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Made available in DSpace on 2014-06-11T19:26:00Z (GMT). No. of bitstreams: 0 Previous issue date: 2007-12-14Bitstream added on 2014-06-13T18:29:16Z : No. of bitstreams: 1 souza_ilg_me_prud.pdf: 871489 bytes, checksum: 605d6272d26dcf15408ee41c9cd4d1f7 (MD5) / A formação do professor tanto em nível inicial como contínuo é, atualmente, tema bastante discutido nas Políticas Públicas Educacionais, aqui representado pela linha de pesquisa “Processos Formativos, Diferenças e Valores”. Necessitamos repensar os cursos de formação diante das necessidades contemporâneas. Objetivo Geral: Compreender, a partir do levantamento bibliográfico pertinente aos temas e dos saberes e práticas de professores que ministram aulas no ensino fundamental da Rede Municipal de Andradina, a possível articulação entre as propostas de inclusão escolar e os jogos e as brincadeiras, enquanto atividades pedagógicas, do ponto de vista das teorias sobre a formação inicial e contínua de professores. Participaram da pesquisa 6 sujeitos atuam em contextos educacionais diferentes: dois em salas de aulas segregadas (alunos diagnosticados como tendo alguma deficiência), dois em salas de aulas regulares e dois professores atuaram em salas integrais (alunos avaliados pedagogicamente com defasagens no processo de ensino/aprendizagem). Consideramos não apenas as pessoas com deficiência, comprometidas física, sensorial e/ou mentalmente os sujeitos da inclusão escolar, mas sim todos aqueles que são excluídos, direta ou indiretamente, do sistema escolar. Procedimentos Metodológicos: A pesquisa fundamenta-se na abordagem qualitativa, mas especificamente nos princípios da entrevista reflexiva. Foram realizadas entrevistas semi-estruturadas... / Teachers’ formation in initial and continuous levels is, nowadays, a plenty discussed theme in Educational Public Politics, which is represented here by the research approach “Forming Process, Differences, Values”. It is necessary to rethink the formation courses when we face the contemporaneous needs. General Objective: understanding the possible articulation between the proposals of scholar inclusion and the games and entertainments as pedagogical activities, from the view of the theories about initial and continuous teachers’ formation. The base of this research was the bibliographic study of themes, knowledge and practices of teachers who work in the Basic school levels in Andradina. Methodological Proceedings: the research is based in the qualitative approach, specifically in the reflexive interview. We did semi-structured interviews that were recorded and completely written. Its content was organized in categories of units and meanings. The categories of analyses were elaborated and articulated with the discussions from the theoretical study, through the teachers’ answers to presented questions, base on the literature of this area. Results: the research shows that although the teachers’ awareness about the importance of the games and entertainment to the teaching/learning process, they carry a conception directed only to the cognitive development, not to the including principles and values that the dimension of entertainment provides. We detected the same thing... (Complete abstract click electronic access below)

Orientador: Renata Maria Coimbra Libório. / Banca: Maria Teresa Egler Mantoan / Banca: José Milton de Lima / Resumo: A formação do professor tanto em nível inicial como contínuo é, atualmente, tema bastante discutido nas Políticas Públicas Educacionais, aqui representado pela linha de pesquisa "Processos Formativos, Diferenças e Valores". Necessitamos repensar os cursos de formação diante das necessidades contemporâneas. Objetivo Geral: Compreender, a partir do levantamento bibliográfico pertinente aos temas e dos saberes e práticas de professores que ministram aulas no ensino fundamental da Rede Municipal de Andradina, a possível articulação entre as propostas de inclusão escolar e os jogos e as brincadeiras, enquanto atividades pedagógicas, do ponto de vista das teorias sobre a formação inicial e contínua de professores. Participaram da pesquisa 6 sujeitos atuam em contextos educacionais diferentes: dois em salas de aulas segregadas (alunos diagnosticados como tendo alguma deficiência), dois em salas de aulas regulares e dois professores atuaram em salas integrais (alunos avaliados pedagogicamente com defasagens no processo de ensino/aprendizagem). Consideramos não apenas as pessoas com deficiência, comprometidas física, sensorial e/ou mentalmente os sujeitos da inclusão escolar, mas sim todos aqueles que são excluídos, direta ou indiretamente, do sistema escolar. Procedimentos Metodológicos: A pesquisa fundamenta-se na abordagem qualitativa, mas especificamente nos princípios da entrevista reflexiva. Foram realizadas entrevistas semi-estruturadas... