Summary: When Captain Cook skirted the coastline of Canterbury in 1770, the bleak and ill-defined shores which he could make out to westward, between squalls, appeared to offer little attraction for human habitation. Cook�s first impression seems to have had a retarding influence on European interest in Canterbury, until the pursuit of the whale brought other shipping to those waters. But Cook�s impression was for once misleading; for Canterbury was at this time inhabited by the tribe of Ngaitahu (1), whose numbers have been estimated variously at from two to ten thousand (2). With their headquarters at Kaiapoi (3), a pa famous alike for the strength of its defences, the wealth of its inhabitants, and the aristocratic bearing of its chiefs, the Ngaitahu were the undisputed masters of the whole island, from the Clarence river southwards.

Summary: When Captain Cook skirted the coastline of Canterbury in 1770, the bleak and ill-defined shores which he could make out to westward, between squalls, appeared to offer little attraction for human habitation. Cook�s first impression seems to have had a retarding influence on European interest in Canterbury, until the pursuit of the whale brought other shipping to those waters. But Cook�s impression was for once misleading; for Canterbury was at this time inhabited by the tribe of Ngaitahu (1), whose numbers have been estimated variously at from two to ten thousand (2). With their headquarters at Kaiapoi (3), a pa famous alike for the strength of its defences, the wealth of its inhabitants, and the aristocratic bearing of its chiefs, the Ngaitahu were the undisputed masters of the whole island, from the Clarence river southwards.

The concept of brand management has increased attention in recent years. Building andmaintaining a brand provides valuable growth and profitability for a company. To establish astrong brand, a company creates its brand identity for products and differentiates it from otherproducts. Brand identity and brand image are integrated with brand management, andcommunication is needed to convey brand image (or identity) to brand identity (or image).Brand identity is the internal view of a company, and the brand image is the external view byits customers. Between brand identity and brand image, factors are conveyed through media. This study explores the adaptation of brand management to a market; specifically, the adaptation of a brand in a foreign market. Ascertaining how Korean automobile companiesadapt brand management in the Swedish market is the primary objective. Kia Motors Sweden AB, a sales-oriented organization and a subsidiary of a Korean automobile manufacturer, KiaMotors Corporation, small and medium sized cars in the Swedish automobile industry, will be this study’s case company. In terms of methodology, a qualitative, single case study approach of Kia Motors Sweden AB was employed. An interview of a marketing manager from the company was analyzedand interpreted to figure out internal brand identity and external brand image. In this study, anintegrated framework that companies can use to justify brand identity and brand image is developed. The factors of brand identity and brand image are indicated and there are relevant factors which convey brand image to brand identity or vice versa. In addition, the factors of brand identity are imparted to brand image through different communication channels. The case study also reveals that apprehending brand identity and distinguishing it from brand image are vital to effective brand management. Moreover, using several communication channels and finding the effective channels also help to convey the desired image. Therefore, Kia Motors Sweden brand management has been identified in my framework.

The main subject of the thesis is to determine customer satisfaction with the Kia Motors Czech company cars. In the theoretical part of the thesis is explained the issues of the situational analysis, which is primary used to profit from information, needed for the correct application of the decision-making process of the company's senior management. Part of the situational analysis is market research, which includes the area of market segmentation and the definition of the concepts of targeting and positioning. The situational analysis is in the theoretical part of the work mainly focused on the analysis of the customers, where is defined loyalty and customer satisfaction, customer expectations, fidelity and designed ways of long-term care for the customers of the company. The practical part of the thesis is focused on the monitoring of customer satisfaction and customer loyalty in the selected company. Part of the work is to select the appropriate system for the measurement of results, which is applied to the selected company. By using a half structured questionnaire is collected data to identify customers, their preferences and requirements for the product, and the evaluation carried out the strengths and weaknesses of the product according to the opinion of the customers of the company. Using the comparison of internal company data and research is carried out a survey of current situation on the market. The conclusion is made a summary of the results achieved and making recommendations for the improvement of the marketing activities of the company and for the streamlining of the company's communication with the customers.

The goal of this thesis is to map of the profit and cost of foreign direct investments (FDI) of car producers Hyundai Motor Company in the Czech Republic and KIA Motors Corporation in Slovakia in years 2004 -- 2013. The theoretical part of the work is directed to description and research of approach to foreign direct investment as a means of development, impact on home economy and possible negatives. Among the most significant positives this exercise are the know-how, increased work productivity and improvement of trade balance. Disadvantages on the contrary can be two-speed economy, crowding-out effect, inflation or unjustified state support. The work also compares European investment policy and policy of investment incentives in legislative Framework of the Czech and Slovak Republic. The last part deals with the foreign direct investment of the Hyundai Company at Nošovice and the KIA Corporation at Žilina and their effect on the national economy using statistical analysis (profit, state support, jobs created etc.).

