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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
351

O ensino médio em pernambuco: gestão e financiamento no período de 2005 a 2013

ALVES, Maria Do Socorro Valois 27 February 2015 (has links)
Submitted by Haroudo Xavier Filho (haroudo.xavierfo@ufpe.br) on 2016-03-08T18:55:20Z No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) TESE enviada Biblioteca.pdf: 2826215 bytes, checksum: 83ed66428474bf650b9939fd5a9036d8 (MD5) / Made available in DSpace on 2016-03-08T18:55:20Z (GMT). No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) TESE enviada Biblioteca.pdf: 2826215 bytes, checksum: 83ed66428474bf650b9939fd5a9036d8 (MD5) Previous issue date: 2015-02-27 / A pesquisa ora apresentada se insere no campo da política, do planejamento e da gestão da educação. O objeto de estudo é a gestão e o financiamento do Ensino Médio, ofertado pela rede pública estadual de Pernambuco, no período de 2005 a 2013. Parte-se do pressuposto de que a educação é um direito do cidadão e dever do Estado, que deve garantir o acesso e a permanência na escola pública gratuita e com qualidade a todas as pessoas, sem distinção. Pressupõe-se, também, que o financiamento da política social, como política pública, se constitui como mecanismo capaz de viabilizar a obtenção e o acesso aos direitos sociais. Neste sentido, admite-se que o fundo público pode ser aplicado em função da priorização dos interesses dos capitalistas ou dos trabalhadores, dependendo da opção política por uma vertente econômica ou social. Nesta perspectiva, considerando-se as categorias teóricas Estado e Política Social, examina-se, de forma contextualizada, como se configura a política de financiamento e gestão do Ensino Médio na rede pública estadual de Pernambuco, por meio da análise da aplicação dos recursos públicos neste nível de ensino, o que constituiu o principal objetivo da investigação. Para tanto, buscou-se apreender, nos documentos contábeis oficiais do executivo estadual e nas entrevistas semi-estruturadas com técnicos e gestores da administração estadual, a relação entre gestão, fundo público e Ensino Médio, mediante a análise de três categorias concernentes aos itens de financiamento: “Pessoal e Encargos Sociais”, “Outras Despesas Correntes” e “Investimento”. Teve-se, como hipótese, que os números expressos nos demonstrativos contábeis analisados – SIOPE e Balanço Contábil da esfera estadual, não se constituem como dados meramente técnicos, pois traduzem um discurso político balizado pela forma de gestão adotada, informando a opção por uma vertente econômica ou social. Os resultados encontrados demonstram que a concepção e os mecanismos do financiamento do Ensino Médio da rede estadual de Pernambuco, referentes aos profissionais da educação, à infraestrutura das escolas e ao investimento nesta etapa de ensino coadunam-se ao modelo de gestão adotado pelo governo, cujo ethos empresarial se sobressai na filosofia educacional, expressa pela exigência de elaboração de plano operativo, fundamentado em tecnologia empresarial e através das parcerias público-privadas que, conforme estudos da área (ADRIÃO e PERONI, 2009; ADRIÃO e PINHEIRO, 2012), têm promovido o adensamento da mercantilização e financeirização da educação. Constatou-se que o Ensino Médio conta, no quadro de pessoal, com mais profissionais contratados temporariamente do que efetivos, o que resulta, de um lado, na redução dos gastos do governo estadual com pessoal efetivo e, de outro lado, concorre para a precarização do trabalho docente e enfraquecimento da organização sindical. À precarização do trabalho associa-se a possibilidade de trabalhar mais em troca de um valor adicional - o Bônus de Desenvolvimento Educacional- BDE que, no período em análise, não era pago regularmente e não apresentava clareza sobre os critérios que orientam o seu pagamento. Verificou-se que, dentre os professores do Ensino Médio, 84% a 96% têm nível superior, porém, das vinte e duas áreas de formação identificadas pela pesquisa, catorze são estranhas à formação para o magistério. A pesquisa identificou despesas realizadas indevidamente com recursos destinados à MDE, bem como dificuldades para o exercício do controle social, advindas, sobretudo das limitações do SIOPE e da fiscalização externa realizada pelo TCE. Estes resultados ratificam os estudos que demonstram que os limites do financiamento do Ensino Médio estão diretamente vinculados às opções e prioridades governamentais para este nível de ensino. Conclui-se na expectativa de que os achados da pesquisa e as questões aqui levantadas contribuam para ampliar o debate sobre o Ensino Médio, em Pernambuco, bem como estimulem o desenvolvimento de novas pesquisas na área. / The research is within the field of policy, planning and management of Education. The object of study is the management and funding of High School, provided by Pernambuco State Government, from 2005 to 2013. It is on the assumption that education is a civil right and the duty of the State, which should grant to all citizens equal conditions for access and permanence to free public education of excellence. And that the financing of social policy such as public policy, is constituted as mechanism to facilitate the obtainment and access to social rights. In this sense, it is assumed that the public fund may be applied according to the prioritization of the interests of the capitalists or workers, depending on the policy option for an economic or social aspect. Taking into consideration the theoretical categories – State and Social Policy, the funding policy and management of High School in public schools of Pernambuco can be examined, in context, as is set, through the application of analysis of public resources in this level of education which was the main objective of the investigation. Therefore, we sought to seize in the official accounting documents of the state executive and in semi-structured interviews with technicians and managers of state government, the relationship between management, public fund and secondary education by analyzing three categories pertaining to financing items: "Personnel and Social charges", "Other Current Expenses" and "investment". As hypothesis, there were the numbers expressed in the financial statements analyzed - SIOPE (Information System of Public Budgets in Education) and the accounting balance at the state level, not being constituted as merely technical data, therefore, they reflect a political discourse marked by the form of management adopted, informing the choice of an economic or a social dimension.The results show that the design and the High School financing mechanisms of the state of Pernambuco, referring to education professionals, the infrastructure of schools and investment in this stage of education consistent to the model of management adopted by the government, which business ethos surpasses the educational philosophy expressed by the operating plan development requirement, based on business technology through public-private partnerships, as studies (ADRIÃO & PERONI, 2009; ADRIÃO & PINHEIRO, 2012) have promoted the consolidation of commercialization and financial issues of education.It was found that High School counts, as teaching work force, more on temporary hired teachers than permanent ones, which results on the budget savings for the state government with permanent personnel, on one hand and on the other hand, contributes to precarization of the teaching profession and weakens the union. To the precarization of work is associated the possibility of rising the load of work in return for an additional amount – the Educacional Development Bonus (BDE) - that in the period under this study was not paid regularly and had no clear criteria to guide the payment. It was found that among the teachers of High School 84% to 96% have higher education, but out of twenty-two training areas identified by the survey, fourteen have no training for the teaching profession. The research identified expenditure wrongly held with resources for MDE (Maintenance and Development of Education) as well as difficulties in the practice of social control, resulting mainly from the constraints of SIOPE and external audit carried out by the TCE (State Audit Office). These results confirm studies that show High School funding limits are directly linked to government priorities and options for this level of education. It is concluded in the expectation that the findings of the survey and the issues raised will contribute to broaden the debate on the High School, in Pernambuco, as well as encourage the development of new researches in the area.
352

