Architecturally, my thesis project is a new type of design for children who have visual impairments. Most of the children who have visual impairments need more attention to receive a full education. With a proper education they will be able to start living by themselves without any assistance. I decided to design a school which would support the needs of the children and the aspirations of their parents; a place of safety and ambition that would free instructors and inspire the children. Then, I began to seek an architectural site program where I could locate my design. Old town Alexandria is an excellent location for the planned education center. Old town has its own urban context with boundaries like  the Potomac River,  trees, old railroad ways,  a  tunnel,  and other landmarks  like churches,  libraries, museums,  etc.  The children  in  the education  center  have  an  opportunity  to  learn  more  and  show  their  life  skills  easily  in  the  old town.  Also the site selection and location was important due to the history of the town, easy transportation and connections with surroundings, being right next to the Potomac River and minutes away from the Washington DC. / Master of Architecture

From my observation as a new resident in Education City, I recognize a need for cultural awareness and communication amongst those studying and working in this particular area. With this project I propose a different experience, a new way to use experiential learning as a mechanism to change people’s predetermined opinions about one another and disrupt personal biases in order to foster cultural awareness and friendship. A mapping system or wayfinding strategy to navigate a new city is the beginning of a visitor’s experience in a new place. This new experience is one way for users to identify locations through the use of a mapping system, discover cultural communication areas and be involved with sensory objects that require them to become aware of their surroundings. All of these elements are a catalyst for students in Education City to communicate and participate in experiential learning as part of their experience in Qatar.

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This thesis investigates to what extent Swedish architecture of today is planned and designed in consideration to the human senses. A few decades ago the human senses had the light directed to itself in the world of architecture. But what about in the 2020’s, is the light still on or has sensory architecture fallen into oblivion? The objective of the thesis has been to map out whether the visual sense is currently dominating, together with closely related aspects such as whether architectural specialization or the architect’s sex affects how the senses are seen upon, how present the human senses are in today’s Swedish academic architectural programs and what effect this could have on the architecture of tomorrow.  The research method encompasses two structured, quantitative surveys; one aimed at professional architects and one aimed at architectural students/teachers. 114 professional architects responded and 48 students.  The surveys concluded that the visual sense is in fact considered the most important by the respondents and therefore hold a leading position. The human senses are overall considered very important for the user experience, despite this they are not often discussed within the professional field, displaying a lack of debate. Further analyzes establish that professional architects sometimes meet resistance and a lack of understanding among other occupations they collaborate with. The abstract nature of the human senses and the difficulties measuring them mean they can easily be downgraded to “optional aesthetics” by other occupational groups.  Teachers at the academic architectural programs also has an important standing in weighing up, through their teaching, for the limited presence of aspects of the human senses in the current required reading at the universities.

Throughout my years of architecture education I have become more and more aware that we are connected with architecture from the very first moments of our life. Architecture, an important part of our environment, affects our experiences, feelings, memories, and ultimately the decisions we make. To exploring the connection between architecture and the human experience was the intention for my thesis. Whether positive or negative, everything created or done by man has an affect on his environment. Some people are more aware of their architectural environment some are less but at the end we all life with it and have at least an unconscious impression of it. Based on these impressions and the consciously experienced details of our environment, of events we have feelings and make judgments and decisions. The nice dinner on a Friday night which makes you feel comfortable and good, it is a result of the whole environment of the place where you have dinner. Not only the room temperature, your company, your table neighbors, the restaurant staff, the expectations of the coming weekend but more important the dimensions of the space that make it feel grand or intimate, the way sound sticks to the walls or bounces off them giving life to the space, or the way a single beam of light can show you the beauty of colors and materials. / Master of Architecture

