Designingenjörsstudenten Matilda Kälström har på Tibroköks uppdrag utvecklat ett sortiment för walk-in-closets där målgruppen för projektet är företagets befintliga kundkrets. Under projektets gång har en grundläggande förstudie gjorts för att bland annat ta reda på projektets förutsättningar, kartlägga konkurrenter och ta reda på vad kunder har för krav och önskemål. Exempel på krav och önskemål från kundernas sida var att produkten skall ge en överblick över innehållet och samla all klädvård på ett gemensamt ställe.  En litteraturstudie gjordes där det lästes om förvaring, människans relation till hemmet och om arkitektur. Information som framkom var bland annat att det är väldigt viktigt för människan att kunna utforma sitt hem efter egna behov och en bra riktlinje att strukturera förvaring på är efter var på kroppen kläderna används. En central del i projektet är Kansei Engineering, vilket är ett koncept för att koppla människor uppfattningar till produkters utformning. Det har använts i enkäter för att ta reda på vad kunder vill uppleva, det har använts till idégenerering och för att sedan ta reda på om resultatet gav de uppfattningar som eftersträvades. I enkäterna framkom det att det bland annat är önskvärt att en walk-in-closet är lyxig, klassisk, stilren och bekväm. Dessa ords betydelser togs fram från Nationalencyklopedin och användes för att göra mood boards som sedan användes till idégenerering. Idégenereringen skedde i tre olika idéstadier som byggde både på olika metoder och på varandra. Efter varje idéstadie utvärderades koncepten och resultaten följde med till nästa idéstadie. Metoder som användes var bland annat personas, scenarion, funktionsträd och morfologisk tabell. Utvärderingarna gjordes tillsammans med företaget och till hjälp användes metoden PNI och en viktningmatris. Resultatet blev ett sortiment bestående av tolv moduler som kunderna kan kombinera ihop till sina egna walk-in-closets. Fyra olika skåpsmoduler, två olika förvaringsöar, två sittplatser, ett sminkbord, en smyckesbyrå, en skohylla och en spegelhylla. För att till sist ta reda på om resultatet ger de uppfattningar och upplevelser som det strävats efter under projektets gång så gjordes en utvärdering med tolv personer, främst studenter på Högskolan i Skövde. Två olika montage av modulerna i form av en ”kvinnlig” och en ”manlig” walk-in-closets visades för deltagarna och de fick med egna ord beskriva vad de fick för intryck av bilderna och berätta vad de tyckte att dessa walk-in-closets har för egenskaper. Deltagarnas svar stärkte projektets resultat och bekräftade att det gav de uppfattningar och upplevelser som var önskvärda. / The Design Engineering student Matilda Kälström has developed a range of storage solutions for walk-in closets where the target group for the project is the company’s existing customer base. During the project a basic feasibility study was done to determine the project requirements, identify competitors and find out what demands and requests the customers have. Example of demand was that the product should provide an overview of the content of the walk-in-closet. A literature study was done to gather information about storage, man's relationship to its home and architecture. Identified information was that it's very important for the human to be able to design their home according to their needs and a good guideline to structure storage is to place the clothes according to where on the body they are used. A central part of the project is Kansei engineering, which is a concept of connecting peoples’ perceptions to products' design. It has been used in surveys to find out what the customers want to experience, it has been used for idea generation and it has been used to find out if the results gave desirable experiences. The survey results revealed that desirable experiences of a walk-in closet is luxurious, classic, stylish and comfortable. The meaning of these words were used from the National Encyclopedia to make mood boards which then were used to generate ideas. The development of ideas were made in three stages with different methods. After each stages the concepts were evaluated and the results were used in the next stage. The methods that were used was for example personas, scenarios, function trees and morphological table. The evaluations was performed with the company, the method PNI and a weighting matrix. The result is a collection of twelve modules that customers can combine in their own way of walk-in closets. Four different cabinet modules, two different “storage islands”, two seats, a dressing table, a chest of drawers for jewelries, a shoe rack and a mirror shelf. To finally find out if the result gives the perceptions and experiences that is desirable an evaluation was done with twelve people, mostly students at the University of Skövde. Two different mounting of the modules in the form of a "female" and "male" walk-in-closets were shown. With their own words they were about to describe what impressions they had of the pictures and tell what they thought of these walk-in-closets. The participants' response strengthened the project's results and confirmed that the impressions and experiences were desirable.

