No description available.

No description available.

This research aims to explore the application of video blog (vlog) in web based learning. The advancement of teaching technology is one of the key elements in education reform. The swift deployment of information technology, the circulation of Internet services and the proliferation of multimedia content have broaden the horizon of learning activity. Digital and video technologies have contributed to the rise of video blog services such as YouTube and the like. As the bandwidth for transmission broadens and the video service expands, everyone with a digital camera can become content generator. User-generated content makes video blog possible. Can video blog be applicable to teaching and learning activities? By conducting a thorough literature review of learning theories and information theories, this study aggregated seven dimensions comprising forty three elements. Through analytic hierarchical procedure (AHP) method, the researcher conducted the first-wave questionnaire survey to students at the Feng Chia University then selected first half elements for evaluation. The second-wave questionnaire, complemented by interview, was aimed at experts in the field, which resulted in a priority list of the elements. The research result suggests that video blog can be applicable to teaching activity indeed. When using video blog appropriately, teaching can become more lively and interesting. The most important factor still lies in how a teacher design the curriculum. Interface of design, putting in the second place in terms of importance, should be convenient, simple and easy for search. Those with higher information literacy, in the third place of importance, are more likely to use Internet for learning. The fourth important dimension is related to content formats including sound clearness, graph size and layout. This study should contribute to the education circle and curriculum production industry when considering how with which priority-setting video blog can be applied.

This research explores the application of new information and communications technology in political marketing. As a representative of Web2.0, blog has changed the way of interaction between the media and users as well as that between media users. Blog makes it possible for information receivers transmit messages and express views from bottom-up. As blog develops globally with its users increased, it has become an increasingly important issue regarding how it can be used for political marketing. It is common that Taiwan¡¦s politicians are increasingly interested in developing their own blogs for marketing themselves and providing constituency service. This study aims to examine how mayor candidates take advantage of blog for campaign marketing. It tries to understand and describe the intention of political bloggers. It also explores the key success factors regarding how political candidates conduct campaign marketing using blog. By a literature review of the Internet development and evolution, digital democracy, political marketing and blogs, the author found out six dimensions and 35sub-dimensions for evaluation: content expression, interactivity, marketing and promotion, business model and friendliness of using. Through analytic hierarchy process (AHP) , the first-wave survey for bloggers results in the first-half sub-dimensions. The second-wave interview was conducted to seven experts in the field of political marketing, which results in the priority-setting of the sub-dimension factors. The result shows that political marketing using blog targets mainly on young and well-educated electorates. The reasons for their using blog include fast accumulation of political information, interaction with candidates, and support from others. It shows that friendliness of access, interaction, and business model are the top three concerns when establishing a campaign blog. They are followed by marketing and promotion, interface design, and content expression. This study will contribute to the understanding of using blog for political marketing both at theoretical and practicallevels.

High oil price causing high cost of chemical industry, therefore the companies must pay attention to recycle of petrochemical sources, especially the reusing of wasted plastics which speeded global innovation of related techniques and formulas. The cost competition impact forced the plastic companies to raise effective strategy to avoid being expelled from the market. The research aims at three points: firstly, discussion of the facts of plastic recycles between Taiwan and China; secondly, discussion of the strategies of plastic recycles between Taiwan and China and the third, setting up the disruptive innovation strategy module of plastic recycles. The discussion of the theme focuses on organizational strategy, key success factors analysis, the third generation R&D and disruptive innovation. Through the analysis and discussion of some companies as well as the testing of plastic recycles disruptive innovation strategy module, it turns out to be the conclusion and suggestion for plastic recycles disruptive innovation strategy module.

