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Health communication is a vital part of health care and treatment. For patients living with HIV, effective health communication is crucial. This study aimed at describing health communication from the perspective of HIV-positive patients by uncovering their experiences as they interacted with various medical staff members at Stanger Hospital. Guided by a review of various health communication models, data were collected via individual interviews and non-participant observation. The findings showed that interactive communication was favoured by all the respondents, especially communication that was patient-centred. Such communication encompassed education on how to live and cope with HIV. Obstacles to effective communication such as power differentials, lack of time and privacy at public health care clinics were identified. The study found that the different medical staff members at the clinic to various degrees addressed distinctive communication needs of HIV-positive patients. This study contributed to effectively understating the communication process as a whole. / Sociology / M.A. (Social Behaviour Studies in HIV/AIDS)

We are concerned with addressing the worst-case distributed source coding (DSC) problem in asymmetric and interactive communication scenarios and its application to data-gathering wireless sensor networks in enhancing their lifetime. First, we propose a unified canonical framework, obtained by considering different communication constraints and objectives, to address the variants of DSC problem. Second, as for the worst-case information-theoretic analysis, the notion of information entropy cannot be used, we propose information ambiguity, derive its various properties, and prove that it is a valid information measure. Third, for a few variants of our interest of DSC problem, we provide the communication protocols and prove their optimality. In a typical data-gathering sensor network, the base-station that wants to gather sensor data is often assumed to be much more resourceful with respect to energy, computation, and communication capabilities compared to sensor nodes. Therefore, we argue that in such networks, the base-station should bear the most of the burden of communication and computation in the network. Allowing the base-station and sensor nodes to interactively communicate with each other enables us to carry this out. Our definition of sensor network lifetime allows us to reduce the problem of maximizing the worst-case network lifetime to the problem of minimizing the number of bits communicated by the nodes in the worst-case, which is further reduced to the worst-case DSC problem in asymmetric and interactive communication scenarios, with the assumption that the base-station knows the support-set of sensor data. We demonstrate that the optimal solutions of the energy-oblivious DSC problem variants cannot be directly applied to the data-gathering sensor networks, as those may be inefficient in the energy-constrained sensor networks. We address a few energy-efficient variants of DSC problem and provide optimal communication protocols for the sensor networks, based on those variants. Finally, we combine distributed source coding with two other system level opportunities of channel coding and cooperative nature of the nodes to further enhance the lifetime of the sensor networks. We address various scenarios and demonstrate the dependence of the computational complexity of the network lifetime maximization problem on the complex interplay of above system-level opportunities.

Syfte: Syftet med den här uppsatsen är att öka förståelsen för hur samhällets och teknikens senaste utveckling har bidragit med nya marknadsföringskanaler och vad detta innebär för företags marknadsföringsstrategier. Med detta syfte som utgångspunkt har tre forskningsfrågor formulerats för att avgränsa forskningen än mer: Hur kan smartphones som marknadsföringskanal hjälpa företag att precisera sin marknadsföring till kunden? På vilket sätt har den nya mobila tekniken, i form av smartphones, påverkat företags segmenteringsmöjligheter? Hur kan ett företag använda sig av smartphones, som ett verktyg för att hantera kundrelationer? Metod: Uppsatsen är resultatet av en kvalitativ studie med en huvudsaklig induktiv inriktning. Primärdatainsamlingen har skett genom kvalitativa semistrukturerade intervjuer. Slutsats: Efter att ha undersökt detta ämne har vi dragit slutsatsen att valet av smartphones som kanal kan hjälpa företag att precisera sin marknadsföring genom att telefonen är tillgänglig och personlig för kunden. Därför menar vi att kunders integritet och acceptans kommer att vara avgörande faktorer och viktiga att beakta. Timing är en väsentlig del av precisionsmarknadsföringen och vi har därför presenterat två nya begrepp; företagsstyrd timing och kundstyrd timing. Smartphones har även bidragit med nya möjligheter för företag att segmentera marknaden där vi framhållit slutsatsen att plats och kontext torde vara nya segmenteringsvariabler för företag att beakta. Vår slutsats är även att smartphones är en fördelaktig kanal när det kommer till byggande och hantering av kundrelationer och vi har sett tendenser till att kunden umgås med varumärket på ett sätt som tidigare inte varit möjligt. Vi introducerar ett nytt begrepp, interaktionsintensiva kommunikationsenheter, där smartphones ses som den ledande enhetstypen idag. Nyckelord: Mobilmarknadsföring, smartphones, precisionsmarknadsföring, kundstyrd timing[1], segmentering, kontext, relevans, integritet, kundrelationer, interaktionsintensiva kommunikationsenheter[2] [1]Begreppet är av oss introducerat och utgör en del av en egengjord modell. Se s 58, kapitel 5.1.1 [2]Vi har valt att introducera detta begrepp som ett samlingsnamn för en ny typ av marknadsföringskanal. Se s. 63, kapitel 5.1.3 / Purpose: The purpose of this study is to gain understanding of how the development of the society, as well as the technology, has increased the numbers of marketing channels and how they affect companies’ marketing strategies. In order to investigate this subject we have formulated three main questions: How can smartphones as a marketing channel help companies pinpoint their communication to the customer? How do smartphones affect companies' ability to segment the market? How can a company use smartphones, as a tool to manage customer relationships? Approach: We have done a qualitative study with an inductive approach. Primary data has been collected through seven qualitative semi-structured interviews with persons from different companies. Conclusions: After investigating this subject we have come to the conclusion that using smartphones as a marketing channel can help companies to pinpoint their marketing because of the device’s availability and because that the phone is personal to the customer. We mean that customers’ acceptance and integrity is very important to take into consideration and will be of great importance in how well companies will succeed in its use of smartphones as a marketing channel. Timing is another important question and we have therefore presented two new concepts; business-driven timing and customer-driven timing. Smartphones has also contributed with new strategies when it comes to market segmentation. We suggest place and context as new market segmentation variables so that companies could be able to find their customer in right place and in right time. We have also come to the conclusion that smartphones as a marketing channel is advantageous when it comes to building relationship to the customer and we have also seen tendencies that the customer socialize with the brand in a way that they has not been done before. We have also introduced a new concept, interactive communication devices, which is a name for a new type of marketing channels and where smartphones is the leading device today. Keywords: Mobile marketing, precision marketing, customer driven timing[3], market segmentation, context, relevance, integrity, brand, customer relationship, high interactive communication devices[4] [3]This is a new concept that we have introduced and is a part of a model that we have created. See page 58, chapter 5.1.1 [4]This is a new concept that we have introduced and is a concept for a new type of marketing channel, see page 63, chapter 5.1.3.

