This study investigates Discourses of language use (Gee, 2005) in a community of artists and artistic promoters associated with the Centre culturel Aberdeen in Moncton, New Brunswick, Canada. Members of this network are described as Acadian social actors, those who have cultural and linguistic capital, thus the potential capacity to influence Discourses of language use circulating in Acadian society, through language use accompanying their art and artistic promotion (Bourdieu, 2001; Heller, 2003; Heller & Labrie, 2004). This study specifically explores this group’s discursive constructions of their roles within social spaces (Lefebvre, 1991) in which they participate as artists, beginning with the Centre Aberdeen itself, expanding to Greater Moncton, Acadie, Canada, and finally, to the international space of la francophonie. Their discourse shows these roles to be highly dependent on the linguistic marketplace associated with each space. The findings indicate that in the space of the Centre culturel Aberdeen, formerly conceived of as a minority language space, French remains the dominant language of practice; however, many participants affirm that the use of other languages in the Centre is not censured. Some participants even refer to Aberdeen as a bilingual space. In the social space of Greater Moncton, the discourse of bilingual participants demonstrates their inner conflict between using French in their art to affirm their Acadian identity and using English in order to have a greater audience. In Acadie, the participants’ discourse focuses principally on how to represent regional varieties of French in writing, including Chiac, the variety of French local to Southeastern New Brunswick. In the space of Acadie and beyond, participants speak to the need for a normative register of French in extra-regional communications. In the national Francophone social space, participants express their frustration at lack of exposure and the essentialization of their identity in Canada’s Francophone media. In speaking of la francophonie, participants again insist on the necessity of a standard form of French for global communication, while affirming that they also assert their cultural distinctiveness in their art with regional expressions. These findings are in line with elements of Heller and Labrie’s (2004) post-nationalist discours mondialisant. / text

The purpose of this research is to explore project success factors and freelance marketplace characteristics that are critical to the success of software development projects on freelance marketplaces, while identifying important metrics to measure the success of software development projects on freelance marketplaces. This exploratory study is done from the point of view of the software development services buyer. Three methodologies were developed for the purpose of this research. First, a methodology for the definition of the freelance marketplace concept and the delimitation of the field of study was followed. Second, a methodology for sourcing opinions from blogs and self-published articles was created to mine information to complement the scant specialized literature on the subject of freelance marketplace characteristics and freelance marketplace project success factors. Third, a survey methodology was used as the main data collection instrument. The findings suggest that freelance marketplaces play the role of enabler of project success factors. The most important success factors are focused on product quality, project efficiency factors, cost control factors, and qualifications of the buyer. The most important metric to measure the success of software development projects on freelance marketplaces was quality in use.

ANALYSIS OF CUSTOMER SERVICES - A CASE STUDY OF CHOSEN ENTERPRISE. The comprehensive character of the services provided lies in the extensive range of products and possible combinations thereof. The analysis found that the company hasn't big problems. T-Mobile can have greater thrive yet. In comparison with Vodafone a.s. was sitting pretty.

The purpose of this thesis is to research marketing video games for mobile devices that are releaesd through app stores. The intention is to identify the key factors in the consumer decision process for the casual mobile game audience regarding how they obtain information about apps and identify locations for mobile games to gain more visibility.

