This thesis is based on my Make-Up Photography Project inspired by the interview of Thai sex workers about their dreams. Each woman’s dream was interpreted and translated into make up design before painted on the models, five Scripps college students, who happened to share similar passion and personality. All models were photographed individually in a regular portraiture style with their make up. The images were then edited in Adobe Photoshop and Illustrator, which incorporated the interview Thai Sex worker’s translated interview and the model’s response to the collaboration together in five complete 32.75 by 22 inches photographs.

From ancient times, makeup in religion society play an important role. The changes of history and culture created a different aesthetic and developed a variety of dressing style. Taiwan was colonized by Japanese colonial rule until the Kuomintang took over the regime after the World War II in 1945. Makeup style of Taiwan has gradually changed under the different cultural concepts. During the World War II period, dressing and makeup are regarded as luxury in Taiwan. There are many events (ex: television broadcasting, the oil crisis, global tourism, Internet¡K.etc) make the change of dressing style. In 2010 no matter is girls or boys in Taiwan, they take dressing and makeup for granted. The outline of this study is about the development of makeup style and aesthetic during this 55 years. This research uses historical research method and literature analysis method and is also divided into five major periods by historical time to describe the development of makeup style in Taiwan during 1950 to 2010. This research discussed the changes of makeup style by observing the economy, political society, culture and education. To sum up the conclusions from this research, we can know that the economy, political society, culture and education are the foundation of makeup style. Besides, Productions, promotions and marketing places are the motive force of various makeup style. The evolution of aestheticism about makeup style in Taiwan during 1950 to 2010 are: (1)Makeup behavior is luxurious; (2)Makeup behavior is polite; (3)Cosmetics are daily commodities; (4)Makeup is the representation of an individual style; (5)Makeup can beautify one¡¦s appearance. It can also help people have more confidence and increase their competitiveness in the workplace. I make conclusions from cosmetologists and people¡¦s opinions that the changes of makeup characteristics are: (1)Simplicity; (2) Imitating people blindly; (3)Makeup styles should be suitable for individuals and not imitate other people blindly; (4)Makeup style shows diversification by absorbing foreign fashion and experiences; (5)Makeup style tends to two extremes: elaboration or free style.

Women from across the globe purchase and consume cosmetics in order to achieve their appearance goals and it is generally agreed that a consumers’ goal orientation may influence their interpretation of advertising materials and thus the purchase decision-making process. The cosmetics industry promotes their products using almost exclusively images of attractive, young, highly idealised women, and thus has a significant influence on female appearance ideals worldwide. Extensive research connects viewing idealised images to negative outcomes for consumers’ self-concept, however there are mixed results regarding the effectiveness of idealised models in advertising. Moreover, there are mixed results regarding the effectiveness of different message frames. The overall aim of this thesis is to investigate the effects of possible selves and cosmetic advertising on the consumption of cosmetic products. This research draws together areas of literature which have been studied in varying settings in order to determine the individual and collective effects of these independent variables; possible selves, model idealisation and message framing, on women’s attitude toward cosmetic advertisements and purchase intentions in the cosmetic product context. To understand the effects that goal orientation, as well as the images and text of cosmetic advertisements have on cosmetics consumption, an online experiment was conducted using a 2x3x2 between-subjects factorial design. The study manipulated three independent variables, namely, salient possible self (hoped-for and feared), model idealisation (more idealised model, less idealised model and no model) and regulatory message framing (desired reference and undesired reference) and measured the impact of these variables on attitude toward the ad and resulting purchase intention. The final data set was comprised of 420 responses from 18-35 year old females. A series of ANCOVA analyses were used to determine the effects of possible selves, model idealisation and message frames on consumers’ attitude toward the ad and their purchase intention. The results indicate hoped-for selves, no model advertisements and desired message frames are independently the most effective in the cosmetics context. However, the goal-compatibility hypothesis was not supported. Furthermore, findings indicate an interaction between the image and the message of cosmetics advertising, which suggests cosmetic advertisers must carefully consider the combination of the images and messages they use to promote their brand and products. The theoretical and managerial implications, as well as direction for future research are discussed.

Much research has been done in the area of code-switching; that is, changing from one language to another in the middle of the same utterance, especially in bilingual communities. Yet, there seems to be little research done on code-switching between English and Swedish among Swedish young adults. In this study, the speech of four different young beauty vloggers will be investigated with regard to their use of code-switching between English and Swedish. All four have Swedish as their first language. The results show that the amount and the types of code-switching differ between the four vloggers in the study.  The results also show that code-switching occurs relatively frequently, and that it is especially common to use English words and expressions with Swedish morphology. This is also supported by previous studies. Furthermore, two areas were found to be especially prone to code-switching: commerce (i.e. the make-up industry with imported brands and names), and youth culture; i.e. the vloggers seem to want to code-switch to be trendy and to communicate something about their identity.

