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Experiential marketing by attributes of experience design for hotel APPs : An empirical study from ChinaHuang, Zhe, He, Linlin January 2015 (has links)
Purpose: The research purpose is to assist hotel marketers in figuring out how to design an APP for hotel on the basis of current experience design situation and some suggestions will be proposed. Specifically, how strategies of experience design influence customers’ experiential value and how much the attributes of experience design influence customers’ experiential value will be examined, revealing which attributes of experience design are more important in generating customers’ experiential value. Particularly, with the development of mobile Internet and the increase of customers’ social needs, the communication among customers and providers will be strengthened. Therefore, this research will explore the importance of relational service design and social experience design in an APP context. Methodology: The experience design strategies, customer value dimensions and the theoretical framework are developed on the basis of literature. Questionnaire instrument is employed as a quantitative method in this research. At last, 244 questionnaires are recycled from APPs for hotel users in China. Findings: Firstly, the strategies of experience design,sensory experience design, functional service design, relational service design and social experience design, all have positive influence on customers’ corresponding experiential value. Secondly, in terms of attributes of experience design, the statistical findings indicate that appropriate layouts, online payment, online consultation and customer interaction show more influence on aesthetics, functional value, social-relational value and social-symbolic value respectively. Functional service design still plays an important role in current experience design, while relational service design, social experience design and sensory experience design will rise into importance. In terms of how to design an APP for hotel, a rank of strategies of experience design will be listed in the end, the well performed attributes of experience design will be kept in the design, while the attributes of experience design which are week in current situation will be improved. Theoretical Implications: Firstly, this paper brings “experience” to a context of an APP for hotel, which enriches the research about experiential marketing and experiential value, especially social value. Secondly, this paper proposes new experience design dimensions, sensory experience design, relational service design and social experience design, which explores a new design domain in the context of an APP for hotel. Practical Implications: This paper offers guidance for hotel marketers to implement experiential marketing by attributes of experience design, which in turn will bring more income and increase the competence of a hotel.
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Vilken omvårdnad får den polikliniska patienten vid cytostatikabehandling för att uppleva livskvalitet / What kind om care will the outpatients receive by chemotherapy treatment to experience a quality of lifePersson, Kristina, Wadström, Charlotte January 2000 (has links)
Every year an avorage of 40 000 Swedes fall ill with different forms of cancer. Chemotheraphy has an effect on the tumour cells as well as the healthy cells in the body, this causes many side effects which can be very problematic for the patient. The study was carried out in order to indicate the care measures that are taken to deal with the side effects i. e stomatit, loss of hair and sickness/vomiting, that are connected with chemotheraphy so that the outpatients will experience a quality of life. The method used was a qualitative interview with six nurses from the South if Sweden, all of whom are working with chemotheraphy patients. The results showed that the nurses thought that quality of life was individual, in their care work the patients needs and valuations were used as a starting point. Aside form the specific care measures for respective side-effects they put an emphasis on talking and giving information to patients. In addition, they indicated the relationship they had with their patients. Accordi ng to them a good relation to the patient is a prerequisite of good care work.
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Creating the Challenge Creator Platform Independent Usability Design Principles and Heuristics for Level Editor Tools in GamesHolmgren, Zack January 2015 (has links)
Objectives. In this thesis I have, together with game developer and publisher Paradox Interactive, designed and implemented a level editor tool for use in their game Magicka 2. With this tool users can create, edit and share custom Challenge levels in the game. I have also done a more in-depth scientific study of usability in such level editor tools, especially pertaining to the disparity between various controller input schemes and platforms. Methods. I have performed a literary study of articles and books relevant to the field of game design, user interface design, general usability, controller input schemes and any other topic I found relevant. I have paired this with a study of similar level editor tools and their user interfaces and features in other console and PC games. This knowledge, together with feedback from both expert and non-expert testing, has then been analyzed and used to design and implement both the user interface and the features of the level editor. Results. Results of the literary study, level editor tool study and testing are presented together with their impact on the design of the user interface and all implemented features. The results of each iteration of the Challenge Creator are presented as well. Lastly, all results are analyzed and a set of design heuristics for creating a similar level editor tool is presented. Conclusions. I conclude that creating a platform independent level editor tool with high usability is very much possible, but that designing such a tool becomes far more difficult with each new platform and controller input scheme supported. I also conclude that additional features and further increase in tool complexity loses significant impact if the core user interface is lacking in usability. I also conclude that more time and testing will be needed to further empirically validate the design heuristics. Lastly, I conclude that additional iterations will be required upon the Challenge Creator to improve its usability in light of already known and established design flaws.
