In response to internal demands or external changes, an enterprise must maintain flexbility in order to keep its competitive advantage. An enterprise has to constantly create unique competitive advantage to achieve sustainable operation. Although innovation is the key driver of evolution and progress, group imitation will eliminate the competitive advantage created by innovation. Therefore, the key to the generation of corporate profit will be the constant effort of innovation. Changes and innovation together form the corporate competitive strategy, which is composed of a series of actions. In other words, strategy is embodied in all sorts of serial activities of the enterprise. Essentially, the changes and innovation in the corporate business strategy are the factors that shape the corporate business strategy in Five Forces Analysis. This research aims to explore the unique business management strategies by examining the business management strategy generated from the variables in business management: change and innovation. Research data was collected, analyzed, and organized by leveraging benchmarking and in-depth interviews with selected companies. The resulted recommendations can be referred to the future strategies. Research conclusions are as follows: 1. In order to fit in the business environment in the future, Chunghwa Post can transform itself into a financial holding company in order to reach the economies of scale and lower cost. 2. After the establishment of the financial holding company, the parent and subsidiary companies will maintain a close contact with each other. Internal control system and audit system should be established beforehand. 3. As financial holding companies often expand by merging, it is important that Chunghwa Post chooses an organization with complementary business functions with proven business performance as its merger partner. 4. Focused and professional services are essential to bringing the strengths of financial holding company into full play, building up competitive advantages, and securing niche market. 5. Resources integration and performance management should be fully utilized while a robust computer information system should be deployed. 6. Before carrying out change and innovation, the internal employee education should be completed to obtain a consensus. 7. By leveraging knowledge management, the business management strategy knowledge of change and innovation can be converted into "service know-how". With the "service know-how", the company can then move further to realize its vision of turning into a consultancy management company.

ABSTRACT Long-lasting management is the goal of enterprises. In order to achieve long-lasting management while maintaining competitiveness, CEO has to possess clear operating policies. Utilize the limited resources on core businesses especially those plans which relative financial planning is involved in the operating policies. Essentially, the management achievements and crises of an enterprise reflect on its financial data. Under the tough environment, deliberate financial planning, control, and management are the main key factors in keeping competitiveness and long-lasting management. Management consultant applies different diagnosis methods and techniques to figure out the malpractices and weaknesses of business management. Optimistic approaches are adopted to propose concrete improvement plans. Meanwhile, assistance is provided in the implementation in order to improve enterprise constitution, enhance management effectiveness and thus achieve the expected goal. This research applied system dynamics as the tool to provide enterprise with ¡§Financial Policies Laboratory¡¨. Through dynamic stimulation process, the influence of enterprise profit in setting financial goal is examined. CEO is supplied with the valuable references such as financial forecast, financial analysis, and financial diagnosis to adjust management policies, management principles and implement programs with the use of limited enterprise resources. It is hoping that this symptomatic solution can help the enterprise to improve its constitution. With the research of sample stimulation, conclusions are found as below: (1) The data received from decision function and stimulation results are adopted to construct suitable financial statement. This is for the use of financial executive in ¡§Financial Policies Laboratory¡¨. Assistance is provided to pursue better financial policies in setting the enterprise goal. (2) The timing of statement output can be coordinated as enterprise required. Through the time interval function of internal system, the objective of financial planning is achieved. (3) In accordance with enterprise real condition, financial strategies are made for different situations. Assist the enterprise to modify financial activities in appropriate timing and capacity as to enhance enterprise management achievement, improve financial constitution, and achieve the final goal of long-lasting management and development. Key words: Financial forecast, Five Forces Analysis, financial diagnosis.

