Recently, as a result of people around the world to actively encourage the creation of new businesses, so that the field of entrepreneurship research has become a field of study of foreign enterprises, the fastest growing part. In particular, Taiwan is now suffering because of the financial turmoil triggered by the economic recession crisis, global competition and rapidly changing industrial structure, but also to the urgent need to develop new industries to provide more employment opportunities. And as a result of the rise of emerging markets, a substantial increase in demand for the material, particularly in the industrial development of the oil must be used is in great demand, resulting in global crude oil stocks continued to decline. In addition, the sharp increase in carbon dioxide emissions, causing global warming, the greenhouse effect serious environmental problems are also plaguing the world, it is "the United Nations Framework Convention on Climate Change's Kyoto Protocol," signed. Under the influence of many factors in the world are looking into the use of resources in alternative energy and energy-efficient power-saving environmental protection products, including solar industry and light-emitting diode (LED) industry the most popular, so many of the new company set up R & D and production of related products. In this study, the production of LED Wafer and Chip professional manufacturer G company for the study, using SWOT Analysis, Five Forces analysis, expert interviews as research methods, analysis of LED current industry conditions and to explore the company's first business process and key success factors, and then find out the case, how can manufacturers in the highly competitive environment, the establishment of a unique business advantage to the follow-up for people wishing to enter the LED reference industrial companies. The case study found that the G company success and have the following six key factors: (1) business and industry pre-market assessment of the right; (2) a clear position; (3) product differentiation (niche products); (4) has a strong start-up team; (5) personality traits entrepreneurs; (6) of prudent financial control, and the scholars referred to the key factors of success in good agreement, therefore, present or future intention to enter the LED after industry into the role of manufacturers with a reference indicator .

Táto diplomová práca sa zaobera témou, ako môže jeden z najväčších operátorov na trhu s hazardnými hrami zvládnuť zmenu zákona na Slovensku. V teoretickej časti práca obsahuje prehľad foriem vstupu na trh. Teória je následne použita na stanovenie hlavného cieľa práce, ktorým je návrhnutie možnej stratégie vstupu na slovenský trh.

This thesis deals with the proposals for the information system modifications, especially in the accommodation reservation system, in order to gain a competitive advantage. The proposal is based on the SWOT analysis, Porter’s five forces analysis and analysis of balance and effectiveness of information system. Emphasis is placed on the design of modification and identifies its potential problems.

Master´s thesis evaluates financial situation of chosen company between years 2007 and 2011 through methods of financial analysis and analysis of enviroment of company. Financial analysis will be performed by analyzing ratio systems and analysis of absolute, differential and ratio indexes. Solutions, that might help current situation of company, will be suggested and based on results of analysis.

Abstract Prepainted steel is a new material developed after the year of 1960. It owns mainly advantages accompanied with corrosion resistance, long-life using, beautiful color and shape, easy utilization, and also keep the original strength of the steel. All these characteristics make it appropriate to be used on the wall, roof, and decoration of gym or any big construction and buildings. It can also be seen in the field of vehicles, many electrical appliances, computer shells, etc. Prepainted steel is the downstream product of steel enterprises. It comes manly from Galvanized steel coils, and a little portion of it from cold-rolled steel coils. There are now seven production companies in Taiwan at the annual production of 1.17 million tons. According to statistics, the local consumption of last year is 310,000 tons. It is fortunate that Mainland China has a mass need for it during these years. In 2002, Mainland china imported 1.02 million tons, and in 2003, 1.54 million tons. We need huge export to digest our production. My study case is an medium enterprise with the annual production 300,000 tons of prepainted steel, and without the production line of Galvanized steel with which prepainted steel can be done. This study mainly discusses how an enterprise construct its own competitive advantage and strategy through the outside environment analysis and management ability, then make the best choice of stragtegy which is appropriate to its business model before evaluating the strategy efficiency by theory. The first chapter is about its background and motive of the study, and contents and limits of the study are also included. The second chapter, from the theory basis of documents, try to understand the definition and relative meaning of following issues: vertical integration, strategic alliance, resources leveling and value chains¡Ketc. The third chapter of this study is about the marketing supply and demand situation of prepainted steel local and abroad, and it talks about on what kind of location that prepainted steel enterprise stands. This chapter also goes further introducing these important enterprises in Taiwan which earns prepainted steel, and make an analysis on enterprise environment and five forces analysis. The fourth chapter has an introduction of this study case and its cooperators and opponents. Moreover, a SWOT analysis of this study case is offered. Futher, there has a discussion on its strategy on competitive advantage ¡V strategic alliance, resources leveling,, value chains, vertical integration, business field¡Ketc. And a proof on the basic of the strategy and an evaluation on these strategic efficiency are made. At last, there will be a deep thinking on fast-changing environment and future strategies. We hope the ending can be used for the reference of this enterprise.

Recently years, TFT-LCD industry has become the major development policy in Taiwan, and the scale of investment of the TFT-LCD¡¦s industry has become more and more in Taiwan, Japan and Korea. The Profit of the TFT-LCD monitor and television industry has been compressed very seriously to injure the chance and cost advantage of the second-string companies to run above business. Hence, this research is focused on a case of a TFT-LCD company termed ¡§A company¡¨ owns two old generation factories, and uses the strategy theories of scenario analysis, competition advantage, five forces analysis, resource-based view, value chain and so on and strategy tools of strategy map and balanced scorecard to analyze and find out the transformation strategy of the case of the ¡§A company¡¨ to build up the best competition advantage. To realize the competition status of outside and internal environment of TFT-LCD industry, and the resources base of the case of ¡§A company¡¨ in Taiwan, and the development situation using scenario analysis in order to define the direction of the operation strategy of the case of ¡§A company¡¨ that owns two third generation factories. The result is using strategy development tools of strategy map, balanced scorecard, key performance indicator management to develop the execution plan and performance measure indicators of the transformation strategy.

The aim of the thesis is to use the SWOT analysis to identify threats and opportunities of the selected company on the market with regards to its strenghts and weaknesses, or a proposal to remove or eliminate the weaknesses.

The diploma thesis deals with a proposal to improve the marketing mix of the pension with restaurant Koliba pod skalami. The thesis consists of three parts, theoretical part, analytical part and the proposal. The introductory, theoretical part deals with the definitions of basic concepts associated with marketing, marketing mix and forms the theoretical framework of the work. The analytical part of the work deals with the characteristics of the company, a description of the current situation, analysis of the external and internal environment, marketing mix and the results of a questionnaire survey. Based on the results of the analytical part, the proposal part of the thesis contains suggestions for improving the marketing mix.

The diploma thesis is focused on the analysis of current situation at the Czech software products market. These products refer to the valuation of construction works. The possibilities of penetrating the Czech market are based on market analysis. The market analysis data were obtained from primary and secondary sources.

The aim of this thesis is to conduct strategic analysis and create a strategy for travel agency Autoturist a.s. Part of the analysis is research on external environment that includes PEST analysis, 4C method and Porter's five forces analysis. Internal environment is explored especilly with financial analysis, analysis of resources and SWOT analysis. Outcome is to propose concrete strategy for selected company.