<p>This study is about the perception of politics in social work. The aim of the study was to seehow people working with social work in municipalities describe their perception of how politicsaffect their work. The study was conducted in two municipalities in middle Sweden,which had a transfer of power in the 2006 election. Six people; two social workers, two executivedirectors and two politicians was interviewed about their perceptions about politics, ifthe ideological direction of the municipal matters, and how politics effect social work and theorganization. As analyze method organizational theory with focus on change and power wereused. Themes that came up during the interviews were goals, resources, participation and importanceof politics. The results indicate that politics seem to matter more on a national levelas of setting the guidelines and laws for social work. In municipalities it seems more a matterof person rather than party. The interviewees did not agree on the topic on who sets the goalsfor the organization. All interviewees said that economic resources are the main limitation foraccomplishing change through politics. As a conclusion it seems to matter more on professionand person rather than party politics when it comes to social work.This study is about the perception of politics in social work. The aim of the study was to seehow people working with social work in municipalities describe their perception of how politicsaffect their work. The study was conducted in two municipalities in middle Sweden,which had a transfer of power in the 2006 election. Six people; two social workers, two executivedirectors and two politicians was interviewed about their perceptions about politics, ifthe ideological direction of the municipal matters, and how politics effect social work and theorganization. As analyze method organizational theory with focus on change and power wereused. Themes that came up during the interviews were goals, resources, participation and importanceof politics. The results indicate that politics seem to matter more on a national levelas of setting the guidelines and laws for social work. In municipalities it seems more a matterof person rather than party. The interviewees did not agree on the topic on who sets the goalsfor the organization. All interviewees said that economic resources are the main limitation foraccomplishing change through politics. As a conclusion it seems to matter more on professionand person rather than party politics when it comes to social work.</p>

This study is about the perception of politics in social work. The aim of the study was to seehow people working with social work in municipalities describe their perception of how politicsaffect their work. The study was conducted in two municipalities in middle Sweden,which had a transfer of power in the 2006 election. Six people; two social workers, two executivedirectors and two politicians was interviewed about their perceptions about politics, ifthe ideological direction of the municipal matters, and how politics effect social work and theorganization. As analyze method organizational theory with focus on change and power wereused. Themes that came up during the interviews were goals, resources, participation and importanceof politics. The results indicate that politics seem to matter more on a national levelas of setting the guidelines and laws for social work. In municipalities it seems more a matterof person rather than party. The interviewees did not agree on the topic on who sets the goalsfor the organization. All interviewees said that economic resources are the main limitation foraccomplishing change through politics. As a conclusion it seems to matter more on professionand person rather than party politics when it comes to social work.This study is about the perception of politics in social work. The aim of the study was to seehow people working with social work in municipalities describe their perception of how politicsaffect their work. The study was conducted in two municipalities in middle Sweden,which had a transfer of power in the 2006 election. Six people; two social workers, two executivedirectors and two politicians was interviewed about their perceptions about politics, ifthe ideological direction of the municipal matters, and how politics effect social work and theorganization. As analyze method organizational theory with focus on change and power wereused. Themes that came up during the interviews were goals, resources, participation and importanceof politics. The results indicate that politics seem to matter more on a national levelas of setting the guidelines and laws for social work. In municipalities it seems more a matterof person rather than party. The interviewees did not agree on the topic on who sets the goalsfor the organization. All interviewees said that economic resources are the main limitation foraccomplishing change through politics. As a conclusion it seems to matter more on professionand person rather than party politics when it comes to social work.

