The thesis examines how have the habits of music users changed after they had become internet users. The goal of the thesis is to put some light on the relation of part of the generation Y to the new media A method of deduction is used based on the theory of hypothesis which is subsequently evaluated by the audience (generation Y) of alternative music (surveyed years of birth 1984-1991). In the first chapter the generation Y is defined according to some of foreign authors' theories and then put in the context of the Czech environment. A technology background and possible influences on the behaviour of the music users of this generation is described. The second chapter describes transformation of the music industry from the late 90's till now which has been happening thanks to the new possibility to distribute various content on the Internet. I focus in particular on the peer-to-peer networks. By explaining the development of this matter I prepare a basis for a better understanding to both respondents' behaviour and their attitudes to illegal music downloads. I also touch upon the new media's role in the taste formation and the change of relationship between a performer and a music fan. The third chapter considers Internet to be the communication platform of the generation Y. It gives such a hypothesis that...

Despite the widespread adoption of Internet banking, no guidelines exist on what functionality the techno-savvy Generation-Y customer segment (20–37 years) expects from Internet banking websites. This research investigated the functionality that South African Generation-Y customers require from this transacting platform. A user-centred design philosophy with a mixed method research design was used. The technological characteristics of Generation-Y, abstracted from the literature, were aligned with functionality trends of future Internet banking websites to formulate an initial list of Internet banking functionality guidelines. These were evaluated using a survey and interviews, and were also used in a heuristic evaluation of the Internet banking platforms of five South African banks. The findings were integrated to synthesise functionality guidelines. A visual representation of these guidelines was constructed as wireframes for evaluation by Generation-Y users. This study makes a contribution by providing a validated list of Internet banking functionality guidelines for Generation-Y banking customers. / College of Engineering, Science and Technology / M. Tech. (Information Technology)

[pt] Apesar do aumento da consciência e do interesse do consumidor por produtos verdes e de uma pré-disposição para compra de produtos e serviços mais ecologicamente corretos, pode-se notar muitas vezes a falta de correspondência nos consumidores entre seu discurso e suas ações, isto é, uma incoerência entre atitudes e comportamento, também chamada hiato. Pode-se dizer que muitas vezes há uma pré-disposição (atitude) ecológica, porém esta não se transforma em ação (comportamento) de compra favorável ao meio ambiente. Dessa forma, apesar de vários estudos terem sido realizados sobre o comportamento do consumidor, nenhuma explicação definitiva sobre o fenômeno do hiato e nenhum modelo comportamental preciso para sua compreensão foi encontrado. O presente estudo visa contribuir com a literatura para uma compreensão mais profunda deste fenômeno, sob um novo prisma, analisando os fatores influentes no hiato sob a perspectiva de contraste de gerações. O estudo busca compreender os principais fatores influentes que contribuem para aumentar ou reduzir este hiato entre atitude e comportamento ecologicamente consciente que ocorrem nas Gerações Baby Boomers (BB) e Y, bem como suas principais diferenças e semelhanças. Para o desenvolvimento da tese foram realizadas trinta entrevistas em profundidade com consumidores residentes no Rio de Janeiro, sendo quinze pertencentes à Geração Baby Boomers e quinze pertencentes à Geração Y. Para realização da análise de conteúdo das entrevistas se utilizou o software Atlas.ti para facilitar a interpretação dos dados e organização dos resultados. Buscou-se identificar os principais fatores influentes no hiato em ambas as gerações analisando cinco atividades de consumo: produtos ecologicamente corretos, energia, água, transporte e reciclagem/descarte. Os resultados apontam as principais semelhanças e diferenças encontradas entre os comportamentos das gerações Baby Boomers e Y e demonstram uma maior preocupação e comportamento mais consciente por parte dos indivíduos da Geração Y no que tange algumas atividades de consumo. Ao final é proposto um modelo de comportamento ecologicamente consciente para melhor compreensão deste hiato e no qual são evidenciados os principais fatores que contribuem para aumentar ou reduzir o hiato em ambas as gerações. / [en] Despite increased awareness and consumer interest in green products and a pre-disposition to purchase more environmentally friendly products and services, we can often notice the lack of correspondence between consumers speech and their actions. Therefore, there is an inconsistency between attitudes and behavior, also called gap. It can be said that there is often an environmentally friendly pre-disposition (attitude) which does not often turn into action (behavior). Thus, although several studies have been conducted on consumer behavior, not a definitive explanation of the gap phenomenon and not a precise behavioral model for its compreehension was found so far. The present study aims to contribute to the literature for a deeper understanding of this phenomenon in a new light by analyzing the influential factors on the gap from the perspective of different generations. The study seeks to understand the main influential factors that contribute to increase or reduce this gap between attitude and environmentally conscious behavior that occur in members of Baby Boomers (BB) generation and Y generation, as well as their similarities and differences. For the development of the thesis thirty in-depth interviews were conducted with consumers residing in Rio de Janeiro; fifteen belonged to the Baby Boomers generation and fifteen to the Y generation. The analysis of the results used the Atlas ti software in order to facilitate interpretation and data organization. The results show the main influential factors on the gap on both generations (BB and Y), by analyzing five consumption activities: environmentally friendly products, energy, water, transportation and recycling / disposal. The results show the main similarities and differences between the behavior of the BB and the Y generations indicate greater concern and more conscious behavior by individuals of generation Y in terms of some consumption activities. At the end, a model of ecologically conscious behavior is proposed to better understand the phenomenon called gap. The main factors that contribute to increase or reduce this gap in both generations are highlighted.