Análise da convexidade da relação entre desempenho e captação de fundos multimercados brasileiros

Andrade, Vívian Barja Fidalgo Silva de 28 May 2015 (has links)
Submitted by Vívian Barja Fidalgo Silva de Andrade (v.barja.andrade@gmail.com) on 2018-04-19T16:13:10Z No. of bitstreams: 1 disseratação mestrado FGV.pdf: 1758950 bytes, checksum: f233c7639e3216dc6c2c473f24625714 (MD5) / Approved for entry into archive by GILSON ROCHA MIRANDA (gilson.miranda@fgv.br) on 2018-05-11T15:06:53Z (GMT) No. of bitstreams: 1 disseratação mestrado FGV.pdf: 1758950 bytes, checksum: f233c7639e3216dc6c2c473f24625714 (MD5) / Made available in DSpace on 2018-05-18T19:32:03Z (GMT). No. of bitstreams: 1 disseratação mestrado FGV.pdf: 1758950 bytes, checksum: f233c7639e3216dc6c2c473f24625714 (MD5) Previous issue date: 2015-05-28 / The objective of this work is to verify the hypothesis of convexity in the relationship between performance and funding in the Brazilian multimarket investment funds industry from 2000 to 2013. A total of 4,547 multimarket funds were analyzed, with a minimum of 6 months of existence. Due to the size of the category, we also observe how this relationship is in the subcategories and in two moments: before and after the crisis of 2008. As results, we find a more elastic relationship the higher the performace, corroborating the hypothesis raised. We also show evidence that the crisis had no significant impact on the convexity of the curve. / O objetivo deste trabalho é verificar a hipótese de convexidade na relação entre performance e captação na indústria de fundos de investimento multimercado brasileira no período de 2000 a 2013. Foram analisados 4.547 fundos multimercado, com, no mínimo, 6 meses de existência. Devido à amplitude da categoria, observamos também como é essa relação nas subcategorias e em dois momentos: antes e após a crise de 2008. Como resultados, encontramos uma relação mais elástica quanto maior for a performance, corroborando a hipótese levantada. Também mostramos evidências de que a crise não teve impactos significativos na convexidade da curva.
353

A política pública para a educação superior no Brasil (1995-2008) = ruptura e/ou continuidade? / The public policy for higher education in Brazil (1995-2008) : rupture and/or continuity?

