The study was designed to determine how learner outcomes, one aspect of a comprehensive assessment plan at an urban community college in the Northwest, may have influenced professional practice. Research subjects were selected from a group of forty-four faculty who participated in a college sponsored professional development activity. The purpose of this activity was to provide resources for faculty to develop curriculum from a learner outcomes perspective. The researcher was interested in how the adoption of learner outcomes may have influenced pedagogical methods, instructional content, classroom assessment, or other aspects of professional practice. Research participants responded to open-ended interview questions administered by the researcher. The shared phenomenon being investigated was the experience of community college faculty who were directly involved with transforming instructional objectives to learner outcomes and/or assisting other faculty with the conversion. Data were analyzed following a five-step process based on phenomenological research methods. Five themes were evident in the data: 1) importance of the process (writing outcomes and designing curriculum); 2) changes in classroom instruction; 3) classroom assessment modifications; 4) the integrative nature of the experience; and 5) changes in the classroom experience for students. The data indicated that participants shared two common experiences--writing outcomes and changing the syllabi as a result of incorporating learner outcomes. The findings indicated that learner outcomes influenced professional practice. However, the degree of influence was not at the same level of intensity for all participants and the degree of influence was not related to the number of years a participant had been teaching. Experienced faculty with twenty or more years of experience were distributed among three subgroups which denoted the degree of influence on professional practice or the amount of change evident from lower to higher levels of intensity. / Graduation date: 2003

Thesis (M.A. (Recreation Science))--North-West University, Potchefstroom Campus, 2008.

The study deals with the concept of competing in the market with a dual branding strategy against mono-brands. The research, more specifically, examines the market awareness of the brand regarding the company versus the product. Monsanto SA, as a company, deals in the market as DEKALB. The study is based on the principles of the Burrows model of corporate identity. A tailor-made questionnaire was used as the measuring instrument. A total of 281 respondents completed the questionnaires. Data analysis was done by means of descriptive statistics and a Varimax rotated factor analysis. The reliability of the data was verified by determining the Cronbach's alpha coefficient. In this investigation, for the brand DEKALB, only one factor contributes to the brand image identified as dynamism. For Monsanto SA, two factors contribute to the organisation image. These factors are identified as dynamism and visual identity. The research concludes that although brand identities are similar to a large extent, the market views Monsanto SA more defined. A second factor is identified in addition to the common factor in both identities. The final and most important conclusion is that dual branding in the marketing strategy influences corporate identity and image, and vice versa. Monsanto SA should, therefore, take care not to confuse the market. Currently, agreement exists between the two identities, but it could easily result in confusion. Marketing strategies of Monsanto SA and DEKALB should purposefully dovetail to ensure that market confusion does not set in. / Thesis (M.B.A.)--North-West University, Vaal Triangle Campus, 2009.

Thesis (Ph. D.)--University of Idaho, 2006. / Abstract. "April 2006." Includes bibliographical references (leaves 171-179). Also available online in PDF format.

Thesis (Ed.D.)--University of Delaware, 2006. / Principal faculty advisor: James Raths, School of Education. Includes bibliographical references.

Thesis (M. Soc. Sc.)--University of Hong Kong, 2004.

Thesis (Ph. D.)--Ohio State University, 2006. / Title from first page of PDF file. Includes bibliographical references (p. 416-460).

Online advertising which is a new form of communication provides interactivity between advertisers and consumers. This dissertation is focusing on how advertising management influence the effectiveness of online advertising.The theoretical framework of this study mainly contains the advertising management and effectiveness of effects model.These two models are combined together in an analytical model where a connection between the two theories is explained that will be used as a foundation in gathering and analyzing the empirical findings. The quatitative research strategy is appliedd in this dissertation. Based on the questionnaies of white-collar workers, the empirical data was collected. The conclusion which can be drawn from this study is that there is clear evidence that good management will improve cognitive,affective and conative degree of consumer behavior.

ABSTRACT The recent years mark the appearance of many Eco-label schemes in the attempt ofhelping consumer to recognize the products with less harm to the environment, forexample: Euro flower, Nordic swan, Blue Angle, Krav. These labels belong to the thirdparties, which get supports from government with object of achieving sustainabledevelopment. However there is still lacking a clear understanding about theeffectiveness of Eco-label in consumer consumption activities due to the lack ofresearch working on that field. We take this challenge as an opportunity to do the studyof investigating about the role of Eco-label in the process of leading consumers topurchase Eco-products. The research focuses on Swedish university students‘ choice onecological food. A number of Swedish students in Umeå University, Umeå, Sweden are selected as thegroup of respondents for this study. In order to understand the effectiveness of Eco-labelin students‘ food products choice, four key factors are taken into account to invest igate:students‘ awareness on Eco-label, students‘ knowledge on Eco-label & ecological food,students‘ environment motivation, and the availability of ecological food & Eco-labelinformation. The demographic characters including gender and education backgroundsare known as the influence factors among these four factors. The results proved the effectiveness of Eco-label as the guiding instrument for students‘product choice towards ecological food. It provided the evidence that three of these fourfactors above (accept the only one external factors: availability) can encourage students‘attention to Eco-label. In additional, student‘s attention to Eco-label can actually leadtheir purchase behavior on ecological food. With findings and recommendations, thestudy is expected to contribute to the field of ecological consumer behavior marketingresearch. However, the representative of the results is risky because of the limitedcontext and sample of the study.

In order to pursue continuous profit and long term management, the human resources is can be consider as an important assets of enterprises.The goal of human resource development is set up for organization future development, and staff capability can also been improve from the effective execution of education and training. Moreover, human resource development is a tool of promoting manpower into organizational ability via education and training. Thus, enterprises in various countries have invested in human resource management for the improvement in the level of its development.This research has covered many areas, including, motivations of education and training , personal knowledge transfer, positive effort of personal knowledge transfer in relate to work performance and learning effectiveness, and evaluation of the result after educational training . This research is based on 281 effectively survey from staff who has been through business educational training among manufacturing, service and financial sectors in Taiwan.By applying SEM, ANOVA system on real event analysis, the result of study is shown as below. Firstly, motivations of education and training and personal knowledge transfer have generated positive effort in relating to work performance and learning effectiveness. Secondly, according to survey, motivations of education and training has positive impact on personal knowledge transfer, and at the same time, personal knowledge transfer also brings positive influence to work performance. Therefore, it also indicates that motivations of education and training has positive impact to work performance as well. Third, as known motivations of education and training have positive impact on personal knowledge transfer. On the other hand, personal knowledge transfer has brought positive influence to learning effectiveness. Therefore, it also indicates that motivations of education and training has positive impact to learning effectiveness as well.Eventually, various personal characteristics may cause different impact on motivations of education and training , personal knowledge transfer, work performance and learning effectiveness.