Este trabalho aborda a evolução do móvel seriado para fins residenciais no Brasil, notadamente produzidos com painéis de madeira reconstituída. O período abrangido é o mesmo da utilização efetiva destes painéis que vai de meados do século XX até os dias atuais. O enfoque do estudo centra-se na origem e desenvolvimento dos painéis bem como seus elementos de revestimento ou acabamento; a passagem do sistema de produção do móvel de artesanal para o industrializado, com as descrições básicas de suas etapas produtivas atuais e o sistema de comercialização comumente empregado neste tipo de móvel, bem como as novas formas alternativas, apontando os fatores que direta ou indiretamente interferiram no aspecto formal dos produtos. Analisa o estágio em que a atividade de design se encontra neste setor e sua posição perante os demais elementos intervenientes. Por fim, o trabalho enfatiza a efetiva contribuição dos painéis de madeira reconstituída na consolidação e aprimoramento do setor moveleiro, colaborando na implantação de processos racionais de produção em larga escala, os quais puderam proporcionar o acesso do mobiliário a praticamente todas as faixas da população. / This study focuses on the evolution of home furniture in Brazil, mainly those manufactured with wood based panels used in serial production systems. The period covered is the same as the effective usage of such panels, i.e., since mid-twentieth century to the present days. It concentrates on the origin and development of the types of panels and their coating or finishing alternatives, the switching of furniture production systems from artisanal craft to the large-scale production lines, the basic descriptions of the current stages of production and marketing systems commonly used for this kind of furniture, as well as new alternatives, pointing out factors that directly or indirectly have interfered in the formal appearance of the products. It also analyzes the current stage of the practical usage of design in this sector and its position regarding other elements involved. Finally, this study emphasizes the effective contribution of wood based panels in the consolidation and improvement of furniture industry, collaborating with the implementation of rational processes of large-scale production, which could allow the access to the furniture market to virtually all income classes.

Este trabalho aborda a evolução do móvel seriado para fins residenciais no Brasil, notadamente produzidos com painéis de madeira reconstituída. O período abrangido é o mesmo da utilização efetiva destes painéis que vai de meados do século XX até os dias atuais. O enfoque do estudo centra-se na origem e desenvolvimento dos painéis bem como seus elementos de revestimento ou acabamento; a passagem do sistema de produção do móvel de artesanal para o industrializado, com as descrições básicas de suas etapas produtivas atuais e o sistema de comercialização comumente empregado neste tipo de móvel, bem como as novas formas alternativas, apontando os fatores que direta ou indiretamente interferiram no aspecto formal dos produtos. Analisa o estágio em que a atividade de design se encontra neste setor e sua posição perante os demais elementos intervenientes. Por fim, o trabalho enfatiza a efetiva contribuição dos painéis de madeira reconstituída na consolidação e aprimoramento do setor moveleiro, colaborando na implantação de processos racionais de produção em larga escala, os quais puderam proporcionar o acesso do mobiliário a praticamente todas as faixas da população. / This study focuses on the evolution of home furniture in Brazil, mainly those manufactured with wood based panels used in serial production systems. The period covered is the same as the effective usage of such panels, i.e., since mid-twentieth century to the present days. It concentrates on the origin and development of the types of panels and their coating or finishing alternatives, the switching of furniture production systems from artisanal craft to the large-scale production lines, the basic descriptions of the current stages of production and marketing systems commonly used for this kind of furniture, as well as new alternatives, pointing out factors that directly or indirectly have interfered in the formal appearance of the products. It also analyzes the current stage of the practical usage of design in this sector and its position regarding other elements involved. Finally, this study emphasizes the effective contribution of wood based panels in the consolidation and improvement of furniture industry, collaborating with the implementation of rational processes of large-scale production, which could allow the access to the furniture market to virtually all income classes.

