<p>In today's society, consumers get in touch with hundreds of advertising messages a day from companies. It is up to the consumer to choose the messages they want to listen to and ignore the ones they want. Today, there is an advertising saturation and this has implications for both producers and consumer. Companies must be innovative and come with fresh ideas to get us consumers to pay attention to their particular message.  It is through the marketing that companies have an opportunity to spread their message. The challenge is to make themselves visible to consumers and make them aware of their message. This challenge means that companies need to know everything and then some of his audience. A market survey is a good tool to meet this challenge. The purpose of this paper is to investigate what factors influence consumer choice of conference facilities. The company that is the focus of this investigation is Visit Karlstad, who is a company that’s providing conference services for businesses and organizations. The conference industry is a part of the experience industry and conference facilities have in pace with todays increased focus on experiences. Companies need to invest more in particular on activities to attract consumers. The advertising is now more focused on the experiences and events, and many researchers argue that there are experiences that attract consumers to consume today. Today's tough advertising climate means that firms are facing greater challenges to reach out with their message.</p><p> A quantitative study in the form of a survey was the basis for this thesis. Respondents to the survey have been conferences buyers from all over Sweden. The results from the survey show that the determining factors in the choice of the conference are: the location, good communications, price, standard of the facility, the environment and the range of activities available. These are factors that are critical to the overall impression of the conference center and conference stay.</p>

In today's society, consumers get in touch with hundreds of advertising messages a day from companies. It is up to the consumer to choose the messages they want to listen to and ignore the ones they want. Today, there is an advertising saturation and this has implications for both producers and consumer. Companies must be innovative and come with fresh ideas to get us consumers to pay attention to their particular message.  It is through the marketing that companies have an opportunity to spread their message. The challenge is to make themselves visible to consumers and make them aware of their message. This challenge means that companies need to know everything and then some of his audience. A market survey is a good tool to meet this challenge. The purpose of this paper is to investigate what factors influence consumer choice of conference facilities. The company that is the focus of this investigation is Visit Karlstad, who is a company that’s providing conference services for businesses and organizations. The conference industry is a part of the experience industry and conference facilities have in pace with todays increased focus on experiences. Companies need to invest more in particular on activities to attract consumers. The advertising is now more focused on the experiences and events, and many researchers argue that there are experiences that attract consumers to consume today. Today's tough advertising climate means that firms are facing greater challenges to reach out with their message.  A quantitative study in the form of a survey was the basis for this thesis. Respondents to the survey have been conferences buyers from all over Sweden. The results from the survey show that the determining factors in the choice of the conference are: the location, good communications, price, standard of the facility, the environment and the range of activities available. These are factors that are critical to the overall impression of the conference center and conference stay.

<p>A conference is not only a meeting but an experience as well. The purpose of this study was to analyze and evaluate four conference organizers within the area of Stockholm Sweden, and to identify their range of activities. Studies were made regarding these conference organizers and how they cooperate with other companies to offer a wider aspect of range. The purpose was also to find out how the demand side of the market appears. The demand side of the market could give an implication of how the conference organizers appear from their perspective and how the conference organizers adjust to their demand. This study attempted to find out if and how these four conference organizers had power to be competitive on the fierce market of conference.A qualitative method was chosen where interviews with conference organizers and conference participants were performed. The conclusion of the study is that one-day -conferences are more often held at geographical more central conference facilities and overnight conferences are usually held at less central conference facilities. These less central facilities are the ones that are in a bigger need of a cooperative scheme to be able to offer competitive conferences. Though the four conference organizers are using different methods they are all successful. By taking advantage of their respective geographical position and networks they provide their own conditions for success</p>

A conference is not only a meeting but an experience as well. The purpose of this study was to analyze and evaluate four conference organizers within the area of Stockholm Sweden, and to identify their range of activities. Studies were made regarding these conference organizers and how they cooperate with other companies to offer a wider aspect of range. The purpose was also to find out how the demand side of the market appears. The demand side of the market could give an implication of how the conference organizers appear from their perspective and how the conference organizers adjust to their demand. This study attempted to find out if and how these four conference organizers had power to be competitive on the fierce market of conference.A qualitative method was chosen where interviews with conference organizers and conference participants were performed. The conclusion of the study is that one-day -conferences are more often held at geographical more central conference facilities and overnight conferences are usually held at less central conference facilities. These less central facilities are the ones that are in a bigger need of a cooperative scheme to be able to offer competitive conferences. Though the four conference organizers are using different methods they are all successful. By taking advantage of their respective geographical position and networks they provide their own conditions for success