<p>Предмет истраживања ове дисертације је економија знања и дугорочна одрживост организација у том амбијенту. Проблем истраживања су кључне карактеристике, организациона култура и колаборативна клима, које утичу на успешност организација у економији знања. Циљ истраживања је да се утврде утицајни фактори кључних карактеристика и анализира њихова значајност и разлике у економијама у транзицији и економијама знања. Циљ дисертације је анализа утицаја типа индустрије којој организација припада, типа власништва, и позиције запосленог у организацији на значај утицајних фактора како у економији у транзицији, тако и у развијеној економији. Вредност резултата je утврђен скуп фактора који значајно утичу на успешност oрганизација.</p> / <p>Predmet istraživanja ove disertacije je ekonomija znanja i dugoročna održivost organizacija u tom ambijentu. Problem istraživanja su ključne karakteristike, organizaciona kultura i kolaborativna klima, koje utiču na uspešnost organizacija u ekonomiji znanja. Cilj istraživanja je da se utvrde uticajni faktori ključnih karakteristika i analizira njihova značajnost i razlike u ekonomijama u tranziciji i ekonomijama znanja. Cilj disertacije je analiza uticaja tipa industrije kojoj organizacija pripada, tipa vlasništva, i pozicije zaposlenog u organizaciji na značaj uticajnih faktora kako u ekonomiji u tranziciji, tako i u razvijenoj ekonomiji. Vrednost rezultata je utvrđen skup faktora koji značajno utiču na uspešnost organizacija.</p> / <p>The research subject of this thesis is the knowledge economy and the long-term sustainability of organizations in this environment. The research problem are key characteristics, organizational culture and collaborative climate, which affect the performance of organizations in the knowledge economy. The goal of the research is to determine the influential factors of key characteristics and analyze differences between economies in transition and knowledge economies. The goal of the thesis is to analyze the impact of the type of industry to which the organization belongs, the type of ownership and the position in the organization to the importance of influential factors in the transitional economy, as well as in the developed economy.The value of the result is set of factors that significantly affect organizational performance.</p>

Thesis (Master of Military Studies)-Marine Corps Command and Staff College, 2008. / Title from title page of PDF document (viewed on: Feb 11, 2010). Includes bibliographical references.

This dissertation is a report on a study to investigate the design and development of a digital information literacy program (DILP) for an academic library. The study is concerned with the exploration of the generic profile of the South African student at higher education institutions. The criteria for a digital information literacy program were also established. Based on the criteria and the profile of the students, the digital information literacy program was designed and developed. The research objectives were to * determine a generic profile of the South African student (as a member of Generation Y). * determine the criteria for an information literacy programme (ILP). * determine the criteria that a digital information literacy program should comply with (based on the criteria for a ILP). * design a digital information literacy program by documenting the elements and principles of design, navigation features, site architecture, etcetera. * develop a digital information literacy program by documenting the specific learning objectives and content and creating the Web based program. The study comprises a qualitative research approach and is concerned with the qualities and the characteristics of a phenomenon for better understanding and explanation. A critical analysis of reported research and literature forms the foundation of the study. The design and development of a digital information literacy program were based on the guidelines for Web based instruction in academic libraries. The results of the research enabled the researcher to design and develop the digital information literacy program, by integrating the following: * Characteristics of Generation Y * The criteria for a digital information literacy program * Factors important for designing in a Web environment, namely interactivity, site architecture, navigation features, principles of design, elements of design, incorporating media and learner levels * Authoring, technical aspects and the evaluating and testing of the prototype. The digital information literacy program is designed to provide academic libraries at higher education institutions with a product - a Web published CD - that they can use as is, or adapt according to their specific needs or circumstances, in order to support their students' digital information literacy skills. / Information Science / M.Tech.Information Technology