To say cloud computing is a brand new technology or industry development trend, I would prefer to say Cloud computer is the result of commercial business model revolution. The growth of Global information technology industry in recent years have been exhausted, the PC industry in the past, Intel and Microsoft, the Wintel architecture, across the world which exclusive more than 80% of market share. Each year the new products launches, all consumers must pay the bill without exception! However, when Microsoft introduced the new Vista operating system, the sales doesn¡¦t pan out as expectation. The consumers finally decide to penalize steadily increasing selling price. Meanwhile Intel also takes action to provide low-cost processor solutions to response to market needs and rescue declining rate of the market share. When global network coverage gets matured, the era of high-speed network is coming and human life will make a significant change because the business opportunities occur from the Internet. From the message propagation, interpersonal interaction and even food and lifestyle all hook up with the network; this huge business opportunity happens and it is appetizing! In recent years, ¡§Service" becomes the central idea of industry reconstruction. Cloud computing in fact is to serve as a starting point and the resulting value. "Cloud computing" has no "unified" specifications or definition right now, this study attempts to present to a limited data collected and discussed, with five force analysis, competitive analysis, management theory, explained the future of "possible" to become a huge business opportunity for the industry, and the feasibility to Taiwan in the light of the direction. The conclusions of this study are summarized as below: (1)Cloud computing has large business opportunity in the future (2)Taiwan Cloud computing businees opportunity can have 2 portions: one for hardware adding value, another for product reasearch (3)Taiwan has advantage to work with China for Cloud computing market (4)Taiwan government Cloud computing policy can study from Japan or Korea (5)Taiwan government Cloud computing policy can be a favor for local market

Medical cosmeceutical business, combining medical and cosmetic profession, is considered one of the booming sectors among self-provided services under the National Health Insurance program in Taiwan. In the past, dermatological clinics had the advantages of medical profession; however, without strict law restrictions, numerous medical ¡§cosmeceutical centers¡¨ have emerged rapidly and intensified the market competition significantly. This research investigated and analyzed the current status of medical cosmeceutical industry in detail by collecting the second source data and studying the case of C Dermatological Clinic. The SWOT and five-force analysis are used to analyze the strengths, weaknesses, opportunities, and threats of C Dermatological Clinic, thereby, business strategies are provided. The results indicate that minimally invasive treatment is the trend of medical cosmeceutical business in the future. Due to the excellent location, professional medical teams, advanced equipments, individual proprietorship and strong marketing task force, C Dermatological Clinic, has built up a great reputation in this industry and now provides its customers total solution packages by incorporating plastic surgeon into the services. Catching the opportunities of the continuous progress in biotechnology and growing public awareness of cosmeceutical therapy, C Dermatological Clinic has successfully become one of the most important players in the growing medical cosmeceutical market. However, after the Taiwan high speed rail in operating (which broke the entry barrier of distance between cities), the threats of new entrants including medical laser suppliers, cosmetic or salon shops, and other special medical institutes, the medical cosmeceutical market becomes more competitive. Facing the emerging medical tourism demand and the pervasion of internet, We suggest that C Dermatological Clinic should aggressively improve its weaknesses such as poor computer knowledge, lack of service attitude and bad decision quality, strengthen its customer service training, pay more attention to the customer relationship management, make best use of internet to promote the clinic, and ally with tourist bureaus or hotels to expand its share in this market and develop a sustainable business model.

ABSTRACT In recent years China's rapid rise and low-cost advantages, has brought the greatest impact on the printed circuit board industry, low-cost competition for the majority of Taiwanese companies are not strengths, combined with the financial crisis began in 2008, followed by 2009, the world consumer electronics market tightening, are tested in Taiwan for the production of printed circuit board industry base in the viability of manufacturers. In this study, through the study of Taiwan as a production base in case the printed circuit board companies, in the face of financial crisis in 2008, and follow-up to internal and external changes in the industry and the growth and decline of national competitiveness, the restructuring strategy is adopted to overcome the external environmental challenges of rapid change, which concludes with Taiwan as a production base of the printed circuit board industry, in the face of financial turmoil and economic environment changes and the overall production of cross-strait ECFA signed, to the advantage of strengths and talents of Taiwan culture resources, so printed circuit board manufacturing industry can continue to Taiwan as a production base, more competitive challenges towards internationalization. In this study, the research method is qualitative research in the case study method, the scope of the production base of a Taiwanese printed circuit board industry, the use of literature survey and data compilation, and the case company interviews, and data collation, the first stage first motive of enterprise transformation, analysis and use of five forces analysis and diamond model to understand the background and conditions of business transformation, the second stage, the case company interviews, SWOT analysis summarized the case company and the feasibility assessment and develop transformation strategies, and understanding of the transformation strategy of the key success factors. The study concludes on the hope that the production base in Taiwan for the printed circuit board industry in the face of changing external environment when assessing the feasibility of transformation strategy and development, and further development of Taiwan companies for the future a reference transformation strategy. Keywords¡GPrinted Circuit Board (PCB), Five Forces Analysis, Diamond Model, SWOT Analysis, Transformation Strategies