Carvalho, Cristina Helena Almeida de 17 August 2018 (has links)
Orientador: Francisco Luiz Cazeiro Lopreato / Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Economia / Made available in DSpace on 2018-08-17T12:52:07Z (GMT). No. of bitstreams: 1 Carvalho_CristinaHelenaAlmeidade_D.pdf: 6108979 bytes, checksum: 37d2e82e1db978ca3fd45ad90ddbd44c (MD5) Previous issue date: 2011 / Resumo: O objetivo da tese foi compreender a relação complexa da política pública para a educação superior, entre 1995 e 2008, por meio do arcabouço teórico da vertente histórica do neoinstitucionalismo. Por meio da análise tridimensional da política (polity, politics e policy), a pesquisa procurou reconstruir o ambiente multifacetado do processo de gestação da política pública, que tem início na constituição da agenda pública e perpassa a formulação e a implementação da política educacional nos governos dos presidentes Fernando Henrique Cardoso (1995 a 2002) e Luís Inácio Lula da Silva (2003 a 2008). O fio condutor é a dinâmica da Arena Decisória de Educação Superior, na qual a política pública gestada pelo MEC influenciou e foi influenciada pelo conjunto de atores governamentais e sociais. A política pública foi entendida como um conjunto sistêmico interdependente de sete pilares, a saber:autonomia, centralização do poder decisório, avaliação, formação de professores, flexibilização curricular, expansão e financiamento, que contribuíram para intervenção do Poder Público em prol da expansão da educação superior.O exame da complexidade de cada um desses elementos possibilitou responder a primeira indagação proposta pela tese. A despeito da agenda sistêmica traduzida nas recomendações do Banco Mundial e da UNESCO, a disputa política conformou certo resultado que materializou os interesses divergentes, e, portanto, não foi produto exclusivo da intervenção externa. Levando-se em conta as especificidades de cada momento histórico, o trabalho re-construiu o ambiente socioeconômico e as limitações fiscais, a fim de estabelecer uma análise comparativa entre as duas presidências. A conclusão da tese é que, em que pese os inúmeros elementos de continuidade, há vários indícios de ruptura. O traço de continuidade fica claro, sobremaneira, na formulação legislativa, em prol do modelo de expansão da educação superior pela iniciativa privada, que tem o PROUNI como sua maior expressão, assim como a evidência de inércia institucional, associada à dependência das trajetórias percorridas (path dependence). O traço de ruptura e mudança institucional na gestão de Lula consubstanciou-se na retomada do protagonismo da União na educação superior, que se traduziu no crescimento intensivo e extensivo das IFES. Mais do que isso, sobreveio a mu- dança, sobretudo, no 2º mandato,do padrão de financiamento que combina ao acréscimo de recursos às IFES para pessoal, custeio e investimento, as verbas destinadas ao alunado do segmento federal / Abstract: The goal of the thesis was to understand the complex relationship of public pol icy for higher education between 1995 and 2008 through theoretical part historical new institutionalism. Through tridimensional policy analysis (polity, politics and policy), the survey sought to rebuild the multifaceted environment of gestation process of public policy, which begins in the building of public agenda and follows the formulation and implementa tion of educational policy during the governments of Presidents Fernando Henrique Cardo so (1995-2002) and Luís Ignácio Lula da Silva (2003 to 2008). The leitmotiv is the dynam ics of higher education decision-making Arena in which public policy born by MEC influ enced and was influenced by the state and social actors. Public policy was understood as a set of seven systemic interdependent pillars, namely: autonomy, centralization of decision-making, evaluation, teacher training, curricu-lum, flexible expansion and funding, which contributed to public authority intervention in support of the expansion of higher education. The examination of the complexity of each of these elements enabled answer first proposed by thesis quest. Despite systemic agenda translated on the recommendations of the World Bank and UNESCO, the dispute policy followed the right result that has materialized the divergent interests, and was therefore not exclusive product of external intervention. Taking into account the specificities of each historic moment, the work reconstruct-ed the socioeconomic environment and fiscal constraints, in order to establish a compara-tive analysis between the two presidencies. The conclusion of the thesis is that in weighing the various elements of continuity, there are several signs of rupture. The point of continui-ty becomes clear, particularly, in formulating legislative, in favor of model of higher educa tion expansion by private initiative, which has as its PROUNI greatest expression, as well as evidence of institutional inertia, associated with the dependency of trajectories travelled (path dependence). The trait of rupture and institutional change in the management of Lula consolidate on resumption of state leadership in higher education, which has resulted in extensive and intensive growth of IFES. More than that, the change takes place, particular-ly in the second mandate, the standard of financing that combines to increase resources to IFES staff, costing and investment budgets and recourses of the student enrollment of federal segment / Doutorado / Política Social / Doutor em Ciências Econômicas
354

