Syftet med denna uppsats är att kritiskt granska leksaksreklam riktad till barn. Genom att använda oss av reklamklipp från det sociala mediet YouTube vill vi undersöka hur manligt respektive kvinnligt samt heteronormativitet konstrueras i dessa. För att finna mönster som vi kan koppla till vårt syfte tittar vi ur ett genusperspektiv genom textanalys närmare på reklamklippen. Genom vår analys fann vi att leksaksreklam riktad till barn är påtaglig könsstereotyp och skapar förväntningar på barn hur de ska se ut samt vilka egenskaper de förväntas inneha. Vi fann också att reklamklippen reproducerar heterosexualiteten som den hegemoniska sexualiteten. Detta gör att heteronormativiteten blir stark i reklamklipen då samtliga reklamklipp riktade till flickor vi tittat på är byggda på en parrelation mellan en man och en kvinna. Nyckelord: Genus, heteronormativitet, maskulinitet, könsroller, leksaker, den inre och yttre sfären, arbetsdelningen, passiv och aktiv, rosa. / English title: Boys are strong, girls are pink - a study of toy advertising to children. The purpose of this study was to critically examine the toy advertising to children. Through the use of commercials from the social media YouTube, we wanted to examine how male or female and heteronormativity were socially constructed in them. Through text analysis, we looked closer at the commercials with a gender perspective in order to find patterns that we could connect to our purpose. Through our analysis we found that toy advertising to children is reproducing gender stereotypes creating expectations for children how they should look and what features they expected to hold. We also found that the commercials reproduce heterosexuality as the hegemonic sexuality, as all commercials aimed at girls we looked at reproduces the partnership between two individuals as a relationship between a man and a woman. Keywords: gender, heteronormativity, masculinity, gender roles, toys, the inner and outer sphere of labor, passive and active, pink.

Diss. Stockholm : Stockholms universitet, 2008.

Magistro darbe analizuojamas vaikų, turinčių specialiųjų ugdymosi poreikių, lyčių vaidmenų šeimoje suvokimas. Suformuluota hipotezė, jog šeimos perteikia savo vaikams stereotipinius požiūrius į lyčių vaidmenis šeimoje. Tyrime dalyvavo riboto ir nežymiai sutrikusio intelekto mokiniai, kurių amžius 12 – 17 metų. Iš viso apklausti 194 moksleiviai (89 mergaitės, 105 – berniukai). Anketinės apklausos metodu tirta, kaip mokiniai suvokia lyčių vaidmenis šeimoje. Analizuojant tyrimo duomenis, buvo lyginami mergaičių ir berniukų atsakymai. Atlikta statistinė (deskriptyvinė statistika – procentinių dažnių, alfa faktorinė) duomenų analizė. Empirinėje dalyje nagrinėjama mokinių nuomonė apie vyrų ir moterų vaidmenis šeimoje, bruožus, svarbius moteriai, vyrui; vaikų pareigos šeimoje, berniukų ir mergaičių auklėjimo ypatumai (skirtumus, panašumus). Svarbiausios empirinio tyrimo išvados: 1. Nustatyta, kad tyrime dalyvavę mokiniai auga šeimose, kurioms būdingas stereotipinis požiūris į lyčių vaidmenis šeimoje: tiek tėvų, tiek vaikų pareigos diferencijuojamos pagal lytį; merginos orientuojamos į šeimą, vaikų auginimą ir namų ruošą, vaikinai – į fizinį darbą. 2. Tėvai skatina elgesį, atitinkantį vaiko lytį: merginas skatina ir giria už elgesį, savybes, darbus, kurie tradiciškai priskiriami moterims, vaikinus – už savybes ir poelgius, kurie priskiriami vyrams. 3. Tiek merginos, tiek vaikinai tipiškai moteriškoms savybėms priskiria jausmingumą, švelnumą, drovumą, kuklumą, grožį... [toliau žr. visą tekstą] / The perception of gender roles in the family of children with special needs is analyzed in the Master thesis. The hypothesis that families pass their stereotype attitudes towards the gender roles in the family is formed. Pupils with limited or mildly mental disabilities participated in the research the age of which is 12-17 years. In total 194 pupils were surveyed (89 girls and 105 boys). The questionnaire survey method analyzed how pupils perceive the gender roles in the family. While analyzing the data of the research the answers of boys and girls were compared. The statistical (descriptive statistics - percentage, t-Test, alpha factor) data analysis was performed. The empirical part deals with the students’ opinion on the roles of women and men in the family, features important for the woman and man; children’s duties in the family, peculiarities of girls and boys’ nurture (similarities and differences). The most important conclusions of the empirical research: 1. It was determined that the students who participated in the research are brought in the families which have a characteristic stereotype attitude towards the gender roles in the family: both the duties of parents and children are differentiated according to their gender; the girls are oriented towards the family, children upbringing and household and the boys are oriented to the physical work. 2. Parents encourage the behavior relevant to the gender of the child: they encourage and compliment girls for... [to full text]

