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Marcas linguisticas de enunciação em panfletos publicitáriosRizzi, Elizabeth 01 June 2010 (has links)
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Previous issue date: 2010-06-01 / In this dissertation, we examined the linguistics traces used to build the leaflet that has the objective to offer esoteric services. At the beginning, we tried to answer the following questions. What are the linguistic resources used by the announcer to call the reader s attention to this kind of gender? How does the announcer make himself presented in the ads? As theoric studies, we used studies about the discursive gender mentioned by Bakhtin (2003) and studies about the (inter)subjectivity in the language according to Émile Benveniste (2005-2006), Kerbrat-Orecchioni (1980-1997) and Fiorin (1999). The body of the research is constituted by 9 leaflets, collected in many places in the city of São Paulo, from January, 2007 to December, 2008. The achieved results show that the announcer uses in leaflets the (inter)subjectivity traces of the 1st and 2nd to establish a relation between seller-consumer in the message / Nesta dissertação, analisamos marcas linguísticas de enunciação utilizadas na construção do panfleto publicitário que tem como finalidade oferecer serviços esotéricos. As questões que originaram a nossa investigação são: Quais recursos lingüísticos são utilizados pelo enunciador para chamar a atenção do leitor desse tipo de anúncio? De que forma o enunciador se faz presente nos enunciados? Como embasamento teórico, fundamentamo-nos em estudos sobre os gêneros do discurso na perspectiva de Bakthin (2003) e estudos sobre (inter)subjetividade na linguagem segundo Émilie Benveniste (2005-2006), Kerbrat-Orecchioni (1980-1997) e Fiorin (1999). O corpus da pesquisa constitui-se de 9 panfletos recolhidos em São Paulo no período de janeiro de 2007 a dezembro de 2008. De modo geral, os resultados indicam que aquele que enuncia recorre ao uso de marcas de (inter)subjetividade de primeira e segunda pessoas, a fim de envolver o leitor-consumidor e, assim, atingir o objetivo proposto
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Vaistinio preparato Triptosan 150 mg kietos kapsulės pakuotės lapelio suprantamumo tyrimas / Readability test of package leaflet of medicine Triptosan 150mg capsulesStrazdaitė, Žaneta 16 June 2008 (has links)
Tikslas: Nustatyti Kauno Medicinos Universiteto studentų ir atsitiktinių vaistinės lankytojų apklausos būdu ar Triptosan 150 mg kapsulės informacinis lapelis yra suprantamas.
Tiriamieji asmenys: Bendras tiriamųjų skaičius yra 22 asmenys. 12 iš jų KMU studentai ir 10 vaistinės lankytojai. Visi asmenys turi daugiau kaip 18 metų.
Du KMU studentai dalyvavo preliminariajame etape. Kiti 20 asmenų buvo apklausti pagrindiniame etape.
Metodas: Klausimynas sudarytas iš 15 klausimų, skirtų Triptosan 150 mg vaistiniam preparatui. Klausimai atspindi vaistinio preparato saugumą, paskirtį ir įvairius įspėjimus. Tiriamasis turi atsakyti į klausimus, o atsakymus parodyti informaciniame lapelyje. Instruktuojantysis fiksuoja atsakymus, radimo vietą ir laiką, per kurį rastas atsakymas.
Rezultatai: Didžioji dalis vyrų ir moterų bei studentų ir kitų dalyvių informaciją randa lapelyje. Dauguma moterų ir studentų informaciją randa nedelsiant, o vyrai ir kiti dalyviai per <1 minutę. Informacijos nerado 2,5 karto daugiau moterų nei vyrų, tačiau 3 kartus daugiau vyrų nei moter�� neteisingai atsakė į klausimus. Kiti dalyviai 2 kartus daugiau nei studentų nerado atsakymų ir beveik 4 kartus daugiau neteisingai atsakė į klausimus. Visiems dalyviams lapelis buvo suprantamas, o 95 % - lapelio kalba aiški. Lapelio suprantamumas yra 97,26 %.
Išvados: Pagrindinis būdas rasti informaciją yra ją parodyti lapelyje, moterys informaciją randa greičiau už vyrus, o studentai už kitus dalyvius. Daugiau vyrų nei... [toliau žr. visą tekstą] / Objective: To evaluate whether Triptosan 150 mg capsules information leaflet is readable between Kaunas Medical University students and casual pharmacy visitors in a questioning way.
