Wine tourism is very much an "experience", be it the wine, the destination or the opportunity to learn and "grow".Competitive positioning of wine tourism regions has become a strategically important issue, as the number of wine festivals has increased considerably and numerous regions are now marketing aggressively to attract high-yield wine tourists. The Wacky Wine Festival is one of the most unique and popular wine festivals in South Africa, and is the biggest regional wine festival. Managers of the Wacky Wine Festival need to know what visitors see as the important key success factors needed for managing a wine festival. This encourages competiveness and attempts to be sustainable over the long term of the wine festival's product lifecycle. When managing a wine festival, managers also need to identify whether different visitor groups have different perceptions of the managerial aspects. Key success factors (KSFs) are a prerequisite for the success of any organisation. KSFs concern what every manager within the tourism industry must be competent at doing or must concentrate on achieving to be Competitively and financially successful. KSFs are aspects which influence the organisation's ability to thrive in the market place. It is important to identify key success factors as these will assist a business in measuring achievements and indicating the improvement a business is making towards achieving certain targets. The main purpose of this study was therefore to determine key success factors for managing a wine festival by identifying what visitors to the Wacky Wine Festival view as important managerial aspects (KSFs). To reach the above-mentioned goal, the study is divided into 2 articles. Research for both articles was undertaken at the Wacky Wine Festival. Questionnaires were interview-administrated and distributed randomly during the course of the Festival at different wine farms. In total 424 questionnaires werecompleted during the visitor survey from 3-7 June 2009. Article 1 is titled: "Aspects concerning effective and efficient management of the Wacky Wine Festival". The main purpose of this article was therefore to identify the key success factors in managing the Wacky Wine Festival. This was done to determine what people visiting the Wacky Wine Festival view important. A factor analysis was used as instrument for achieving the above-mentioned goal. Results indicated that quality and good management, wine farm attributes, effective marketing, route development, festival attractiveness, entertainment and activities and accessibility are the key success factors that are important when managing a wine festival. These results generated strategic insights on what managers need to focus on when they are organising and managing a wine festival, such as the Wacky Wine Festival. Article 2 is titled: "A management appraisal of the Wacky Wine Festival". The main purpose of this article was to identify why a management appraisal is important when managing a wine festival. An analysis of variance (ANOVA) was used to determine whether significant differences occurred between the different visitor groups of the wine festival and their perceptions regarding the managerial aspects. Results revealed that there are three different visitor groups, namely the festinos, the epicureans and the social adventurers that visit the Wacky Wine Festival. Each of them agreed or disagreed what managerial aspects they find are very important when managing the Wacky Wine Festival. Some of the factors were found significant, namely quality and good management, effective marketing and entertainment and activities. Hence managers of the wine festival need to regard these key success factors as important to focus on. This research therefore revealed the key success factors for efficient management of the festival. There are further three types of visitor groups that visit the Wacky Wine Festival were also identified, namely the festinos, the epicureans and the social adventures. Research also indicated that specific markets have different evaluations concerning the importance of management aspects in ensuring success. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2010.