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Integrating Economics with a Strategic Sustainable Planning Method; To enhance decision making processes.Abel, Kathleen A. January 2005 (has links)
Abstract: The complexity of environmental, social, economical, and technological objectives creates a challenge for decision makers when prioritizing the right measures that will move a project or organization toward sustainability at least cost. Currently there are methods or tools available to assist in this decision making and through a strategic approach potentially enhance the process. The focus of this thesis is to evaluate how the quantitative nature of economic detail as a tool which has been informed by a strategic sustainable framework can contribute to the complex decision making process for sustainable development when prioritizing measures. A two- step matrix format is used to represent the proposed approach. The complexity of sustainable development issues for decision makers within Sweden’s energy sector provides a suitable case study to explain this approach. Karlskrona, Sweden district heat was chosen. The results revealed an enhanced decision making process utilizing the proposed approach in district heat thus ensuring organizational and social profitability as defined by, static and dynamic efficiency and equitable allocation. The thesis concludes that the suggested approach has the potential to enhance the decision making process for strategic sustainable development when prioritizing measures in district heat and may be universal in its application in many other sectors. However, further validation of the approach through testing in real life situations is recommended. / <p>+1-248-686-1601 skype in</p>
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Creating a typology of intimate partner violence (IPV) perpetrators: Using the SARA:SVHäggström, Erik, Petersson, Joakim January 2013 (has links)
Introduction . Perpetrators of intimate partner violence (IPV) are considered a heterogeneous group of men. This has resulted in several attempts to classify IPV perpetrators into subtypes. Although a well-explored topic, the existing IPV typologies are not suitable for the police due to its reliance on clinical information. The present study aimed at constructing a typology of IPV perpetrators, based on information available to the police. Method. Data from 235 risk assessments conducted by police officers in Sweden, using the Spousal Assault Risk Assessment guide: Short Version (SARA:SV), was analyzed through Exploratory Factor Analysis (EFA). Results. Three subtypes of IPV perpetrators were identified: the generally violent/antisocial (GV/A) perpetrator, the family only (FO) perpetrator, and the high risk (HR) perpetrator. Also, a fourth subtype emerged reflecting a victim profile, labeled the rational victim (RV). Discussion. Besides validating previously found IPV subtypes, we also identified two subtypes not previously described in the literature. Furthermore, the results demonstrated that clinical information concerning the perpetrator's mental health was not decisive in identifying the perpetrators constituting the highest risk for IPV. Noteworthy, the importance of considering victim vulnerability factors in an IPV risk assessment context was supported by the identification of the RV. However, the proposed typology needs to be validated in subsequent research. Keywords: intimate partner violence, perpetrator typologies, SARA:SV, risk assessment / <p>2013-06-11</p>
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Ontology-based cooperation of information systems : contributions to database-to-ontology mapping and XML-to-ontology mappingGhawi, Raji 15 March 2010 (has links) (PDF)
This thesis treats the area of ontology-based cooperation of information systems. We propose a global architecture called OWSCIS that is based on ontologies and web-services for the cooperation of distributed heterogeneous information systems. In this thesis, we focus on the problem of connecting the local information sources to the local ontologies within OWSCIS architecture. This problem is articulated by three main axes: 1) the creation of the local ontology from the local information sources, 2) the mapping of local information sources to an existing local ontology, and 3) the translation of queries over the local ontologies into queries over local information sources.