This research, by the case study, is to discuss how one finance securities enterprise, under such drastically worldwide changes, inducts the management strategies and the information management system to those in newly-emerging nations ¡V taking Securities Company C in Taiwan and its Vietnam branch as the example - and seeks possible solutions. The study aims not only to help Vietnam branch face the challenges, which possibly appear, but to find the importance of the information system and the core value to Vietnam branch. With such successful experience of transferring the information system, whenever investing on oversea finances securities, one can enhance efficiency of overseas management and competence, creating a win-win situation. In view of commercial tragedies, major Taiwanese securities, with globalization, hope to expand business. They optimistically set out the global layout. Securities Company C just has the opportunity to enter one Vietnam securities enterprise, now a branch of Securities Company C, which may be an important multinational business case study for the Taiwan securities industry in the securities market. From the management level, Vietnam Branch belonging to Securities Company C may face challenges, such as cultural differences, different value cognition, language and communication disorders, which are severe tests. In the scale, scope, and visibility, domestic securities enterprises can not be compared with those of developed countries in Vietnam. Therefore this study explores the possibility of transferring Taiwan information management system abroad and eventually helps Securities Company C¡¦s overseas branch to enhance competence. Securities Company C in Taiwan is famous as an electronic securities corporation, and well-known for the information management system. Now in Vietnam, as we know, larger securities enterprises are either state-owned or professionally foreign capital-managed; the smaller ones are owned by local powerful celebrities with abundant financial resource. Therefore it is not easy for Securities Company C¡¦s Vietnam Branch to compete. This study is to find the possible solution by analyzing all the aspects of this Vietnamese enterprise and transferring Taiwan information management system. It is believed that in near future the Vietnam Branch of Securities Company C can take more advantage in Vietnamese stock market for development and core competitiveness. Therefore, in this study, specific property information applications of securities industry are trying to be transferred to Vietnam Branch. Moreover by SWOT and Five Forces analysis viewed as the successful factors of Vietnam securities, Taiwan securities industry becomes more competitive in Vietnam, not to mention the fact that Taiwan is Vietnam's largest foreign investment country. It is hopefully believed that this study will help improve the identity and visibility of Taiwan Securities corporations in Vietnam, and successfully enter Vietnam securities market.

With the changing times, on the evolution of industries and enterprises, enterprises had suffered from the corporate development bottleneck as facing the severe competition, international situation variation and fast-moving market. Therefore, for enterprise (or organization), reengineering or transformation is inevitable on account of sustainable development as well as long-term growth needs. However, there are some essentials are relevant to the success of the transformation, such as how to increase the success possibility of transformation, and how to grasp the opportunity of transformation, how to make the transformation strategies and how to exclude the possible risks and obstacles. In Taiwan, petrochemical industry is facing strong resistance of domestic environmental protection, disruption caused by the development, related petrochemical equipment manufacturing industries are also confronting the growing predicament, and obviously it is essential to ponder corporate transformation for sustainable management and growth. Furthermore, how to enhance competitive advantage, increase the company's overall performance and achieve the desired goal by means of implementing corporate transformation, which are also major researches that enterprises anticipate probe into. Therefore, this research aims to study the condition of FOMO company¡¦s one of product divisions (business level) facing environmental change as well as the sales impact of existing petrochemical equipment, to analyze and find the successful strategies of business transformation, then try to identify the importance of such strategies, and evaluate the key success factors, via explore the company¡¦s internal resources and external industries¡¦ environment. This research takes both market transformation and products transformation proceeding at the same time, on the case of a small amount of diversification product division, for improving business performance in the future. There are eleven strategies were developed, and four items of key success factor are derived respectively. The four items of key success factor for market transformation are 1. Reducing the cost for improving the international competition. 2. Good customer relationship management. 3. To arrange the production capacity for special customer, while they need. 4. To establish cooperation makers, and find the proper agents for international market. The four items of key success factor for products transformation are 1. The CEO¡¦s intensive transformation intention and execution. 2. Choosing the appropriate timing to enter. 3. Establishing a clear organization structure 4. Strategic alliance to collaborate in the same industry or related industries.