This master thesis is about exploring the possibility to concisely and deliberately apply a feeling on a product medium. The report features the process and results of using the kansei engineering methodology to develop and evaluate a friendly vibrator (pleasure product). The thesis is performed at a master level in the program of Industrial Design at Jönköping University.

La mode éthique, aussi appelée mode écologique, durable ou lente, a évolué mais reste un marché de niche. Selon des études de marché, l'éco-conception apparaît en termes d'image respectueuse de l'environnement ou d'attractivité qui ne répond pas aux attentes des consommateurs. Une conception de produit réussie doit répondre aux attentes et aux émotions des consommateurs. La perception du consommateur et les connaissances des experts doivent être associées au processus d’évaluation de la mode éthique. Les travaux de recherche actuels sont principalement basés sur l'exploration des valeurs de la mode éthique à partir d'une entreprise traditionnelle, d'un marketing ou d'une conception en perspective. À la différence de cette approche, l’étude proposée a été intégrée aux visions quantitatives des consommateurs et respectueuses de l’environnement, ainsi qu’à une analyse détaillée de la démarche de conception écologique. Cette approche a déjà été étudiée et peut être réduite à l’écart entre les attentes et les valeurs de la mode éthique. Dans ce contexte, de nouveaux produits de design éco-mode seront acceptés sur différents marchés de consommation.Dans cette thèse, le projet de recherche présenté vise à caractériser qualitativement et quantitativement les attentes des consommateurs et leur perception de la mode éthique dans une série de produits textiles représentatifs et leurs relations avec les paramètres de conception des produits concernés. À cette fin, nous proposons une évaluation de l'acquisition de données et une analyse des données humaines. Ces approches sont les suivantes: premièrement, nous proposons une détermination du groupe de discussion des consommateurs et une enquête qualitative. Deuxièmement, nous concevons deux expériences sensorielles avec perception quantitative de la perception et des émotions humaines en utilisant l’ingénierie sensorielle et l’ingénierie Kansei, en acquérant des données de perception expertes sur les paramètres de conception et en utilisant la logique floue afin de caractériser de manière plus objective la relation. De plus, nous anticipons un écart entre l’ACV réelle et la perception humaine. Nous avons comparé les impacts réels d'un produit de mode avec l'analyse du cycle de vie (ACV). / Ethical fashion, also called eco, sustainable or slow fashion, has increasingly evolved but remains a niche market. According to marketing studies, the eco-design appearance in terms of environmentally-friendly image or attractiveness fails to support consumer expectations. A successful product design should meet consumer expectations and emotions. Consumer perception and expert knowledge needs to be involved within the evaluation process of ethical fashion. The current research work is mostly based on the exploration of ethical fashion values from a traditional business, marketing or design perspective. Different from this approach, the proposed study originally integrates quantitative consumer emotional and perceptual values towards environmentally-friendly, and detailed analysis into the eco-fashion design approach. This approach has not been studied before and can minimize the gap between expectations and design values of ethical fashion. In this context, new eco-fashion design products will receive broader acceptance in various consumer markets.In this thesis, the research project presented aims at qualitatively and quantitatively characterizing consumer expectation and consumer perception on ethical fashion in a series of representative textile products and their relations with concerned product design parameters. For this purpose, we proposed four evaluation approaches for acquiring and analyzing relevant human data. These approaches include the following: Firstly, we proposed a consumer focus group determination and a survey questionnaire development in order to characterize the relationship between consumer expectations and design parameters qualitatively. Secondly, we designed two sensory experiments to quantitatively characterize human perception and emotions by using sensory engineering and Kansei engineering including the acquisition of expert perceptual data on design parameters and using fuzzy logic in order to characterize more objectively the relationship. Furthermore, we anticipated a gap between real LCA and human perception. We compared the real impacts of a fashion product obtained with life cycle assessment (LCA) methodology with human perception of ethical through the visual appearance of fashion products.