Vor allem in Regionen, in denen der Personalbedarf der Unternehmen nicht durch Absolventen gedeckt werden kann, sollte sich die Hochschulausbildung auch an den Anforderungen der Industrie orientieren. In diesem Beitrag werden diese Anforderungen für Softwareingenieure für den Standort Görlitz spezifiziert und es werden Kooperationsmöglichkeiten von Hochschule und lokalen Unternehmen aufgezeigt. Dabei wird auf die praxisorientierte Ausbildung, auf die Übernahme von Ausbildungsverantwortung durch die Industrie und das Kooperative Studium mit integrierter Ausbildung eingegangen. Damit sollen Beispiele aufgezeigt werden, wie eine Kooperation von Hochschule und Industrie in der Informatikausbildung realisiert werden kann.

Vor allem in Regionen, in denen der Personalbedarf der Unternehmen nicht durch Absolventen gedeckt werden kann, sollte sich die Hochschulausbildung auch an den Anforderungen der Industrie orientieren. In diesem Beitrag werden diese Anforderungen für Softwareingenieure für den Standort Görlitz spezifiziert und es werden Kooperationsmöglichkeiten von Hochschule und lokalen Unternehmen aufgezeigt. Dabei wird auf die praxisorientierte Ausbildung, auf die Übernahme von Ausbildungsverantwortung durch die Industrie und das Kooperative Studium mit integrierter Ausbildung eingegangen. Damit sollen Beispiele aufgezeigt werden, wie eine Kooperation von Hochschule und Industrie in der Informatikausbildung realisiert werden kann.

Environmental issues are a hot topic in political debates and residents are becoming more and more aware of them, forcing car manufacturers to follow a strategy based on these principles. Our goal with the study is to analyze four different car manufacturers' commercials to find out how they create their commercials to succeed in selling and make a product that is stressful for climate emissions appear harmless. The method used for this empirical study is a qualitative content analysis based on four different commercials. The manufacturers are Volvo, Volkswagen, Kia and Toyota, which are the most common car brands in Sweden when the study is executed. The result we ended up with is that the car manufacturers embrace the environmental issue so much that their films consist as much of nature as their car. It can't be missed that they are no longer promoting a fossil fuel future. There are many elements of nature in different ways and we could see that they want to present an image of being environmentally conscious and they want to show that their identity is progressive and modern to attract consumers to keep buying their cars.

The main purpose of this study is to focus on Korean outward foreign direct investment (FDI) in the automotive industry of the Czech and Slovak Republic, and to analyze consequences of Hyundai Motors investment for the Czech national economy. In doing so, this study is divided into the three parts. First theoretical part is concentrated on examination of current trend of FDI flows, its impact on developing and host countries, and theories and models of FDI. Second part is focused on analysis of consequences of investment policy generally. Final part is analyzing Korean, Slovak and Czech automotive industry and the impact of Hyundai Motor Company investment decision for the Czech Republic

Already in the late 1970´s it became clear that the traditional catalogs in libraries were not suited for children, neither their interests nor their way expressing themselves were accounted for. The goal of this thesis is to investigate if and how children’s OPACs (Open public access catalogs) interface design is at present adapted to the presumed audience of children. My method consists of literature studies and an investigation on the graphical interfaces in OPACs for children, according to the five criteria formulated by childrens library consultant Lena Lundgren and IT-consultant Kia Gumbel. The aims are to find out: a) what requirements for children’s OPAC interfaces and their usability are defined in literature and b) what the actual (real) features of the children’s OPAC interfaces are. What interests me, regarding the graphical interfaces, is the actual appearance seen by the children, and partly the interactivity supplied by the OPACs. Using the criteria of Lundgren and Gumbel, I analyse figures, the front page, key-words, the text and the quality appearing in the different OPACs. In conclusion, the graphical interfaces of the three OPACs for children are somewhat adapted for children according to the Lundgren/Gumbel criteria. By using for example more user-polls, individualized graphical interfaces and reference groups consisting of children, the graphical interface for OPACs can be modified, and hopefully optimised, to take full account of the varied abilities of children. / Uppsatsnivå: C