Made available in DSpace on 2016-04-26T18:14:18Z (GMT). No. of bitstreams: 1 Luciana Teixeira Marostica.pdf: 814745 bytes, checksum: c9a8476dc035c8a20818ab6630822578 (MD5) Previous issue date: 2014-06-27 / This study aims at investigating and analyzing a gastronomic trend called comfort food. Known by researchers as the food that brings comfort, it is a trend that started in the US after the Second World War, but became popular in Brazil after 2006 and counter balances fast food and the rationality of functional food with its health benefits. This research tries to identify the range of possibilities for studies that consider food and the social relations related to the act of eating as a mixture of subjects, cultures and cooking. The evidence that cooking can be a way of communication for harmonious social interaction of men, having the act of eating as a pillar for it, is the main objective of this study, in addition to the analysis of intangible aspects of cooking such as culture and aesthetics, and today`s challenge of rescuing and recreating memories related to food and eating together. Such observations are approached under the crossbreding theory, developed by Pinheiro and Freyre, with an anthropological bias developed by Lévi-Strauss, Malinowski, Douglas, Harris and by the beginning of a new possibility of explanation towards the sensorial perception and the sensing, a way pointed out by Dória, Serres and Ferreira, and justified through studies by Maffesoli and Brillat-Savarin. The interlink of all these approaches allows the comprehension of a set of questions which are behind this environment of transformation, of the interplay of the natural and the cultural worlds, and which contains a lot of information, plenty of stimulus and different points of view / O presente estudo tem como objeto de investigação e análise a tendência gastronômica chamada comfort food. Conhecida por estudiosos de alimentação como comida reconfortante, esta tendência surgiu nos Estados Unidos depois da Segunda Guerra Mundial, mas se popularizou no Brasil a partir de 2006 e é um contraponto ao fast food (comida rápida) e à racionalidade dos alimentos funcionais, dos quais os benefícios à saúde são chamariz. A pesquisa busca identificar o campo de possibilidades para estudos que pensem a comida e as relações sociais ligadas ao ato de se alimentar como uma forma de fusão entre sujeitos, culturas e cozinhas. A evidência de que a cozinha possa ser um modo de comunicação para a convivência social saudável e harmoniosa entre os homens e que tenha o comer como eixo, é o principal objetivo deste estudo, além da análise dos aspectos intangíveis do cozinhar como cultura e estética, e do desafio atual de recriar e resgatar posturas e lembranças em relação à comida e ao comer junto. Tais observações são abordadas pela teoria de mestiçagem trabalhada por Pinheiro e Freyre, pelo viés antropológico desenvolvido por Lévi-Strauss, Malinowski, Douglas e Harris e pela abertura de uma explanação em direção à percepção sensorial e ao sensível, num caminho apontado por Dória, Serres e Ferreira e justificado através dos estudos de Maffesoli e Brillat-Savarin. O entrelaçamento de todos estes pontos possibilita a compreensão de um emaranhado de questões que estão por trás deste ambiente de transformações, de articulação do mundo natural e cultural e que contém muitas informações, muitos estímulos e diferentes pontos de vista

The diploma thesis deals with the creation of a business concept to catering company in České Budějovice. At first, the chosen area and their potentional of the gastronomic point of view including competitor analysis of catering services were analyzed using secondary sources. In addition, primary sources were obtained with a guided questioning with entrepreneurs and a questionnaire surfy designed for corporate clients. Based on all the fading, the business concept of new catering company "Bohemia Catering" in České Budějovice was assembler, including the financial plan and concrete proposals of gastronomic-society events.

The thesis is focused on gastronomic services quality evaluation. The theoretical section characterizes gastronomy, its particularities and gives an overview of legal regulations covering this area. Furthermore, it explains the concept of quality, outlines the basic quality management systems, specifies the particularities of quality in gastronomic services and elucidates possible attitudes towards gastronomic services quality evaluation and recognition. The analytical section presents an analysis of the situation in the field of gastronomic services quality evaluation in Germany and in the Czech Republic and is focused on gastronomic guides, internet evaluation portals and restaurant databases. It also mentions the approach to the unified classification or quality standardization in this branch and introduces a short comparison of selected statistical indicators. The final part of the thesis proposes own simple system of catering establishment standardization and quality certification in the Czech Republic.