A produção do agronegócio brasileiro se faz competitiva em escala. No mercado mundial vendemos commodities e compramos produtos processados de maior valor agregado, despendendo recursos naturais e verba pública para gerar pouca riqueza para o país. É sabido que, nos últimos anos vem ocorrendo incremento da atividade aquícola nacional, mas apesar disso, a produção de pescado ainda apresenta cadeias produtivas pouco organizadas. Neste trabalho sugere-se o pirarucu como espécie de pescado apta a apresentar cadeia produtiva de produtos competitivos no mercado nacional de pescado de maior valor agregado. Foram realizadas entrevistas semiestruturadas em 22 atores da cadeia produtiva do pirarucu cultivado, resultando em mais de 13 horas de diálogo para compreensão de quem são os atores, quais são os gargalos e quais são as potencialidades de um produto de alto valor agregado à base de pirarucu. Objetivando responder se partes nobres do peixe podem ser competitivas enquanto produto premium, as respostas foram categorizadas em: atores da cadeia produtiva, gargalos na produção, gargalos no mercado, potencialidades intrínsecas e potencialidades extrínsecas do produto. A conclusão alcançada foi que produtos de pirarucu (como filé e lombo congelados e embalados em pequenas porções) são produtos nobres e podem se tornar competitivos no nicho de mercado de pescado premium, caso seus gargalos sejam superados, uma vez que apresentam potencialidades intrínsecas e extrínsecas de grande valor para o consumidor. / Brazilian agribusiness is competitive in scale. We sell commodities and buy processed value added products, spending natural resources and public money doing this. In recent years there has a increase in the national aquaculture activity, but despite this, fish production still presents disorganized supply chain. In this work suggested that pirarucu is a fish capable to have competitive products in the national premium fish market. Were conducted semi-structured interviews in 22 players of the cultivated pirarucu supply chain production, resulting in more than 13 hours of dialogue to understand who the players are, what the constraints are, and what the potentialities are. In order to answer the question of whether the premium fish can be competitive as a product, the answers were categorized as: players, constraints in the production, constraints in the market, intrinsic potentialities and extrinsic potentialities. The conclusion reached was that pirarucu products (such as frozen fillet and loin) are premium products and can become competitive in the niche market of value-added fish, if their constraints are overcome, since they have intrinsic potentialities and extrinsic values to the consumer.

A produção do agronegócio brasileiro se faz competitiva em escala. No mercado mundial vendemos commodities e compramos produtos processados de maior valor agregado, despendendo recursos naturais e verba pública para gerar pouca riqueza para o país. É sabido que, nos últimos anos vem ocorrendo incremento da atividade aquícola nacional, mas apesar disso, a produção de pescado ainda apresenta cadeias produtivas pouco organizadas. Neste trabalho sugere-se o pirarucu como espécie de pescado apta a apresentar cadeia produtiva de produtos competitivos no mercado nacional de pescado de maior valor agregado. Foram realizadas entrevistas semiestruturadas em 22 atores da cadeia produtiva do pirarucu cultivado, resultando em mais de 13 horas de diálogo para compreensão de quem são os atores, quais são os gargalos e quais são as potencialidades de um produto de alto valor agregado à base de pirarucu. Objetivando responder se partes nobres do peixe podem ser competitivas enquanto produto premium, as respostas foram categorizadas em: atores da cadeia produtiva, gargalos na produção, gargalos no mercado, potencialidades intrínsecas e potencialidades extrínsecas do produto. A conclusão alcançada foi que produtos de pirarucu (como filé e lombo congelados e embalados em pequenas porções) são produtos nobres e podem se tornar competitivos no nicho de mercado de pescado premium, caso seus gargalos sejam superados, uma vez que apresentam potencialidades intrínsecas e extrínsecas de grande valor para o consumidor. / Brazilian agribusiness is competitive in scale. We sell commodities and buy processed value added products, spending natural resources and public money doing this. In recent years there has a increase in the national aquaculture activity, but despite this, fish production still presents disorganized supply chain. In this work suggested that pirarucu is a fish capable to have competitive products in the national premium fish market. Were conducted semi-structured interviews in 22 players of the cultivated pirarucu supply chain production, resulting in more than 13 hours of dialogue to understand who the players are, what the constraints are, and what the potentialities are. In order to answer the question of whether the premium fish can be competitive as a product, the answers were categorized as: players, constraints in the production, constraints in the market, intrinsic potentialities and extrinsic potentialities. The conclusion reached was that pirarucu products (such as frozen fillet and loin) are premium products and can become competitive in the niche market of value-added fish, if their constraints are overcome, since they have intrinsic potentialities and extrinsic values to the consumer.