Abstract In general, plastic materials can be classified into two categories: "thermoplastic" and "thermosetting plastic", the former is usually recyclable, when the latter isn¡¦t, and which results the solid waste problem. In the same way in thermoplastic divided into: generic plastic, generic engineering plastic, high-performance engineering plastic three categories. As technology advances, a variety of industries flourish as the world trend, various products are gradually moves forward. To improve performance, high-performance engineering plastic is more widely used and occupied part of the product cost. However, all the using of high-performance engineering plastic in Taiwan relies on imports, as any discarded after use like bury or burn in the landfill and incinerator results waste of resources and pollution problems. Therefore, recycling has become an important tool to make full use of limited resources. In literature review, we discuss the theory of technological innovation, according to the data of high-performance engineering plastic scrap recovery industry, using the AHP model to identify key success factors, as a supplementary tool for corporate decision-making to reduce costs and increase product competitiveness. After the AHP analysis, this study found that high-performance engineering plastic scrap recovery industry in the technology innovation process should emphasize the principles according to the order of (1) Technology Innovation Strategy (2) Technology Innovation Investment (3) Sources of Technology Innovation (4) Organization Design and Culture, and found the indicators to access each of these four principles. Which allows us to create higher value, to maximize corporate profits, and lower raw material costs of manufacturing, to achieve great competitive in the market share when countries around the world are now confronted with the rising pressure of increasing oil prices and actively promoting the environmental protection, energy conservation, and carbon reduction.

In recent years, tourism has been recognized as the most potential industry. Kaohsiung is a city which has a very rich cultural and natural resources such as mountains, sea, river and sea port to develop the tourism industry. Due to the official opening of high speed railway and completion of Kaohsiung Mass Rapid Transit increased accessibility to attract many tourists. The most popular tourist accommodation is the new "daily rental suites" instead of the traditional hotels or motels. Through the competitive advantage matrix analysis model to find out the competitive advantage of daily rental suites, one dimension is from the outside analysis the key success factors of the industry, the other dimension is from the inside analysis the assets and capabilities of the daily rental suites which select three well-known ones in Kaohsiung as my study cases. The main contribution of this research is summarized six competitive advantages of daily rental suite through the matrix as (1) location, (2) the reputation and the brand, (3) service quality, (4) price, (5) atmosphere and (6) room equipment and decoration. The results show that daily rental suite¡¦s core resources how match with the key success factors. By examining their feature of the core resources to reinforce his internal assets as well as capabilities, so as to keep and create its competitive advantage.

Abstract Cancer has been a big issue in the medical science. Many scientists in the world have been trying so hard to find the effective drugs or therapies for different kinds of cancers. However, cancer is till so hard to cure. Until these days targeted therapies show up and give cancer patient a new hope to cure cancer. Targeted therapies are drugs which can block the growth and spread of cancer by interfering with specific molecules involved in tumor growth and progression. By focusing on molecular and cellular changes that are specific to cancer, targeted therapies are more effective than other types of treatment, including chemotherapy and radiotherapy, and less harmful to normal cells. Targeted therapies have been known by reducing side effects and improving quality life as well. Therefore, many drug manufactures have been investing money on investigating targeted therapies. Target therapy market is rapidly expending, and the competition among the drug manufactures has been more and fiercer. The key or critical success factors to the business of target cancer drugs are the most important issue for the drug manufactures to get the most profit from target drugs. The key success factors can be analyzed by sell strategy, research, development strategy, price strategy and government policy. This paper is trying to find the key success factors for business of target cancer drugs by deep interviewing the top sells managers in the industry and the top doctors in the hospital. Then these interview contents are analyzed by SWOT (strength, weakness, opportunity and threat) to find the key success factors for business of target cancer drugs. With these key success factors, hopefully it can help the drug manufactures make good business on target cancer drug market. Keywords: target drug, target therapy, key success factor, critical success factor, SWOT, deep interview.