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: Teachers' formation in initial and continuous levels is, nowadays, a plenty discussed theme in Educational Public Politics, which is represented here by the research approach "Forming Process, Differences, Values". It is necessary to rethink the formation courses when we face the contemporaneous needs. General Objective: understanding the possible articulation between the proposals of scholar inclusion and the games and entertainments as pedagogical activities, from the view of the theories about initial and continuous teachers' formation. The base of this research was the bibliographic study of themes, knowledge and practices of teachers who work in the Basic school levels in Andradina. Methodological Proceedings: the research is based in the qualitative approach, specifically in the reflexive interview. We did semi-structured interviews that were recorded and completely written. Its content was organized in categories of units and meanings. The categories of analyses were elaborated and articulated with the discussions from the theoretical study, through the teachers' answers to presented questions, base on the literature of this area. Results: the research shows that although the teachers' awareness about the importance of the games and entertainment to the teaching/learning process, they carry a conception directed only to the cognitive development, not to the including principles and values that the dimension of entertainment provides. We detected the same thing... (Complete abstract click electronic access below) / Mestre

Inserida no campo dos Estudos Culturais, esta pesquisa observa o contato entre a produção artística do teatro de grupo da cidade de São Paulo e o espectador não especializado aquele que não é profissional ou estudante teatral. Somando observações, depoimentos, entrevistas e estatísticas, é possível constatar que um verdadeiro público teatral, espontâneo e recorrente, é algo escasso. Apesar de ser amplamente oferecido na capital paulista, o teatro ainda não se configura como uma atividade preferida para o tempo livre dos cidadãos. Porém, o contato com o espectador não especializado não é item supérfluo, mas justamente onde o teatro pode encontrar suas condições de sustentabilidade financeira e artística, uma vez que esta é uma atividade que vive precária situação de financiamento e cujo conceito artístico está atrelado ao diálogo com a sociedade. Há, então, um conflito entre necessidade e ausência do espectador que merece ser analisado. Um conflito que a simples leitura de estatísticas não encerra, que é nublado pela visão nostálgica, plateias de especialistas e espectadores pontuais, e que vai além das explicações baseadas apenas na renda e escolaridade do público. O que esta dissertação propõe é um olhar interdisciplinar e crítico sobre o comportamento dos envolvidos nesta situação. Analisando os espectadores, percebe-se uma ânsia por diversão, grandiosidade, prazer e segurança que tem pouca harmonia com a produção artística do teatro de grupo, ainda que o atual valor dado à experiência possa encontrar afinidade nas propostas dos espetáculos. E analisando os artistas teatrais, percebe-se que a busca pelo espectador não especializado nem sempre se efetiva, seja por mecanismos de financiamento à cultura que relegam o espectador a segundo plano, pela fragilidade das ações de divulgação e formação de plateia ou por uma concepção elitista do próprio ofício. Esta dissertação espera colaborar academicamente com os estudos sobre recepção, entretenimento e democratização cultural. Mas espera ainda mais ressaltar a gravidade do problema de um teatro restrito a especialistas, e assim convidar para que outros ampliem este debate e gerem um movimento de maior aproximação entre arte e sociedade / Inserted in the field of Cultural Studies, this research observes the contact between the artistic production of the group theater in the city of São Paulo and the non-specialized spectator one who is not a