<p><strong>Background: </strong>Starting up a business is not an easy task; it requires the translation of an idea into reality and requires discipline and a clear goal setting. Moreover with the increasing need of professionalism for outstanding web development and information technology, the plan of an enterprise with high end development and low cost is generated. <strong> </strong></p><p><strong>Purpose: </strong>This thesis has a dual purpose; firstly it sets the basis of understanding the terms of entrepreneurship and the environment where a business is created; moreover it explains the acquirement of resources and the structure of the business plan. The second objective is to develop a path for creating a web related business. This document will help to establish the goals and objectives for the performance of the company.</p><p><strong>Method:</strong> The theory presents the relevant information that has to be considered inside the firm. After the theory a business plan was created with the objective of setting the direction of the company over the next years. It is important to mention that business plans are evolving documents that have to be updated according to changes in the environment or changes in the objectives.</p><p> </p><p> </p>

Background: Starting up a business is not an easy task; it requires the translation of an idea into reality and requires discipline and a clear goal setting. Moreover with the increasing need of professionalism for outstanding web development and information technology, the plan of an enterprise with high end development and low cost is generated. Purpose: This thesis has a dual purpose; firstly it sets the basis of understanding the terms of entrepreneurship and the environment where a business is created; moreover it explains the acquirement of resources and the structure of the business plan. The second objective is to develop a path for creating a web related business. This document will help to establish the goals and objectives for the performance of the company. Method: The theory presents the relevant information that has to be considered inside the firm. After the theory a business plan was created with the objective of setting the direction of the company over the next years. It is important to mention that business plans are evolving documents that have to be updated according to changes in the environment or changes in the objectives.

Idag förväntas IT-konsulter kunna utföra en större variation av arbetsuppgifter och besitta kunskap inom fler tekniska områden än någonsin tidigare. Då komplexiteten inom IT industrin tydligt trappats upp, en komplexitet som konsulterna förväntas kunna hantera bra, har det blivit allt viktigare för varje konsult att arbeta effektivt och därmed bidra till IT-konsultföretagens totala effektivitet. Denna studie undersöker därför hur den interna effektiviteten inom IT-konsultföretag skulle kunna ökas och hur företagens ledare bör agera för att öka effektiviteten kortsiktigt som långsiktigt. Vår studie bygger på en fallstudie baserad på 17 intervjuer och två workshops genomförda på ett svenskt IT-konsultföretag lokaliserat i Stockholm, samt på tre externa intervjuer och en kontinuerlig och iterativ litteraturstudie. Den interna effektiviteten inom IT-konsultföretag skulle kunna ökas genom förbättring av de individuella aktiviteterna anslutna till deras organisationsrutiner. De individuella aktiviteterna som indikerar störst potential för ökad intern effektivitet är de lågt prioriterade aktiviteterna; individuella aktiviteter som konsulterna tenderar att prioritera lägre, vilket ofta resulterar i att aktiviteterna förskjuts. Dessa aktiviteter är genomförda mer ineffektivt än andra individuella aktiviteter är på grund av fyra gemensamma rotorsaker: (1) bristande strukturkapital, (2) bristfälligt stöd av organisationskulturen, (3) otillräckliga kommunikationspolicys, and (4) brist på incitament. Denna studie tillhandhåller därtill konkreta åtgärder för hur detta kan hanteras kortsiktigt som långsiktigt av gruppledarna respektive ledningsgruppen i IT-konsultföretag. / Today’s IT consultants are expected to carry out an increasing variety of tasks and possess knowledge within more technology areas than previously. As the complexity within the IT industry evidently is stepping up and the consultants are expected to manage this complexity well, it becomes more crucial than ever for each consultant to work efficiently and contribute to the IT consultancy firms’ overall efficiency. This research therefore investigates how the internal efficiency within IT consultancy firms could be increased as how the firms’ leaders should act in order to enhance the efficiency in the short and long run. Our research is based on a case study of 17 interviews and two workshops performed at a Swedish IT consultancy firm located in Stockholm, as well as three external interviews and a coherent and iterative literature review. The internal efficiency within IT consultancy firms could be increased by improving their individual activities attached to their organisational routines. The individual activities indicating the greatest potential to increase the internal efficiency are the low-prioritised activities - individual activities that consultants tend to prioritise lower, which often results in postponement of the activities. Why these activities are performed more inefficiently than other individual activities are due to four common root causes: (1) insufficient structural capital, (2) insufficient cultural support, (3) poor communication policies, and (4) lack of incentives. Concrete actions for how this could be operated in the short as well as the long run, are provided by this research. Its managerial implications are therefore directed towards the team managers as well as top management within IT consultancy firms.