Este proyecto consiste en el diseño de un Mercado Gastronómico de productos peruanos en el distrito del Rímac, enfocado para los usuarios de toda Lima metropolitana. El mercado gastronómico reconceptualiza la idea de “el mercado”, como venta de productos alimenticios, es así que se adapta con nuevas necesidades del consumidor; en síntesis, es un establecimiento en donde se pueden continuar comprando productos básicos, y al mismo tiempo encontrar lugares para comer. Es decir, hace simbiosis entre los puestos de abastos con espacios de difusión gastronómica y restaurantes, “reinventando los mercados de barrio”. Se ubica en el distrito del centro histórico del Rímac como respuesta a la primera fiesta gastronomía de Lima, la fiesta de Amancaes; la cual mezclaba la gastronomía con las tradiciones de su entorno. / This Project consist in the design of a Gastronomic Market of Peruvian products, located in the center of the Historic District of Rímac. The target user is all the metropolis of Lima. The gastronomic market reconceptualize the idea of “the market” as it is known as to sale food products, and adapts it to a new consumer need, in which the project is a building where you can buy the basic products, and at the same time find restaurants and activities for the user. It makes symbiosis between the food stalls, and spaces with gastronomic diffusion and restaurants, which “reinvent los mercados del barrio” (neighborhood markets). The location of the Historic District of Rímac is in response to the first gastronomy festival of Lima “Festival Los Amancaes”; which mixed the traditions of the neighborhoods and the gastronomy. / Tesis

Increasingly, gastronomy is playing a role in people’s motivation for travel, and destinations are making food and beverages their main attraction. This study explored the growing field of gastronomic tourism, a type of niche tourism, through the theoretical framework of destination branding theory. Using a qualitative case study research design, this research examined the branding of the emergent region of Prince Edward County, Ontario, Canada as a gastronomic niche tourism destination from the perspective of tourism industry players. Findings indicated that the region turned to gastronomic tourism due to its agricultural history and need for economic development. It was also found that tourism industry players utilized the processes of brand identity, product development, collaboration, support and communication to brand the region. This study contributes scholarly and practical knowledge to the areas of tourism and branding, by providing insight into the development, management and promotion of destination brands.

La empresa Industrias Surco S.R.Ltda., tiene más de 20 años de experiencia fabricando equipos gastronómicos para restaurantes, cuentan con una planta de 1 200 m2 en el Parque Industrial de Villa El Salvador en Lima. Industrias Surco, ha patentado en Indecopi, el Horno Pollero Ecológico, además tiene registrada su marca en Estados Unidos, cumpliendo las normativas de fabricación americana. Las estrategias que utilizará la empresa para potenciar sus exportaciones serán: • Equipos para la industria gastronómica con alto valor agregado. • Incrementar la participación en ferias comerciales. • Aprovechar el potencial de demanda del mercado americano y la imagen ganada por la gastronomía peruana, además del consumo de pollo rostizado. • Implementar una campaña promocional para llegar a los clientes en el mercado americano, aprovechando el TLC. • Posicionar a la empresa como un proveedor de clase mundial. Para ello, la empresa participará como visitante en la Feria Hotel Motel and Restaurant Supply Show y luego como expositor en la Feria International Restaurant & Foodservice Show of New York, cumpliendo con los siguientes objetivos: • Incrementar las exportaciones en al menos US$ $28.000 en el 2019. • Obtener como mínimo dos (02) clientes en Estados Unidos en el 2019. • Participación en ferias internacionales en Estados Unidos. Para estos objetivos se obtendrá recursos no reembolsables del Programa de Apoyo a la Internacionalización - PAI. La participación de Industrias Surco en las Ferias en Estados Unidos será el inicio del crecimiento de sus exportaciones y de la consolidación como empresa peruana líder. / Industrias Surco S.R.Ltda., Has more than 20 years of experience manufacturing gastronomic equipment for restaurants, has a plant of 1,200 m2 in the Industrial Park of Villa El Salvador in Lima. Industrias Surco, has patented in Indecopi, the Ecological Pollero Oven, also has its trademark registered in the United States, complying with American manufacturing regulations. The strategies that the company will use to boost its exports will be: • Equipment for the gastronomic industry with high added value. • Increase participation in trade fairs. • Take