This research uses two approaches, Kansei Engineering Modeling and Usability, to discuss how different web design elements of on-line radio influence the feelings and the usage of the web. This research also uses multidimensional method to demonstrate the relative relationship of the virtual websites built for this research, in order to understand the feelings and usage of the web sites in the unit of the whole website. In the discussion of Kansei Engineering, ¡§clear¡¨, ¡§neat¡¨ and ¡§friendly¡¨ feelings were found in the websites with menu in the top and the left side of the webpage. As for listen-on-line icon, it is better that the icon stands outside the menu. In the perceptual map, which discusses the websites in whole, indicates the obviousness of the listen-on-line icon separate the 8 websites into two, meaning it¡¦s a good discriminant of online radio websites. In the discussion of usability, ¡§activity and concert information¡¨ and ¡§the name of the song and the artist playing¡¨ are positive to the increment of learnability, efficiency, design quality, listening contentment, content variety and satisfaction as a whole. Independent listening window is positive to the increment of learnability and efficiency. The perceptual map of the 8 websites of the usability study, ¡§activity and concert information¡¨ and ¡§the name of the song and the artist playing¡¨ are the most important discriminant, which can be used to increase the usability of on-line radio websites. The findings of the research are only true under the circumstances that the assumption of linearity is being proved. Following research can try other statistical method in order to get results that are more accurate.

L’expérience que les utilisateurs vivent est récemment devenu un facteur majeur de différenciation entre les entreprises de produits et de services (comme Toyota Motor Europe), menant à des recherches plus approfondies dans les domaines de l’expérience utilisateur et de l’interaction. Ces recherches prônent une plus grande considération de la perception subjective plutôt que les propriétés objectives des produits.Partant de cette approche de la ‘recherche en design’ à travers la perception subjective, cette étude tente de comprendre et de formaliser l’influence réciproque entre interaction et expérience utilisateur, définissant quels paramètres affectent les réactions subjectives. À partir de ces paramètres, cette recherche a isolée les propriétés physiques et digitales d’un produit dans le but de mettre en avant ces effets sur les réactions affectives et cognitives d’un utilisateur.Grâce à cette approche, cette recherche aboutit à des apports à la fois scientifique et industriel: cette recherche a rendu possible la formalisation de l’interdépendance entre l’expérience utilisateur et les interactions; la mise en place d’une taxonomie des produits interactifs à travers l’approche métaphorique des interaction physique et digitale; et la matérialisation d’une méthodologie et d’outils pour à la fois évaluer et créer des interactions à partir de l’approche expérientielle. / Users’ experience with products recently became a major differentiation factor for products and services companies (such as Toyota Motor Europe), leading to deeper researches on both user experience and interaction. These researches preach for a deeper consideration of the subjective perception rather than artifacts’ objective properties.From this approach of ‘design research’ through the subjective perception, this study intends to understand and formalize the reciprocal influence between Interaction and user experience, highlighting which parameters are affecting subjective reactions. From these parameters, this research isolated the artifact’s physical and digital properties in order to highlight its effects on user’s affective and cognitive reactions.By doing so, this research resulted in both academic and industrial contributions. In terms of the former, it made possible to formalize the interdependency between User Experience and Interactions, to define a taxonomy of interactive products through the metaphorical approach of physical and digital interactions and to materialize a methodology with tools for both evaluating and designing interactions from the User Experience perspective.

