INTRODUCTION: HIV disproportionately affects African Americans, Latinos, and gay and bisexual men of all racial and ethnicity groups. People living with HIV/AIDS experience stigma related to their disease. HIV/AIDS stigma can have detrimental effects on HIV prevention, testing and treatment. Entertainment-education is a health communication strategy that can be used to influence behavioral and social change in the population. AIM: The purpose of this study is to evaluate whether a Motion Comic intervention, an EE strategy, can decrease H/A stigma in a sample of MSM adolescents aged 15-24. METHODS: Participants were recruited from GA, FL, NY and CA using convenience sampling. A sample of MSM adolescents aged 15-24 (n=24) was used for this study. The study design is a one-group pretest-posttest intervention. Participants were shown the Motion Comic episodes. Participants completed pre- and post-viewing surveys to assess HIV/AIDS stigma. A summed variable was used as the outcome for total HIV/AIDS stigma. A paired samples t-test was used to measure a statistically significant difference in HIV/AIDS stigma from pretest to posttest. RESULTS: There was a statistically significant decrease in HIV stigma from pre-viewing survey (M = 9.87, SD = 3.49) to post-viewing survey (M = 8.65, SD = 2.48), t (22) = 2.01, p < .0285 (one-tailed). The mean decrease in HIV stigma scores was 1.22 with a 95% confidence interval ranging from 0.177 to 2.248. The eta squared statistic (.16) indicated a large effect size. DISCUSSION: Results from this study show that viewing the Motion Comic may reduce HIV/AIDS stigma related to casual transmission of HIV and values, such as blame, shame and judgment, in MSM adolescents.

The present study sought to expand current understandings of how and why participants identify with television characters, as well as how this identification is related to self-efficacy and safe sex intentions regarding HIV prevention. Based on the Entertainment Overcoming Resistance Model, it was expected that when viewers identify with characters in a media program, they would be less likely to counterargue or reject the HIV prevention Hkmessage, but more likely to have greater intentions and self-efficacy in modeling the behaviors shown in the program. This study also sought to understand whether these outcomes may be influenced by the gender of the participant. This study also examined ways of applying the EORM model to African American audiences. The levels of HIV/AIDS among African Americans make the need for prevention strategies for this specific community critical. This study sought a greater understanding of cultural influences, such as medical distrust. Medical distrust has been previously shown to influence responses of African American participants to health information messages. The African American sitcom One on One was chosen to show as a model of HIV prevention discussion and testing. The study included 142 participants. Following a pre-session survey, participants viewed the stimulus and responded to an online survey. Results showed that participants identified with the male and female lead characters in the program. A paired t-test revealed that females were more likely to identify with the female lead than they were with the male lead character. Medical distrust was related to greater counterarguing and lower self-efficacy to perform HIV prevention behaviors. Counterarguing against the message was low overall. Medical distrust did interact with identification in the prediction of counterarguing. However, counterarguing was not associated with less safe sex intentions. Identification with the characters in the program was related to greater self-efficacy for male participants. Self-efficacy was also related to greater safe sex intentions. Although identification was related to counterarguing and self-efficacy, these outcomes are also related to what aspects of the character viewers identify with and how they relate to the content of the media message.

Educators and scholars continue to lament United States citizens' geographic illiteracy and are calling on Congress to address the crisis. However, despite recent public attention, a lack of national commitment to teaching geography in all public school grade levels persists. Therefore, non-formal educational avenues need to be pursued to address this crisis. One such avenue may be Entertainment-Education (E-E). E-E interventions have been used outside of the U.S. to impact social problems and detrimental behaviors by presenting positive role models in entertainment products designed to stimulate changes in viewers' behavior. For example, soap operas promote condoms use as a HIV prevention strategy (Tanzania), model culturally-sensitive actions to stop domestic violence (South Africa), and promote infant oral-rehydration therapy (Egypt). This study posits academic learning can be facilitated in a similar fashion as behavior change through an E-E methodology. Beginning with an examination of the E-E field by indexing E-E literature found in scholarly publication databases, this study demonstrates the 30-year health message focus of the field and presents a catalogue of E-E interventions cross-referenced by name and target country. The combination of these two products illuminates how U.S. audiences and non-behaviorally based outcomes have not been targeted, leaving academic subject learning as an area into which E-E can expand. The expansion of E-E methodology into geography education (or any other subject) requires understanding of how academic concepts interact with the structure of fictional narratives. Using a grounded theory approach, this study analyzes the U.S. television series NUMB3RS, which uses math to drive the story (as opposed to simply serving as context), to develop an Academically-Based Entertainment-Education (ABEE) model. ABEE is then applied to Google Earth, exploring how to leverage non-linear and visually dependent narratives as well as develop user-driven learning experiences. The implications of research presented here and through future refinement of the ABEE model may potentially (1) develop educative entertainment products supporting formal education and (2) bring geographic knowledge into the realm of popular culture through mass media, thereby impacting geographic literacy at a societal level in the U.S. The electronic version of this dissertation is accessible from http://hdl.handle.net/1969.1/ETD-TAMU-2011-05-9128.

