The aim of this study is to analyze 25 fake election posters that have been put up between 2018 and 2022 in Sweden, through a narrative analysis, to gain an insight into how they displace political messages in the public space. The study is also done to gain a deeper understanding of the practice from a media activist perspective and to investigate how these practices renegotiate a traditional form of political communication. These renegotiation practices are theorized in terms of territorialization (Deleuze & Guattari, 1987). In addition, the concept right to the city (Harvey, 2003, 2008; Lefebvre, 1996) is used to understand the city as a public political space. The results of the study show that many fake election posters seem to want to challenge and try to influence their surroundings, although there are differences in what the the election posters specifically want to challenge or criticize. Common characteristics of the practice are activism, criticism, disclosure, disinformation, appropriation, intertextuality, irony, satire, humor, and political standpoints. This also shows that fake election posters can be understood as a type of activism, as there are many similarities with other media activist practices such as culture jamming, street art and graffiti.

Denna studie undersöker valaffischer från Centerpartiet och Liberalerna 2018. Utgångspunkt i studien är den politiska kommunikationen som visar att politiska samarbeten mellan partier kan försvåra möjligheterna för partierna att profilera sig som enskilda partier. Således är syftet med undersökningen att undersöka hur Centerpartiet och Liberalerna profilerar sig genom kommunikationen i valaffischer, detta med hänsyn till det borgerliga samarbetet "Alliansen” som pågick fram till år 2018. Ytterligare ett syfte är att ta reda på hur partierna kommunicerar ideologi i valaffischerna, detta med hänsyn till att båda partier är liberala. Detta har undersökts med utgångspunkt i sociosemiotiken och hur semiotiska resurser kan skapa betydelsepotentialer. Konkret har de semiotiska resurserna undersökts utifrån vilken design som dokumenten har, vilka färger som använts och hur affischerna kommunicerat miljö genom verbalspråk och fotografi. Resultatet visar att partiernas affischer liknar varandra i vissa val av semiotiska resurser. Partierna använder en liknande uppställning av olika textelement, framhäver partiledaren i vissa affischer medan i andra affischer framhävs verbalspråk som centrala. Ytterligare en likhet är användning av en slogan kopplad till partiernas respektive logotyp. Genom att på andra plan variera valet av semiotiska resurser skapar partierna dock skiljande betydelsepotentialer, vilket påverkar profileringen. Centerpartiet profilerar sig som ett optimistiskt parti med framtiden i sikte, medan Liberalerna profilerar sig som ett motståndskraftigt parti med ett tydligt fokus på liberalism. Båda partier kommunicerar ideologisk ståndpunkt genom slogans. Liberalerna kommunicerar ett fokus på liberalismen, detta medan Centerpartiet kommunicerar fokus på bakgrunden som agrart parti.

This thesis aims to contribute to the growing body of knowledge concerning the adult basic literacy education in the Nordic countries and broaden research on literacy from its traditional focus on verbal texts to include images and visual texts. The thesis comprises a research survey concerning adult literacy and two empirical, exploratory studies focusing on the use of visual texts in the basic Swedish language programme for adult immigrants, Svenskundervisning för invandrare (sfi). The first study presents international and Nordic research on literacy with a focus on current sociocultural, and critical perspectives. Together with the three concepts of mutual respect, meaningfulness and participation, an ‘expansive’ model for adult literacy instruction is also presented. The second study deals with the teachers´ views on appropriate visual materials for second language and literacy teaching. The results show an extensive but diversified usage of visual material but also that literacy teachers pay very close attention to participants´ sociocultural background in their image selection but tend to underestimate their cognitive ability. From a critical perspective the teachers´ statements can be regarded as part of a discursive practice in which they unintentionally contribute to a discourse construction of an identity of deficiency of the learners. The third study examines and compares, how adult second language learners interact with and understand a number of Swedish election posters. The analyses identify processes and variations in the learners´ interaction. The results show that the reconstructions of the visual texts are influenced by the participants´ linguistic, educational and cultural ‘repertoires’, as well as the posters´ graphic, visual and textual design. A certain level of linguistic proficiency as well as formal schooling and knowledge of the current discourse seem to be indispensable for making the intended interpretations.

The purpose of this paper is to compare the content and political message in the election posters of the political parties Sverigedemokraterna and Feministiskt Initiativ. This is achieved through a qualitative content analysis combined with text and rhetorical analysis as well as semiotics. Out of all the election posters from Sverigedemokraterna and Feministiskt Initiativ with national spread, eight were analyzed. The conclusions of this analysis are that both political parties prefer posters with high text content with the main purpose of gathering votes, and that persons were used as motives with the objective to present the party representatives and strengthen their perceived ethos.