Submitted by Renata Lopes (renatasil82@gmail.com) on 2016-07-26T15:25:25Z No. of bitstreams: 1 tarcisiocostabrum.pdf: 3061080 bytes, checksum: 786015eb55b5406d7b4371d7929b36c7 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-07-27T11:29:55Z (GMT) No. of bitstreams: 1 tarcisiocostabrum.pdf: 3061080 bytes, checksum: 786015eb55b5406d7b4371d7929b36c7 (MD5) / Made available in DSpace on 2016-07-27T11:29:55Z (GMT). No. of bitstreams: 1 tarcisiocostabrum.pdf: 3061080 bytes, checksum: 786015eb55b5406d7b4371d7929b36c7 (MD5) Previous issue date: 2016-04-29 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / O desenvolvimento de produtos que considera aspectos de sustentabilidade conjuntamente com as necessidades dos potenciais consumidores no seu processo tem se tornado mais importante para a competitividade de organizações e também para o meio ambiente. A seleção de formas e materiais é uma das etapas iniciais no desenvolvimento de embalagens e gera muitos impactos desde o processo de fabricação, o sucesso no mercado até o descarte na natureza. Existem métodos para incorporar as necessidades dos clientes e traduzí-las em requisitos técnicos de produto e, dentre estes, destaca-se a Engenharia Kansei, que tem como principais características a alta participação do usuário/consumidor no projeto do produto através de técnicas e ferramentas de cunho matemático e computacional e que busca traduzir as percepções do consumidor em requisitos de produto. Neste sentido, esta dissertação apresenta uma proposta de um Sistema de Engenharia Kansei que integre as impressões do público alvo com critérios de sustentabilidade em embalagens de doce de leite. O objetivo foi o desenvolvimento do sistema para selecionar o desenho de embalagem que fosse preferencial pela análise do público alvo, e mais sustentável do ponto de vista dos critérios adotados. As impressões do público alvo foram obtidas através da aplicação de questionários e posteriormente relacionadas pelas técnicas de teoria de quantificação tipo I e números fuzzy triangulares integradas com um sistema inteligente baseado em algoritmo genético. Os critérios de sustentabilidade adotados foram índice de emissão de CO2, índice de reciclagem no Brasil, tempo de decomposição na natureza e vantagem econômica na utilização de insumos reciclados. Os materiais analisados foram vidro, aço e polipropileno (PP), que são os principais encontrados no mercado brasileiros para embalagens de doce de leite que compõe os principais itens de forma do produto (corpo e tampa). Os resultados mostraram a viabilidade da utilização da Engenharia Kansei no processo de desenvolvimento de produtos, em especial na etapa de seleção do produto além da proposta de incorporação de critérios sustentáveis na avaliação das embalagens, proporcionando uma melhoria na tomada de decisão de alternativas no projeto de produtos. / The product development that considers sustainability and potential costumers needs aspects on it the process has become more important to the competitiveness of organizations and to the environment either. The design and materials selection is one of the initial steps in the development of packages and its results generate impacts that ranges from the manufacturing processes, the marketplace success and the disposal in nature. There are methods that to incorporate the costumers needs and translate it in product technical requirements and, among these, Kansei Engineering stands out, it has as the main features the high user/consumer participation in the product design through matematical and computational techniques and tools that attempt to translate consumer´s perceptions in product requirements. In that sense, this dissertation presented a proposal of Kansei Engineering System that integrates the consumer´s perceptions with susteinability criteria about sweet milk packages design. The aim was the system development to select the packaging draw preferencial for the target public and more sustainable about the adopted criteria. The consumer´s perceptions were colected using questionares and after worked applying quantification theory type I and fuzzy triangular numbers integrated with a expert system based in genetic algorithm. The sustainability criteria adopted was CO2 emissions rate, recycling rate in Brazil, decomposition time in nature and the materials reuse financial return used in each package model. The materials used in the research are glass, steel and polypropylene plastic (PP), which are found on packages in the Brazilian market and composes the main components of the package; body and lid. The results show the feasibility of using Kansei Engineering in the product development process, especially in the selection product shapes step moreover the proposal of incorporation sustainability criteria to evaluate packages, provinding improvements in decision-making insertion of more sustainable packages in the Market.