As Taiwan government has been actively expanding the liberalization of trade tariffs (as recently the ECFA or FTA), the SMEs ( Small and Medium Enterprises ) in Taiwan are facing pressure from global competitions , and the financial turmoil in recent years that caused the economic depression had deepen the difficulty of new small business operation , so the government has to actively help these micro-enterprises to transform to survive . Also the researcher of this paper had a Cafeteria running experience, but while management was poor, then he decided to close his business, and in order to understand the business management knowhow for improvement, then this case will be treated as not only his own research themes, but also the industry success and failure stories to comparison, hoping to find in the food service industry key success factors. In the research process, this thesis project adopted practical case study to deploy the whole structure, and the research used qualitative and quantitative methods in study. At the same time it introduced document analysis, interviews and questionnaires in data collection to the design process and analysis. In which not only the study of Leidecker & Bruno (1984) and other scholars was embedded , but also the resource base view and the concept of knowledge management had been applied as critical success factors of the main dimensions, and still the methods by scholars Hofer and Schendel (1985) of identifying the critical success factors forming an expert questionnaire survey to determine the strength of the critical success factors in the industry, By removing some factors which experts partially disagree, then we developed a depth interview questionnaire from which we obtained conclusions by comparative study of two operating businesses. That is how we can find the critical success factors in the industry that an entrepreneur must pay attention to. By the results of the study, we found the importance of these key factors developed from the five main dimensions are quite the same . Somehow observing from the weight dimension, we found that personality is that most experts believe the key to food and beverage service success factors, however, the nature of industry and the organizations type also play an important role. While for the object of study, the owners of the two venture firms selling coffee and gelato have similar personality traits, and enough innovation power, but the considerable difference was in expertise and professional technical team, and operating standards and the allocation of resources, ability to control the operation .By the way the operation mode and the store location or if products meet local demands are also the reasons why the two restaurants can keep running and sustained profitability or not.

This research, by the case study, is to discuss how one finance securities enterprise, under such drastically worldwide changes, inducts the management strategies and the information management system to those in newly-emerging nations ¡V taking Securities Company C in Taiwan and its Vietnam branch as the example - and seeks possible solutions. The study aims not only to help Vietnam branch face the challenges, which possibly appear, but to find the importance of the information system and the core value to Vietnam branch. With such successful experience of transferring the information system, whenever investing on oversea finances securities, one can enhance efficiency of overseas management and competence, creating a win-win situation. In view of commercial tragedies, major Taiwanese securities, with globalization, hope to expand business. They optimistically set out the global layout. Securities Company C just has the opportunity to enter one Vietnam securities enterprise, now a branch of Securities Company C, which may be an important multinational business case study for the Taiwan securities industry in the securities market. From the management level, Vietnam Branch belonging to Securities Company C may face challenges, such as cultural differences, different value cognition, language and communication disorders, which are severe tests. In the scale, scope, and visibility, domestic securities enterprises can not be compared with those of developed countries in Vietnam. Therefore this study explores the possibility of transferring Taiwan information management system abroad and eventually helps Securities Company C¡¦s overseas branch to enhance competence. Securities Company C in Taiwan is famous as an electronic securities corporation, and well-known for the information management system. Now in Vietnam, as we know, larger securities enterprises are either state-owned or professionally foreign capital-managed; the smaller ones are owned by local powerful celebrities with abundant financial resource. Therefore it is not easy for Securities Company C¡¦s Vietnam Branch to compete. This study is to find the possible solution by analyzing all the aspects of this Vietnamese enterprise and transferring Taiwan information management system. It is believed that in near future the Vietnam Branch of Securities Company C can take more advantage in Vietnamese stock market for development and core competitiveness. Therefore, in this study, specific property information applications of securities industry are trying to be transferred to Vietnam Branch. Moreover by SWOT and Five Forces analysis viewed as the successful factors of Vietnam securities, Taiwan securities industry becomes more competitive in Vietnam, not to mention the fact that Taiwan is Vietnam's largest foreign investment country. It is hopefully believed that this study will help improve the identity and visibility of Taiwan Securities corporations in Vietnam, and successfully enter Vietnam securities market.