The purpose of this study was to learn more about the attitudes of traditional college-age students toward Arnold's Seven Building Blocks decision-making strategy (John D. Arnold, 1978. The Art of Decision Making. New York: Amacom). to identify student characteristics which could predict those students who are most likely to respond in a positive manner to the strategy and to determine which of the steps in the strategy students perceive as being helpful. The sample population consisted of 62 traditional college-age students currently enrolled in four Oregon educational institutions. Data was gathered through the Decision Making Inventory (Johnson, Coscarelli, and Johnson. 1983) and two questionnaires designed for this study. An attitude score regarding the Seven Building Blocks was constructed for each subject by adding together the scores from the two questions which specifically related to student feelings about using the strategy. This resulted in scores ranging from a low of 2 to a high of 7. Statistical analyses involving chi-square tests implemented by contingency tables were used to ascertain the level of association among variables. The results showed no significant difference in attitude based on the internal or external dimensions of decision-making styles. Age, gender, life responsibility status, or type of decision situation. Statistically significant results (p < .05) were shown for the remaining variables. Thus, for this population, characteristics associated with high attitude scores toward the Seven Building Blocks included systematic rather than spontaneous, decision-making styles; at least two years of college education; and high or very high importance attached to being a good decision maker. Building Block 4. "Establish Your Priorities," was overwhelmingly seen as being the most helpful step, followed by Block 3. "Set Your Criteria." Block 6. 'Test the Alternatives." was third, and Block 2. "State Your Purpose." was fourth. Block 5. "Search for Solutions," and Block 7. 'Troubleshoot Your Decision." tied for fifth place. Block I, "Smoke Out the Issues." was seen as being the least helpful. Information obtained from this study will assist educational counselors, advisors and teachers in understanding student attitudes toward decision making and in predicting which students are most likely to respond positively to learning and using this type of decision-making strategy. It is recommended that further study done in this area include investigation regarding the construction of attitude scores, as well as further corroboration of the predictor variables identified. .

This diploma thesis deals with merchandising. Merchandising is a new discipline achieveing a high development potential and being more and more important in the competitive business environment. The teorethical part describes the basic concepts of the merchandising, its definitions, types and possible merchandising strategies. The practical part explains and shows whole merchandising process of the make up merchandising on a real examples from the chosen international company.

Digital Image Correlation is used to generate high-spatial-density full-field displacement<br />and strain data of a connection box outer diameter for use in the calibration of finite element<br />make-up models. Image acquisition and data processing techniques are discussed and best<br />practice recommendations are made. 3D-wedge models consisting of a twenty-degree sweep of<br />the connection geometry are generated from manufacturer supplied profiles. Deformation<br />plasticity material models are developed from identified minimum strength material coupons.<br />Axisymmetric and 3D meshing schemes are used to capture the geometric complexity, supply<br />enough resolution to represent seal performance, and provide a solution in an acceptable<br />timeframe. Several techniques for achieving good contact resolution are presented. The<br />mechanics of the full 3D connection makeup are decomposed into simple idealized<br />representations. Finite element boundary conditions are developed to adequately represent the<br />360-degree make-up mechanics in a wedge section. The wedge model is loaded to achieve a<br />torque-rotation coupling which satisfies the experimental make-up conditions. This model<br />displays a much improved ability to capture box outer diameter strain and displacement fields,<br />and thus better represents the mechanics of a connection make-up. A 3D inspired axisymmetric<br />pretension loading scheme is developed which enables the 3D-wedge seal conditions to be<br />replicated in a computationally efficient axisymmetric form for connection performance<br />evaluation. Seal metrics are developed and converged to evaluate connection sealing capabilities<br />in the power-tight configuration. Modeling error metrics are developed, and the final 3D-wedge<br />model is evaluated relative to the experimental DIC data. / Master of Science