professional or a theatrical student. Adding observations, testimonials, interviews and statistics, it is possible to observe that a true theatrical audience, spontaneous and recurrent, is something scarce. Despite being widely offered in the city of São Paulo, the theater is not yet a favorite activity for citizens\' free time. However, contact with the non-specialized spectator is not a superfluous item, but precisely where the theater can find its conditions of financial and artistic sustainability, since this is an activity that is experiencing precarious financing situation and whose artistic concept is linked to the dialogue with society. There is a conflict between need and absence of the spectator that deserves to be analyzed. A conflict that a simple reading of statistics does not solve, which is clouded by the nostalgic vision, expert audiences and momentary spectators, and that goes beyond the explanations based only on the income and education of the public. What this dissertation proposes is an interdisciplinary and critical look at the behavior of those involved in this situation. Analyzing the spectators, it is perceived an eagerness for amusement, grandiosity, pleasure and security that has little harmony with the artistic production of the group theater, although the current importance given to the experience can have affinity with the proposals of the plays. And analyzing theatrical artists, it is perceived that the search for the non-specialized spectator does not always take effect, either by mechanisms of cultural funding that relegate the viewer to the background, by the fragility of actions of publicity and audience generation or by an elitist conception of their occupation. This dissertation hopes to collaborate academically with the studies on reception, entertainment and cultural democratization. But it hopes even more to emphasize the seriousness of the problem of a theater restricted to specialists, and thus invite others to broaden this debate and generate a movement to bring art and society closer together

This thesis examines home entertainment network remote configuration solutions. It does so by inspecting four home entertainment networking solution specifications - HAVi, Jini, AV/C and UPnP. Two of these (AV/C and UPnP) are implemented partially for a system allowing a TV to configure an AudioNideo Receiver (AV/R) remotely on the network (a process known as remote configuration). The two implementations are then more closely investigated and several implementation differences in the approach between the remote configuration method of device configuration and other methods of device configuration are discerned. These different approaches are then categorised into one of two theoretical models of communication for configuring devices on home entertainment networks - the Rendering model and the Programmed model. By classifying a particular method of device configuration into one of the two models, manufacturers can quickly determine the inherent strengths and weaknesses of that method / KMBT_363 / Adobe Acrobat 9.54 Paper Capture Plug-in

This article examines humorous portrayals of divinities in kibyoshi, a genre of satirical illustrated fiction that became popular in Edo in the late eighteenth century. Comical and irreverent appropriations of religious icons including kami, buddhas, and bodhisattvas constituted a common technique employed by kibyoshi artists to produce parodic effects. One of the most widely read genres in the latter part of the Tokugawa period, kibyoshi served as an important avenue through which people interacted with or "consumed" religious images in the early modern period. Although it is problematic to presume a direct historical link between kibyoshi and contemporary visual media such as manga and anime, the genre of kibyoshi represents a significant precedent in which religious icons served as key elements in popular entertainment. The article aims to historicize the relationship between religion and visual entertainment, which is a growing area of research in the study of religion in contemporary Japan.

This thesis is focusing on marketing, mainly on marketing of services and entertainment industry. The aim is to find, which communication tool is most successful in increasing the number of visitors of Musée Grévin. Outcome of the thesis is a communication strategy recommendation that will be presented to Musée Grévin management.