Subjects: Total number of participants is 22. 12 participants are KMU students and 10 casual pharmacy visitors. All participants are over 18 years. 2 KMU participants were tested in the preliminary stage and the rest 20 participants were tested in the main stage.
Method: Questionnaire was developed to include 15 questions about the Triptosan 150 mg medicinal product. The questions are addressed to medicinal product safety, purpose and various cautions.
Interviewer captures the answers, finding places and the time, needed to find answer.
Results: Most men, women, students and other participants’ information have found in the leaflet. Most women and students information have found immediately meanwhile men and other participants in less than 1 minute. 2,5 more times women in comparison with men haven‘t found information, but men 3 more times have failed in questions. Other participants 2 more times in comaprison with students haven‘t found the answers and nearly more than 4 times have failed in questions. The information leaflet was comprehensible for all participants and its language was clear for 95 % of participants. Readability of the leaflet is 97,26 %.
Conclusions: The main way to find information is to show in the leaflet. Women information find faster in comparison with men and students... [to full text]
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Neutron reflectivity studies of bacterial membranes, peptides and proteinsMcKinley, Laura Ellen January 2017 (has links)
This thesis uses neutron and x-ray reflectivity to measure the interfacial structures of three molecular components associated with bacteria. Firstly, the way in which the membrane targeting sequence of a cell division protein interacts with monolayer models for the inner leaflet of the inner membrane of bacteria was measured at the air-water interface. Secondly, the influence of lipopolysaccharide on a monolayer model for the outer leaflet of the outer membrane of Gram-negative bacteria was measured at the air-water interface, as well as how this lipopolysaccharide interacts with an antimicrobial peptide. Finally, the structure of a layer of protein found at the surface of a Gram-positive biofilm was measured at the air-water interface. Binding of the membrane targeting sequence of the MinD protein (MinD-mts) to the inner leaflet of the cytoplasmic membrane is thought to be key for bacterial cell division. Modelling this membrane as a monolayer at the air-water interface, it was found that the insertion of the MinD-mts increased with decreasing lateral pressure within the monolayer, as well as with increasing unsaturation of the lipid components, and the incorporation of cardiolipin into the monolayer. Lipopolysaccharide (LPS) is the major component of Gram-negative outer membranes, such as Escherichia coli, and can be considered as having three structural components: lipid A, a core oligosaccharide, and a variable polysaccharide chain. By incorporating LPS into a model membrane at the air-water interface, it was found that the polysaccharide chain undergoes conformational changes depending on the area per molecule. The effect of the antimicrobial peptide Pexiganan on the structure of this LPS layer was also determined, and was found to insert into the polysaccharide chain layer, but have no impact on the conformation of the chains. In nature, many bacteria live within a biofilm structure. A critical component of the Gram-positive Bacillus subtilis biofilm is a surface active amphipathic protein called BslA, which gives rise to the formation of the highly hydrophobic surface of the biofilm. The kinetics of this film formation, its thickness, and the lateral packing of the protein at the air-water interface, were measured using both neutron and x-ray reflectivity. It was found that a native BslA protein consistently formed the same structural film, whilst the structure of films formed by mutant proteins depended on the conditions under which the film was formed.
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Argumentační a strukturní analýza reklamních tiskovin francouzských a českých cestovních agentur / Structural and Argumentative Analysis of the Advertising Materials created by French and Czech Travel AgenciesHŮLOVÁ, Petra January 2013 (has links)
The focus of present thesis is the analysis of advertising press of ski centres. The thesis is divided into two parts; the first and theoretical part presents typical facets of advertising discourse, the second and practical part includes the analysis of French and Czech travel agencies catalogues, booklets and leaflets. The analysis focuses on the language means typically used for purposes of advertising discourse.
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Webová aplikace pro grafickou vizualizaci geografických časových řad / Web Application for Graphical Visualization of Geospatial Time SeriesRykala, Kryštof January 2021 (has links)
Geografická data se stala nedílnou součástí každodenního života. Nejběžnější vizualizací geografických dat je statická tematická mapa. Ta ovšem vizualizuje pouze jeden časový okamžik, případně několik z nich, agregovaných dohromady. Bez času navíc není možné vizualizovat geografické jevy, jako je vývoj různých geografických charakteristik (např. růst emisí uhlíku nebo šíření viru). Cílem této práce je vytvoření nástroje pro vytváření vizualizací geografických časových řad, které umožní data prezentovat a studovat. Řešení je vyvinuto jako nástroj aplikace Geovisto. Vyvinutý nástroj umožňuje uživatelům vytvářet vlastní vizualizace a animace geografických časových řad a zároveň je konfigurovatelný pro použití s obecnými daty. Uživatelé se znalostí programování mohou vytvářet nové Geovisto nástroje (např. tematické mapy) a pomocí nástroje pro práci s časem sami implementovat animace do nových tematických map.