The previous year there was a change of power in Norrköping, where the Borgerlig samverkan consisting of the Moderates, the Christian Democrats and the Liberals took over from Kvartetten, in other words the Social Democrats, the Center Party, the Liberals and the Christian Democrats. The purpose of this study is both to explore disagreements within the local environmental and climate policy among the parties in Norrköping as well as to investigate how the change of power affects the local environmental and climate policy. A qualitative content analysis of both documents and debates has been carried out to answer the study's questions. Through scientific literature, we have identified themes, which became the starting points for the analysis of the study's material. The results show that there are clear contradictions between parties, something that the literature suggests is becoming more and more common. The parties' views diverge on what role technology should have, whether the airport should be closed down or preserved, whether to switch to renewable energy sources, how essential organic food production is, what transport-related changes should take place, whether nature reserves should be established and to what extent climate adaptation measures should be implemented. Furthermore, it appears that the new governance, Borgerlig samverkan, has lower ambitions than Kvartetten when it comes to environmental-and climate policy actions. The new board, Borgerlig samverkan, claims that the municipality's environmental and climate work should be characterized by technological optimism. In that case, this would mean that a societal change will not be achieved, which the parties in Borgerlig samverkan also do not consider to be necessary or desirable. Borgerlig samverkan further wants to preserve the airport, is positive towards nuclear power as a form of energy and regard wind power negatively, does not prioritize ecological or climate adaptation measures and does not want to establish nature reserves, but sees it as important that the car is included in the municipality's central areas.

“Stockholmshusen” is a project to produce rental housing for the municipality of Stockholm's three public housing companies in a faster and more efficient way. Through a simplified construction process and a collaborative way of working, the main purpose is to reduce construction costs and thereby get lower rental costs for tenants. The project is a close collaboration between the municipality owned housing companies and the municipal administrations, which together developed a house concept adapted to Stockholm. In 2016, the goal was set to produce 3500-5000 homes by 2020. The project was initiated politically due to housing shortage, high new production costs and long planning processes that characterized Stockholm's housing market in the beginning of the 2010s. After the municipal elections in 2014, the newly-installed city hall majority commissioned parts of the municipal to develop the new concept. In a case study this report examines the municipal of Stockholm's decision-making process, politically and inside the administrations, from the initiation in the City Council to the first tenant's move in. An important question raised in the study is how the project was affected by the change of majority after the municipal elections in 2018. The study is based on a qualitative method based on document studies, literature studies and interviews with two politicians from previous and current city hall majority. Since the Stockholmshusen project was initiated politically and at the same time spans two periods of political mandate, the meetings of the building committee (in charge of decisions regarding new buildings) has been examined in order to draw conclusions how the project has changed after the change of majority in 2018. The committee's meetings and the interviewed politicians' answers, describe the new majority's view of the Stockholmhusen project. Due to the criticism that the new majority pointed out during his time in opposition, it has been interesting to follow how the project changed due to the change of majority. The conclusion of this study presents that the new majority in the city hall intends to finalize the project but with a different focus on block structure and building volume. At the time this report was written, only a handful decisions regarding the project’s new direction has been made from the new city hall majority. A future study, for example when the project is finalized, could more accurately describe change in the Stockholmshusen project. / Stockholmshusen är ett projekt för att snabbare och mer effektivt producera hyresrätter till Stockholms allmännytta. Genom en förenklad byggprocess och ett nytt arbetssätt är det huvudsakliga syftet att sänka byggkostnader och därmed erhålla lägre hyreskostnader än konventionell nyproduktion. Projektet är ett nära samarbete mellan Stockholms stads bostadsbolag och tekniska förvaltningar som tillsammans tagit fram ett typhuskoncept anpassat till Stockholm. År 2016 sattes målet att producera 3500-5000 bostäder på fyra år. Projektet initierades politiskt med anledning av bostadsbrist, höga nyproduktionskostnader och långa planprocesser som under början av 2010-talet utmärkte Stockholms bostadsmarknad. Efter kommunvalet 2014 gav den nyvunna stadshusmajoriteten delar av kommunkoncernen i uppdrag att ta fram det nya konceptet. Denna rapport undersöker i en fallstudie Stockholm stads beslutsgång, politisk såväl som tjänstemannamässigt, från att projektet initierades i kommunfullmäktige till första hyresgästens inflyttning. En bärande frågeställning är huruvida projektet påverkats av majoritetskiftet efter kommunvalet 2018. Studien är en kvalitativ undersökning baserad på dokumentstudier, litteraturstudier samt intervjuer med politiker från två stadshusmajoriteter. Då stockholmshusprojektet initierades politiskt och samtidigt spänner över två mandatperioder har stadsbyggnadsnämndens sammanträden efter majoritetskiftet 2018 undersökts för att kunna dra slutsatser för hur projektet förändrats. Med anledning av den kritik den nya majoriteten framhöll under sin tid i opposition har stadsbyggnadsnämndens protokoll och de intervjuade politikernas utsagor tillsammans gett svar på den nya majoritetens avsikter. Av studiens resultat framgår att den nya majoriteten avser att låta projektet fortlöpa men med en annan inriktning vad gäller kvartersstruktur och byggnadsvolym. Vid tidpunkten för denna rapport är endast ett fåtal beslut antagna för hur projektet ska fortlöpa. En framtida undersökning, förslagsvis när projektet är slutfört, skulle mer noggrant kunna påvisa förändring i stockholmshusprojektet.

