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Research question: 1. How have famous people in images contributed to the spread of #BlackLivesMatter’s message? 2. How can the content in the image be tied to the BlackLivesMatter movement.   Aim: The aim of this study is to research how famous people have appeared in images and in a what way they have contributed to spread of #BlackLivesMatter’s message   Method and material: A case study will be performed on the collected material from  two specific case-events that are affiliated to the movement. The material will be analyzed with a semiotic method with guidelines by Hansen and Machin (2013). All material is collected online and consists pictures that can be connected to BlackLivesMatter on a denotative or connotative level.   Main results: This study's result showed that different types of performances and appearances with famous people contributed to spreading BlackLivesMatter’s message. The contribution was visualized through performances, posing at events and music videos, and use of different objects such as clothing, people, hands, and/or posing that created connotative association which could be connected to the BlackLivesMatter movement.

Scholars are often studying emojis as pure visual elements or as essential textual parts. Theories in this study bridge these subfields and examine emojis in both fields. This bridging understanding of emojis is applied to hashtag activism in the discursive Black Lives Matter debate to increase the comprehension of the impact of emojis. Emojis can be used in various hashtag activism as reinforcing visual elements that help put a figurative meaning to political movements. Emojis can also be used to change the intonation or meanings in computer-mediated communication and thereby be essential for understanding the textual meaning as a whole. The study is conducted with quantitative content analysis of tweets relating to two, here considered oppositional, hashtags; #blacklivesmatter and #alllivesmatter with the aim of receiving a comprehension of how the support of emojis affect the written statements. The study presents results and a thorough discussion that brings the conclusion of emojis having an immense impact, as both visual and textual support on the tweets written in this political online debate. / Forskare studerar ofta emojis som rena visuella element eller som väsentliga textdelar. Teorier i denna studie överbryggar dessa delfält och undersöker emojis inom båda områdena. Denna överbryggande förståelse för emojis tillämpas på hashtag-aktivism i den diskursiva Black Lives Matter-debatten för att öka förståelsen om påverkan av emojis. Emojis kan användas i olika sorters hashtag-aktivism som förstärkande visuella element som hjälper till att sätta en figurativ betydelse på politiska rörelser. Emojis kan också användas för att ändra intonationen eller betydelsen i datormedierad kommunikation och därmed vara avgörande för att förstå den textuella innebörden som helhet. Studien genomförs med kvantitativ innehållsanalys av tweets relaterade till två, här betraktade som oppositionella hashtags; #blacklivesmatter och #alllivesmatter i syfte att få en förståelse för hur emojis påverkar de skriftliga yttrandena. Studien presenterar resultat och en grundlig diskussion som drar slutsatsen att emojis har en enorm påverkan, både som ett visuellt och textuellt stöd på tweets skrivna i denna politiska online-debatt.

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