Mémoire numérisé par la Division de la gestion de documents et des archives de l'Université de Montréal / Pour respecter les droits d'auteur, la version électronique de cette thèse ou ce mémoire a été dépouillée, le cas échéant, de ses documents visuels et audio-visuels. La version intégrale de la thèse ou du mémoire a été déposée au Service de la gestion des documents et des archives de l'Université de Montréal.

This essays main focus will be on emergency shelters in disasters, and their understanding in gender awareness, by focusing on the way gender is constructed and seen. This dissertation will examine documents from Australian Red Cross and IASC (Inter Agency Standing Committee) in order to explore how they work with gender and shelter related issues. The objective is to examine and with help from these documents see how gender is constructed. The method and theory is based on Carol Bacchis; What’s the problem represented to be approach? (WPR-approach). This means that the essay have a discourse analysis basis, which the essay is built on. This was chosen because Bacchis approach interrogates the documents and therefore it is easier to get different views of how gender is constructed. Which way it is constructed and what is not constructed as a problem. The main research question is: How is the construction of gender perspective in the documents that are intended to steer the planning of the emergency shelters?   The questions will be; What or which problems seem to represent these documents, regarding gender understanding in emergency shelters? Are there any assumptions behind these formulated problems? If so, what are they? During the review of the documents, is there anything left that is seen as a non-problem, not problematized? Are there any gap or invisibility or can the problem be seen as something else? This essay will show how gender is constructed based on power imbalance. The way gender is constructed is complex and difficult. One thing is clear and that is that the way gender is constructed and how gender is represented, matters in emergency shelters. Gender is still also a topic for crisis management to integrate.

Personal Viability (PV), an entrepreneurial skills and personal development training program, has become a national phenomenon in Papua New Guinea since its introduction in the country in 1995. With the support of various key leaders in Government, civic and social organisations, the Government of Papua New Guinea officially launched the program in 1996 mandating the Entrepreneurial Development Training Centre (EDTC) to carry out the training in all 20 provinces of the country. This thesis is concerned with the influence of PV training in the context of large-scale natural resource development, with the focus on Lihir, an open-cut gold mine community in the New Ireland province of Papua New Guinea. Since the gold mine operation started on the island, Lihir has experienced dramatic social, economic and political changes as a society. One element of this has been the effect on traditional gender roles and relations as a result of people‘s increased engagement in the global capitalist economy. As PV is promoted as a contemporary strategy for economic development thus motivating people to cultivate a spirit of entrepreneurship, this thesis explores its influence on the lives of women and men in Lihir, and in particular their attitude and behaviour toward the usage and management of wealth and resources; their participation in customary activities; and changes in their traditional gender roles and relations.

Thesis (Ph.D.)--Indiana University, 2008. / Title from screen (viewed on July 7, 2008). School of Social Work, Indiana University-Purdue University Indianapolis (IUPUI). Advisor(s): Carolyn J. Black, Margaret E. Adamek, Khadija Khaja, Phyllis N. Stern. Includes vitae. Includes bibliographical references (leaves 194-205).

The Gender Role Stress paradigm asserts that individuals experience distress when they cannot or do not want to live up to the roles prescribed to their gender, and this stress is related to Gender Role Ideology. Within American Christian culture, gender roles are socialized and shaped according to tradition and the Bible. To investigate the intersection of these factors, Christian adults will respond to questionnaires about their Gender Role Ideology, Gender Role Stress, and religiosity. Significant positive correlational relationships between Gender Role Ideology and Gender Role Stress, between religiosity and Gender Role Ideology, and between religiosity and Gender Role Stress are expected for both men and women. However, Gender Role Ideology is expected to partially mediate any relationship found between religiosity and Gender Role Stress. This will imply that for Christian individuals, religiosity and Christianity are related to Gender Role Stress but this relationship is dependent on an individual’s beliefs about gender roles. Implications and further directions are discussed, including spiritual gender role negotiation and the sanctification paradigm.