This study explored the phenomenon that a consumer's preference on color of car body may vary depending on shape of the car body. First, the study attempted to establish a theoretical framework that can account for this phenomenon. This framework is based on the (modern-) Darwinism approach to the so-called evolutionary psychology and aesthetics. It assumes that human's aesthetic sense works like an agent that seeks for environmental patterns that potentially afford to benefit the underlying needs of the agent, and this seeking process is evolutionary fitting. Second, by adopting the framework, a pattern called fundamental aesthetic dimensions was developed for identifying and modeling consumers aesthetic response to car body shape and color. Next, this study developed an effective tool that is capable in capturing and accommodating consumers color preference on a given car body shape. This tool was implemented by incorporating classic color theories and advanced digital technologies; it was named Color-Shape Synthesizer. Finally, an experiment was conducted to verify some of the theoretical developments. This study concluded (1) the fundamental aesthetics dimensions can be used for describing aesthetics in terms of shape and color; (2) the Color-Shape Synthesizer tool can be well applied in practicing car body designs; and (3) mapping between semantic representations of aesthetic response to the fundamental aesthetics dimensions can likely be a multiple-network structure.

<p>There is an increasing emphasis on developing systematical research approaches for design of products that appeal to people’s emotions and values. This thesis proposes methodological developments for investigating people’s subjective emotional needs and values towards quality and explores interactions of related physical design attributes for product design.</p><p>The overall aim of the licentiate thesis is to gain an understanding on Affective engineering of products through exploring the concept of quality feeling and to develop methodological approaches for this. Quality feeling can be described as a holistic concept considering individuals’ perceptions, expectations, experiences, physical and psychological expressions for a product or service. Affective Engineering methodology aims at translating human psychological processes, such as feelings and emotions, into appropriate product design attributes, such as size, shape, and surface characteristics.</p><p>The thesis presents three methodological approaches when evaluating products for affective engineering and one approach for an interactive product design support system development.</p><p>The first study presented deals with feelings of quality for reach truck operator’s cabin components. Components that would convey to give a higher total quality feeling were identified and improvement opportunities were prioritized. The second study presented is based on developing an interactive affective design and decision support system software for design of the steering wheel from drivers’ individual and shared preferences. In the third study affective values arising from judgments for important feelings of quality is the study basis. The author presents research on identifying interactions of design attributes for affective values in waiting areas of primary health care services.</p><p>Further, a new approach for applying Affective Engineering in design of complex contexts is proposed.The proposed approach aims to handle contexts where feelings and design attributes have complex interactions for products and services that give almost an infinite number of design alternatives that are difficult to handle in traditional Kansei Engineering studies. With this thesis also an interactive product design and decision support system software is developed for steering wheel design and proposed for educational and industrial use. The proposed system works based on linking product design attributes to human feelings by applying Genetic algorithms and provides potential basis for future product development and improvements.</p><p>This thesis has also contributed with affective design recommendations applicable for vehicle cabins and waiting areas in primary health care. Moreover, a number of existing methods in Affective Engineering have been tested and methodological experience is drawn, including advantages, disadvantages and limitations of using these methods.</p>

Educational marketing has become an increasingly important area within Higher Education as the competition for students has intensified. Being able to measure and understand the quality of educational services – a key factor in the decision making process for a prospective student – is an incredibly challenging problem as it involves the quantitative measurement of factors such as emotions and affections towards an Institution or programme, which themselves tend to be intangible. The application of total quality management philosophy and methodology in the context of higher education today is fully acknowledged and widely used. These conditions have defined the main task of this research: to develop a methodology for quantitative measurement of the affective quality of educational services for marketing management analysis. In other words offered research investigates how to measure things that have often been considered immeasurable. It was hypothesized that availability of a methodology for quantitative estimation of the affective quality of educational services provides additional important information that ensures an effective decision-making process in the marketing department in higher education institutions. Kansei engineering formalizes such concepts as affections and emotions and highlights their role in the purchase decision-making process. Our KanMar (short for Kansei Marketing) approach is aimed on the implementation of the main Kansei engineering ideas in the context of educational marketing and provides the framework for the quantitative measurement of educational services’ affective quality. KanMar enables the formalization of the affective quality of educational services for its marketing analysis: comparison, prediction, control, etc. The results of such an analysis help to position own services in today’s competitive market more effectively. Data obtained using KanMar methodology enables to find out the stakeholders’ implicit motivations or attitudes. So, for example, data obtained during the conducted survey has indirectly confirmed the students’ orientation to the practical activity. This orientation is typical for the Universities of Applied Sciences and the respondents for this survey have all been students at one of them. KanMar approach also addresses major gaps of existing instruments based on SERVQUAL methodology aimed to measure service quality in education. The hypothesis was tested and partly confirmed using case study that illustrates the application of the KanMar approach.