advantage of the demand potential of the American market and the image gained by Peruvian cuisine, in addition to the consumption of roasted chicken. • Implement a promotional campaign to reach customers in the American market, taking advantage of the FTA. • Position the company as a world class supplier. For this purpose, the company will participate as a visitor at the Hotel Motel and Restaurant Supply Show and then as an exhibitor at the International Restaurant & Foodservice Show of New York, meeting the following objectives: • Increase exports by at least US $ 28,000 in 2019. • Obtain at least two (02) customers in the United States in 2019. • Participation in international fairs in the United States. For these objectives, will be obtained from the Programa de Apoyo a la Internacionalización - PAI, non-reimbursable resources. Industrias Surco's participation in the Fairs in the United States will be the beginning of its export growth and consolidation as a leading Peruvian company. / Tesis

O atual processo social de gastronomização tem deflagrado uma relação cada vez mais estreita entre a gastronomia e o meio rural. Entre as tendências da gastronomia contemporânea é crescente a demanda e o uso de ingredientes locais, tradicionais, produzidos com métodos ecológicos, que remetam ao sentido de trajetória, identidade e autenticidade, que conferem traços de singularidade aos mesmos. Essa demanda tem evidenciado, por um lado, uma maior preocupação dos comensais e chefs pela origem dos produtos e, por outro, uma (re) aproximação e (re) valorização das relações entre chefs, comensais e agricultores familiares, o que pode representar novas oportunidades de mercado para a Agricultura Familiar. Esta tese procura problematizar estas questões e tem como principal objetivo analisar como ocorrem as relações entre chefs, produtores e comensais no processo de inserção e uso de produtos agroalimentares singulares na gastronomia contemporânea, buscando perceber em que medida este consumo está estimulando novos mercados para a Agricultura Familiar e grupos tradicionais. Foram estudados quatro casos de restaurantes e Instituições que apresentavam iniciativas e práticas de relações diretas entre chefs, produtores e comensais. Para obtenção dos dados, foram realizadas entrevistas semiestruturadas com estes atores, observação participante nos restaurantes e instituições, análise de cardápios e da trajetória dos ingredientes. A mobilização dos conceitos da sociologia econômica e da análise dos dados obtidos na pesquisa de campo, proporcionaram elementos para a elaboração de conceito explicativo para o fenômeno estudado, denominado Cozinha de Raiz (embedded gastronomy). Esta se constitui a partir de cadeias gastronômicas curtas, que evidenciam relações de proximidade e enraizamento social entre os produtores, chefs e comensais e é alinhavada por produtos singulares, que tem seus padrões de qualidade e distintividade construídos e legitimados por meio das informações compartilhadas entre os atores. Essas cadeias se configuram de duas principais formas: a) Cadeia Gastronômica Curta Chefcêntrica, que tem formação horizontal, é organizada entre atores e tem o chef como elo central da cadeia; ou b) Cadeias Gastronômicas Curtas Sinérgicas, organizada de maneira vertical, mediada por instituições e não apenas pelos atores, permitindo aos consumidores e produtores maiores possibilidades de interação, conferindo maior poder de agência e autonomia para os produtores, que podem estabelecer redes tanto com os chefs, quanto com os consumidores de maneira direta. Em ambas, o chef aparece como ator social central tanto na formação destas cadeias, quanto na ressignificação dos ingredientes em direção à singularidade. Pode-se inferir que na formação horizontal, ainda que se constate a formação de uma cadeia curta, se observa, também, a formação de nichos de mercado, para poucos produtores e poucos consumidores, com baixo efeito de mudanças culturais e de desenvolvimento dos produtores. Já na formação vertical, há descentralização de poder, maior grau de relação entre os atores, maior autonomia e empoderamento dos produtores e flexibilidade para o acesso a este mercado. Assim, pode-se dizer que a Cozinha de Raiz contribui para o desenvolvimento rural, por ressocializar os produtores e relocalizar os produtos na constituição das estratégias de valorização do produtor e do produto nas cadeias gastronômicas curtas, a partir da construção de novos mercados com novos padr es de governan a. O chef cumpre um canal educativo para conscientização dos comensais sobre a importância da valorização da agricultura familiar e dos grupos tradicionais. Porém, é preciso que a atuação do chef esteja associada a políticas e a iniciativas que garantam o fortalecimento da agricultura familiar, a valorização da biodiversidade nacional e