An examination of the ethical decision-making processes used in decisions to fund, reduce or cease funding tailored health services

Evoy, Brian 05 1900 (has links)
Health authority administrators were interviewed for their perspectives on what makes a good health care system; on tailored population-specific services as a way to address health inequities; and on how they perceive themselves to be making good funding decisions on the public’s behalf. The qualitative descriptive research dataset includes 24 hour-and-a-half long interviews with administrators from four BC health authorities, health region documents, memos, and field notes. Participants support the continuation of a public health care system and all participants acknowledge using tailored services as a route towards reducing health inequities. However, these identified services have not been evaluated for their overall effectiveness. When it comes to decision-making, participants describe using a series of governance and bioethical principles that help them frame what and how issues can be considered. Decision situations are framed in a way that informs them whether they need to use formal or informal processes. In both cases participants collect information that allows others to understand that they have made wise decisions. The Recognition-Primed Decision Model accurately reflects the intuitive processes that participants describe using during informal decision-making and portions of formal decision-making. However, in relation to formal decision situations, there is less alignment with existing Decision-Analysis literature. Seven practice and future research recommendations are provided: 1. Increase health authority participation in intersectoral partnerships that address non-medical determinants of health. 2. Develop new strategies for addressing health inequities. 3. Evaluate the efficacy of using tailored services beyond their ability to remove barriers to access. In addition, increase focus on testing new strategies for reducing the inequities gap. 4. Enhance existing decision-making processes by including the explicit review of decision tradeoffs, value weighting, and mechanisms for requesting revisions. 5. Focus future research on developing and evaluating the usefulness of formal decision-making tools in health authority structures and their relation to decision latitude. 6. Launch a longitudinal research study that examines how health authority expert decision-makers use judgmental heuristics and how they avoid the negative effects of bias. 7. Commission public dialogue on shifting the current illness-based system to one that is wellness based. / Graduate and Postdoctoral Studies / Graduate
355

The Louisiana Granting Resources and Autonomies for Diplomas Act: Exploring the Impact of a Performance-Based Funding Policy on Higher Education Effectiveness

Peters, Bridget S. 19 May 2017 (has links)
In 2010 the Louisiana legislature adopted the Louisiana Granting Resources and Autonomies for Diplomas (GRAD) Act, a statewide performance-based funding policy designed to improve performance among public colleges. This study, utilizing data collected from the Integrated Postsecondary Education Data System (IPEDS) on 15 two-year public colleges over eight years, applied Generalized Least Squares (GLS) regression to retention rates, graduation rates, and degree productivity. Results suggest that the introduction of the policy had little immediate effect on overall institutional performance; however, there were some modest increases in long-term certificate productivity. Additionally, there were significant improvements in data quality throughout higher education after the introduction of the policy.
356

Interventions aimed at enhancing supervision capacity : a systematic review (2000-2013)