O envolvimento do consumidor é fundamental nas fases iniciais de projetos de produtos inovadores, para a coleta de informações sobre interesses e preferências orientadores do processo de geração de ideias e conceitos de novos produtos. Uma das formas de viabilizar este envolvimento é utilizando ferramentas do tipo Sistema de Engenharia Kansei. Esse tipo de ferramenta permite a tradução de inputs de grande volume de consumidores em configurações de produtos otimizados para auxiliar a equipe de projeto, no Processo de Desenvolvimento de Produtos. Há duas principais limitações nos Sistemas de Engenharia Kansei propostos na literatura. A primeira é a operacionalização do envolvimento do consumidor na etapa de definição do campo das propriedades, i.e., captação dos dados de entrada dos consumidores. A segunda é a continuidade do envolvimento, com a intenção de fornecer informações atualizadas à equipe de projetos de produtos. Este trabalho propõe e testa procedimento automático para apoiar a definição do campo das propriedades utilizando inputs indiretos de consumidores obtidos em lojas virtuais, empregando e adaptando métodos utilizados em aplicações de Sistemas de Engenharia Kansei e Sistemas de Recomendação Híbridos. O procedimento automático fornece como resultado principal uma lista de produtos e propriedades, obtidos da realidade, representativos do domínio Kansei para utilização nas etapas posteriores de um Sistema de Engenharia Kansei. O teste do procedimento automático demonstrou que a dissimilaridade presente no conjunto inicial de produtos determina o número máximo de produtos representativos do domínio; e, que o grupo de produtos e propriedades representativos do domínio, obtido da aplicação do procedimento automático, pode apresentar disparidade com relação a um grupo referencial obtido utilizando método de planejamento de experimentos, embora atenda aos critérios informados na literatura seminal de Engenharia Kansei. / The customer involvement is critical in the early stages of innovative projects, to collect information about guiding interests and preferences of the process of generating ideas and concepts of new products. One way to facilitate this involvement is using the type system of Kansei Engineering tools. This type of tool allows the translation of large volume of inputs of consumers in products optimized settings to assist the project team, the Product Development Process. There are two main limitations in Kansei Engineering Systems proposed in the literature. The first is the operationalization of consumer involvement in the step of defining the field of properties, i.e., capture the input data consumer. The second is the continued involvement with the intention to provide updated information to the team of product designs. This thesis proposes and tests automatic procedure to support the definition of the properties field using indirect inputs of consumers obtained in virtual stores, using and adapting methods used in applications of Kansei Engineering Systems and Hybrid Recommender Systems. The automatic procedure provides as main result a list of products and properties obtained from reality, representative of Kansei domain for use in the later stages of a Kansei Engineering System. The automatic test procedure showed that the dissimilarity present in the initial product set determines the maximum number of products representative of the field; and that the product group and representative properties of the domain obtained from the application of the automatic procedure can present disparity with respect to a reference group obtained using planning method of experiments, although meets the criteria given in the seminal literature Kansei Engineering.