Este trabalho analisa se o estabelecimento de uma relação de interdisciplinaridade entre a Física e a Biologia pode servir como facilitador para a aprendizagem significativa de conceitos físicos por alunos do Ensino Médio. Para tal, buscou-se uma metodologia e a criação de um material didático interdisciplinar, que estimule o aluno a uma aprendizagem significativa e à compreensão dos fenômenos e conceitos físicos, mediante o entendimento da interpretação dada pelos sentidos. A teoria de aprendizagem significativa de David Ausubel e a teoria dos campos conceituais de Gérard Vergnaud embasam a fundamentação teórica deste trabalho. Este projeto foi implementado na forma de uma oficina extraclasse, no 3° trimestre de 2015, oferecida para os alunos das turmas de terceiro ano de um colégio da rede privada de ensino de Porto Alegre, RS. As atividades criadas tinham como ponto de partida situações-problema introduzidas através de questionamentos que conduziam a discussões com uma abordagem interdisciplinar. Com o objetivo de averiguar a interiorização dos aspectos e conceitos físicos e biológicos debatidos nas atividades da oficina foram usados dois instrumentos - um teste de conhecimentos e a construção de um mapa conceitual. Os resultados da implementação dessa proposta didática levam a crer que a inclusão de uma abordagem interdisciplinar pode propiciar uma aprendizagem com significado. / This work analyses if the establishment of a interdisciplinary relation between Physics and Biology could serve as a facilitator for meaningful learning of Physics concepts by High School students. For this objective, it has been considered a methodology and the creation of multidisciplinary didactic material which could stimulate the student to meaningful learning and to the comprehension of Physics phenomena and concepts through the understanding of the interpretations given by the senses. The theory of the meaningful learning by David Ausubel and the theory of the conceptual fields by Gérard Vergnaud based the theoretical construct of this work. This project has been applied in the form of an extra class workshop, in the third trimester of 2015, offered to the High School third year student groups of a Porto Alegre’ private school. The activities created had as a starting point situations introduced through questions which conducted to discussions with an interdisciplinary approach. With the objective of assessing the interiorization of Physics and Biologic aspects and concepts debated in the workshop activities it has been utilized two instruments – a knowledge test and the construction of a conceptual map. The results of the proposed didactic application let believe that the inclusion of an interdisciplinary approach could promote meaningful knowledge.

The purpose of this thesis is to explore to what extent different styling elements can be used within a retail store and how sensorial cues can affect customers buying behaviour by creating a multi-sensory brand-experience. Further, this project aims at contributing to the development of new knowledge regarding a multi-sensory brand-experience through the performance of an experiment. A quantitative research method with a deductive research approach has been used for this study, where theoretical concepts have been described and from which a number of hypotheses have derived as means to test the theoretical framework. In order to test our hypotheses, a research strategy in the form of experiments has been performed in the computer department at Media Markt, Kalmar. General assumptions have then been drawn from the analysis of the results in order to provide sound recommendations for marketers regarding sensory marketing in general and foremost the multi-sensory brand-experience.   The result of our study shows that it is beneficial for marketers to use styling elements and sensorial cues as means to connect with customers and enhance their emotional response. The study also shows that a combination of the sensorial cues of sight and sound together contributes to an experience that is positive and memorable for the customers. Additionally, the results of this study shows that a combination of these sensory cues leads to a change in customers behaviour and create approach behaviour through awareness of products that otherwise could be missed.

Background: Previously, marketing has focused on audiovisual stimulus but as a result from the information overload of the modern society, companies find it harder to differentiate from the competitors through the traditional marketing channels. Consumers of today tend to take functional attributes for granted and seek for an emotional involvement in the purchasing process. Sensory marketing aims at strengthening the relationship between a brand and its consumers on a deeper level through the involvement of the human senses; sight, sound, smell, taste and touch. Since the phenomenon is relatively new, the amount of studies concerning the eventual benefits on brand perception is limited. Purpose: This study investigates how sensory branding can influence the perception of a brand for the consumer. Method: The use of sensory branding was explored by conducting interviews with specialists within the field. The main basis for this research was an experiment, where the effect of using an ambient scent in the branding process was tested in order to investigate and analyze its effect on brand perception. Conclusion: Sensory marketing changes brand perception positively when the stimulus is congruent with the other brand elements. It can thus be seen as a suitable tool for reinforcing the value of a brand. A congruent stimulus influences the consumer on an unconscious level and can affect preference positively hence triggering impulse buying behavior.Adding a sensory dimension to the marketing strategy can strengthen the brand equity implying a stronger bond between the brand and the consumer. However,the authors argue that a strong brand platform is required to benefit ultimately from an investment in sensory branding. The use of sensory branding is growing rapidly and it is predicted to be the future of strategic branding.