Trimble, Lyle January 2015 (has links)
Magister Artium (Psychology) - MA(Psych) / Literature suggests that novice supervisors are not adequately trained or equipped with the skills required in research supervision or to become productive researchers, and recommend that intervention strategies aimed specifically at enhancing supervision capacity, be prioritized. Primary texts report positive effects on student output and timely completion in a range of intervention strategies aimed at enhancing supervision capacity including supervisor training. However, it is difficult to compare these individual reports without a systematic attempt at filtration in which studies are evaluated for methodological rigour. The aim of this study was to consolidate the body of literature reporting on strategies aimed at enhancing supervision capacity which satisfies a threshold of methodological quality. The present study was a systematic review evaluating published literature from 2003 to 2013 that report on strategies aimed at enhancing supervision capacity. Only full-text, English articles within the UWC library databases were considered for inclusion provided that they report on the specified target group and focus of the study. Identified articles were evaluated on three levels: titles, abstract, and full text. Four instruments were used to facilitate data extraction and quality assessment including a Title summary sheet, abstract summary sheet, critical appraisal tool, and data extraction sheet. Meta-synthesis of included texts was conducted. Ethics: Permission to conduct the study was obtained from the appropriate committees at the University of the Western Cape (Registration number: 14/5/18). The information sources used in this study were all previously published and are in the public domain; therefore no additional permission for access was required. The study formed part of a larger NRF funded parent study. Thus the distinction between collaboration and plagiarism was carefully monitored given the collaboration between the present study and the larger parent study.
357

Learning for the future, earning for now : students' experiences of the work-study programme at the University of the Western Cape

Mohlakoana, Refiloe Moratuoa Cynthia January 2015 (has links)
Magister Educationis - MEd / This study does an in-depth exploration of how students experience full-time study and part-time employment, focusing on participants in the work-study programme of the University of the Western Cape. By means of the work-study programme, the university provides on-campus term-work opportunities for students in teaching, research, administration and other support services. In particular this study looks at: the reasons why students partake in the work-study programme and the benefits they gain; the type of work that students do; how demanding the work is; the number of hours they work; and the way this impacts on students' experience of higher education. It further looks at the kinds of challenges students face while participating in the work-study programme and the strategies that they use in order to balance working and studying. Student employment is not a new phenomenon but there is limited knowledge available on the students' experiences of campus employment. According to Metcalf (2003:316), research into part-time work of full-time students is important because of the "potential impact [of term-work] on the nature and effectiveness of higher education and equality of provision of higher education". Existing research shows that students who take part in part-time work are as diverse as the situations that compel them to work and study. It further highlights that students of all genders, ages and class have been observed as taking part in part-time work while pursuing full-time studies. Moreover, there are diverse reasons why students take part in term-work: to pay tuition fees and for their subsistence; to maintain their lifestyle; or to gain work experience. The literature also shows that students experience various challenges because of term-work, mainly due to their multiple time commitments. The effect is that working students may find it difficult to meet academic demands and succeed at the same level as non-working students. As a way of studying student experiences on the UWC work-study programme, this study will use quantitative and qualitative methods of data collection by means of a two-stage methodology. The first stage will involve an electronic survey that will provide baseline data on the students in the programme. This stage lays the ground for the second, qualitative stage of the methodology where the researcher will conduct in-depth interviews with some students involved in the programme. The findings show that students’ reasons for participating in the work-study programme are not necessarily about addressing their financial needs, but also about gaining work experience which puts them a step ahead of their peers. Students from the work-study programme worked varying hours. The number of hours was influenced by students’ classes, and also by the number of hours they were allowed to work, as the work timetable is designed around their academic work. The challenges that students experienced were both positive and negative, depending on their personal situation. Furthermore, the students reported many ways of coping and balancing working, studying and maintaining a social life. In terms of benefits, students indicated that they thought that both the students and the university were benefiting from the work-study programme. After the data was collected, analysed and discussed, a student experience typology in relation to the students on the programme was created. The empirical findings in this study provide a new understanding concerning students who are employed on campus. The study found that students, depending on various variables, were finding ways to manage academic demands, social lives and working part-time on campus. Taken together, the findings suggest an added role for work-study programmes in enhancing students’ university experience As a way of studying student experiences on the UWC work-study programme, this study will use quantitative and qualitative methods of data collection by means of a two-stage methodology. The first stage will involve an electronic survey that will provide baseline data on the students in the programme. This stage lays the ground for the second, qualitative stage of the methodology where the researcher will conduct in-depth interviews with some students involved in the programme. The findings show that students’ reasons for participating in the work-study programme are not necessarily about addressing their financial needs, but also about gaining work experience which puts them a step ahead of their peers. Students from the work-study programme worked varying hours. The number of hours was influenced by students’ classes, and also by the number of hours they were allowed to work, as the work timetable is designed around their academic work. The challenges that students experienced were both positive and negative, depending on their personal situation. Furthermore, the students reported many ways of coping and balancing working, studying and maintaining a social life. In terms of benefits, students indicated that they thought that both the students and the university were benefiting from the work-study programme. After the data was collected, analysed and discussed, a student experience typology in relation to the students on the programme was created. The empirical findings in this study provide a new understanding concerning students who are employed on campus. The study found that students, depending on various variables, were finding ways to manage academic demands, social lives and working part-time on campus. Taken together, the findings suggest an added role for work-study programmes in enhancing students' university experience.
358