Wine tourism is very much an "experience", be it the wine, the destination or the opportunity to learn and "grow".Competitive positioning of wine tourism regions has become a strategically important issue, as the number of wine festivals has increased considerably and numerous regions are now marketing aggressively to attract high-yield wine tourists. The Wacky Wine Festival is one of the most unique and popular wine festivals in South Africa, and is the biggest regional wine festival. Managers of the Wacky Wine Festival need to know what visitors see as the important key success factors needed for managing a wine festival. This encourages competiveness and attempts to be sustainable over the long term of the wine festival's product lifecycle. When managing a wine festival, managers also need to identify whether different visitor groups have different perceptions of the managerial aspects. Key success factors (KSFs) are a prerequisite for the success of any organisation. KSFs concern what every manager within the tourism industry must be competent at doing or must concentrate on achieving to be Competitively and financially successful. KSFs are aspects which influence the organisation's ability to thrive in the market place. It is important to identify key success factors as these will assist a business in measuring achievements and indicating the improvement a business is making towards achieving certain targets. The main purpose of this study was therefore to determine key success factors for managing a wine festival by identifying what visitors to the Wacky Wine Festival view as important managerial aspects (KSFs). To reach the above-mentioned goal, the study is divided into 2 articles. Research for both articles was undertaken at the Wacky Wine Festival. Questionnaires were interview-administrated and distributed randomly during the course of the Festival at different wine farms. In total 424 questionnaires werecompleted during the visitor survey from 3-7 June 2009. Article 1 is titled: "Aspects concerning effective and efficient management of the Wacky Wine Festival". The main purpose of this article was therefore to identify the key success factors in managing the Wacky Wine Festival. This was done to determine what people visiting the Wacky Wine Festival view important. A factor analysis was used as instrument for achieving the above-mentioned goal. Results indicated that quality and good management, wine farm attributes, effective marketing, route development, festival attractiveness, entertainment and activities and accessibility are the key success factors that are important when managing a wine festival. These results generated strategic insights on what managers need to focus on when they are organising and managing a wine festival, such as the Wacky Wine Festival. Article 2 is titled: "A management appraisal of the Wacky Wine Festival". The main purpose of this article was to identify why a management appraisal is important when managing a wine festival. An analysis of variance (ANOVA) was used to determine whether significant differences occurred between the different visitor groups of the wine festival and their perceptions regarding the managerial aspects. Results revealed that there are three different visitor groups, namely the festinos, the epicureans and the social adventurers that visit the Wacky Wine Festival. Each of them agreed or disagreed what managerial aspects they find are very important when managing the Wacky Wine Festival. Some of the factors were found significant, namely quality and good management, effective marketing and entertainment and activities. Hence managers of the wine festival need to regard these key success factors as important to focus on. This research therefore revealed the key success factors for efficient management of the festival. There are further three types of visitor groups that visit the Wacky Wine Festival were also identified, namely the festinos, the epicureans and the social adventures. Research also indicated that specific markets have different evaluations concerning the importance of management aspects in ensuring success. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2010.