AFRIKAANS: Die ondersoek na die dramaturg en sy gemeenskap gaan uit van die veronderstelling dat die toneel nie net ‘n verbygaande vermaaklikheidsvorm is nie maar ‘n noodsaaklike en sinvolle uitingsvorm van die gemeenskapslewe in sy geheel. Die mens se behoefte om by wyse van ‘n gebare- en mimiekspel uiting te gee aan sy diepste gevoelens, is ‘n oerdrang wat reeds in die mees primitiewe gemeenskappe aanwesig is. Die gemeenskapslewe word in die geskrewe dramaturgie uitgebeeld in ‘n situasie waarin enkele persone vir hulle in ‘n historiese, sosiale of religieuse verband met die medemens of die gemeenskap bevind. Daar word beweer dat die bloeitydperke in die toneel voorkom in ekonomies bloeiende stadsgemeenskappe waar daar reeds ‘n stewige kulturele onderbou bestaan en die gemeenskap as geyolg van historiese omstandighede intens bewus is van hul nasionale verbondenheid. ‘n Kenmerk van die groot bloeitydperke is dat hul verskyning saamval en parallel loop met groot historiese omwentelinge en gevolglike sosiale spanninge wat die homogeniteit van die gemeenskap of die heerskappy van ‘n besondere groep bedreig. In teenstelling hiermee verval, verbrokkel of vervlak die toneel in verspreide, heterogene gemeenskappe wat deur ‘n welvarende, stabiele middelstand oorheers word. Die ontwikkelingsgang van die toneel word ooreenkomstig hierdie stelling in breë trekke vanaf die primitiewe oerbestaan van die mens tot aan die twintigste eeu geskets. In die eerste hoofstuk word die ontstaansvorme van die toneel in die rituele feesgeleenthede van vroeë beskawings nagegaan. Die oerdrange en instinkte van die mens word in die verband belig. Die tweede hoofstuk gee ‘n oorsig van die ontstaan, ontwikkeling en verval van die toneel in Athene met aandag aan die drama¬turgie van Aischulos, Sophokles, Euripides en Aristophanes. ‘n Ondersoek na die aard van die dramaturgie dui daarop dat dit intieme verband het met die religieuse, historiese en sosiale omstandighede van die gemeenskap. Veranderinge in die genoemde omstandighede word, ooreenkomstig die persoonlike instelling van die dramaturg, in die dramaturgie weerspieël. Met die vernietiging van die Atheense staat aan die einde van die vyfde eeu, en derhalwe ook van die besondere gemeenskap waaruit die Griekse tragedie en blyspel voortgekom het, verval die toneel in die laat Hellenistiese tydvak. Dit word hoofsaaklik ‘n vermaaklikheidsvorm wat tot ‘n groot verskeidenheid van gemeenskappe spreek. In die verspreide, heterogene Romeinse Ryk gaan die verband tussen die dramaturg en die gemeenskap in so ‘n mate verlore dat die toneel uiteindelik in oppervlakkige, dikwels bloot sensasionele en vergrofte uiterlikhede verval en deur die Christelike Kerk in die ban gedoen moet word. Gedurende die tussen- en eindtydvakke van die Middeleeue herleef die toneel in die homogeen verbonde Christelike Kerkgemeenskap. Gedurende die Renaissance keer die toneel terug na die oorspronklike dramaturgie wat veral in die Latynse skooldrama weer eens ‘n neerslag in die wêreldlike gemeenskap vind. Hierdie vorm van die toneel wat uit monde van ‘n vergange gemeenskap spreek, vind nie aansluiting by die breë volkslaag nie. Die volkstoneel herleef in die Commedia dell’Arte, ‘n gemeenskapsverbonde mimiekkuns. Die sestiende eeu word gesien as ‘n belangrike oorgangstyd wat aan die einde van die eeu in Londen, hoofstad van Engeland, gestalte vind in die kragtige dramaturgie van Shakespeare. Die aandag word daarop gevestig dat die dramaturgie, soos in die geval van die van Athene, op ‘n sterk ontwikkelde kulturele onderbou berus en dat Shakespeare se toneelstukke voortvloei uit die besondere religieuse, historiese, sosiale en ekonomiese gemeenskaps- en tydsomstandighede. Die ontwikkeling van die dramaturgie loop, weer eens soos in die geval van die Atheense dramaturge, parallel met die veranderinge wat in die gemeenskap en in die persoonlike lewensinstelling van Shakespeare plaasvind. Die opkoms en verval van die Spaanse toneel, wat gelyktydig met die Engelse plaasvind en hoofsaaklik in Madrid voltrek word, word nagegaan aan die hand van enkele toneelstukke van Lope de Vega, Tirso de Molina en Calderon de la Barca. Die klem val op partikuliere aspekte van die lewensbeskouing wat in die weg gestaan het van ‘n tydloos-universele dramaturgie soortgelyk aan die wat in Athene en Londen aan boot gekom het. In ‘n oorsig van die bloeitydperk van die Franse toneel val die klem veral op Molière. Die intense gemeenskapsverbondenheid van sy blyspele word geskets in teenstelling met die letterkundig georiënteerde tragedies van Corneille en veral van Racine. Aandag word bestee aan die invloed wat Lodewyk XIV se politieke bestrewinge op die ontwikkelingsgang van die Europese toneel gehad het en die invloed van die prosceniumverhoog op die verhouding tussen die dramaturg en sy gemeenskap. Die prestasies en tekortkominge van die Duitse bloeitydperk word met die toenemende verburgerliking van die toneel verbind. Anders as in die geval van die bloeitydperke van die Griekse, Engelse, Spaanse en Franse toneel, bereik dié van Duitsland sy hoogtepunte in verspreide nasionale skouburge. Die indirekte maar beslissende invloed wat die splitsing van die gemeenskap as gevolg van die Hervorming en