o desenvolvimento de canais curtos de comercialização. / The current social process of gastronomization has triggered an even closer relationship between gastronomy and rural areas. Among the tendencies of contemporary gastronomy is the growing demand for local, traditional ingredients, produced with ecological methods, which refer to the sense of trajectory, identity and authenticity that carries traces of singularity. This demand has triggered, on the one hand, a greater concern of the diners and chefs with the origin of the products and, on the other, a (re) oncoming and (re) valorization of the relations between chefs, diners and family farmers, which may represent new market opportunities for Family Agriculture. This thesis aims to problematize these questions and its main purpose is to analyze how the relations between chefs, producers and consumers occur in the process of insertion and use of singular agrifood products in the contemporary gastronomy, trying to understand to what extent this consumption is stimulating new markets for Family Agriculture and traditional groups. There were studied four cases of restaurants and institutions that presented initiatives and practices of direct relations between chefs, producers and diners. To obtain the data, there were conducted semi-structured interviews with these actors, participant observation in restaurants and institutions, analyses of menus and the trajectory of the ingredients. The mobilization of the concepts of economic sociology and the data analysis obtained in the field research provided elements for the elaboration of an explanatory concept for the phenomenon studied, called Embedded Gastronomy. This is based on short gastronomic chains, which show relationships of proximity and social embeddedness among producers, chefs and diners and is aligned with unique products, which have their standards of quality and distinctiveness built and legitimized through information shared between the actors. These chains are made up of two main forms: a) Chefcentric Short Gastronomic Chain, which has horizontal formation, is organized between actors and has the chef as the chain's central link; Or b) Sinergic Short Gastronomic Chains, organized in a vertical way, mediated by institutions and not only by the actors, allowing the consumers and producers greater possibilities of interaction, giving greater power of agency and autonomy to the producers that can establish networks with both the chefs, and consumers directly. In both, the chef appears as central social actor both in the formation of these chains, and in the re-signification of the ingredients towards the singularity. It can be inferred that in the horizontal formation, even if the formation of a short chain is observed, also the formation of market niches is observed, for few producers and few consumers, with low effect of cultural changes and development of the producers. In the vertical formation, there is decentralization of power, a greater degree of relationship between actors, greater autonomy and empowerment of producers, and flexibility to access this market. Thus, it can be said that the embedded gastronomy contributes to the rural development by re-socializing the producers and relocating the products in the constitution of the strategies of valorization of the producer and the product in the short gastronomic chains, from the construction of new markets with new standards of governance. The role of the chef is an educational channel for the awareness of the importance of the approximation and appreciation of Family Agriculture and traditional groups. However, the chef's role must be associated with policies and initiatives that guarantee the strengthening of Family Agriculture, of national biodiversity and the development of short marketing channels.

Increasingly, gastronomy is playing a role in people’s motivation for travel, and destinations are making food and beverages their main attraction. This study explored the growing field of gastronomic tourism, a type of niche tourism, through the theoretical framework of destination branding theory. Using a qualitative case study research design, this research examined the branding of the emergent region of Prince Edward County, Ontario, Canada as a gastronomic niche tourism destination from the perspective of tourism industry players. Findings indicated that the region turned to gastronomic tourism due to its agricultural history and need for economic development. It was also found that tourism industry players utilized the processes of brand identity, product development, collaboration, support and communication to brand the region. This study contributes scholarly and practical knowledge to the areas of tourism and branding, by providing insight into the development, management and promotion of destination brands.