Entertainment Education is a communication strategy widely used in non-formal community education for the purpose of inspiring behaviour and social change. As an international development strategy for educational interventions in mostly developing countries of Africa, Asia and Latin America, the practice is founded on persuasive communication aimed for the diffusion of ‘modern’ innovation. Entertainment Education has been commended for its efficiency in creation of awareness amongst target communities, but criticised for its inability to generate enduring practical change in the lives of the target community members. Situating this practice within Emancipatory Transformative Education, I interrogated the emancipatory principles of democratic practice in Entertainment Education as representational of an intercultural educational space. I did this with a sample case of Geenu Nti programme situated in Northern Nigeria and executed by an American centre for international development. My interaction with the programme stakeholders and audience through the use of semi-structured interviews, focus group discussions and documentary analysis revealed that despite efforts at participatory practice, the programme fell short of the key emancipatory values of intellectual equality and freedom in its educational content and process. This raised the need for the reconceptualization of current approach in the management of transformative change in individuals and communities and a relational concern with practitioners’ approach to emancipatory education in general. Drawing on the thoughts of emancipatory education philosophers like Freire, Rancière and Biesta as well as trialectic change philosophers like Bergson, Chia and Ford & Ford, I conceptualised the principles of a model of emancipatory educational change practice. These principles were then articulated into a realisable interactional space with ideas drawn from Ross and Harré to develop a Model of Emancipatory Education for Change which presents an equally creative and expressive inter-subjective communicative relationship between the educator and the ‘educandee’**. Here the educator, through democratic authority simultaneously challenges and nourishes the educadee’s freedom for autonomous growth within individual and collective existential realities, while equally navigating personal growth. The model furthers the idea of emancipation as a process of subjectification to a conceptualisation of emancipation as a process of subjectified socialisation. NB **: The term ‘educandee’ is adopted from Kivelä et al. (1995) and Biesta (1998) and introduced in the later part of the work to signify my concept of participants in communicative educational engagements. I use the term educandee to convey my concept of an educational participant who, under a relatively equal power relation with the educator, actively participates in the educational process as an autonomous individual creating response to own existential circumstances under the intentional support or guidance of a skilled practitioner. This represents the ‘educated’ which is generally my preferred term as against the ‘learner’ or ‘student’ that I deliberately avoided using except when presenting the ideas of other scholars and in their own terms.

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Research question: 1. How have famous people in images contributed to the spread of #BlackLivesMatter’s message? 2. How can the content in the image be tied to the BlackLivesMatter movement.   Aim: The aim of this study is to research how famous people have appeared in images and in a what way they have contributed to spread of #BlackLivesMatter’s message   Method and material: A case study will be performed on the collected material from  two specific case-events that are affiliated to the movement. The material will be analyzed with a semiotic method with guidelines by Hansen and Machin (2013). All material is collected online and consists pictures that can be connected to BlackLivesMatter on a denotative or connotative level.   Main results: This study's result showed that different types of performances and appearances with famous people contributed to spreading BlackLivesMatter’s message. The contribution was visualized through performances, posing at events and music videos, and use of different objects such as clothing, people, hands, and/or posing that created connotative association which could be connected to the BlackLivesMatter movement.

This thesis is a critical comparative study of the ways in which music is being used as an educational tool for HIV/AIDS in Sub-Saharan Africa, Brazil, India, China, the U.S., and Canada. Music for education is an aspect of a number of academic disciplines. I introduce the principles of Entertainment-Education and Participatory Communication, which are two methods of conveying education through entertainment. Music cognition, music philosophy, ethnomusicology, sociomusicology, and communication theory offer perspectives on why music is persuasive, emotive, and mnemonic. I present analyses of music HIV/AIDS education efforts from many different regions that employ different methods of music transmission and different musical genres. Some are grassroots interventions, whereas others are large-scale, mass media efforts. I identify a number of high-level themes that emerge from the case studies: music involves the audience, music engages the emotions, music is culturally relevant, music is therapeutic and empowering, and music enhances memory. The case studies highlight a number of specific elements that significantly enhance HIV/AIDS education efforts, elements that should be applied to Canadian efforts. The initiatives that are currently taking place are remarkable, but more efforts are needed to effectively combat the AIDS pandemic.

This thesis is a critical comparative study of the ways in which music is being used as an educational tool for HIV/AIDS in Sub-Saharan Africa, Brazil, India, China, the U.S., and Canada. Music for education is an aspect of a number of academic disciplines. I introduce the principles of Entertainment-Education and Participatory Communication, which are two methods of conveying education through entertainment. Music cognition, music philosophy, ethnomusicology, sociomusicology, and communication theory offer perspectives on why music is persuasive, emotive, and mnemonic. I present analyses of music HIV/AIDS education efforts from many different regions that employ different methods of music transmission and different musical genres. Some are grassroots interventions, whereas others are large-scale, mass media efforts. I identify a number of high-level themes that emerge from the case studies: music involves the audience, music engages the emotions, music is culturally relevant, music is therapeutic and empowering, and music enhances memory. The case studies highlight a number of specific elements that significantly enhance HIV/AIDS education efforts, elements that should be applied to Canadian efforts. The initiatives that are currently taking place are remarkable, but more efforts are needed to effectively combat the AIDS pandemic.