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Visualization of Geographic Data in ASP.NET / Visualisering av Geografiska Data i ASP.NETSköld, Anton January 2020 (has links)
This paper explores the development and implementation of an in-browser map with the purpose of visualizing large sets of geographic data. The map is implemented into a pre-existing search engine of geographic data. Two mapping frameworks are compared in terms of performance, ease-of-use, and functionality. These frameworks are Leaflet and Google Maps. This paper also explores which issues may arise when implementing these mapping frameworks within a pre-existing ASP.NET project. These aspects were evaluated through performance tests, documentation reading, and compiling experiences gained through implementing the map within the search engine. The experiments show that both Leaflet and Google Maps are viable frameworks to use when developing in-browser maps, but also that they have their pros and cons. Google Maps sports a generally higher level of performance, and a larger set of paid available services. Leaflet is a free, open-source alternative with a large plugin repository, but relies on third-party services for features such as geocoding.
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Historical Maps : En interaktiv upplevelse av historia genom kartorNilsson, Susanne January 2021 (has links)
This report deals with the development of the historical maps web application for a company that works to preserve the cultural heritage of old maps. The goal of the project has been to create a proof of concept for a web application that allows the user to view and interact with historical maps. As well as taking part in the history and facts behind the maps, areas and points of interest within the maps. Work on the application has begun with the foundational design, such as flowchart, mood board and design sketches for the application. Based on these, a proof of concept is developed in the form of an interactive web application written in React with additional libraries such as Materials UI for user interface and Leaflet for interactive map functions. For facts content, fetch calls are made to the Wikipedia API. Trade-offs have had to be made regarding implemented functionality in this first version of the web application, in order to represent how the interactiveness with the maps can work while also demonstrating potential future functionality. The finished application achieves the purpose of the assignment as proof of concept. Interactivity in the maps and connections between the maps are implemented, along with static elements that exists to represent future possibilities. Information and facts about areas of interest and points of interest are retrieved from Wikipedia through the API. / Rapporten avhandlar utvecklingen av webbapplikationen Historical Maps till ett bolag som arbetar med att bevara kulturarvet kring gamla kartor. Målet med projektet har varit att skapa en proof of concept för en webbapplikation som låter användaren ta del av och interagera med historiska kartor. Samt att ta del av historia och fakta bakom kartorna, områden och intressepunkter. Arbetet med applikationen har inletts med att ta fram underlag som flödesschema, moodboard och designskisser för applikationen. Utifrån dessa utvecklas en proof of concept i form utav en interaktiv webbapplikation skriven i React med tillägg som Materials UI för användargränssnitt samt Leaflet för interaktiva kartfunktioner. För faktainnehåll görs fetch-anrop till Wikipedias API. Avvägningar har fått göras vad gäller implementerad funktionalitet i denna första version av webbapplikationen, för att på ett rättvist sätt kunna representera hur interaktiviteten med kartorna kan fungera och samtidigt påvisa potentiell framtida funktionalitet. Den färdiga applikationen uppnår uppdragets syfte som proof of concept. Interaktivitet i kartorna och kopplingar mellan kartorna är implementerad, tillsammans med statiska element som finns på plats för att representera framtida möjligheter. Information och fakta om intressanta områden och intressepunkter hämtas från Wikipedia genom API.