A literatura de design e de arquitetura sugere a necessidade de realização de estudos mais aprofundados e capilares junto a usuários de baixa renda a respeito da realidade material interior de suas residências, de como se daria a efetiva utilização de bens e objetos pessoais, além de suas aspirações e preferências quanto aos produtos de uso doméstico. Vários autores, neste sentido, ressaltam que a produção brasileira de mobiliário residencial industrializado, também denominado móvel seriado, sobretudo no segmento do consumo popular, não atenderia, integralmente, a seu público principal, concentrado nestas duas faixas socioeconômicas da população. Este alegado descompasso existiria, parcialmente, em razão de designers e fabricantes de móveis populares seriados supostamente desconhecerem as necessidades efetivas dos usuários e as maneiras de interação com seus bens domésticos. Nesta pesquisa, foram investigadas várias situações de uso do referido mobiliário popular industrializado em moradias de usuários selecionados residentes na Grande São Paulo, abordando aspectos tais como: percepções, significados, preferências, avaliações, apropriações, formas de utilização e adequação aos ambientes. Em termos metodológicos, este estudo qualitativo, de caráter essencialmente fenomenológico, mas também observacional, foi constituído pela sistematização e análise associativa de dados obtidos por meio de entrevistas em profundidade semiestruturadas conduzidas com quarenta usuários e doze vendedores. O trabalho de campo foi complementado por observações diretas, produzidas pela pesquisadora, de móveis, objetos e demais arranjos físicos e visuais encontrados nas moradias visitadas e em lojas de móveis populares, com auxílio de registros fotográficos e gravações em áudio. Na análise do conjunto de dados coletados, foram identificados elementos semióticos, estéticos, funcionais, socioculturais e psicológicos, entre outros. Os resultados obtidos permitem iluminar questões efetivas de uso do mobiliário popular, além de hábitos, costumes, preferências estéticas e condições internas das moradias dos usuários participantes. Observou-se, por exemplo, neste sentido, reduzida adequação de parcela significativa do mobiliário às habitações visitadas, bem como presença de improvisações e adaptações a que os usuários comumente recorrem, mesmo em móveis com pouco tempo de aquisição, para que voltem a desempenhar adequadamente suas funções, além de certa resignação de parte dos usuários quanto a deficiências de projeto e de produção verificadas nos móveis, por vezes justificadas, por eles, pelos baixos preços que pagaram. Tais percepções e outros achados disponibilizam, assim, um corpo de insumos para designers e indústria moveleira em geral, sobre necessidades específicas de famílias de baixa renda que encontram, neste mobiliário popular industrializado, sua principal ou única, mesmo que, em casos, precária, opção de compra para atendimento de necessidades básicas de armazenamento de objetos pessoais e de apoio a tarefas domésticas. Espera-se, com esta pesquisa, contribuir para que o projeto e a produção desta classe de produtos ofereça maior adequação ao efetivo modo de vida e necessidades de seus usuários no interior de suas moradias. / The design and architecture literature suggests the need for more in-depth studies with low-income users regarding the material in their homes and how belongings and personal objects would actually be used, as well as what their aspirations and preferences are with regard to domestic products. Several authors in this context emphasize that Brazilian industrial residential furniture production, also called furniture in series, especially in the budget furniture segment, does not entirely meet the needs of its main public, concentrated in these two socio-economic groups. This alleged misalignment would exist partially because of designers and manufacturers of low-cost furniture supposedly being unaware of users\' real needs and ways of interacting with their domestic objects. In this research, several ways of using industrial low-cost furniture in selected users\' homes in Greater São Paulo were investigated, looking at aspects such as: perceptions, meanings, preferences, evaluations, appropriations, forms of use and adequacy of the environments. In methodological terms, this essentially phenomenological, but also observational qualitative study was done by the systematization and associative analysis of data obtained through in-depth, semi-structured interviews with forty users and twelve salespeople. The field work was complemented by the researcher\'s direct observation of furniture, objects and other physical and visual arrangements in the homes visited and in budget furniture stores, and also with the aid of photographs and audio recordings. In the analysis of the collected data set, semiotic, aesthetic, functional, sociocultural and psychological elements were identified, among others. The results obtained provide information about the use of low-cost furniture, and also about habits, customs, aesthetic preferences and internal conditions of the participating users\' homes. It was observed, for example, that much of the furniture in the homes visited was of limited adequacy, and there were often user improvisations and adaptations, even in furniture purchased recently, so that it would more adequately fulfill its function. In addition, the users had a certain feeling of resignation about the furniture\'s design and manufacturing deficiencies, sometimes justified, for them, by the low price they had paid. These perceptions and other findings make available, then, input for designers and the furniture industry, in general, on specific needs of low-income families that have, in this industrialized low-cost furniture, their main or only, though sometimes precarious, purchase option to meet their basic needs for storage of their belongings and support for domestic tasks. It is hoped that this research will contribute to the design and production of this class of products becoming more suited to the lifestyles and needs of users in their homes.

