因2008年9月爆發的全球金融海嘯，全球企業無不面臨到空前之危機，諸多企業不斷在進行組織瘦身，希望汰去一些沉重的負擔。在人力資源政策上 ，企業一方面思考如何精簡人事，在營運成本上壓縮一些資本空間以因應前途未卜之產業環境；二方面也不斷在思考如何讓留下來的人力最大效益的分配。然而，在這個人心惶惶的情境下，企業必須要讓員工重拾對組織的信心，讓深受打擊的士氣能夠為之一振，重新認同組織之價值觀以及信念，進而願意為組織目標而付出，並繼續留任為組織貢獻，為達成此目的，內部行銷是許多公司採行的策略。 換句話說，把員工當作內部顧客，以傳統行銷的哲學以及手法，將組織(或工作)當產品銷售給員工，並透過滿足員工認知之期望程度，達到員工滿意度(或稱工作滿足)，進而從滿意度衍生出忠誠度，達到組織承諾。 為驗證三者之關係，並希冀了解在一歷經重大組織變動的企業是否真能有效提升員工滿意度以及組織承諾，因此選定一個案公司，並透過問卷收集以及統計分析，達成以下結論： 1. 人口統計變數在組織內部行銷認知程度、員工滿意度、以及組織承諾並無顯著差異，惟內部年資三至五年之員工員工滿意度以及組織承諾都較其他年資為低。 2. 組織內部行銷行為可以正向地影響員工滿意度，尤其是在管理支持以及人力資源管理活動兩構面。 3. 組織內部行銷行為可以正向地影響組織承諾，尤其是在管理支持以及內部溝通兩構面。 4. 員工滿意度可以正向地影響組織承諾。 5. 組織轉型並未顯著影響內部員工之員工滿意度以及組織承諾。 根據上述結論，給予個案公司內部行銷策略建議如下： 1. 將組織內部行銷責任與主管角色結合，並將主管角色從傳統的業務管理者，延伸為組織內部行銷負責人員。 2. 促進高階主管、中階主管以及基層主管之間的內部溝通，進而提升管理支持。 3. 工作時間彈性制。 4. 強化人才培育機制。 5. 人力資源部門內部應該是內部行銷執行的首要單位。 / For the impact of the global ecomomics crisis occruing in September, 2008, most of the glocal companies have faced the most significant businness recession since World War II. To overcome this challenge and maintain the existence in the global business world, most companies have tried to lessen down the unnecessary operational expence. Labor cost is definitely considerated into the cost-down plan, companies have to think of 2 things: one is how to squeeze some cash from decreasing the employee numbers, but also how to mazximize the human resource vlaues for the rest. Under this risky contingency, the employees who were remaining to be hired are not free from the worry to get fired, and naturally losing the faith to the organization. Companies need to rebuild the faith and recognition from employess in ofer to gain their trust, and willingness of devotion to the company goals. To realize this intention, “Internal Marketing”is considered as one of the most effective approaches, with the extension from Marketing philosophy and methods, treating your comployess as internal customers, and try your best to win customer satisfaction, will will bring customer loyalty and commitment in sequence. To verify the relationship among “Internal Marketing (IM)”, “Employee Satisafactions (ES)”, and “Organizational Commitment (OC)”, a quantitative and qualitative research is conducted, with the hope the reliaze if it works practically within an organization which just faced a major organizational change. A technology company is chosen to be the case as research target, and a questionnaire survey is used to collect employees’ opinions, throught the statistics analysis, certain conclusions are made as the following: 1. Variance of interviewees doesn’t present significant variance in the statistical aspect in any of the three factors. However, on the group with internal scenarity between 3~5 years have shown a significant variance, which the average the score is lower than all the other groups. 2. Organzational internal marketing behaviors can positively influence the levels of employee satisfactions, especially in the aspects of “Management support” and “Human Resource Management Activities” 3. Organzational internal marketing behaviors can positively influence the levels of Organizaitonal Commitment, especially in the aspects of “Management support” and “Internal Communication” 4. Employee Satisfaction can positively influence organizational commitments. 5. The levels of “ES” and “OC” between the two groups: one is the group of senior employees who have encountered the major change, and the other is the group of junior employees who have’t, doesn’t show siginificant variance in statistics. According to the conclusions drawn above, we’ve proposed the following suggstions as reference for the company’s internal marketing strategy: 1. Conbine the role and reasponsibitliy of a internal marketed into the role of managers. 2. Prorvide more mutual communication channels between different levels of managers, so they can have adequate information about the company, then they can play as the internal marketer to effectvively improve employees’ recognition of management support and internal communication. 3. Flexibility of office hours to satisfy employees’needs in the balance of workload and personal life quality. 4. Strenthen and diversify the talent development mechanism. 5. Human resource department should play the role as pioneer and facilitator in the execution of organizational internal marketing plan.

The Abstract This thesis deals with the problematic of burn out syndrom. In the theoretical part it deals with the prevention from the side of the employer and the support of the Ministry of Health. It compares psychosocial support provided by the divisions of Integrated rescue system. In addition it describes the actual situation in providing of the long term intensive care with the focus on the roots of origins of the burn out syndrom in those departments. In the practical parts were describes 4 Prague hospitals (ÚVN, FN Motol, RK Malvazinky, ETOILE CZ, a. s.) and their areas of prevention, through the qualitative methodology of data collection. Through the analysis quantitative metodology, it was found out, that majority of the respondents would appreciate creation of anonymous phone line within the frame of psychosocial support. The respondents also claim that it would be good, if the employers would be given by the law the obligation to provide the psychosocial support. From the research it appears, that the employers, eventhough they are aware of the risk of the burn out syndrom appearance in the departments of intensive care, they do not measure the appearance of this phenomen with the tools meant for it. Based on comparison of both research methods was proven, that 63 % of the respondents are...