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Visualisera parkeringsplatser med JavaScript-ramverk och Leaflet / Visualize parking spaces with JavaScript-framework and LeafletOlsson, Jimmy January 2021 (has links)
Smarta parkeringsplatser har blivit allt vanligare och för det behövs applikationer som kan visa upp lediga parkeringsplatser med låga svarstider. Filtrering och visualisering är två viktiga verktyg för att presentera data för en användare och göra den lättläst och förståelig. I den här studien kommer JavaScript-ramverken Vue.js och AngularJS jämföras mot varandra med JavaScript-biblioteket Leaflet för att filtrera och visualisera parkeringsplatser med syftet att se vilket ramverk som har kortast svarstider. Ett tekniskt experiment genomfördes för att se vilket av ramverken som har kortast svarstider där två implementationer byggdes, en med Vue.js och Leaflet och en med AngularJS och Leaflet. Det utfördes mätningar på båda implementationerna med tre olika datamängder av parkeringsplatser och resultatet visar att Vue.js har kortare svarstider vid mindre datamängder och AngularJS har kortare svarstider vid större datamängder. För framtida arbete hade det varit intressant att mäta med flera olika datamängder och testa andra tekniker för visualisering / <p>Det finns övrigt digitalt material (t.ex. film-, bild- eller ljudfiler) eller modeller/artefakter tillhörande examensarbetet som ska skickas till arkivet.</p>
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Regulation of Morphogenesis of Lateral Organs in the Basal Eudicot Eschscholzia californicaBartholmes, Conny 25 July 2011 (has links)
No description available.
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Leaf margin morphogenesis in crucifer plantsBilsborough, G. D. January 2011 (has links)
A key question in developmental biology is how form is generated. The model species Arabidopsis thaliana produces simple leaves with marginal outgrowths termed serrations. Serration development in A. thaliana requires both the transcription factor CUP-SHAPED COTYLEDON2 (CUC2) and the auxin efflux facilitator PIN-FORMED1 (PIN1), which regulates polar auxin transport by forming convergence points (Hay et al., 2006; Nikovics et al., 2006; Scarpella et al., 2006). In Chapter 3, I investigate how CUC2, PIN1 and auxin interact to control serration development. I demonstrate that CUC2 promotes PIN1 convergence point and auxin activity foci formation along the margin of the leaf, whilst high auxin activity represses CUC2 expression. Furthermore, interspersed peaks of CUC2 and auxin activity pattern serration development along the proximo-distal axis of the leaf. Thus, auxin, PIN1 and CUC2 form a negative feedback loop that patterns serration development. CUC genes and PIN1 are required for leaflet development in Cardamine hirsuta (Barkoulas et al., 2008; Blein et al., 2008), a close relative of A. thaliana that produces compound leaves subdivided into units termed leaflets. However, it is unclear how CUC and PIN1 interact to control leaflet development. In Chapter 4, I demonstrate that similar to A. thaliana, CUC genes promote PIN1 convergence point and auxin activity foci formation at the C. hirsuta leaf margin, whilst high auxin activity represses CUC2 expression. These genetic interactions likely create interspersed peaks of CUC2 and auxin activity that pattern leaflet development. Thus, the same negative feedback loop between CUC, PIN1 and auxin patterns both leaflet development in C. hirsuta and serration development in A. thaliana. KNOTTED1-LIKE HOMEOBOX (KNOX) genes are expressed in C. hirsuta leaves, and interact with ChCUC and PIN1 in positive and negative feedback loops, respectively, to control leaflet development (Barkoulas et al., 2008; Blein et al., 2008). KNOX genes are not expressed in A. thaliana leaves, but deeply lobed margins reminiscent of leaflets develop in association with ectopic KNOX expression in leaves (Chuck et al., 1996; Hay et al., 2006). However, it is unclear whether regulatory interactions of PIN1, CUC and KNOX which occur in C. hirsuta leaflets are employed during KNOX-induced lobe development in A. thaliana. In Chapter 5, I demonstrate that CUC2 and polar auxin transport are required for ectopic KNOX expression. Conversely, I show that KNOX misexpression up-regulates CUC2 expression in A. thaliana leaves. Thus, interactions between KNOX, CUC and PIN1 that occur in leaflet development in C. hirsuta also occur in association with KNOX-induced lobe development in A. thaliana. In addition to investigating the regulatory interactions between known components of leaf development pathways, I sought to identify novel genes that mediate CUC2-dependent serration development in A. thaliana. In Chapter 6, I identify a suppressor of the smooth margin phenotype of cuc2 leaves that partially restores PIN1 localisation in the absence of functional CUC2. Finally, in the General Discussion I evaluate how interlinking feedback loops between CUC, KNOX and auxin pattern serration and leaflet development. I then discuss why interlinking feedback loops may have been deployed to control outgrowths in both plant and animal systems.
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