<p><strong>Background</strong>: Previously, marketing has focused on audiovisual stimulus but as a result from the information overload of the modern society, companies find it harder to differentiate from the competitors through the traditional marketing channels. Consumers of today tend to take functional attributes for granted and seek for an emotional involvement in the purchasing process. Sensory marketing aims at strengthening the relationship between a brand and its consumers on a deeper level through the involvement of the human senses; sight, sound, smell, taste and touch. Since the phenomenon is relatively new, the amount of studies concerning the eventual benefits on brand perception is limited.</p><p><strong>Purpose</strong>: This study investigates how sensory branding can influence the perception of a brand for the consumer.</p><p><strong>Method</strong>: The use of sensory branding was explored by conducting interviews with specialists within the field. The main basis for this research was an experiment, where the effect of using an ambient scent in the branding process was tested in order to investigate and analyze its effect on brand perception.</p><p><strong>Conclusion</strong>: Sensory marketing changes brand perception positively when the stimulus is congruent with the other brand elements. It can thus be seen as a suitable tool for reinforcing the value of a brand. A congruent stimulus influences the consumer on an unconscious level and can affect preference positively hence triggering impulse buying behavior.Adding a sensory dimension to the marketing strategy can strengthen the brand equity implying a stronger bond between the brand and the consumer. However,the authors argue that a strong brand platform is required to benefit ultimately from an investment in sensory branding. The use of sensory branding is growing rapidly and it is predicted to be the future of strategic branding.</p>

Syfte: Den här studien undersöker hur företaget Icehotel arbetar med marknadsföring samt vad som lockar turisten att besöka denna turistattraktion. Vi har valt att studera och forska närmare kring människans fem sinnen, vilket består av syn, ljud, lukt, smak och känsel. Metod: I denna studie arbetar vi med kvalitativa metoder. Vi har utfört en deltagande observation på plats för att kunna få en djupgående förståelse för hur de fem sinnena påverkas under vistelsen. En stor del av empirin består av information som vi har fått genom email- och kvalitativa intervjuer. Det är sju informanter som har besvarat våra intervjufrågor. I analyskapitlet framkommer en diskussion om vår observation och våra egna tankar kring studien. Teori: Vi har i denna uppsats använt oss utav fem teoretiska referensramar och en modell. Teorierna är Sinnesmarknadsföring, Destinationsmarknadsföring, Konsumentkultur, Image och Word of mouth. Modellen heter Människans fem sinnen och sinnesupplevelser. Slutsats: I denna studie om Icehotel har vi kommit fram till att en marknadsföringsstrategi med fokus på människans fem sinnen kan gynna ett företag. Vi har dragit slutsatsen att sinnesmarknadsföring är ett okänt begrepp och om fler företagare blir informerade om dess inverkan kommer de förmodligen att tillämpa det. En förbättrad image kan höja gästernas och dagsbesökarnas helhetsupplevelse. / Purpose: This study examines how the company Icehotel works with marketing and what attracts tourists to visit this tourist attraction. We have chosen to study and research closely on the five human senses, which consists sight, sound, smell, taste and touch. Methodology: The chosen method for this study is that of qualitative method. We have conducted a participatory observation on the destination in order to get a deeper understanding of how the five senses are affected. The empirical data consists of information that we have received by email- and qualitative interviews. In the study seven respondents have answered our interview questions. In the analysis section emerges a discussion of our observation and our own thoughts on the study.  Theory: We have used five theoretical frameworks, as well as one theoretical model from this study. Our theories include, Sensory Marketing, Destination Marketing, Consumer Culture, Image and Word of mouth. The model is called, “The sensory experiences” Findings: In this study about the Icehotel, we came to a conclusion that a marketing strategy with a focus on the five senses can be beneficial for businesses. Sensory marketing is currently an unknown concept. If more entrepreneurs are informed about its impact, they will perhaps apply it. By applying the five senses to their marketing strategies, businesses' images can improve. Hence, raise guests and 'day visitors' overall experiences.