sosiaal-ekonomiese omstandighede enersyds en die verdwyning van betreklik afgesonderde gemeenskappe andersyds, op die opkoms van die Duitse toneel en die verhouding van die dramaturg tot die gemeenskap gehad het, word met aandag aan enkele toneelstukke en geskrifte van Lessing, Schiller en Goethe toegelig. Weens die verbrokkeling en verburgerliking van die gemeenskap spreek die digterlike dramaturgie nie meer, SODS in vorige tye, tot die gemeenskap as geheel nie. Die dramaturgie word in ‘n groot verskeidenheid van aanspreekvorme gedwing om tot ‘n ewe groot verskeidenheid van gemeenskapsgroepe te spreek. Die twintigste eeu word ten slotte as In nuwe oorgangstyd beskou. Die geslote homogene gemeenskappe van voorheen het lank reeds verdwyn en is met groot pluralistiese volkegroepe vervang. Die tydgenootlike drang na sintese te midde van die geweldige bevolkingsverspreiding en heterogene gemeenskapsgroeperings, word ten opsigte van die opkoms van die regisseur, die aard van die tydgenootlike dramaturgie en die gebruik van die rolprentmedium belig. Die gevolgtrekking word bereik dat die draaiboekskrywer die volksdramaturg grotendeels vervang het en in toenemende mate die hele Wes-Europese gemeenskap aanspreek. In die huidige uitermate wetenskaplike eeu is daar oral in die kunste, dus ook in die dramaturgie, tekens van ‘n soektog na of ‘n behoefte aan oervorme, -simbole of -tekens wat die eiendomlike besit van alle mense is en met gebruik waarvan die kunstenaar hoop om vreemde gemeenskappe te kan aanspreek. Die aandag word deurgaans daarop gevestig dat die groot bloeitydperke van die toneel deur ‘n innige verband tussen die dramaturg en sy gemeenskap gekenmerk word en dat die dramaturgie in die tye altoos op een of ander manier ‘n juiste weerkaatsing van daardie gemeenskap is. Nabootsing of oorname van die vreemde toneel het nêrens in die geskiedenis ‘n eie ontwikkeling of selfs ‘n organiese groeiproses as gevolg gehad nie. Die ondersoek toon die afwykings en ooreenkomste in die herhalende ontwikkelingspatrone en eienskappe van die groot bloeitydperke van die toneel. Suid-Afrikaanse omstandighede en die moontlikheid van ‘n opbloei van die toneel ter plaatse word in die lig hiervan bespreek. ENGLISH: The enquiry into the relationship between the dramatist and his community has as the point of departure the assumption that the theatre is not merely a passing form of entertainment but a necessary and meaningful expression of the life of the community in its entirety. Man's need to express his deepest emotions by means of gesture and mime is a primordial urge which is already present in primitive societies. The written drama gives expression to the life of the community by means of historical, social or religious situations in which individuals find themselves in relation to their fellowmen or to the community. It is claimed that the flowering of the theatre occurs in prosperous civic communities where a solid cultural base already exists and in which the community, due to historical circumstances, are intensely conscious of their national coherence. A distinguishing feature of the great ages is that their occurrence runs parallel to and occurs simultaneously with ages of historical change and consequent social strain which threaten the homogeneity of the community or the supremacy of a particular group. In contrast to this the theatre declines, disintegrates or becomes shallow in dispersed, heterogeneous communities dominated by a prosperous and stable middle class. The development of the theatre is sketched, in accordance with this concept, in broad outline, from man's primitive primordial existence up to the twentieth century. Chapter one traces the genesis of the theatre in the ritual festivals of early civilizations. The primordial urges and instincts of man are elucidated in this connection. Chapter two reviews the origin, development and decline of the theatre in Athens with particular reference to the dramas of Aeschylus, Sophocles, Euripides and Aristophanes. An inquiry into the nature of the plays indicates that it is intimately related to the religious, historical and social circumstances of the community. Changes in the above circumstances are reflected in the plays in accordance with the personal attitudes of the playwrights. With the destruction of the Athenian State and therefore of the community out of which Greek drama and comedy emerged, it falls into decay during the late Hellenistic age. It becomes principally a means of entertainment that appeals to a great variety of communities. The relationship between the dramatist and his community is lost to such an extent in the dispersed, heterogenous Roman Empire that the theatre eventually declines into shallow, often purely sensational and coarse superficialities and has to be banned by the Christian Church. During the middle and late Middle Ages the theatre is reborn in the homogenously coherent community of the Christian Church. During the Renaissance the theatre returns to the original dramaturgy and is once again precipitated in the secular community especially by means of the Latin school drama. This form of the theatre, which reflects the life of a bygone community, does not find a response amongst