With nearly two decades of development of Agency Business, the market has experienced a lot of industry up and down. Each time when the market approaches saturation, we always observe the survival drama on the industrial supply chain where the competitions among O.E.Ms are intensive and all are fighting for a limited market. Due to the rapid changes on the high-speed Internet applications with massive global information exchange requirements, revolutionary innovative technology and products are often developed, thus it is expected that network channels industry is still considerable room for growth in the future. Although the revolution of products is expected, in addition to the product's competitive, how to leverage soft power (such as professional and technical services), in the market to seize the initiative and continue to maintain the advantage of competitiveness, is still the subject for the case company to study. We expect by this thesis research to conceive in response to the vigorous development of modern information applications, of which case companies will face issues and challenges, such as: 1. Agency and brand resources coordinating and competing 2. Upstream, downstream and alliance companies¡¦ value chain relationships and competing strategies 3. Agency and OEM branding and product conflict 4. The changes of demand side such as new technologies and applications that may impact the assessment of the industry supply chain and coping strategies Based on three dimensions: industry trends, supply chain competing, internal allocation of resources with the long-term observation of the development of the case company, the internal executives in-depth interviews and secondary data collection methodologies, this research is to explore the case companies¡¦ response to strategy with the result, also try to analyze the feasibility of taking advantage of business operation management (five forces analysis / value network / game theory), to seek the best strategy for the case company in response to the rapidly changing business competition.

Abstract The Kaohsiung Mass Rapid Transit system (KMRT) in its initial planning had several lines: red, orange, blue, brown, pink, green; creating a web-shaped MRT network, but due to funding constrain, only the Red and Orange lines are currently under construction, 42.7 km, traversing through the greater Kaohsiung area like a long ¡§cross¡¨, unable to meet the need of the entire city for public transportation. It is foreseeable that the Kaohsiung Rapid Transit Corp. (KRTC), which has a 36-year-BOT contract with the City to construct and operate the MRT, will have difficulty achieve its revenue target. The KRTC is under a great deal of pressure finding solutions, like using bus routes to supplement the MRT, to achieve a sustainable operation. The aim of this study concentrates on how to utilize the existing resources within the Kaohsiung Metropolitan area, with an emphasized goal on creating a web-shaped public transportation network, through strategies, organization, and integration. The study examines the financial feasibility for the KRTC to operate a second bus company, the pros and cons of purchasing or renting shuttle buses, and the strategies for operation. First, the study applies Michael Porter¡¦s 5-forces model in examining the current competitive situations of routes within the Municipal Bus Company, by using the competitive theory to discuss the potential activities and goals of a 2nd bus company. Then, with reference to the Harrison¡¦s Decision Making Process as a foundation for the KRTC to run a bus company was discussed. Second, referring to the Metropolitan Area Bus Network theory done by Dr. Jun-Shian Lee, the study examines if the KRTC integrated bus routes with the cross-shaped MRT to form a web-shaped public transportation network, what would be the most cost-effective ways of operation; how large an area of service should the shuttle bus reach; whether bus-purchasing or bus-renting would be more feasible financially; and what strategies, advantages and risks of operating such a shuttle bus company would be. With reference to the analytical theories on Business Competitive Advantages of Dr. Cher Min Fong, the study establishes the competitive edge of a 2nd bus company. The main purpose of this study, with careful comparisons done on bus renting vs. purchasing and investment strategies for operating the 2nd bus company, is based on an underlining wish: trying to bring a possible solution for the successful operation of the KRTC.

The telecommunication/IT industry were rapid growing in the recent years, and the telecommunication manufacturer promoted the foundation equipment application unceasingly. In such the developing nations like China and India, the network foundation equipment demand grows gradually, in which China was already the quickest growing nation in telecommunication markets of the whole world, the growth rate will continuously maintain about 14% every year in the future. The Switching Power Supply (hereafter refers to as SPS) is rapidly growing in the country, in which the SPS has high profit potential product. By successful developing experience, integrity, vertical & horizontal conformity industrial structure, high quality, short delivery, smaller size, higher output, lower cost, better radiation, which create the industry competitive advantages. The purpose of research is to understand the industry development tendency of SPS, and will discuss how the value chain of SPS to survive under the global finance pressure, and even face with the re-shuffle effect. In this research take D Corporation as the example, discusses under the marketing demand drop pressure , how to develop the competitive business model and key successful factors to cope with. Then, using tool like SWOT, five forces analyses, discovers the way for D corporation to go forward to right direction. Finally, the concrete suggestion will be proposed, and to provide with the conclusion to D Corporation and related Department or organization as compete strategy in the future.