Made available in DSpace on 2016-06-02T18:57:52Z (GMT). No. of bitstreams: 1 6449.pdf: 2272873 bytes, checksum: 5446945deb82d7b641debc05f4ffdbb6 (MD5) Previous issue date: 2014-08-26 / Financiadora de Estudos e Projetos / The systematization of an agroecological transition and the local-regional markets is extremely important to build knowledge on this area. This systematization enable people, who are involved on this work, to have more precise information, increasing the success in the whole process. The present study systematizes a marketing initiative of agroecological products in Carmen de Viboral, Colombian, Antioquia department, from its agroecological transition, the development, until the concretion and stability of its initiative. The methodological approach was based on a notorious local peasant´s narrative, named Carlos Osorio, it was analyzed the reasons that induced him to work with agroecology, the emergence of a marketing channel, and the meeting with consumers, was take into consideration. It was also observed his present structural and organizational aspects; distinguishing its consumers and the strategies that he used to establish the initiative. It makes use of a semi-structured interview, a questionnaire and Diagnostic Rural Participative. The theoretical framework used was Van der Ploeg (2008) and the Stiologia Zaoual theory (2006). This case study shows the reasons that induced a person to change radically not only his life, but the relation he has taking care of the soil, agriculture, and also their lives. The peasant was succeed of closing a cycle, from its production until finding an autonomous commercialization channel for his agroecological products using mechanisms of symmetric reciprocity; enhancing important values, that our society relativized or even forget about, such as, confidence, solidarity, ethics, love, honesty and long-term planning. / A sistematização da transição agroecológica e dos sistemas de comercialização de produtos agroecológicos é de extrema importância para construção do conhecimento nesta área. Esta prática de sistematização permite a obtenção de informações mais precisas para os envolvidos neste trabalho, aumentando a chance de êxito do processo como um todo. A presente dissertação buscou sistematizar uma iniciativa de comercialização de produtos agroecológicos em Carmen de Viboral, Estado de Antioquia, Colômbia, desde sua transição agroecológica e surgimento até a concretização e estabilidade desta iniciativa. Descrevemos e analisamos, a partir da narrativa de Carlos Osorio, um agricultor reconhecido na área, os fatores que o levaram à transição agroecológica, o surgimento de um canal de comercialização e o encontro com os consumidores. Analisamos ainda seus aspectos estruturais e organizacionais atuais; distinguindo seus consumidores e as estratégias criadas neste processo para a estabilização da iniciativa. Foram utilizadas entrevistas semi-estruturadas, um questionário e o diagnóstico rural participativo. Utilizou-se o referencial teórico de Van der Ploeg (2008) e a teoria da sitiologia de Zaoual (2006). A experiência sistematizou as condicionantes que levam uma pessoa a transformar radicalmente, não apenas sua maneira como se relaciona com a terra e com a agricultura, mas, sua vida por completo. O agricultor conseguiu alcançar com êxito o fechamento de um ciclo, desde a produção até um meio de comercialização mais autônomo de seus produtos agroecológicos a partir de mecanismos de reciprocidade simétrica, construindo e reforçando valores que a sociedade globalizada relativiza ou esquece, como a confiança, a solidariedade, a ética, o amor, honestidade e planejamento em longo prazo.