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Laser control of quantum systems by ultrafast parallel adiabatic passage : application to high fidelity population transfer, state selectivity, and superposition of statesHakobyan, Vahe 08 November 2011 (has links) (PDF)
In this work we establish and test the technique of parallel adiabatic passage (PLAP) thatoptimizes the adiabatic passage in the sense that it selects specific paths that allow a fastadiabatic dynamics while preserving the standard robustness of adiabatic techniques. Theintuition of PLAP is based on the fact that the use of eigenvalues that are parallel for alltimes is expected to lead to a small nonadiabatic transition probability from Landau-Zeneranalysis for two-state approximations. In this work we test the robustness of this techniqueand show its superiority to the traditional linearly chirped dynamics with Gaussian pulses. Weshow its extension for two-photon and three-photon transitions on multilevel quantum systems,where the Stark shift plays an important role in a strong field regime. We have determined anoptimal pulse shaping in which the static and dynamic energy level shifts are simultaneouslycompensated by a programmed phase of a laser field. Next the local parallel adiabatic passagetechnique is presented. This corresponds to a dynamics where the eigenvalue of the populatedstate is parallel to the closest one at all times.We extend the idea of population transfer by adiabatic passage from the ground state toa superposition of states. The transfer is executed with spectrally shaped femtosecond laserpulses. The excited states are dynamically shifted in energy due to the presence of nonresonantcomponents of different channels. We show that this Stark shift can be compensated by anotherfield or by shaping appropriately the pulses.
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Tactical Messaging And Usage Of Extensible Markup Language Message Text Formats In The Tactical Command Control And Information SystemsSayin, Huseyin 01 November 2003 (has links) (PDF)
This thesis investigates the usage area of Extensible Markup Language Message Text Format (XML-MTF) in Tactical Command and Control Information System (TC2IS). It examines the used tactical message types and their application area in Turkish Army and what the XML and XML-MTFs are explained. Finally / MTF traffic of a brigade is simulated to verify that XML technology can be used effectively in Turkish Land Forces Tactical Command Control and Information System Projects (TLF TC2IS).
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Synthesis And Characterization Of Polystyrene Clay NanocompositesOzden, Gulsum 01 July 2004 (has links) (PDF)
This study was undertaken to prepare polystyrene (PS)/montmorillonite (MMT) nanocomposites by different methods, including melt intercalation, in-situ polymerization and masterbatch methods. The in-situ polymerization method
consisted of dispersing the styrene monomer into the galleries of MMT followed by subsequent polymerization. The PS/MMT nanocomposites formed by melt intercalation method were prepared on a twin-screw extruder. The masterbatch method was in fact a two-step process. As the first step, a high clay content composite of polystyrene (masterbatch) was prepared by in-situ polymerization, and then the prepared masterbatch was diluted to desired compositions with commercial polystyrene in a twin-screw extruder.The structural, thermal and mechanical properties of the nanocomposites were examined. X-Ray diffraction (XRD) analysis showed that the d-spacing of the
in-situ formed nanocomposites containing 0.73 and 1.6 wt. %organoclay increased from 32.9 & / #506 / to 36.3 and 36.8 & / #506 / respectively, indicating intercalation while the dspacing
of the other prepared materials remained nearly unchanged compared to pure organoclay. At low clay content,
(< / 1 wt.%), in-situ formed nanocomposites showed
the best improvement in mechanical properties including tensile, flexural, impact strength and Young&rsquo / s modulus. In all the three methods, the addition of organoclay
increased the Young&rsquo / s modulus compared to neat resin, but the maximum improvement was 88.5 %, obtained at 0.73 wt. % organoclay in the in-situ formed material. In-situ polymerization method did not prove to be efficient at high clay loadings in terms of mechanical properties.
At high clay loadings, the effects of the three methods on promoting mechanical properties were not significantly different from each other. The glass transition temperature increased from 105.5 oC in the pure polystyrene to 108.4 oC
in the in-situ formed nanocomposite at 0.73 wt % organoclay due to the restricted mobility of the polymer chains within the organoclay layers.
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Dromoecology: ecological meaning in the age of hypercapitalismPace, John January 2003 (has links)
This thesis examines the mediation of ecological values, showing that we come to understand, interact, and value the ecologies in which we are bound, through experience of commodified and technologised abstractions of ecological life. So doing, I take the study of ecological value out of the natural and into the cultural, because it is within the sphere of culture that such ecological values are propagated and valiorised. And it is those values that determine how we act on, in, and through our environments, and ultimately come to engage as active ecological agents.
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