Orientador: Bernadete Aparecida Caprioglio de Castro Oliveira / Banca: Solange Terezinha de Lima Guimarães / Banca: Neusa de Fátima Mariano / Resumo: Por meio deste estudo, pretendemos analisar quais as mudanças sócioeconômicas e culturais ocorridas nos bairros rurais do município de Leme-SP nos últimos 30 anos, tomando como base e referência para a análise os estudos sobre os bairros rurais paulistas realizados por Maria Isaura Pereira de Queiroz na década de 1960. Através da análise comparativa, buscou-se observar além das transformações, as formas de permanências ligadas ao modo de vida caipira presentes no espaço do bairro, na vida dos sitiantes, bem como nas formas de expressão cultural. Para tanto, dedicamos uma parte da pesquisa ao estudo de uma das festas religiosas populares realizada na zona rural do município, a Romaria dos Canoeiros. / Abstract: Through this study, we consider what are the socio-economic and cultural changes in the rural districts in the city of Leme-SP in the last 30 years, taking basis and reference the analysis that were made in the rural districts of São Paulo by Maria Isaura Pereira de Queiroz in the 1960s. Through comparative analysis, we attempted to look beyond the transformations and all the forms to stay connected to the rustic way of life in the lives of ranchers, as well as their forms of cultural expression. To closure, we dedicate part of the research to the study of popular religious festivals held in the rural municipality municipality, the Pilgrimage of Canoeists. / Mestre

This thesis examines how Latin America is produced and consumed through the ¡Viva! Spanish and Latin American Film Festival in Manchester and how people who do not have Latin American origins (subsequently 'non-Latin American') use Latin American culture to reconcile issues of self-identity and cosmopolitanism at a local level. Extending Dina Iordanova's (2010) application of imagined communities to film festivals beyond diaspora, a framework of imagined cosmopolitan communities finds that, through consumption of the ¡Viva! film festival, non-Latin American consumers can often feel a sense of belonging or connection to Latin American people and culture. Non-Latin American ¡Viva! consumers subsequently incorporate Latin American culture and identity within their own construction of self-identity in order to reaffirm their sense of self. Using a mixed methods approach which brings together qualitative research (including a questionnaire survey and semi-structured interviews) with media analysis, this thesis finds that the incorporation of Latin American identity into non-Latin American self-identity is facilitated, in part, by the way in which Latin America has been encoded at a discursive level in the UK in recent decades through magical realism and associated codes, themes and narratives concerning the region's bizarre, crazy, strange and surreal characteristics. Applying theories of encoding and decoding (Hall, 1980), the ¡Viva! film festival and its non-Latin American audience members are found to likewise construct Latin America in these terms, as different, but not too different from British cultural norms. This interpretive framework, along with the fact that Latin Americans are largely positioned outside of the increasingly hostile rhetoric towards migrants and ethnic minorities in the UK, facilitates the incorporation of a Latin American identity within non-Latin American consumers' construction of self-identity. Scholars have suggested that cosmopolitanism demands a transformation in self-understanding in addition to an openness towards the cultural Other (Delanty, 2009). Analysis of the ¡Viva! film festival subsequently reveals a nuanced form of cosmopolitanism in which the Self is transformed through the incorporation of the Latin American cultural Other and offers an insight into the changing nature of the cultural relationship between Latin America and the UK. Latin America has typically been constructed as embodying the unconscious fears and desires of British (and western) culture (Beasley-Murray, 2003; Foster, 2009). This thesis finds instead that Latin America is being reconfigured by non-Latin American consumers of the ¡Viva! film festival as an equally formative part of their conscious identity that completes their sense of self and of being cosmopolitan in an attempt to resist and challenge contemporary scepticism and rhetoric in the UK surrounding multiculturalism, immigration and ethnic minorities.

ABSTRACT Diploma Thesis Theatre-Poetry? examines a specific type of Czech alternative theatre, based on the creative author's work with literary texts. It deals with its characteristic, defining the genre and problems associated with a non depictive title, which defines this area of theatrical production. Collectively it describes its scenic resources and stage techniques. It traces its past associated with history of so called artistic recitation and the avant-garde art movement of the interwar years, from the beginning until the recent past and present (which has not been systematically described and evaluated). It recalls sources of inspiration and period context of the development of this kind of theatre, gives an overview of productions and related theatre companies, and important creative figures. It presents many scholarly quotations and authentic materials, especially period reviews and eyewitness´s memories. It contemplates the meaning, the artistic benefits and risks related to this method of theatre work and its future prospects - especially in relation to creative work with literary texts and their artistic presentation to the public and in connection with pedagogical activities and interests of Drama in Education.