A literatura de design e de arquitetura sugere a necessidade de realização de estudos mais aprofundados e capilares junto a usuários de baixa renda a respeito da realidade material interior de suas residências, de como se daria a efetiva utilização de bens e objetos pessoais, além de suas aspirações e preferências quanto aos produtos de uso doméstico. Vários autores, neste sentido, ressaltam que a produção brasileira de mobiliário residencial industrializado, também denominado móvel seriado, sobretudo no segmento do consumo popular, não atenderia, integralmente, a seu público principal, concentrado nestas duas faixas socioeconômicas da população. Este alegado descompasso existiria, parcialmente, em razão de designers e fabricantes de móveis populares seriados supostamente desconhecerem as necessidades efetivas dos usuários e as maneiras de interação com seus bens domésticos. Nesta pesquisa, foram investigadas várias situações de uso do referido mobiliário popular industrializado em moradias de usuários selecionados residentes na Grande São Paulo, abordando aspectos tais como: percepções, significados, preferências, avaliações, apropriações, formas de utilização e adequação aos ambientes. Em termos metodológicos, este estudo qualitativo, de caráter essencialmente fenomenológico, mas também observacional, foi constituído pela sistematização e análise associativa de dados obtidos por meio de entrevistas em profundidade semiestruturadas conduzidas com quarenta usuários e doze vendedores. O trabalho de campo foi complementado por observações diretas, produzidas pela pesquisadora, de móveis, objetos e demais arranjos físicos e visuais encontrados nas moradias visitadas e em lojas de móveis populares, com auxílio de registros fotográficos e gravações em áudio. Na análise do conjunto de dados coletados, foram identificados elementos semióticos, estéticos, funcionais, socioculturais e psicológicos, entre outros. Os resultados obtidos permitem iluminar questões efetivas de uso do mobiliário popular, além de hábitos, costumes, preferências estéticas e condições internas das moradias dos usuários participantes. Observou-se, por exemplo, neste sentido, reduzida adequação de parcela significativa do mobiliário às habitações visitadas, bem como presença de improvisações e adaptações a que os usuários comumente recorrem, mesmo em móveis com pouco tempo de aquisição, para que voltem a desempenhar adequadamente suas funções, além de certa resignação de parte dos usuários quanto a deficiências de projeto e de produção verificadas nos móveis, por vezes justificadas, por eles, pelos baixos preços que pagaram. Tais percepções e outros achados disponibilizam, assim, um corpo de insumos para designers e indústria moveleira em geral, sobre necessidades específicas de famílias de baixa renda que encontram, neste mobiliário popular industrializado, sua principal ou única, mesmo que, em casos, precária, opção de compra para atendimento de necessidades básicas de armazenamento de objetos pessoais e de apoio a tarefas domésticas. Espera-se, com esta pesquisa, contribuir para que o projeto e a produção desta classe de produtos ofereça maior adequação ao efetivo modo de vida e necessidades de seus usuários no interior de suas moradias. / The design and architecture literature suggests the need for more in-depth studies with low-income users regarding the material in their homes and how belongings and personal objects would actually be used, as well as what their aspirations and preferences are with regard to domestic products. Several authors in this context emphasize that Brazilian industrial residential furniture production, also called furniture in series, especially in the budget furniture segment, does not entirely meet the needs of its main public, concentrated in these two socio-economic groups. This alleged misalignment would exist partially because of designers and manufacturers of low-cost furniture supposedly being unaware of users\' real needs and ways of interacting with their domestic objects. In this research, several ways of using industrial low-cost furniture in selected users\' homes in Greater São Paulo were investigated, looking at aspects such as: perceptions, meanings, preferences, evaluations, appropriations, forms of use and adequacy of the environments. In methodological terms, this essentially phenomenological, but also observational qualitative study was done by the systematization and associative analysis of data obtained through in-depth, semi-structured interviews with forty users and twelve salespeople. The field work was complemented by the researcher\'s direct observation of furniture, objects and other physical and visual arrangements in the homes visited and in budget furniture stores, and also with the aid of photographs and audio recordings. In the analysis of the collected data set, semiotic, aesthetic, functional, sociocultural and psychological elements were identified, among others. The results obtained provide information about the use of low-cost furniture, and also about habits, customs, aesthetic preferences and internal conditions of the participating users\' homes. It was observed, for example, that much of the furniture in the homes visited was of limited adequacy, and there were often user improvisations and adaptations, even in furniture purchased recently, so that it would more adequately fulfill its function. In addition, the users had a certain feeling of resignation about the furniture\'s design and manufacturing deficiencies, sometimes justified, for them, by the low price they had paid. These perceptions and other findings make available, then, input for designers and the furniture industry, in general, on specific needs of low-income families that have, in this industrialized low-cost furniture, their main or only, though sometimes precarious, purchase option to meet their basic needs for storage of their belongings and support for domestic tasks. It is hoped that this research will contribute to the design and production of this class of products becoming more suited to the lifestyles and needs of users in their homes.