Product personalization is rising and with it, new choice architectures are required. It offers a new medium for identity expression, especially in the make-up case. Regarding the interactions involved, the research and industry explored the efficient choice. The current research dug into how to bring the development of individual taste and creativity through choice architectures, in case study of personalised lipsticks. Moreover, the makeup wearer is now savvy and creative, which calls for an alternative path. The subject has been explored through the lens of design probes which led to the prototyping of two experimental user interfaces. As a catalyst for personal expression, 3 considerations have been tested: the wearer as ambassador, the wearer as a creator, and the effect of the surprise. The exploration within the interaction brings users out of the boundaries of their style. Additionally, the dissociation of the color picking and vivid trying out, coupled with the effect of surprise and letting the participants mirroring themselves with other wearers, contributed to this effect. / Produktanpassning ökar och med det krävs nya val-arkitekturer. Produktanpassning erbjuder ett nytt medium för identitetsuttryck, särskilt vid fall inom smink-industrin. När det gäller de interaktioner som ingår, undersökte forskningen och industrin det effektiva valet. Den nuvarande forskningen undersökte hur man kan få utvecklingen av individuell smak och kreativitet genom val-arkitekturer i fallstudien. Dessutom är smink-bäraren nu kunnig och kreativ, vilket kräver en alternativ väg. Ämnet har utforskats genom linsen av design-prober som ledde till två prototyper i form av experimentella användargränssnitt. Som katalysator för personligt uttryck har tre överväganden testats: smink-bäraren som ambassadör, smink-bäraren som skapare och effekten av överraskningen. Utforskningen inom interaktionen leder ut användare från de gränser de vanligtvis har i sin still. Dessutom bidrog dissociationen av färg-plockningen och livligt att prova till denna effekt, tillsammans med effekten av överraskning och att låta deltagarna spegla sig med andra smink-bärare.

Submitted by Glauber Assunção Moreira (glauber.a.moreira@gmail.com) on 2018-08-21T17:35:40Z No. of bitstreams: 1 DISSERTAÇÃO COMPLETA DEFINITIVA.pdf: 3610997 bytes, checksum: d59a5aac864489992f5d1198b5324df4 (MD5) / Approved for entry into archive by Ednaide Gondim Magalhães (ednaide@ufba.br) on 2018-08-23T11:57:22Z (GMT) No. of bitstreams: 1 DISSERTAÇÃO COMPLETA DEFINITIVA.pdf: 3610997 bytes, checksum: d59a5aac864489992f5d1198b5324df4 (MD5) / Made available in DSpace on 2018-08-23T11:57:22Z (GMT). No. of bitstreams: 1 DISSERTAÇÃO COMPLETA DEFINITIVA.pdf: 3610997 bytes, checksum: d59a5aac864489992f5d1198b5324df4 (MD5) / RESUMO Este trabalho trata máscara-objeto e máscara-maquiagem como meiode transformação dos atores no espetáculo “Doroteia”, de Nelson Rodrigues. A dissertação é constituída a partir de experiências com máscaras, tanto objeto quanto maquiagem, apresentando no percurso das vivências a solidificação e base para a concepção e criação dos elementos cênicos em questão. Essainvestigação tem como objetivo abordar a caracterização visual dos personagens no referido espetáculo, com foco nas máscaras supracitadas, destacando sua importância fundamental para a construção do personagem teatral. Posteriormente, são analisadas as aplicabilidades das referidas máscaras nas cenas do espetáculo. As leituras a partir da percepção do espectador acontecem como consequência da consciência coerente com o todo que o portador estabelece. / ABSTRACT This thesis deals with mask-object and mask-make up asinstruments of transformation of the actors at Nelson Rodrigues’ play, “Doroteia”. The dissertation is built over experiences with mask-object and mask-make up, introducing during the process the solidification and basis for conception and creation of the scenic elements being studied. This investigation aims to broach the visual characterization of the characters in the play, focusing on the two previously mentioned masks, emphasizing their fundamental importance for the theatrical character’s construction. Subsequently, the applicability of the masks will be analyzed in the scenes of the play. The readings from the spectator’s perception happen as consequence of the conscience consistent with the whole established by the mask’s wearer.

Le fard est une composition dont l’application sur la peau donne à celle-ci plus d’éclat ou masque un défaut physique. Accusé de tromper, instrument futile ou diabolique auquel fut comparée la peinture, le fard se définit par sa fonction mais ne s’y réduit pas. L’observation de trois vidéos permet d’étudier le fard en tant qu’il est matière colorée et conduit à déterminer ses propriétés spécifiques et les possibilités plastiques qu’elles véhiculent.Cette recherche vise à établir les modalités d’une relation entre le fard, la couleur, et le corps support au travers d’expériences plastiques filmées pour le caractériser ensuite comme médium à partir d’une pratique personnelle. / Makeup is a composition which when applied to the skin gives it more brightness or hides a physical defect. Accused of cheating, a futile or diabolical instrument, which paint has been compared, make-up is defined by its function but has lost nothing through this.The plastic arts experience allows study of make-up because it is colored and this helps determine its specific properties and plastic possibilities.This research aims to establish the details of a relationship between makeup, color and the body, using several videos to characterize it as a medium based on personal practice.