Sustainability has become an increasingly relevant topic today where companies face societal pressure to contribute through sustainability efforts. The IT sector is rapidly changing with technological development, making research on sustainability strategies quickly outdated. Therefore, a qualitative case study was conducted on an IT consultancy firm. The aim of the study was to provide new insight into the interpretation of sustainability for an IT consultancy firm, as well as the driving forces and challenges associated with their sustainability strategy. To achieve this goal, semi-structured interviews were conducted with participants selected through snowball sampling. The interviews were then analyzed using a thematic analysis approach, where the interviews were transcribed, transformed into codes, and finally sorted into themes. The results showed that the IT consulting firm worked with the following policies for its sustainability strategy: procurement, waste sorting, carbon-free transportation, sustainable working hours, gender equality, and sustainable consultants. Employees were central to the development and implementation of these policies. Another factor in the development of these policies was external forces such as new regulations. The policies are processed through the employees or the external force and then moved on to the management group, which consists of all office managers. The driving forces identified were a moral duty, a competitive advantage for employees and customers, financial benefits, and risk management. The attractiveness for the recruitment of new employees could be considered the most important driving force as the topic is so relevant among the new generation. The challenges identified were finding the right type of policy and the difficulty of measuring sustainability work, which supports previous research even though there are protocols for measuring sustainability work. / Hållbarhet har blivit ett alltmer aktuellt ämne idag där företag har pressen från samhället att bidra genom hållbarhetsarbeten.  IT-sektorn ändras snabbt med teknikutveckling där forskning om hållbarhetsstrategier snabbt kan bli föråldrat. Därav gjordes en kvalitativ fallstudie på ett IT-konsultbolag. Målet med studien var att framföra nytt underlag på tolkningen av hållbarhet för ett IT-konsultbolag samt vilka drivkrafter och hinder det kan finnas med deras hållbarhetsstrategi. För att uppnå målet gjordes semistrukturerade intervjuer där urvalet valdes genom metoden snöbollsurval.  Efter intervjuerna gjordes en analys inspirerad av tematiskanalys. Där intervjuerna transkriberades och omvandlades sedan till koder och slutligen sorterade till teman. Resultatet visade att IT-konsultbolaget arbetade med följande policys för sin hållbarhetsstrategi: inköp, källsortering, koldioxidfria transportmedel, hållbara arbetstider, jämställdhet och hållbara konsulter. Där medarbetaren var centrala kring policys och framtagandet av policys. En annan faktor till framtagande av policys var externa krafter som ny reglering. Framtagandet av policys går igenom medarbetarna eller den externa kraften för att sedan gå vidare till ledningsgruppen som består av alla kontorschefer. De drivkrafter som hittades var moralisk plikt, konkurrensfördel för medarbetare och kunder, finansiella fördelar och riskhantering. Där attraktivitet för rekrytering av nya medarbetare kunde anses som den drivkraften som vägde mest då ämnet är så aktuellt bland den nya generationen. De hinder som hittades var hitta rätt typ av policy och svårigheten att mäta hållbarhetsarbetet. Vilket stödjer tidigare forskning trots att det existerar protokoll för att mäta hållbarhetsarbete.