Submitted by Tatiana Guenaga Aneas (tatiana.aneas@gmail.com) on 2016-04-12T11:23:13Z No. of bitstreams: 1 Tese_TatianaAneas.pdf: 20621495 bytes, checksum: 3e1a116ffe9ccee5d8e61b0056e78352 (MD5) / Made available in DSpace on 2016-04-12T11:23:13Z (GMT). No. of bitstreams: 1 Tese_TatianaAneas.pdf: 20621495 bytes, checksum: 3e1a116ffe9ccee5d8e61b0056e78352 (MD5) / CAPES / Esta pesquisa tem como objetivo central analisar as dimensões autoral e estilística de filmes publicitários considerando seu aspecto imanente, sua composição poética, assim como as condições sociais de criação, produção e reconhecimento destes filmes nas quais operam seus realizadores. Para tanto, buscamos construir uma perspectiva que articule um olhar sobre os programas de efeitos dos filmes e sobre maneira como sua composição específica mobiliza seu espectador, com base na Poética do Filme (Gomes, 1996, 2004a, 2004b); a sociologia dos produtores culturais, presente em Bourdieu (1996), que nos permite entrever como a posição ocupada pelos criadores no campo do filme publicitário influencia suas possibilidades de criação e suas decisões estilísticas; e a noção de estilo em Bordwell (2008), que nos convoca a observar de que maneira as escolhas dos criadores estão presente nestas obras e como se relacionam com outros cânones do campo. Partimos da ideia de que o processo de criação de um filme publicitário está atravessado por três instâncias distintas, a saber, a agência publicitária, a produtora audiovisual e a empresa anunciante, e trabalhamos com a hipótese de que a análise do estilo de um filme publicitário demanda a compreensão das relações de poder que se estabelecem entre estas três instâncias, que a cada caso resulta em um arranjo autoral específico, por sua vez observável como marcas estilísticas nos filmes. Consideramos ainda, nesta análise, as relações entre o estilo das obras, o capital simbólico acumulado das instâncias autorais e seu processo de consagração no interior do campo, sobretudo através das premiações, tomando como locus de observação principal o Cannes Lions Festival. Neste processo, localizamos o lugar de autoria que cabe a cada uma das instâncias que participam da criação e produção dos filmes. No intuito de demonstrar o ponto de vista que se pretendeu construir, analisamos dois filmes publicitários criados pela agência brasileira AlmapBBDO para a Volkswagen do Brasil, reconhecidos com prêmios importantes em Cannes e outras instâncias de consagração: “Cachorro-peixe” (2009), produzido pela Rebolucion, da Argentina; e “Últimos Desejos da Kombi” (2014), produzido pela Spray Filmes, do Brasil.

The proposal of cultural tourism development in the selected area of the upper Vltava identifies market opportunities of cultural tourism in the region, determines the optimal technical and the property providing for the project and defines the financial options. The aim of the project is the development of cultural tourism, the highlighting of the area and in the future, an attracting new participants in cultural tourism by untraditional way and the promotion of artistic creation.

Made available in DSpace on 2014-06-11T19:27:51Z (GMT). No. of bitstreams: 0 Previous issue date: 2009-11-04Bitstream added on 2014-06-13T19:36:05Z : No. of bitstreams: 1 padilha_fm_me_rcla.pdf: 2510147 bytes, checksum: c03990851abea7877c34d2019eba9ea9 (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / Por meio deste estudo, pretendemos analisar quais as mudanças sócioeconômicas e culturais ocorridas nos bairros rurais do município de Leme-SP nos últimos 30 anos, tomando como base e referência para a análise os estudos sobre os bairros rurais paulistas realizados por Maria Isaura Pereira de Queiroz na década de 1960. Através da análise comparativa, buscou-se observar além das transformações, as formas de permanências ligadas ao modo de vida caipira presentes no espaço do bairro, na vida dos sitiantes, bem como nas formas de expressão cultural. Para tanto, dedicamos uma parte da pesquisa ao estudo de uma das festas religiosas populares realizada na zona rural do município, a Romaria dos Canoeiros. / Through this study, we consider what are the socio-economic and cultural changes in the rural districts in the city of Leme-SP in the last 30 years, taking basis and reference the analysis that were made in the rural districts of São Paulo by Maria Isaura Pereira de Queiroz in the 1960s. Through comparative analysis, we attempted to look beyond the transformations and all the forms to stay connected to the rustic way of life in the lives of ranchers, as well as their forms of cultural expression. To closure, we dedicate part of the research to the study of popular religious festivals held in the rural municipality municipality, the Pilgrimage of Canoeists.

