The theme of the thesis is the design of an information/retail kiosk for cultural and sports events taking place in a city environment. The work also includes the analysis of current products focusing both on their benefits and shortcomings. The final concept focuses mostly on easy transport of the kiosk, providing of all necessary services for visitors, and the use of audiovisual technologies for providing the required information.

The purpose of this study is to develop a model that tests the impact of attendees' perceived importance of event design on their overall satisfaction of the event. By understanding what attendees' perceive as important and valuable to their overall experience, and thus enhancing their overall experience, researchers, planners, and managers alike will potentially have a tool for assessment and forecasting. Responses were collected from 373 participants who have attended a particular large music and gaming festival. The study found that the perceived value and importance of event design has a significant and positive effect on an event attendee's overall experience. This study has established a scale for planners and designers to implement in other event evaluation circumstances to allow for them to identify their weak links according to their customer base, and then enhance them in order to improve future event growth. / Master of Science

Le ksar (pluriel 'ksour'), cet espace architectural et patrimonial propre à la culture berbère (amazigh), était destiné autrefois à emmagasiner les biens et les réserves de provisions des tribus semi-nomades du Sud-tunisien qui en étaient propriétaires. Avec le temps et le passage à la modernité, il s’est produit un glissement de valeurs et de significations dans l’environnement social et culturel des populations établies dans ces lieux, provoquant ainsi une menace pour les ksour qui s'en sont trouvés délaissés ou abandonnés. La thèse fait l’hypothèse que le concept d’hétérotopie proposé par Michel Foucault pourrait permettre une lecture de ces sites susceptible d’ouvrir un espace de projet innovant afin de mettre en valeur les ruines des ksour derrière lesquelles, ainsi que le montre l’enquête de terrain que nous y avons conduite, se cachent des conflits institutionnels, sociaux et intergénérationnels. C’est dans une telle perspective, par la mise en œuvre d’une démarche de recherche-projet appuyée sur un projet de design d’événement qui s’est déroulé pendant quatre jours en avril 2018, que nous nous sommes employée à exploiter le gisement d’intelligence collective propre à la dynamique du système des acteurs liés à ce patrimoine archéologique et architectural délaissé et promis sinon à une simple exploitation touristico-économique. Nous croyons que par une telle approche inspirée de l’innovation sociale par le design (ou design social), il sera possible d’assurer aux ksour un avenir durable et culturellement fécond sans dénaturer leur signification et leur richesse historique, anthropologique et patrimoniale. / As an architectural and heritage space peculiar to Berber (Amazigh) culture, the ksar (plural ksour) was used in the past as a granary and storage space by its owners, the local semi-nomadic tribes of Southern Tunisia. With time and the change to modernity, a shift in the socio-cultural values and worldview of the local population led to the neglect or mere abandonment of the ksour. The thesis hypothesizes that the concept of heterotopia coined by Michel Foucault could help provide an interpretation of these sites leading to the opening of an innovative project space that would restore value to the ruins of the ksour, behind which, as highlighted by our field inquiry, there lie institutional, social, and intergenerational conflicts. It is in such prospect, through a project-grounded research approach grounded on an event design project that took place during four days in April 2018, that we ventured to capitalize upon the available collective intelligence resulting from the dynamics of the system of stakeholders connected with this archeological and architectural heritage, otherwise promised to a mere touristic-economic exploitation. We believe that such an approach, consonant with social innovation by design methodologies (or social design), will make it possible to secure a sustainable and culturally fruitful future to the ksour without compromising their historical, anthropological, and patrimonial richness and meaningfulness.

Syftet med denna uppsats är att studera hur företag kan använda sig av event marketing som ett sätt att skapa nya och stärka befintliga kundrelationer. Metoden som användes för att undersöka dessa ämnen var en kvantitativ enkätundersökning. Uppsatsens teoretiska referensram utgår från ämnet event marketing och leder in på kundrelationer och upplevelserummet. Den empiriska datan är insamlad genom en enkätundersökning med 50 respondenter på Öl- och Whiskymässan på Svenska Mässan i Göteborg. Studiens slutsats kan kort sammanfattas som följande; Event marketing är en marknadsföringsmetod som företag använder sig av för att uppnå kommunikativa mål, det är ett optimalt sätt att skapa en interaktion med konsumenten under själva eventet. Företaget bör ta reda på målgruppens behov för att skapa en så personlig upplevelse som möjligt för konsumenten. Denna upplevelse ska skapa eller förstärka bilden av ett företag och på så sätt skapa goda kundrelationer. / The purpose of this thesis is to investigate how companies can use event marketing as a tool to create new and strengthen existing customer relations. The method used to examine these subjects was a quantitative study in form of a questionnaire. The thesis’ theoretical framework is based on the subject event marketing and leads into customer relations and event design. The empirical data is collected through a questionnaire given to 50 respondents on a Beer and Whiskey exhibition in Gothenburg in Sweden. This thesis’ conclusion can be summarized as following. Event marketing is a marketing method which organizations use to reach communicative goals; it’s a good way to create an interaction with consumers during the event. Companies should determine the needs of their target group to create an experience for the consumer which is as personal as possible. This experience should create or reinforce the image of an organization and thereby create good customer relations. This thesis is written in Swedish.