Submitted by Aline Amarante (1146629@mackenzie.br) on 2017-03-27T22:49:17Z No. of bitstreams: 2 ANDERSON LUIZ BEZERRA CALIXTO.pdf: 1549541 bytes, checksum: 513f13e57b2bbdab74b65f516f5e978d (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Paola Damato (repositorio@mackenzie.br) on 2017-04-03T13:08:24Z (GMT) No. of bitstreams: 2 ANDERSON LUIZ BEZERRA CALIXTO.pdf: 1549541 bytes, checksum: 513f13e57b2bbdab74b65f516f5e978d (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2017-04-03T13:08:24Z (GMT). No. of bitstreams: 2 ANDERSON LUIZ BEZERRA CALIXTO.pdf: 1549541 bytes, checksum: 513f13e57b2bbdab74b65f516f5e978d (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2016-08-18 / Our society has found a new way of doing business. It is called e-commerce. With the expansion of the internet this form of shopping has been growing constantly and ways of managing this new sales channel is underexplored. Most employees in this new business model come from different fields of work. The flexibility of e-commerce allows for more aggressiveness, (in price, product, Communication and on distribution). Bringing about a need for specialized professionals in e -business. The internal process of turning the buying click on the website into an order delivered to the door of the buyer requires several steps (the Order Cycle); all of them quite different from the steps taken in physical retail, and cyber controls and cultural controls are an adaptation of the wholesale. E-commerce is surrounded by strategic uncertainties, which generates a demand for dexterity in the business, and this business has to be controlled in a different way, because it requires flexibility: in labor, both in training and in quantity and on the capacity of transport, i.e. pricing, competitive and online. Seeing as the market is competitive, stores should be simple and complex at the same time, since each client should see a different layout. Again the idea of flexibility, now referring to products displayed and individualized communication on the first page of the website. Seeking to compare theory to practice and to find solutions for this fast-growing market this paper brings to academic the gaps that were identified during interviews with renowned professionals from the largest e-commerce companies, according to E-bit. The research was exploratory, using the qualitative method that was as a methodology for data collection interviews with eight professionals from different companies. The collected data was processed through content analysis using the NVIVO software. The objective of this research was to investigate the perception of E-business professionals on the degree of flexibility of e-commerce compared to their previous experiences and fields; which are the main indicators used by these managers and which changes in scenario have made them more flexible in their decisions. The main results identified strategic uncertainties that made decision-making more flexible, indicators used in e-commerce that guide their actions, work methodology, procedures (the Order Cycle) and practical proposals for improvement . Still, it was found that companies are lacking in technology of the information and processes, integration of areas, support, monetary indexes (even for strategic areas) and scientific methodology for pricing, justifying the losses of the main e-commerce in Brazil. The research showed that is a cultural identity crisis between digital companies and the physical retail, and that there is a System of Information although not fully functional. In business that exerts peer-monitoring controls, the belief system is more latent. From one company to another the information differs in several respects, but they all converge when it comes on the perception that the electronic commerce is the future of sales and that marketplace is the main tool for further flexibility in this type of organization. / A sociedade moderna encontrou uma nova forma de fazer negócio chamada e-commerce. Com a expansão da internet essa modalidade de compras vem crescendo constantemente e a forma de gerir este novo canal de vendas é pouco explorada. A maioria dos colaboradores, que compõem essa nova modalidade de negócio vêm de outros ramos de atividades. A flexibilidade do comércio eletrônico propicia maior agressividade (tanto no preço, como no produto e na comunicação ou distribuição). Portanto, o mercado necessita de profissionais especializados em e-business. Internamente, converter o click de compras de um site em pedido entregue na casa do cliente exige várias etapas (Ciclo do Pedido), que são bem diferentes das etapas do varejo físico, e os controles cibernéticos e culturais são uma adaptação do atacado. O e-commerce é cercado de incertezas estratégicas, que geram necessidade de destreza para o negócio, que necessita ser controlado de forma diferenciada, pois exige flexibilidade: de mão de obra, tanto em formação quanto em quantidade e de capacidade de ocupação de carros de transportes, ou seja, preço dinâmico, competitivo e online. Como o mercado é concorrente, as lojas (websites) devem ser simples e complexas simultaneamente, pois, cada cliente deve enxergar um layout diferente. Volta a ideia de flexibilidade, agora nos produtos apresentados e na comunicação individualizada da 1ª página. Procurando comparar a literatura com a prática e a viabilizar soluções para esse mercado de crescimento célere, este trabalho traz ao âmbito acadêmico os gaps que foram identificados por meio de entrevistas com renomados profissionais das maiores empresas do e-commerce, de acordo com o e-bit. De natureza exploratória e método qualitativo utilizou-se para a coleta de dados: entrevistas em profundidade com 8 (oito) profissionais de diferentes áreas. Os dados coletados sofreram análise de conteúdo pelo software NVIVO. Este trabalho objetivou investigar a percepção dos profissionais de e-business quanto ao grau de flexibilidade do ecommerce comparado às suas áreas de ações anteriores; quais são os principais indicadores utilizados por esses gestores e quais as mudanças de cenário que os fazem flexibilizar suas decisões. Como principais resultados identificaram-se as incertezas estratégicas que flexibilizam as decisões, os indicadores usados no e-commerce que balizam suas ações, metodologia de trabalho, procedimentos (Ciclo do Pedido) e as propostas de melhorias na prática. Ainda, verificou-se que as empresas são carentes em tecnologia nas informações e nos processos, faltando: integração das áreas, suporte, indicadores monetários (até para áreas estratégicas) e metodologia científica para precificar, justificando os prejuízos dos principais e-commerces do Brasil. Ao final do trabalho ficou evidenciado que existe uma crise de identidade cultural entre empresa digital e o varejo físico, e que o Sistema de Informação exige, porém, não é inteiramente funcional. Nas empresas que exercem os controles de comparação por pares, o sistema de crenças é mais latente. De uma empresa para outra as informações divergem em diversos aspectos, porém todos convergem na percepção que o comércio eletrônico é o canal de venda do futuro e que o marketplace é a principal ferramenta para flexibilizar ainda mais este tipo de organização.