Denna uppsats syfte är att analysera hur musikartister använder sig av YouTube som marknadsföringsverktyg, samt vilken betydelse YouTube har för dessa artisters marknadsföring. En kvalitativ och induktiv metod har tillämpats, medan ett antal intervjuer samt en innehållsanalys genomförts som grund till det empiriska materialet. Detta för att få en inblick i musikbranschens syn på ämnet, samt även ge en objektiv bild av hur plattformen används som marknadsföringsverktyg. Slutligen menade studien att ge artister och andra arbetande inom musikbranschen, en bild av hur användandet av denna marknadsföringskanal kan förbättras för att skapa en mer effektiv marknadsföring.    Den teoretiska referensramen har utgått från tidigare teorier kring YouTubes betydelse, roller och potential inom musikartisters marknadsföring. Teorier kring YouTubes möjliggörande för artister att upptäckas av A&amp;R personer eller nya fans, YouTubes påverkan på musikvideons roll som marknadsföringsmedel, samt teorier kring plattformens påverkan på maktbalansen inom branschen har legat som grund. Även teorier kring ett nytt fokus på opinion leaders; vem och när, samt teorier gällande relationsmarknadsföring, kommunikation, feedback och sampling har tillämpats. Slutligen har teorier kring YouTubes negativa aspekter, såsom svårigheter att sticka ut och illegal spridning setts till. I redogörelsen av det empiriska materialet ingår svar från de intervjuer som genomförts med musikartister samt nyckelpersoner inom branschen. Här redogörs även resultatet från den innehållsanalys som genomförts av de intervjuade artisternas respektive YouTube-kanaler.   I analysen sammankopplas den teoretiska referensramen med det empiriska materialet i en diskussion och analys. Detta för att jämföra tidigare teorier med branschens nuvarande syn på forskningsfrågan samt artisternas faktiska användande av plattformen. Även för att belysa vad musikartisterna har för möjligheter att förbättra sin marknadsföring via YouTube, för en mer framgångsrik marknadsföring.   De slutsatser som uppsatsen sedan mynnar ut i menar att YouTube har utvecklats till en stark marknadsföringskanal för musikartister. Plattformen är av stor betydelse för musikartisters exponeringsmöjligheter, men det krävs dock andra marknadsföringsaktiviteter för att klipp ska hittas av A&amp;R avdelningar och nya fans. Musikvideon har en fortsatt viktig roll för artisternas exponeringsmöjligheter. YouTube skapar en möjlighet till relationsbyggande mellan artister och fans, men denna möjlighet utnyttjas ej till fullo av artisterna. Feedback via kommentarsfält skulle dock kunna nyttjas för större grad av lärande, samt för starkare relationsbyggande. En nackdel är att YouTube dock tycks vara illegal spridning av material, samt minskad kontroll över eget material. Makten över kreativiteten tycks med YouTube ha flyttats mer mot artisterna själva, men de stora aktörernas nätverk och resurser tycks dock fortsatt viktiga för att ge möjligheter att sticka ut i det enorma mediaflödet. / This paper aims to analyze how music artists use YouTube as a marketing tool, and the importance YouTube has for these artists' marketing. A qualitative and inductive approach was used, while a number of interviews and a content analysis conducted as the basis for the empirical material. This to get an insight into the music industry's views on the topic, and also give an objective picture of how the platform is used as a marketing tool. Finally, the study is meant to give artists and others working in the music industry a picture of how the use of this marketing channel can be improved to create a more effective marketing.   The theoretical framework was based on earlier theories of YouTube's importance, roles and potential in music artists' marketing. Theories on how YouTube enables artists to be discovered by A &amp; R people or new fans, YouTube's impact on the music video's role as a marketing medium, and theories about the platform's impact on the balance of power within the industry has been the foundatioin. Theories about a new focus on opinion leaders; whom and when, as well as theories on relationship marketing, communication, feedback and sampling have also been applied. Finally, theories of YouTube's negative aspects, such as difficulties to stand out and illegal distribution has been looked into. In the account of the empirical material responses from the interviews with music artists and key people in the industry are included, as well as the results from the content analysis conducted by the interviewed artists' respective YouTube channels.   