Komparativní analýza čerpání finančních prostředků z fondů EU / Comparative Analysis of Draw Financial Means from the European Union's Funds

Miškovičová, Tereza January 2017 (has links)
The goal of this work is analysis of financial funds from the EU and final recommendations for Czech republic. To analyse different EU countries is the way to obtain the main goal of this work. Results represents synthesis of qualitative and quantitative data.
359

Crowdfunding jako způsob úspěšného financování projektu / Crowdfunding as a way of successful financing

Krejčů, Dominika January 2017 (has links)
This dissertation thesis deals with crowdfunding campaigns in terms of their structure and important elements of successful crowdfunding projects. The main aim of this thesis is to create a set of recommendations for the creation of successful crowdfunding projects. In order to achieve this task, the statistical method of binary logistic regression analysis is used to determine the effect of the utilization of the introductory video, the number of updates during the duration of the project, the number of imagines, the number of words in the project description, the duration of the project and the project category on the probability of success of the project. The first part of this thesis is composed of the description of different concepts of crowdfunding including their historical context, the crowdfunding business models and the project typology, chosen platforms and the principals of their operation, chosen successful campaigns and their structure. In the analytical part I deal with the impact of the above mentioned variables on the probability of success.
360

A higher education marketing perspective on choice factors and information sources considered by South African first year university students

Wiese, Melanie 26 November 2008 (has links)
The South African higher education sector is currently facing many challenges. Factors such as a decrease in government funding, mergers and student unrest compel higher education institutions to apply effective strategies for funding and recruitment of quality students. Higher education institutions are forced to focus on restructuring and repositioning themselves, build a strong brand, communicate their image and to sustain their position in order to ensure a competitive advantage. In order to be locally relevant and globally competitive, higher education institutions need to become more marketing-oriented. In a restricted financial environment, higher education institutions will have to assess and reassess marketing strategies aimed at attracting quality first year students. A proper assessment of the importance of the choice factors students consider when selecting a higher education institution as well as the usefulness of the information sources they consider, will enable institutions to allocate funds, time and resources more efficiently and effectively. A quantitative study with a self-administrated questionnaire was used to allow students to complete the questionnaire during class lectures. Non-probability convenience sampling was used and a sample of 1241 students responded from six higher education institutions: the University of Pretoria, Tshwane University of Technology, University of Johannesburg, University of the Free State, University of Kwa–Zulu Natal and the North-West University. The sample consisted of 64 percent females and 36 percent male students. The ethnic orientation distribution was as follows: 46 percent Caucasian, 41 percent Black African, 9 percent Indian, 3 percent Coloured and 1 percent students of other ethnic groups. The main goal of this study was to investigate the relevant importance of the choice factors, as well as the usefulness of the information sources, that first year Economic and Management Sciences students at selected higher education institutions in South Africa considered when they decided to enrol at a specific higher education institution. The findings indicated that some choice factors were more important to students than others, as well as the fact that students from different gender groups, ethnic groups, language groups and institutions differed in the importance they attached to the choice factors. The top ten choice factors respondents regarded as important in the selection of a higher education institution are: quality of teaching, employment prospects (possible job opportunities), campus safety and security, academic facilities (libraries and laboratories), international links (study and job opportunities), language policy, image of higher education institution, flexible study mode (evening classes and use of computers), academic reputation (prestige), and a wide choice of subjects/courses. The findings also revealed that information sources directly from a higher education institution, such as open days and campus visits, university publications and websites are the most useful to students, while information from mass media such as radio, television, magazines and newspaper advertisements are not as useful. The findings give marketing educators an indication of the importance of choice factors considered by prospective students in selecting a higher education institution, and enable higher education institutions to use their limited funds more efficiently to attract quality students, create a unique position and gain a competitive advantage. Based on the usefulness of information sources and the importance of choice factors considered, student focused marketing communication can be developed. This should aid students to make more informed decisions about the higher education institution they wish to attend. The study also add to existing theory in the fields of services marketing, higher education marketing and consumer behaviour, especially the field of outlet selection, as the institution can be viewed as the outlet for buying education. Information obtained from this study also contributes to the available research and literature on this topic and could be used by other researchers as a basis for future research. / Thesis (PhD)--University of Pretoria, 2008. / Marketing Management / PhD / Unrestricted

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