The purpose of this research is to explore project success factors and freelance marketplace characteristics that are critical to the success of software development projects on freelance marketplaces, while identifying important metrics to measure the success of software development projects on freelance marketplaces. This exploratory study is done from the point of view of the software development services buyer. Three methodologies were developed for the purpose of this research. First, a methodology for the definition of the freelance marketplace concept and the delimitation of the field of study was followed. Second, a methodology for sourcing opinions from blogs and self-published articles was created to mine information to complement the scant specialized literature on the subject of freelance marketplace characteristics and freelance marketplace project success factors. Third, a survey methodology was used as the main data collection instrument. The findings suggest that freelance marketplaces play the role of enabler of project success factors. The most important success factors are focused on product quality, project efficiency factors, cost control factors, and qualifications of the buyer. The most important metric to measure the success of software development projects on freelance marketplaces was quality in use.

This diploma work analyzes the problems of unemployment in the district of Prostějov from 2003 till the end of the first half of 2007. It contains the structure analysis of unemployed people in relation to the lenght of unemployment, age and education. Next, the work drala with profiling of the problem groups and active policy of employment. There are suggestions of suitable measures, which should lead to reduction of the unemployment rate in the region.

This diploma work deals with the problem of unemployment in Opava district, where analyzes problem of unemployment in the years 2004 - 2007. The structure of the applicants of unemployment is described according to the sex, education, age and time of unemployment. This work includes proposed solution and measures that should lead to reducing the level of unemployment in this region.