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Il progetto di ricerca analizza i tratti distintivi dell'identità ecologica promossa da associazioni ambientaliste cinesi e le relative pratiche coinvolte nel processo di gestione delle identità all’interno di piattaforme di social networking. Un secondo livello di analisi indaga le modalità con cui gli attivisti negoziano la loro identificazione con i progetti identitari ecologici attivati dalle organizzazioni di appartenenza. La ricerca etnografica si focalizza su dieci associazioni studentesche attive a Pechino. La metodologia qualitativa include interviste in profondità a membri delle organizzazioni, osservazioni partecipanti delle loro attività, l’analisi qualitativa del contenuto di post condivisi sui loro profili Sina Weibo e Wechat; e dei contenuti condivisi dai membri sui loro profili WeChat Moments tra febbraio e luglio 2016. I risultati rivelano identità ecologiche complesse ed elaborate. Lo studio propone una tassonomia tripartita dei progetti identitari, che include ‘sustainable lifestyle-related identities’, in riferimento alla responsabilità degli studenti nel ridurre il loro impatto ambientale (in relazione alla conservazione di acqua, energia, cibo e pratiche di viaggio sostenibili); ‘investigation-related identities', indicando l'impegno degli studenti nella comprensione delle questioni ambientali e nel contributo alla soluzione delle relative problematiche attraverso azioni concrete; ‘social identities’, riferendosi alla determinazione delle associazioni a occuparsi di questioni sociali, impegnandosi in progetti di beneficenza. / The study explores the distinctive features of the environmental identity promoted by Chinese students environmental associations (SEAs), and the social media practices involved in their identity management processes. A second level of analysis investigates how activists negotiate their identification with the environmental identity projects fostered by their organizations. The ethnographic research focuses on ten SEAs located in Beijing. The data collection process is based on extensive usage of in-depth interviews with staff members, participant observations of activities, and content analysis of materials posted on SEAs’ social media accounts (Sina Weibo, WeChat), and materials shared by members on their WeChat Moments over a six-month period (February- July 2016). Results reveal that SEAs environmental identities are plural and composite in themselves. I propose a tripartite taxonomy, which includes sustainable lifestyle-related identities, referring to the responsibility of students to reduce their carbon footprint, by addressing the sources of their impact (in relation to water, energy, food conservation, green travel practices); investigation-related identities, consisting in students’ meaningful engagement in the understanding of environmental issues, and contribution to their solution through concrete action; and social identities, referring to SEAs determination to be concerned about social issues, by engaging in charity projects.

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In this paper, I make use of the game-theoretical concepts of cartel theory and coordination theory via salience and Schelling points in order to assess the viability of prefigurative politics when used by group actors to address the particular case of the climate crisis. I show that prefigurative politics as a strategy faces significant systematic disadvantages when used by social movements attempting to address climate change as compared to when it is used by social movements focused on other causes. These disadvantages are based on two factors: lack of motivation and a difficulty of coordination. In order to illustrate this point, I compare the situation for contemporary climate movements to a case example of the Montgomery bus boycott of 1957, showing how cartel theory worked in the favour of the civil rights movement, and how salience was crucial for the fast mobilisation of the African American community of Montgomery.

This thesis investigates the potential of transmedia storytelling to engage the public in climate action through a detailed examination of the transmedia project “The YEARS Project”. Employing the transmedia design analytical and operational model by Gambarato et al. (2020) and the engagement model by Elizabeth Evans (2019), this study combines both frameworks to develop a new model focused on transmedia activism. The research identifies how the integration of diverse narrative techniques in the project and multimedia platforms can enhance awareness and mobilize action among audiences, whilst also highlighting significant challenges that limit its effectiveness and global reach. Accessibility challenges, such as subscription requirements and language barriers, coupled with a US-centric approach, limit the project's global applicability and restrict content primarily to English-speaking audiences targeting mainly the Global North. Further, the project lacks dedicated community-building platforms beyond social media and clear calls to action within the frame of the project's core, the documentary series. By proposing a model for transmedia activism, this thesis provides valuable insights and strategic guidelines for practitioners aiming to design factual transmedia storytelling projects that drive civic action and thereby enhance the under-researched field of transmedia activism.

This thesis seeks to uncover women’s concerns about chemicals in the household, and, more specifically, in cleaning products. The research is based on semi-structured interviews with women who are primarily responsible for household cleaning and who consciously avoid conventional cleaning products. From a sociological standpoint, the topic remains unstudied. The women were critical of greenwashing and the institutions responsible for chemical regulation. Further, the women’s chemical-free lifestyle defied conventional definitions of activism. Sociological theories of risk are used to help understand women’s avoidance of chemicals. It was found that tenets of the precautionary principle were reflected in their reasoning for avoiding chemicals. Recent biomonitoring and body burden studies have influenced women’s knowledge of chemical risk and their decision to avoid them. The thesis demonstrates that risk-management, in this context, has become an individualized pursuit reflective of the neo-liberal ideology informing chemical regulation. / Canadian Institutes of Health Research

Diplomová práce zkoumá roli žen v historii českého punku. V úvodní části práce je popsána historie a vývoj punku ve světě. V této části jsou vysvětleny významy pojmu punk jako subkultura (v terminologii pozdějších výzkumů scéna) a punk jako hudební žánr. Popsána jsou specifika ženské punkové módy a stylu. Jsou uvedeny role, ve kterých se ženy v punkové scéně realizují a typické ženské role v hudebních skupinách. Součástí teoretické části práce je stručný popis historie punku na území České republiky a zapojení žen v české punkové scéně. Jako jeden z hlavních zdrojů při vypracování diplomové práce byly využity rozhovory vedené metodou odvozenou od metodologie orální historie. Dílčím cílem práce bylo ověření použitelnosti analytického programu Atlas.ti pro analýzu orálně-historických interview. Tento software byl využit pro analýzu výzkumných rozhovorů. Druhá polovina práce se zabývá interpretací témat obsažených v rozhovorech. Věnuje se specifickým oblastem života v souvislosti s punkovou subkulturou jako jsou důvody, které přivedly ženy k punku, role přátel a vztahů, setkání punkového myšlení s autoritou v podobě rodičů a školy. Dále se práce zabývá transformací punkových názorů v dospělosti ve vztahu k zaměstnání a vlastní rodině. Poslední část interpretace se věnuje ženským rolím, které byly v...