Submitted by Alessandra Sabatelli (sabatellialessandra@gmail.com) on 2017-10-25T11:55:32Z No. of bitstreams: 1 THESIS-Alessandra Sabatelli-FGVmodel PDF.pdf: 887264 bytes, checksum: 5a262b2f5466fa81f851d2326714879a (MD5) / Approved for entry into archive by Josineide da Silva Santos Locatelli (josineide.locatelli@fgv.br) on 2017-10-25T11:59:50Z (GMT) No. of bitstreams: 1 THESIS-Alessandra Sabatelli-FGVmodel PDF.pdf: 887264 bytes, checksum: 5a262b2f5466fa81f851d2326714879a (MD5) / Made available in DSpace on 2017-10-25T12:22:36Z (GMT). No. of bitstreams: 1 THESIS-Alessandra Sabatelli-FGVmodel PDF.pdf: 887264 bytes, checksum: 5a262b2f5466fa81f851d2326714879a (MD5) Previous issue date: 2017 / The goal of this dissertation is to expand our understanding about generation Y, more specifically, self-initiated expatriated (SIE) - people who spontaneously decide to go abroad and look for new challenges. Those people present a 'large but untapped pool of skilled international workforce' (Ceric & Crawford, 2016, p.137) with a high potential impact in terms of business and local growth. Therefore, the purpose was to analyse different personality traits and understand how they affect individuals in their job perspective. In order to respond to this question, a field study was conducted and data was collected from a convenience sample of 366 adults where the majority were postgraduate students with an average age of 25 years who have at least experienced studying abroad. The results of the conducted analysis can be summed up in the finding that it didn’t exist a significant connection between personality traits of Generation Y SIE’s and organizational characteristics. In praxis that means that companies do not appeal individuals with a certain personality of this sample by projecting a certain image and, therefore, an individual approach seems to be more appropriate than group targeting. / O objetivo desta dissertação é expandir o entendimento sobre a geração Y, mais especificamente, auto-iniciados expatriados (SIE) - pessoas que, espontaneamente, decidem ir no exterior e procurar novos desafios. Essas pessoas apresentam um 'grande grupo de mão- de-obra internacional qualificada' (Ceric & Crawford, 2016, p.137) com um alto impacto potencial em termos de crescimento comercial e local. Portanto, o objetivo é analisar diferentes traços de personalidade e entender como eles afetam os indivíduos na perspectiva de trabalho. Para responder a esta questão, realizou-se um estudo de campo e foram coletados dados de uma amostra de conveniência de 366 adultos, onde a maioria eram estudantes de pós-graduação com idade média de 25 anos que pelo menos tinha feito uma experiência estudando exterior. Os resultados da análise conduzida podem ser resumidos na descoberta de que não existe uma conexão significativa entre os traços de personalidade da Geração Y SIE e as características organizacionais. Na prática, isso significa que as empresas não apelam indivíduos com uma certa personalidade dessa amostra projetando uma determinada imagem e, portanto, uma abordagem individual parece ser mais apropriada do que a segmentação por grupo.

En gestion, les recherches sur les comportements de la Génération Y au travail sont décriées. Pourtant, les questions de la cohabitation et du renouvellement générationnel font l’objet de nombreux écrits dans la presse. Si la recherche d’une identité Y en tant qu’entité circonscrite semble infructueuse, l’étude de la socialisation organisationnelle d’une cohorte basée sur l’entrée organisationnelle à un âge similaire permet de saisir le sens du phénomène. De plus, dans un contexte d’attraction et de fidélisation des meilleurs jeunes diplômés à potentiel, les grandes entreprises mettent progressivement en place des graduate programmes. L’étude longitudinale qualitative réalisée en CIFRE chez TRANSLOG combine plusieurs méthodes de recherche, permettant d’enrichir la littérature académique à deux niveaux. Au plan individuel, l’analyse de 60 entretiens longitudinaux menés auprès de 17 pépinières révèle le déroulement de la socialisation des gradués pendant 24 mois, dans le cadre de diverses transitions de rôle. Au plan organisationnel, les pratiques et tactiques organisationnelles de socialisation mises en œuvre par l’entreprise et les agents socialisateurs sont exposées, de même que les atouts et dysfonctionnements des pratiques utilisées. Une lecture du phénomène « Génération Y » est proposée : cohorte organisationnelle (dans l’entreprise) et cohorte sociétale (dans et hors de l’entreprise) sont deux regards complémentaires portés sur l’identité générationnelle au travail, à lire de façon duale pour en saisir tous les mécanismes. Des préconisations managériales et organisationnelles sont suggérées pour TRANSLOG et pour les organisations rencontrant des enjeux similaires. / In management, the research on the Generation Y’s behaviors at work is criticized. Yet the questions of cohabitation and generational renewal are the subject of numerous writings in the press. If the search for a Y identity as a circumscribed entity seems unsuccessful, the study of the organizational socialization of a cohort based on organizational input at a similar age seems relevant to understand the meaning of the phenomenon. Moreover, in a context of attraction and retention of the best young graduates with potential, big corporations progressively design graduate programs. The qualitative longitudinal study carried out within the TRANSLOG company combines several research methods, enabling the enrichment of the academic literature at two levels. At the individual level, the analysis of 60 longitudinal interviews with 17 trainees revealed the process of socialization of these graduates over 24 months in various role transitions. At the organizational level, the organizational practices and tactics of socialization implemented by the company and the socializing agents are exposed, as well as the strengths and dysfunctions of the practices used. A reading of the “Generation Y” phenomenon is proposed. Our results show that the organizational cohort (in the company) and the societal cohort (inside and outside the company) are two complementary views focused on generational identity, which have to be read in a dual way in order to grasp its mechanisms. Managerial and organizational recommendations are suggested for TRANSLOG and for organizations with similar issues.