Syfte: Syftet med uppsatsen är att undersöka vilken roll trender har i heminredningsföretagets marknadsföring och få en större förståelse för hur trender kan användas som ett marknadsföringsverktyg inom heminredningsmarknad. Metod: Studien bygger på en kvalitativ metod med semistrukturerade djupintervjuer och observationer. Uppsatsen är en fallstudie om heminredningsmarknaden med huvudfokus på Åhléns hemavdelning.Teori: Studien har insamlat teorier inom områdena trender, kundfokus samt marknadsföring och kommunikation.Resultat: I resultatet visade det sig att trender kan användas som ett marknadsföringsverktyg men trender är inte enbart ett verktyg. Trender är basen för hela marknadsföringen. Samtidigt används trender även i framtagandet av sortiment och är en av grunderna för heminredningskampanjer. Trender kan användas i alla kanaler beroende på vad man vill förmedla till konsumenter. / Ekonomi, teknik och design

The main aim of my thesis is to mediate information about interactive tables in the Czech language teaching at elementary schools and elaboration of the methodical support for teaching. The thesis is divided into the theoretical part, which includes the first three chapters, and the practical part which has two chapters. In the theoretical part the author first introduces readers with interactivity, technical and historical development of the tables and their use in teaching. Second chapter brings knowledge about teaching methods with the use of interactive tables, the requirements on teachers, and the positive and negative advantages of the use of the tables based on the teachers and the students view. The third chapter represents main resources of teaching materials. The practical part is based on the creation of the methodical support for teaching, which provides detailed instructions for working with the SMART Table. The subject of the fourth chapter is working with the SMART table, adjustment of the table and the work with activities. Fifth chapter will introduce the computer program SMART Table Toolkit, his installation, adjustment, adjustment of activities and their use in teaching.

Health communication is a vital part of health care and treatment. For patients living with HIV, effective health communication is crucial. This study aimed at describing health communication from the perspective of HIV-positive patients by uncovering their experiences as they interacted with various medical staff members at Stanger Hospital. Guided by a review of various health communication models, data were collected via individual interviews and non-participant observation. The findings showed that interactive communication was favoured by all the respondents, especially communication that was patient-centred. Such communication encompassed education on how to live and cope with HIV. Obstacles to effective communication such as power differentials, lack of time and privacy at public health care clinics were identified. The study found that the different medical staff members at the clinic to various degrees addressed distinctive communication needs of HIV-positive patients. This study contributed to effectively understating the communication process as a whole. / Sociology / M.A. (Social Behaviour Studies in HIV/AIDS)

Discontent with preaching as mode of communication is the problem statement of this study. The authoritative nature of deductive preaching is mirrored by the exploratory, "discovery nature" of inductive models, emphasizing how dialogical preaching is enhanced by incorporating inductive elements into preaching. Meaning production and levels of meaning were studied, and a hermeneutical model for Pentecostal churches were proposed. Dialogical preaching as attitude and principle as well as method was looked at, and the role of interactive participative communication in the dialogic process was described. Special emphasis was placed on the Parable, the metaphor and narrative preaching as models for inductive preaching, and the development and phases of the "plot" was examined. Bridging models between inductive and deductive styles were explored, while two dialogical tools for preparation of sermons were designed. / Practical Theology / Th.M. (Practical theology)

Text in English / This study adopted a quantitative approach in order to produce numbers in relation to the diffusion of the new media. A descriptive quantitative survey was conducted – with sampling done in multi-stage probability – which comprised clustering, simple random, systematic, stratified sampling techniques, convenience and census sampling. A sample size of 379 respondents was selected, comprising 347 citizen-respondents and 32 government communicators (heads of communication). Data was collected utilising two (2) standardised questionnaires – one tailor-made for the citizens and the other for government communicators. Informed by the Diffusion of Innovations theory, this study has established that new media channels have difussed extensively within communities in the Province of Mpumalanga. This has provided a strong motivation to recommend that the communication policy of the South African government be amended, to include new media channels, like social media, as official government communication channels. / Communication Science / D. Litt. et Phil. (Communication)

Discontent with preaching as mode of communication is the problem statement of this study. The authoritative nature of deductive preaching is mirrored by the exploratory, "discovery nature" of inductive models, emphasizing how dialogical preaching is enhanced by incorporating inductive elements into preaching. Meaning production and levels of meaning were studied, and a hermeneutical model for Pentecostal churches were proposed. Dialogical preaching as attitude and principle as well as method was looked at, and the role of interactive participative communication in the dialogic process was described. Special emphasis was placed on the Parable, the metaphor and narrative preaching as models for inductive preaching, and the development and phases of the "plot" was examined. Bridging models between inductive and deductive styles were explored, while two dialogical tools for preparation of sermons were designed. / Philosophy, Practical and Systematic Theology / Th.M. (Practical theology)