辦證情況之基本資料內容與本身資料庫數量有落差。借閱機制上並未達到完善的處理。 （2）藉由問卷瞭解數位閱讀主要潛在族群之範圍與閱讀行為，以及電子書服務滿意度。以年齡作為主要的區分條件，取得數位閱讀使用者概括性的行為模式，並發現使用者對於台灣雲端書庫網站實際操作效益都有正向的影響。 （3）根據訪談者表示：除了推廣活動的宣傳以外，各館經費來源不一，也是影響使用率的因素之一；另外購置台灣雲端書庫之圖書館在採購電子書時，主要考量因素為格式、連線速度、穩定性等，並考量廠商信譽與其提供之書種與本身買斷書種重複率；並提出熱門及暢銷書為電子書種類中最大需求的類型。因此受訪者大多認為「按次計價」的借閱模式能有效提供讀者適當的服務，並藉由公共出借權的意念促使作者釋放電子書版權。 最後，本研究提出提升電子書借閱服務持續使用意願的具體建議，以供圖書館加強電子書借閱服務使用意願之參考。 / The advance of the transmission technology of the Internet has the service pattern of “digital publishing” become the development trend of libraries and further drive the type of digital reading. Focusing on eBook service and the service type of “One Copy, One User”, this study intends to discuss the idea of cooperative libraries and users of eBook Service about the new type of eBook lending mechanism, analyze users’ lending situations, aiming at the raw data offered by Yuan-Liou Publishing Co., Ltd. and Kaohsiung Public Library, observe the problems in current lending situations, and propose suggestions. The research findings are summarized as below. (1) The website observation and raw data analyses reveal different contents on various websites. The basic information in the card application for Kaohsiung Public Library is distinct from the quantity in the database, showing that the lending mechanism is not properly processed. (2) The coverage of major potential groups of digital reading and the reading behaviors as well as the satisfaction with eBook service are understood through the questionnaire. Differentiating with age, the general behavior patterns of digital reading users are acquired; and, the users present positive effects on the practical operation benefit of eBook Service websites. (3) The interviewer indicates that different sources of funds for libraries, except for promotions, are a key factor in the use rate. Besides, format, connection speed, and stability are the factors in libraries purchasing eBooks, the reputation of publishers, types of books provided, and the repetition rate of types of bought books would also be taken into account, and active titles and best sellers, which are the largely demanded types of eBooks, would be proposed. In this case, most respondents consider that the lending pattern of “charged by time” could effectively provide readers with proper services. Moreover, the idea of public lending right could facilitate the authors releasing the eBook copyright. Finally, specific suggestions for enhancing the sustained use intention of eBook lending service are proposed in this study for the reference of libraries reinforcing the use intention of the eBook lending service.

摘 要 本研究旨在探討不同背景之國小教師，對於國民小學實施電子書包之相關意見以及教學應用模式的需求情形。本研究採便利取樣方式，選取桃園縣20所公立國民小學之全校教師為調查研究對象，進行問卷調查，樣本總計有761名，回收有效問卷共計719份。並以百分比與次數分配、單因子變異數分析、獨立樣本t考驗和卡方考驗等統計方式分析處理相關資料。調查研究重要結果如下： 一、國小教師認為支持實施電子書包最重要的理由是「培養學生運用現代化科技、資訊的能力」以及「提供較傳統教學更快速、便捷、多元與可重複性的學習資源服務」。 二、國小教師認為電子書包最適合的教學型態是「電子書包搭配教學」及「電子書包輔助教學」。而電子書包最適合實施的年段則是「高年級」。 三、國小教師認為電子書包最適合的重量是「1500∼1001公克」或「1000∼501公克」。最適合的螢幕大小是「11-15英吋」。而最適合的價位是「10000-5001元」或「5000元以下」。 四、國小教師認為，目前實施電子書包最有利的因素是「電腦及資訊網際網路日益普及，已能符合國小學童的能力使用」。而最不利的因素則是「電子書包的價格昂貴，大多數家長無法負擔」。 五、國小教師認為，「同步電子筆記教學應用模式」最適合的是「社會學習領域」及「語文學習領域」；「同步解題教學應用模式」最適合的是「數學學習領域」；「分組專題簡報教學應用模式」最適合的是「社會學習領域」、「自然與生活科技學習領域」以及「語文學習領域」；而「班級閱讀教學應用模式」最適合的是「語文學習領域」及「社會學習領域」。 六、不同背景之國小教師對於電子書包的支持度、適合的教學型態、重量、螢幕大小、價位、實施年段以及適合的教學應用模式等，大多有顯著差異存在。 另本研究根據研究結果提出數點建議以供參考。 關鍵詞：電子書包、高互動教室、網路教學、傳統教學 / Feasibility Study on the Implementation of Electronic Schoolbag based on Elementary School Teachers’ Opinions. Liu-Chin Hu Abstract The research is mainly to explore relevant opinions and the needs in the applied teaching mode of elementary school teachers with different backgrounds regarding the implementation of electronic schoolbags in elementary schools. This research utilized an convenient sample selection method by choosing all teachers within Taoyuan County’s 20 public elementary schools as research subjects. There were a total of 761 samples and 719 effective questionnaires were received. Statistical analysis using percentage and frequency distribution, one-way ANOVA, independent-sample t-test and χ2 test were conducted to analyze relevant data. The main results of this research were as follows： 1. Elementary school teachers believed that the main reason for supporting electronic schoolbag implementation was to “cultivate students’ usage of modern technology and information technology ability” as well as to “provide more rapid, convenient, multi-varied and repeatable learning resource services”. 2. Elementary school teachers believed that the most appropriate teaching style in the electronic schoolbag mode was to “match the electronic schoolbag with teaching” and to utilize “the electronic schoolbag to assist teaching”; and the most appropriate implementation stage for electronic schoolbags was in “higher grade levels”. 3. Elementary school teachers believed that the most appropriate weight of electronic schoolbags was “1,001~1,500 grams” or “501~1,000 grams”; the most appropriate display screen size was “11-15 inches”; and the most appropriate cost was “5,001-10,000 dollars” or “under 5,000 dollars”. 4. Elementary school teachers believed that the most advantageous factor for implementing electronic schoolbags now was “computers and the information technology of the Internet are becoming more common each day and are already in accordance to elementary school kids’ ability to use them”; and the main disadvantage was due to the “expensive cost of electronic schoolbags in which most families cannot afford them”. 5. Elementary school teachers believed that “synchronizing electronic notebook applied teaching mode” was most appropriate for “societal learning territory” and “language learning territory”; “synchronizing problem solving applied teaching mode” was most appropriate for “mathematical learning territory”; “team project presentation applied teaching mode” was most appropriate for “societal learning territory”, “natural science and life technology learning territory” and “language learning territory”; and “class reading applied teaching mode” was most appropriate for “language learning territory” and “societal learning territory”. 6. Based on different elementary teachers’ backgrounds, there were significant differences in elementary teachers’ opinions on their support for electronic schoolbags, appropriate teaching mode, weight, display screen size, cost, implementation stage and appropriate applied teaching mode. In addition, this research proposed several recommendations based on the research results for reference. Keywords：Electronic schoolbag, high interaction schoolroom, Web-based Instruction and traditional teaching.