Made available in DSpace on 2015-04-01T11:58:32Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 2837792 bytes, checksum: 8af3ab998f3446aa3fb119205d9154f5 (MD5) Previous issue date: 2011-12-16 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The present report is about the cultural patrimony seen from a wider conception, not centered on the values of certain objects but on the relationship of the society with its culture, corroborating the idea of indissociability of the material and immaterial patrimony, through a study that relates Nossa Senhora do Rosário dos Pretos Church with its material value proved by its history and 18th century architecture and Rosário festival with its symbolic, cultural and popular universes as elements that form the cultural patrimony of Pombal city, on Upper Paraiba Hinterland. As research assumptions there is an idea of cultural patrimony as a process of collective identification on which the representation and the social-cultural values are fundamental on the investigation process of the existing bonds between population and the material and immaterial patrimony, Nossa Senhora do Rosário dos Pretos Church and Rosário festival, respectively. To this, the social representations theory was used as theoretical and methodological basis, which allows reaching the symbolic aspects and the imaginary aspects related to the urban area. For data collecting, four well distributed interviews were applied among the groups: IPAHEP historic heritage perimeter dwellers, members of the brotherhood and cultural groups, people linked to Nossa Senhora do Rosário dos Pretos Church and key people. On the information analysis, qualitative approaches were used, from the content analysis, in which the relation of the subject with patrimonial goods; links among appropriation, memory and place; the patrimonial goods which are firmer linked to the imaginary of population; and the values that structures the representations. This report tries to contribute to the study of subjective dimension of cultural patrimony specific related with the indissociability of the patrimony and the preservation of a collection of material and immaterial realizations of a society, which connected to a collective identity feeling contemplate the cultural patrimony of Pombal city on Paraíba. / O presente trabalho trata do patrimônio cultural a partir de uma concepção mais ampla, não mais centrada no valor de determinados objetos e sim numa relação da sociedade com sua cultura, corroborando com a ideia de indissociabilidade do patrimônio material e imaterial, por meio de um estudo que relaciona a Igreja de Nossa Senhora do Rosário dos Pretos - com o seu valor material comprovado pela sua história e arquitetura do século XVIII - e a festa do Rosário - com o seu universo simbólico, cultural e popular - como elementos formadores do patrimônio cultural da cidade de Pombal, no alto sertão paraibano. Como pressupostos de pesquisa têm-se a ideia de patrimônio cultural enquanto processo de identificação coletiva no qual a representação e os valores socioculturais são fundamentais no processo de investigação dos vínculos existentes entre a população e o patrimônio material e imaterial, a Igreja de N. Sra. do Rosário dos Pretos e a festa do Rosário, respectivamente. Para tanto, adotou-se como base teórica e metodológica a teoria das representações sociais, que permite abordar os aspectos simbólicos e do imaginário relacionados ao espaço urbano. Para coleta de dados, foram aplicadas quatro entrevistas distribuídas igualmente entre os grupos: moradores residentes no perímetro tombado pelo IPAHEP, membros da Irmandade e grupos culturais, pessoas ligadas à Igreja de N. Sra. do Rosário dos Pretos, e pessoas chaves. Na análise das informações, foram adotadas abordagens qualitativas, a partir da analise do conteúdo, em que se investigou a relação do sujeito com os bens patrimoniais; a ligação entre apropriação, memória e lugar; os bens patrimoniais que estão mais ligados ao imaginário da população; e os valores que estruturam as representações. O trabalho procura contribuir para o estudo da dimensão subjetiva do patrimônio cultural - relacionados especificamente com a indissociabilidade do patrimônio e a preservação de um acervo de realizações materiais e imateriais de uma sociedade, que associados a um sentimento de identidade coletiva, contemplam o patrimônio cultural da cidade de Pombal/PB.