En 2001, la République Démocratique du Congo s’est vigoureusement engagée avec le soutien de diverses organisations internationales pour réduire la pauvreté à partir de la stratégie de croissance. Dix ans plus tard, ce pays pointait à la dernière place du classement réalisé par le Programme des Nations unies pour le développement (PNUD) en fonction de l’indice du développement humain (IDH) des pays. En marge, ont émergé et se sont développées de multiples initiatives locales fondées sur des stratégies relationnelles et dont certaines sont présentées dans ce travail. Alors que la stratégie officielle contre la pauvreté a échoué, la société a survécu et évolue. En partant de ce constat, cette étude découvre que les approches conceptuelles et les solutions à la base de la lutte contre la pauvreté sont souvent réductrices. Elles se doublent malheureusement souvent d’une certaine tendance à oublier que toute pauvreté n’est pas qu’à combattre : la pauvreté anthropologique – qui est celle de notre condition fragile – est souvent oubliée, la pauvreté volontaire est reléguée au second rang. Finalement, cette étude montre qu’il ne faut pas trop simplifier le problème de la pauvreté afin de redonner du sens aux actions entreprises pour la combattre, et ainsi étendre la portée de ces actions. Cette question du sens est un élément décisif pour bien appréhender la lutte contre la pauvreté : avoir une vision réductrice d’une action revient à en diminuer considérablement la portée. La lutte contre la pauvreté aujourd’hui doit pouvoir redonner du sens à la vie en ayant une vision intégrale de l’existence humaine, intimement liée à l’anthropologie que présente le message chrétien. / In 2001, The Democratic Republic of Congo strongly committed itself, with the support of diverse international organizations, to reduce poverty based on the economic growth strategy. Ten years later the nation found itself at the bottom of the countries produced classification by The United Nations Development Program of the Human Development Index (HDI). Besides that program, several local initiatives have come out and developed, based on relational strategies, some of which are presented in this work. While the official strategy against poverty has failed, the society has survived and progressed. Based on this statement, this study discovers that the conceptual approaches and solutions at the base of the fight against poverty often are constricting. Unfortunately, these restrictive attitudes multiply themselves with some tendencies which tend to forget that all kind of poverty isn’t to be fought : the anthropological poverty – which is that of our fragile condition – is often omitted and voluntary poverty is often relegated to the second place. Finally, this study shows that the poverty problem should not be simplified with the intention of giving sense to the actions adopted to fight it, and in this way extend the scope of these actions. This question of sense is decisive in viewing the fight against poverty : a simplistic vision of an action, means, indeed, a considerable reduction of its scope. Today, the fight against poverty should be capable of giving sense to life incorporating an integral vision of the human existence, intimately related to the anthropology presented by the Christian message.

Social media and its underlying technologies have created an advanced and sophisticated platform for digital activism. As a result, companies and organizations are undergoing a pivotal transition in how they reach and engage with users in a fast and efficient manner. Specifically, nonprofit organizations have taken advantage of using social media platforms to not only amplify their brand and image, but also spread awareness of their mission to larger audiences. The aim of this study is to delve into the use of social media in the activism measures of nonprofit organizations and determine its effectiveness across the organizations. First, an in depth literature analysis will explore social media and its impact on digital activism as well as how social media has been utilized by renown nonprofits in the case studies of Greta Thunberg, and the Black Lives Matter movement. Second, the study will depict both qualitative and quantitative data taken from local nonprofit organizations that explore the impact of social media towards their activism measures. The case companies used in this study are Dolgin Digital Media and the Local Initiatives Support Corporation. After a thorough analysis of the qualitative and quantitative data, it was determined that social media is an effective tool for nonprofits to not only communicate their mission efficiently and quickly to a mass audience, but also as a mechanism for brand amplification. / Sociala medier och dess underliggande tekniker har skapat en avancerad och sofistikerad plattform för digital aktivism. Som ett resultat genomgår företag och organisationer en avgörande övergång i hur de når och samarbetar med användare på ett snabbt och effektivt sätt. Specifikt har ideella organisationer utnyttjat att använda sociala medieplattformar för att inte bara förstärka sitt varumärke och sin image, utan också sprida medvetenheten om deras uppdrag till större publik. Syftet med denna studie är att fördjupa användningen av sociala medier i ideella organisationers aktivismåtgärder och bestämmadess effektivitet i organisationerna. Först, en djupgående litteraturanalys kommer att utforska sociala medier och dess inverkan på digital aktivism samt hur sociala medier har använts av kända ideella organisationer i fallstudierna av Greta Thunberg, och Black Lives Matter-rörelsen. För det andra kommer studien att skildra både kvalitativa och kvantitativa data som tas från lokala ideella organisationer som undersöker effekterna av sociala medier på deras aktivismåtgärder. De fallföretag som används i denna studie är Dolgin Digital Media och Local Initiatives Support Corporation. Efter en grundlig analys av kvalitativa och kvantitativa data, det fastställdes att sociala medier är ett effektivt verktyg för ideella organisationer för att inte bara kommunicera sitt uppdrag effektivt och snabbt till en masspublik, utan också som en mekanism för varumärkesförstärkning.