The study aimed to examine high school student usage of licensed databases available through public libraries in Atlanta-USA. A descriptive quantitative survey was conducted via a web-based questionnaire among 135 East Cobb high school students. The findings revealed that most students are aware of these licensed databases, but their usage is low (1:10) compared to Google. However, as students advance in grade levels, their database usage increases and GALILEO is the most-used licensed resource. Factors that influence student database usage include: specific academic needs; teacher instruction to use specific databases and frequent Digital Information Literacy (DIL) instruction. Most students receive DIL instruction at school, but their DIL skills are still inadequate. To increase usage of licensed databases as reliable information resources, the study recommends collaboration between public libraries and high schools, including incorporation of Generation Y's digital information preferences such as Google-type simplified interfaces, cutting-edge technology and time-saving search features. / Information Science / M.A. (Information Science)

Devido ao aumento de expectativa de vida, diversas gerações hoje convivem no ambiente de trabalho. Com a entrada recente de uma nova geração, quatro gerações podem trabalhar em uma mesma organização. Entender quais os valores, expectativas e de que forma se cria e mantêm o comprometimento desta nova geração, chamada comumente de Geração Y, é importante para que as organizações possam alcançar sua missão e objetivos. Empregados mais comprometidos tendem a se esforçar mais para alcançar suas metas e contribuir para a viabilização dos objetivos da organização. Neste cenário, o presente trabalho buscou entender quais são as bases do comprometimento da geração Y em uma organização pública. Para isto, foi realizada uma pesquisa junto a indivíduos pertencentes a esta geração, através de um instrumento que mede as múltiplas bases do comprometimento organizacional: a Escala de Bases do Comprometimento Organizacional (EBACO). A escala avalia sete bases do comprometimento: afetiva; afiliativa; obrigação em permanecer; obrigação pelo desempenho; falta de recompensas e oportunidades; linha consistente de atividades e escassez de alternativas. O resultado final sugere que os membros da geração Y na organização pesquisada se comprometem mais nas bases afetiva e obrigação pelo desempenho. Nas bases linha consistente de atividades e falta de recompensas e oportunidades o comprometimento foi considerado abaixo da média nos padrões da escala EBACO. As bases obrigação em permanecer, escassez de alternativas e afiliativa foram as bases que apresentaram menor comprometimento. / Due to the increasing in life expectancy, nowadays many generations share the work space. Recently, with the entrance of a new generation, four generations may work in the same company. Understanding which values, expectancies and how do we raise and keep this new generation’s (generation Y) commitment is important so that companies can reach their mission and goals. The more committed employees are the harder they try to accomplish their tasks and contribute to the company’s goals. Based on that this research project intend to understand on what grounds the generation Y’s commitment is built. For doing so individuals belonging to this specific generation wire pooled about questions related to their commitment to a public company. The questions were written based on the EBACO scale (basis scale of organizational commitment). This scale measures seven basis for commitment: affective; obligation to stay; obligation to performance; affiliative; lack of rewards and opportunities; consistent line of activity and a scarceness of alternatives. As a result, it was possible to see that individuals belonging to generation Y in the company where the research was conducted tend to be more committed on the affective and obligation to performance basis. On basis like a consistent line of activities and lack of reward the level of commitment reached below the average in EBACO’s scale patterns. The basis obligation in staying, scarceness of alternatives and affiliative were the basis where the commitment reached its lowest level. / Dissertação (mestrado) - Programa de Pós-graduação em Administração de Empresas, Pontifícia Universidade Católica do Rio de Janeiro, Rio de Janeiro, 2012. / Bibliografia: p. 59-63.