the broad populace. The theatre of the people is reborn in the Commedia dell'Arte, a mime art closely connected with the community. The sixteenth century is seen as an important age of change which, at the end of the century, in London, capital city of England, finds expression in the powerful plays of Shakespeare. Attention is drawn to the fact that, as in the case of Athens, the plays rest on a strongly developed cultural infra-structure and that Shakespeare's plays emerge from the particular religious, historical, social and economic circumstances of the community and the times. The development of the plays runs, once again as in the case of the Athenian playwrights, parallel to the changes which occur within the community and in the personal life and attitude of Shakespeare. The rise and fall of the Spanish theatre, which occurs simultaneously with that of England and comes to fruition principally in Madrid, is traced by way of some of the plays of Lope de Vega, Tirso de Molina and Calderon de la Barca. Particular aspects of the view of life which mitigated against an equally universal and timeless dramaturgy such as had emerged in Athens and London, are stressed. A review of the flowering of the French Theatre places special stress on Molière's plays. The intense coherence of his plays with the life of the community is contrasted with the lite¬rary orientation of the tragedies of Corneille and more especially of Racine. Attention is given to the effect which Louis XIV's political aspirations had on the development of the European theatre and the influence of the proscenium stage on the relationship between the dramatist and his community. The achievements and the shortcomings of the flowering of the German theatre is linked, with the increasing domestication of the theatre. Other than in the case of the Greek, English, Spanish and French theatre, the German peaks are achieved in dispersed national theatres., The indirect but decisive effect which the splitting of the community as a result of the Reformation and social and economic circumstances on the one hand and the disappearance of relatively isolated communities on the other hand, had on the rise of the German theatre and the relationship of the dramatist to his community, is illustrated with reference to some of the plays and writings of Lessing, Schiller and Goethe. As a result of the disintegration and domestication of the community, the poetic drama no longer, as in former times, addresses the community as a whole. The dramaturgy is forced into a great variety of forms 'in order to address an equally large variety of communities. Finally, the twentieth century is seen as a new period of change. The former enclosed, homogeneous communities have long since disappeared and been replaced by great pluralistic national groups. The contemporary urge towards synthesis in the midst of the tremendous spread of populations and the heterogeneous communal groupings is illustrated in respect of the emergence of the producer, the nature of the contemporary drama and the use of the film medium. The conclusion is drawn that the scenario writer has largely taken over the function of the former national dramatist and increasingly addresses the whole of the European community. The present extremely scientific age shows signs everywhere, and thus also in the drama, of a search or a desire for primordial forms, signs or symbols which are part of the personal equipment of all peoples and by means of the use of which the artist hopes to be able to address foreign or strange communities. Attention is drawn throughout to the fact that the great ages of the flowering of the theatre are distinguished by a deep relationship between the playwright and his community and that, in these times the dramaturgy is, in some or other way, an exact reflection of that community. Imitation or adoption of foreign theatre has at no time in history resulted in an indigenous development or even in an organic process of growth. The enquiry points out the differences and similarities in the repeating patterns of development and characteristics of the great ages of the theatre. South African conditions and possibilities of a flowering in this country are discussed in the light of the above. / Thesis (DPhil)--University of Pretoria, 2010. / Drama / unrestricted

Networks will soon connect a wide range of computing devices within the home. Amongst those devices will be home entertainment devices. Remote control over the network will be a key application for networked entertainment devices, and requires a protocol for communication understood by both controller and controlled device. Devices capable of communication using multiple control protocols will be compatible with a wider range of controllers than those which implement only one control protocol. This work examines home networks and a number of control protocols. The implementations of the UPnP and AV/C protocols for an AV receiver are described. The issues involved in the concurrent use of multiple control protocols to control a device are considered, possible methods of concurrent control discussed, and a solution which simulates virtual copies of the device is implemented and tested.