<p>Under konferenser distribueras det ut mycket material mellan konferensarrangörerna och deltagarna. Idag sker det mesta av denna distribuering i pappersform. Genom att utnyttja den tekniken som finns inom datakommunikation kan datanätverk användas för att underlätta denna informationsspridning. I denna rapport har två olika nätverkstopologier undersökts för att se hur dessa kan användas för att tillgodose de önskemål som finns på kommunikation vid en konferens. De topologier som undersökts är trådbundna LAN samt spontana nätverk. Lösningen blev en hybrid av de olika tjänster som dessa båda topologier kan erbjuda.</p>

Under konferenser distribueras det ut mycket material mellan konferensarrangörerna och deltagarna. Idag sker det mesta av denna distribuering i pappersform. Genom att utnyttja den tekniken som finns inom datakommunikation kan datanätverk användas för att underlätta denna informationsspridning. I denna rapport har två olika nätverkstopologier undersökts för att se hur dessa kan användas för att tillgodose de önskemål som finns på kommunikation vid en konferens. De topologier som undersökts är trådbundna LAN samt spontana nätverk. Lösningen blev en hybrid av de olika tjänster som dessa båda topologier kan erbjuda.

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SammanfattningSyftet med examensarbetet är att undersöka skillnaderna mellan en fysisk och en on-line konferens för att se om de kompletterar varandra eller kan ersätta varandra. Uppsatsen är baserad på The Conference – en mediakonferens av Media Evolution i Malmö. För att uppnå syftet ställdes en huvudfråga och två underfrågor: Är det fysiska mötet på The Conference och on-line mötet på internet kompletterande eller ersätter de varandra?” Underfrågorna är: Vad vill arrangören att deltagaren ska få ut av The Conference på plats – i förhållande till en konferens on-line? Hur används sociala medier för att knyta ihop on-line och fysiska möten för The Conference?Det teoretiska ramverket för uppsatsen består av teorier och artiklar om interaktion fysiskt och on-line. Teorier som tas upp är främst hämtade från Goffman, Castell samt Nilsson & Waldemarson. Undersökningen baseras på Media Evolutions årliga konferens The Conference. Uppsatsen utgår från ett abduktivt förhållningssätt. Kvalitativa intervjuer med nio informanter har genomförts. Vidare har en kvalitativ webbenkät skickats ut till 1348 tidigare deltagare av 2008-2012 års The Conference (tidigare Moving Images). Slutsatsen av undersökningen är att ett on-line möte är kompletterande i förhållande till en fysisk konferens. Arrangörerna av The Conference upplever att deltagarna efterfrågar upplevelser och möten med andra deltagare. En upplevelse innebär att uppleva stämningen, vara fysiskt på plats och få tillgång till talarna. Ett möte innebär spontana och äkta möten med andra deltagare och med talarna. Vidare har arrangörerna uppfattningen att värdet av The Conference är tillgången till att möta deltagare från mediebranschen med andra perspektiv för att hitta nya lösningar och eventuella samarbeten. Vid en on-line konferens är vinsten att deltagaren inte behöver förflytta sig, att informationen kan nås av fler med en större geografisk spridning och vinst ur ett miljöperspektiv då konferenser inte behöver ”byggas upp” och transporter minskas. Sociala medier används före, under och efter konferensen för att skapa interaktion mellan deltagarna och bygga upp förväntan inför The Conference.NyckelordInteraktion, konferenser, social medier, on-line interaktion, upplevelser. / Abstract The purpose of the thesis is to investigate the differences between physical and an on-line based conferences and to see if these are complements or substitutes. It is based on The Conference – a media conference hosted by Media Evolution, a media cluster based in Malmö. To fulfil its purpose, the thesis is based on the following main research question and two sub-questions:Is the physical meeting at ”The Conference” and the online interaction complementary or substitutes? Sub-questions: What do the organizer want the participants at The Conference to gain from the conference onsite in relation to an on-line conference? How are social media utilized to connect on-line and physical meetings at The Conference?The theoretical framework utilized, is composed by theories and articles within on-line and physical interaction. Most of the theories applied are gathered from Goffman, Castell, and Nilsson & Waldemarson.The study is based on Media Evolutions yearly conference The Conference. It departs from an abductive research angle. Qualitative interviews with nine informants have been undertaken. Further, a qualitative survey have been distributed to 1348 earlier participants of 2008-2012 versions of The Conference (earlier Moving Images). The conclusion is that on-line and physical conferences are complements. The organizers expects The Conference to create value from experiences and get-togethers with other participants. An experience is composed by feelings of the environmental vibe, to be physically present and to get access to the different lecturers. Meetings are spontaneous and genuine meetings with other participants or with lecturers. Further it is the view of the organizers the value of The Conference is created by access to other people from the media industry with new perspectives to seed new solutions and possible future cooperations. Value is created at on-line conferences as participants do not need to be transported physically, as information can reach a geographically dispersed mass and that the burden on the physical environment is lower from an environmentally friendly perspective. Social media are used before, under and after The Conference to create and sustain interaction and to build up expectations before the event.KeywordsInteraction, Conferences, Social Media, on-line interaction, experiences.