Traditional Dwellings in Ankara Citadel have an important place among both Anatolian and Ankara Traditional Dwellings, reflecting certain characteristics of their own. Citadel Area, as one of the oldest settlements in Ankara, has been hosting both residential and commercial activities for a very long period of time. Today, the area has regained its popularity / as a commercial, cultural and tourism center with the potential of its remaining values from the past and conservation movements held in the area starting from 1970&amp / #8217 / s. Within these circumstances, the residential pattern inside Citadel area, the boundaries of which are strictly defined by historical fortress walls, carries the highest risk in the area. At this point, main factors threatening the existing pattern can be categorized in four titles, which also constitute the definition of the problem that the thesis is going to deal with. First factor is the rapid change in original use of traditional dwellings in the Outer Citadel due to the pressure derived from the increase in tourism, commercial and cultural activities in the area. Second factor is the assignment of gastronomic function as the most popular and major function among new functions of restored traditional dwellings in the area. The third factor is the disappearance of original characteristics and values of traditional dwellings due to restoration projects, which is caused by the discordant relation of the spatial, functional requirements of gastronomic use with the original characteristics, spatial capacity of traditional dwellings. Last factor is the present physical situation of traditional dwellings, which doesn&amp / #8217 / t correspond with their physical situation in the projects approved by the Board of Conservation of Ankara. Outer Citadel is the study area for the problem with its clear boundaries, which is actually a buffer zone between the commercial, cultural, tourism zone outside the Citadel Area and Inner Citadel, in which the existing residential pattern, mostly preserving its original characteristics and use, is located. This thesis mainly intends to point out how the original characteristics, values and spatial quality of traditional dwellings are affected from the gastronomic function in both positive and negative ways within the context of contemporary understanding and methods of conservation. Discordances and problems between the approved restoration projects and the restoration implementations are another subject of the thesis. The thesis starts with an introduction chapter, informing about the theoretical framework established for the study, the definition and aim, which also informs about the methodology followed. Second chapter consists of a historical research on Ankara Citadel and examinations on the present situation of the area, traditional dwellings in Ankara Citadel and other developments in the city which have an effect on Citadel Area and traditional dwellings. Third chapter includes the analyses of traditional dwellings chosen for the study with their evaluations, in which the original characteristics and values these dwellings are also indicated. Fourth chapter consists of the analyses of the restoration projects of the traditional dwellings again with their evaluations, considering both the present situation and the original characteristics and values. Thesis ends with a conclusion chapter, which makes a general evaluation of the study within the context of modern conservation approaches.

O atual processo social de gastronomização tem deflagrado uma relação cada vez mais estreita entre a gastronomia e o meio rural. Entre as tendências da gastronomia contemporânea é crescente a demanda e o uso de ingredientes locais, tradicionais, produzidos com métodos ecológicos, que remetam ao sentido de trajetória, identidade e autenticidade, que conferem traços de singularidade aos mesmos. Essa demanda tem evidenciado, por um lado, uma maior preocupação dos comensais e chefs pela origem dos produtos e, por outro, uma (re) aproximação e (re) valorização das relações entre chefs, comensais e agricultores familiares, o que pode representar novas oportunidades de mercado para a Agricultura Familiar. Esta tese procura problematizar estas questões e tem como principal objetivo analisar como ocorrem as relações entre chefs, produtores e comensais no processo de inserção e uso de produtos agroalimentares singulares na gastronomia contemporânea, buscando perceber em que medida este consumo está estimulando novos mercados para a Agricultura Familiar e grupos tradicionais. Foram estudados quatro casos de restaurantes e Instituições que apresentavam iniciativas e práticas de relações diretas entre chefs, produtores e comensais. Para obtenção dos dados, foram realizadas entrevistas semiestruturadas com estes atores, observação participante nos restaurantes e instituições, análise de cardápios e da trajetória dos ingredientes. A mobilização dos conceitos da sociologia econômica e da análise dos dados obtidos na pesquisa de campo, proporcionaram elementos para a elaboração de conceito explicativo para o fenômeno estudado, denominado Cozinha de Raiz (embedded gastronomy). Esta se constitui a partir de cadeias gastronômicas curtas, que evidenciam relações de proximidade e enraizamento social entre os produtores, chefs e comensais e é alinhavada por produtos singulares, que tem seus padrões de qualidade e distintividade construídos e legitimados por meio das informações compartilhadas entre os atores. Essas cadeias se configuram de duas principais formas: a) Cadeia