<p>This thesis is structured in six chapters. Chapter I contains an introduction and includes purpose, theory, method, and concepts. The main purpose, as depicted by the title, is to examine the roots of Swedish ideology concerning what today is generally named design, as embodied in the concept of more beautiful or better things for everyday life (in Swedish: ”vackrare vardagsvara”).</p><p>Chapter II contains a background and includes philosophical ideas and aesthetic movements in Europe which have influenced the Swedish Society of Arts and Crafts (in Swedish ”Svenska Slöjdföreningen”, abbreviated SSF) which was later renamed the Swedish Society of Crafts and Design (in Swedish: ”Föreningen Svensk Form”). It considers these activities: the Arts and Crafts movement in England, the Swedish national romantic movement, Deutscher Werkbund in Germany, and Swedish moulders of public opinion and new ideas, like Ellen Key, Carl Larsson and Gregor Paulsson.</p><p>Chapter III is an ideological biography of Gregor Paulsson. The chapter deals with biographical data and ideological development, and the social aesthetical texts which were important in his activity in the National Museum and as director of The Swedish Society of Arts and Crafts. Gregor Paulsson is considered mainly in his role as social aesthetical propagandist and museologist.</p><p>Chapter IV concerns the early history and activities of the Swedish Society of Arts and Crafts seen as an introduction to the Baltic Exhibition 1914, and the subsequent schism which eventually led to its reorganization and a new ideological orientation. Its activities were directed towards increased cooperation between artists and industry, and a special department was established as an employment office for companies and designers under the management of the textile artist Elsa Gullberg. This chapter also includes a brief portrait of key persons in the Society.</p><p>Chapter V is a study in several sections of the articles for everyday use seen in industrial practice, with Gustavsberg’s china factory and Orrefors’ glassworks as two separate historical studies. The 1917 Home Exhibition is surveyed as an example of the educational ambitions in the development of people’s taste. The focus of the chapter, however, is the international industrial art exhibition in Paris 1925, Exposition International des Arts Décoratifs et Industriels Modernes, and the debate about it in the Swedish and French press.</p><p>Chapter VI consists of a concluding discussion with a final epilogue. It contains suggested questions for future research including relations between design and ethics.</p>

This thesis is structured in six chapters. Chapter I contains an introduction and includes purpose, theory, method, and concepts. The main purpose, as depicted by the title, is to examine the roots of Swedish ideology concerning what today is generally named design, as embodied in the concept of more beautiful or better things for everyday life (in Swedish: ”vackrare vardagsvara”). Chapter II contains a background and includes philosophical ideas and aesthetic movements in Europe which have influenced the Swedish Society of Arts and Crafts (in Swedish ”Svenska Slöjdföreningen”, abbreviated SSF) which was later renamed the Swedish Society of Crafts and Design (in Swedish: ”Föreningen Svensk Form”). It considers these activities: the Arts and Crafts movement in England, the Swedish national romantic movement, Deutscher Werkbund in Germany, and Swedish moulders of public opinion and new ideas, like Ellen Key, Carl Larsson and Gregor Paulsson. Chapter III is an ideological biography of Gregor Paulsson. The chapter deals with biographical data and ideological development, and the social aesthetical texts which were important in his activity in the National Museum and as director of The Swedish Society of Arts and Crafts. Gregor Paulsson is considered mainly in his role as social aesthetical propagandist and museologist. Chapter IV concerns the early history and activities of the Swedish Society of Arts and Crafts seen as an introduction to the Baltic Exhibition 1914, and the subsequent schism which eventually led to its reorganization and a new ideological orientation. Its activities were directed towards increased cooperation between artists and industry, and a special department was established as an employment office for companies and designers under the management of the textile artist Elsa Gullberg. This chapter also includes a brief portrait of key persons in the Society. Chapter V is a study in several sections of the articles for everyday use seen in industrial practice, with Gustavsberg’s china factory and Orrefors’ glassworks as two separate historical studies. The 1917 Home Exhibition is surveyed as an example of the educational ambitions in the development of people’s taste. The focus of the chapter, however, is the international industrial art exhibition in Paris 1925, Exposition International des Arts Décoratifs et Industriels Modernes, and the debate about it in the Swedish and French press. Chapter VI consists of a concluding discussion with a final epilogue. It contains suggested questions for future research including relations between design and ethics.