The state of Maleness has received much attention in academic and public discourse of late. One such instance is the play Defending the Caveman, which depicts men in their ”natural” settings as Cavemen, thereby justifying Caveman-like behaviour. On the other hand, much writing exists that find men culpable of discrimination, violence and abuse towards others. Discourses like these have real effects on the ways in which men choose and act on their Maleness. Six men engaged in narrative therapeutic discussions in an attempt to share their stories of Maleness, to discuss how society constructs men, and to re-evaluate the Maleness chosen by the participants. / Philosophy, Practical and Systematic Theology / M.Th. (Pastoral Therapy)

Syfte: Syftet är att skapa en djupare förståelse för hur bakslagseffekten verkar inom en kvinnodominerad organisation när kvinnor avancerar i hierarkin. Metod: Vår studie antar en kvalitativ forskningsansats. Semistrukturerade intervjuer har genomförts med nio kvinnliga chefer inom en kvinnodominerad organisation. Vi har en abduktiv ansats där vi låtit teorin ligga till grund för de teman vi har tagit upp och som är återkommande genom vår studie. Respondenternas åsikter har sedan tolkats genom en innehållsanalys. Vår teoretiska referensram bygger på tidigare forskning inom bakslagseffekten, könspräglade organisationer, könsroller och ledarskap. Resultat & slutsats: Vår studie visar att de kvinnliga cheferna antar ett transformativt ledarskap men att de trots det i vissa avseenden antar manliga karaktärsdrag. De möter vidare en bakslagseffekt som kan karaktäriseras av att de missgynnas i rekryteringsprocesser. När kvinnor blir chefer över tidigare kvinnliga kolleger möts de av en bakslagseffekt där de ogillas, deras kompetens ifrågasätts och i vissa fall blir de även utfrysta. Förslag på fortsatt forskning: Framtida forskning bör rikta in sig på att studera om det finns informella hierarkier som påverkar kvinnor när de avancerar i hierarkin. Organisationskulturer och generationsfrågan bör studeras närmare för att se deras inverkan på bakslagseffekten. En sista punkt är att definitionerna av könsroller och de karaktärsdrag som förskrivs till kvinnor respektive män förändras över tid därför kan det vara ett intressant område för att se vad det har för effekt på bakslagseffekten. Uppsatsens bidrag: Vårt teoretiska bidrag är att vi har visat att kvinnor som avancerar i hierarkin inom en kvinnodominerad organisation möter en bakslagseffekt till följd av att de blivit chefer över tidigare kvinnliga kollegor. De praktiska bidragen är att organisationer måste arbeta med att motverka informella hierarkier och att sträva efter att skapa mindre löneskillnader mellan könen. / Aim: The purpose with our study is to create a deeper understanding of how the backlash against women works in a female-dominated organization when women advances in the hierarchy.  Method: The study applies a qualitive research perspective. We have conducted semi structured interviews with nine female managers in one female-dominated organization. We have an abductive approach. Respondents' views have been interpreted through a content analysis. Our theoretical frame of reference is based on previous research on backlash, gendered organizations, gender roles and leadership. Result & conclusions: Our study shows that the female managers assume a transformative leadership, although they assume male characteristics in some respects. They face a backlash that can be characterized as being in disadvantage in recruitment processes and also by facing disapproval from colleagues. When women become managers of former female colleagues, they face a backlash in which thet are disliked, their skills are being questioned and, in some cases, they are also being exploited.   Suggestions for future research: Organizational cultures, informal hierarchies and different generations should be studied more closely to see how they impact on the backlash. One last thing is that the definitions of gender roles and the characteristics attributed to women and men change over time, hence it would be an interesting area to study, in order to see what possible effect it may have on the backlash. Contribution of the thesis: Our theoretical contribution is that we have shown that women who advance in the hierarchy in a female-dominated organization face a backlash as a result of becoming managers of former female colleagues. The managerial contributions are that organizations must work to counter informal hierarchies and to strive to decrease the salary gap between the sexes.