This diploma thesis is focused on employer branding. Most often employer branding is considered to be an application of marketing principles in personnel management. Therefore the aim of this work is to provide a more comprehensive idea of this concept. To comprehend the real meaning of employer branding, its function. To proper describe the most important impacts on its specific form and the relationship with employer brand as well as other phenomena such as organisational culture, identity, marketing. Knowledge of employer branding in a broader context, allows us to better understand that employer branding is important for the organization both in terms of obtaining a sufficient number of new employees, as well as in terms of retaining current employees and enhance their loyalty and commitment. The thesis is divided into a theoretical and empirical part. The theoretical part describes a more precise definition of employer branding. Further it pays attention to the content of employer branding and its main tools that are used to strengthen the position of the organization as an employer in the market. It also deals with selected indicators of the effectiveness of human resources activities, which are often use like indicators of efficacy of employer branding. These theoretical findings are used...

Annotation
 
 This
thesis'
intention
is
to
present
the
personnel
audit
with
psychological
focus
 as
a
tool
for
evaluating
certain
phenomena
of
personnel
psychology
within
the
 environment
of
a
Czech
branch
of
an
international
organization.
 
 The
theoretical
part
of
the
thesis
presents
an
audit
as
one
of
the
possible
 approaches
 to
 the
 evaluation
 of
 processes
 within
 the
 organization,
 its
 history
 and
 the
 different
 kinds
 of
 an
 audit.
 It
 also
 presents
 the
 theoretical
 aspects
 of
 human
 resources
 management
 that
 are
 later
 analyzed
 in
 more
 detail
 in
 the
 empirical
part
of
the
thesis.
 
 The
 empirical
 part
 is
 the
 centre-point
 of
 the
 thesis.
 It
 presents
 a
 case
 study
in
the
form
of
a
personnel
audit
with
psychological
aspects.
The
audit
is
 focused
on
Human
Resource
Management
and
employee
satisfaction
and
work- life
 balance.
 The
 connection
 between
 employee
 satisfaction
 and
 work-life
 balance
is
also
discussed
and
recommendations
for
improvement
are
drafted.
 
 Key
 words:
 personnel
 audit,
 Human
 Resource
 Management,
 employee
 satisfaction,
work-life
balance

This thesis deals with problems of employee satisfaction and various factors affecting it. The work consists of two parts, theoretical and practical. The theoretical part is devoted to the analysis of literature. Deals with different concepts and contexts that are important to employee satisfaction. The practical part is already focused on the specific characteristics of the staff at the company, ČSOB, a.s., having a major impact on employee satisfaction as a system of remuneration, incentive system, carrer growth opportunities, training and development and labor relations in enterprises. There is also an outside its own questionnaire, processing and evaluation of data and final discussion of results.

The aim of this diploma thesis is to analyze human resource management system in a chosen organization, summarize the results, evaluate them and then prupose changes that would contribute to improve the current state. Human resources are the most important resource an organization has and it is essential to treat them properly. The research was conducted by spreading out questionnaire survey, interviewing the members of personnel department, examinating internal regulations and observating the workplace and its conditions. The thesis consists of two parts. The theoretical part summarizes the most important knowledge connected with human resource management. The practical part contains the basic characteristics of the chosen organization, the methodology of the research, analysis of the current state and the last part includes recommended improvements and conclusion.

This thesis deals with suggestions of appropriate changes in a concept of incentive system in the particular company. Changes will be suggested based on the theoretical background and the current state in the company. The proposed solutions will be used as a concept for increasing the satisfaction and loyalty of workers, to reduce the sickness and fluctuation and on the basis of these sub-goals to improve performance throughout the organization.

Purpose: The purpose of this study is to explore the potential of internal marketing within non profit organisations. Method: Qualitative case study of an NPO with the part of primary research based on fives interviews of workers.T heoretical framework: The framework consists of theories and models on internal marketing. Internal marketing is studied from the point of view of its tools of implementation, its purposes and also its limits. Conclusion: Internal marketing is revealed as a high potential for NPOs. However, this concept, developed for the profit area, requires some adaptations to fit well to NPOs.

The main object of the diploma thesis is to analysis work satisfaction and motivation structure in selected company. The theoretical part deals with components of motivation structures, theoretical backgrounds of work motivation, and its relationship to job. The subject of the practical part is questionnaire survey and analysis of the current state of satisfaction and motivation of employees in selected company. Based on the obtained data will be defined aspects of the problem and proposed measures that could lead to correct identified deficiencies

The aim of the diploma thesis was to evaluate the human resources management in selected organization and to propose changes aimed at improving the activities in the field of human resources management. In the theoretical part were summarized basic information regarding human resource management, personnel department and role of human resources in the organization. Significant attention has been devoted to specific personnel activities. In the practical part was presented the company Danone a.s. and analysed human resources management system. Subsequently, a questionnaire survey was realized, which aimed to find out the views of employees to set system and its function in the company. Based on the observed facts were proposed changes that could contribute not only to improve human resource management system, but also to create a better functioning company.