Gastronômica Curta Chefcêntrica, que tem formação horizontal, é organizada entre atores e tem o chef como elo central da cadeia; ou b) Cadeias Gastronômicas Curtas Sinérgicas, organizada de maneira vertical, mediada por instituições e não apenas pelos atores, permitindo aos consumidores e produtores maiores possibilidades de interação, conferindo maior poder de agência e autonomia para os produtores, que podem estabelecer redes tanto com os chefs, quanto com os consumidores de maneira direta. Em ambas, o chef aparece como ator social central tanto na formação destas cadeias, quanto na ressignificação dos ingredientes em direção à singularidade. Pode-se inferir que na formação horizontal, ainda que se constate a formação de uma cadeia curta, se observa, também, a formação de nichos de mercado, para poucos produtores e poucos consumidores, com baixo efeito de mudanças culturais e de desenvolvimento dos produtores. Já na formação vertical, há descentralização de poder, maior grau de relação entre os atores, maior autonomia e empoderamento dos produtores e flexibilidade para o acesso a este mercado. Assim, pode-se dizer que a Cozinha de Raiz contribui para o desenvolvimento rural, por ressocializar os produtores e relocalizar os produtos na constituição das estratégias de valorização do produtor e do produto nas cadeias gastronômicas curtas, a partir da construção de novos mercados com novos padr es de governan a. O chef cumpre um canal educativo para conscientização dos comensais sobre a importância da valorização da agricultura familiar e dos grupos tradicionais. Porém, é preciso que a atuação do chef esteja associada a políticas e a iniciativas que garantam o fortalecimento da agricultura familiar, a valorização da biodiversidade nacional e o desenvolvimento de canais curtos de comercialização. / The current social process of gastronomization has triggered an even closer relationship between gastronomy and rural areas. Among the tendencies of contemporary gastronomy is the growing demand for local, traditional ingredients, produced with ecological methods, which refer to the sense of trajectory, identity and authenticity that carries traces of singularity. This demand has triggered, on the one hand, a greater concern of the diners and chefs with the origin of the products and, on the other, a (re) oncoming and (re) valorization of the relations between chefs, diners and family farmers, which may represent new market opportunities for Family Agriculture. This thesis aims to problematize these questions and its main purpose is to analyze how the relations between chefs, producers and consumers occur in the process of insertion and use of singular agrifood products in the contemporary gastronomy, trying to understand to what extent this consumption is stimulating new markets for Family Agriculture and traditional groups. There were studied four cases of restaurants and institutions that presented initiatives and practices of direct relations between chefs, producers and diners. To obtain the data, there were conducted semi-structured interviews with these actors, participant observation in restaurants and institutions, analyses of menus and the trajectory of the ingredients. The mobilization of the concepts of economic sociology and the data analysis obtained in the field research provided elements for the elaboration of an explanatory concept for the phenomenon studied, called Embedded Gastronomy. This is based on short gastronomic chains, which show relationships of proximity and social embeddedness among producers, chefs and diners and is aligned with unique products, which have their standards of quality and distinctiveness built and legitimized through information shared between the actors. These chains are made up of two main forms: a) Chefcentric Short Gastronomic Chain, which has horizontal formation, is organized between actors and has the chef as the chain's central link; Or b) Sinergic Short Gastronomic Chains, organized in a vertical way, mediated by institutions and not only by the actors, allowing the consumers and producers greater possibilities of interaction, giving greater power of agency and autonomy to the producers that can establish networks with both the chefs, and consumers directly. In both, the chef appears as central social actor both in the formation of these chains, and in the re-signification of the ingredients towards the singularity. It can be inferred that in the horizontal formation, even if the formation of a short chain is observed, also the formation of market niches is observed, for few producers and few consumers, with low effect of cultural changes and development of the producers. In the vertical formation, there is decentralization of power, a greater degree of relationship between actors, greater autonomy and empowerment of producers, and flexibility to access this market. Thus, it can be said that the embedded gastronomy contributes to the rural development by re-socializing the producers and relocating the products in the constitution of the strategies of valorization of the producer and the product in the short gastronomic chains, from the construction of new markets with new standards of governance. The role of the chef is an educational channel for the awareness of the importance of the approximation and appreciation of Family Agriculture and traditional groups. However, the chef's role must be associated with policies and initiatives that guarantee the strengthening of Family Agriculture, of national biodiversity and the development of short marketing channels.