Entrepreneurship is the creative and innovative process of creating incremental wealth. This wealth is created by individuals who possess an entrepreneurial orientation; assuming the major risks in terms of equity, time and commitment. The process may not be new or unique, but must be infused by the entrepreneur toward securing and allocating the required resources. Franchising is an entrepreneurial option which develops new ventures; whilst strategic service initiatives are entrepreneurial implementations facilitating sustainability, growth and wealth creation. This study identifies entrepreneurial orientation within a defined franchise system; with synergistic links to a strategic service vision. The research objectives are to investigate the current situation of entrepreneurial orientation in a franchise system, together with examining the contribution of a strategic service vision in relation to service quality. The purpose is to identify entrepreneurial behaviour amongst franchisees; franchising as an entrepreneurial option, and to identify relationships between elements of service quality, the service profit chain, relationship marketing and best practice. The outcome is the development of a conceptual matrix, to be initiated within the defined franchise system. Objectives are evaluated via research hypotheses, using empirical statistical techniques. Theoretically, the value the investigation provides is in the understanding that the home entertainment industry is worthy of developing a body of knowledge, to be shared by all industry participants. As a contribution to practice, the entrepreneurial service vision will enhance the sustainability of the industry, notwithstanding the opportunity to share the vision with related industries. This study, the first of its kind in the home entertainment industry and in the specific franchise system, will smooth the way for implementation of entrepreneurial franchise service initiatives in the organisation. On a national level, successful implementation will enhance industry participation and competition; together with entrepreneurial contributions towards the creation of wealth, economic growth and creation of employment in a dynamic, yet turbulent developing economy such as South Africa. Research methodology comprises the survey approach, using electronic media and Surveypro analysis. This is facilitated by descriptive and inferential statistical techniques using SPSS version 11.0 data analysis. Inferential significance tests include the ANOVA Kruskal-Wallis hypothesis test; based on the approximation of the chi-square distribution with k-1 degrees of freedom. Internal-consistency reliability is measured by the Cronbach’s coefficient alpha, measuring overall inter-item correlation between the identified constructs. Exploratory research, in the form of the literature review and previous empirical studies, are used as background and facilitating data. Hypothesis tests highlight the absence of statistically significant entrepreneurial orientation in the franchise system, despite a significant orientation in a multiple-outlet proposition analysis. Franchising is seen as a significant option for creating and developing ventures, and strategic service initiatives (service profit chain, relationship marketing and best practice) are all significantly positively associated with service quality. These constructs constitute the development of an entrepreneurial service vision in a franchise system. Recommendations include the implementation of an entrepreneurial service vision within the defined franchise system. Limitations, however, include limited availability of appropriate data on the home entertainment industry, together with that of entrepreneurial orientation in franchise systems. Recommendations for future research include crossindustry and multi-national studies of similar substance, together with follow-up research regarding the successful implementation of the entrepreneurial service vision matrix. / Thesis (DCom)--University of Pretoria, 2008. / Business Management / unrestricted