Submitted by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2016-02-15T18:01:25Z No. of bitstreams: 1 Reprodução Não Autorizada.pdf: 47716 bytes, checksum: 0353d988c60b584cfc9978721c498a11 (MD5) / Approved for entry into archive by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2016-02-15T18:01:47Z (GMT) No. of bitstreams: 1 Reprodução Não Autorizada.pdf: 47716 bytes, checksum: 0353d988c60b584cfc9978721c498a11 (MD5) / Approved for entry into archive by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2016-02-15T18:07:51Z (GMT) No. of bitstreams: 1 Reprodução Não Autorizada.pdf: 47716 bytes, checksum: 0353d988c60b584cfc9978721c498a11 (MD5) / Made available in DSpace on 2016-02-15T18:07:51Z (GMT). No. of bitstreams: 1 Reprodução Não Autorizada.pdf: 47716 bytes, checksum: 0353d988c60b584cfc9978721c498a11 (MD5) Previous issue date: 2013-09-20 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Sairé festival is a cultural event that takes place about 350 years in the village of Alter do Chão, in western Pará. This manifestation consisting of religious elements and indigenous rituals, results of cultural miscegenation between natives and European settlers, who arrived on Brazilian soil on mission trips, from the second half of the seventeenth century. At Tapajós, the tribe that inhabited the region where is located the current village of Alter do Chão was Borari and, as observed in the other ethnic groups, the mode of approach between Indians and Jesuits out of one side, the access of foreigners to festive rituals: drumming, dancing, food and drinks and, secondly, with the aid of an instrument, a semicircle of vine adorned with ribbons, according to the missionaries, representing the three persons of the Trinity, to which the Indians named it Sairé. Even today, this event has promoted tourism in this region brings in its base germ, the difficulty of understanding its significance. Along the way, the festival of Sairé was banned by the Catholic Church, but revived three decades later, however, more organized. From this exposure, we seek to know what constitutes the festival Sairé from the point of view of communication, and semiotic ecosystem, supported by systemic parameters - appropriate tools for analysis of any phenomenon - and has, as a basis, the general theory of systems - TGS. The corpus investigated refers to the year 2012, between 13 and 17 September. For this purpose, this research was developed from studies of Vieira (2006 and 2008); Niklas Luhmann (2011), on the theory of social systems, and studies of semiotics, Charles Sanders Peirce, from the three modalities language: sound, visual and verbal developed by Lucia Santaella (2001, 2005 and 2008). It was concluded that this cultural phenomenon presents itself as a complex system and open, in which communication processes are in practice binding in its social, political constructions, economic arrangements and proposed language. / O festival Sairé é uma manifestação cultural que ocorre há cerca de 350 anos na vila de Alter do Chão, no oeste paraense. Essa manifestação, composta por elementos religiosos e rituais indígenas, resulta da miscigenação cultural entre nativos e colonizadores europeus, que aportaram em terras brasileiras em viagens missionárias, a partir da segunda metade do século XVII. No Tapajós, a tribo que habitava a região onde se localiza a atual vila de Alter do Chão era a Borari e, tal como ocorreu nas demais etnias, o modo de aproximação entre índios e jesuítas fora, de um lado, pelo acesso dos estrangeiros aos rituais festivos: batuques, danças, comidas e bebidas e, por outro, com o auxílio de um instrumento, um semicírculo de cipó enfeitado de fitas que, segundo os missionários, representava as três pessoas da Santíssima Trindade, a que os índios nomearam de Sairé. Ainda hoje, esse evento que tem promovido o turismo dessa região traz, em sua base germinal, a dificuldade de entendimento sobre sua significação. Nesse percurso, a festividade do Sairé foi proibida pela igreja católica, mas ressurgiu três décadas adiante, porém, mais organizada. A partir dessa exposição, buscou-se conhecer em que consiste o festival Sairé sob o ponto de vista comunicacional, ecossistêmico e semiótico, apoiado pelos parâmetros sistêmicos – ferramentas adequadas à análise de qualquer fenômeno – e que tem, como base, a teoria geral dos sistemas – TGS. O corpus investigado se refere ao ano de 2012, compreendido entre os dias 13 e 17 de setembro. Para esse propósito, essa pesquisa foi desenvolvida a partir dos estudos de Vieira (2006, 2007); de Niklas Luhmann (2011), sobre a teoria dos sistemas sociais, e nos estudos de Semiótica, de Charles Sanders Peirce, a partir das três modalidades de linguagem: sonora, visual e verbal desenvolvida por Lucia Santaella (2001, 2005 e 2008). Concluiu-se que esse fenômeno cultural apresenta-se como um sistema complexo e aberto, no qual os processos comunicacionais constituem-se em práticas de vinculação, em suas ações sociais, construções políticas, arranjos econômicos e propostas de linguagem.