In the analysis the theoretical framework is linked to the empirical material in a discussion and analysis. This is to compare previous theories with the industry's current opinions on the research question and the performers' actual usage of the platform, also to illustrate how music artists could improve their marketing through YouTube for more successful marketing.   The conclusions of the essay is of the opinion that YouTube has evolved into a powerful marketing channel for music artists. The platform is of great importance for music artists interms of opportunities of exposure, but additional marketing activities are  however required gor the material to be found by A &amp; R departments and new fans. The music video has a continued important role for artists' exposure opportunities. YouTube creates an opportunity to build relationships between artists and fans, but this opportunity is generally not utilized fully by the artists. Feedback via the comment field could be utilized for greater levels of learning, and for stronger relationship building. One negative aspect of YouTube is that it can be considered as a way to illegaly distribute content, and it does add to reduced control over the artists own material. The creative authority seems with YouTube have moved more towards the artists themselves rather than their labels or management, but networks and resources available to the major labels seem to remain important to provide opportunities to be able stand out in the masses f available media on YouTube.

This thesis projct examines the implementation of Artificial Intelligence (AI) in Project Management, focusing on its impact on the working personnel. AI has the potential to improve management processes, increase efficiency, and enhance decision-making. This thesis aims to explore the implementation of AI in project management with a focus on the impact on working personnel. The study analyzes the benefits and challanges of AI implementation, the impact on the role of project managers and team members, and the ethical considerations of using AI in project management. The research incorporates a literature review and semi-structured interviews conducted with project managers from Greece and Sweden to gather comprehensive insights. The findings suggest that the integration of AI in project management can significantly benefit working personnel by reducing workload, increasing accuracy, and providing better insights. However, the implementation of AI requires careful consideration of ethical issues and proper training of personnel. / Detta examensarbete undersöker implementeringen av artificiell intelligens (AI) i projektledning, med fokus på dess inverkan på arbetsgivare. Studien innehåller en literaturgenomgång och semistrukturerade intervjuer med projektledare från Grekland och Sverige för att smala in omfattande insikter. AI har potential att förbättra projektledningsprocesser, öka effektiviteten och förbättra beslutsfattandet. Studien analyserar fördelarna och utmaningarna med AI-implementering, inverkan på rollen för projektledare och teammedlemmar, och de etiska övervägandena av att använda AI i projektledning. Resultatet tyder på att integrationen av AI i projektledning avsevärt kan gynna arbetande personal genom att minska arbetsbelastningen, öka noggrannheten och ge bättre insikter. Men implementeringen av AI kräver noggrant övervägande av etiska frågor och korrekt utbildning av personal.

<p>The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:</p><p>• In which ways can the customer affect the communicated image of a brand?</p><p>• To what extent can the customer influence the brand image and the perceived value?</p><p>• Who has control over the brand, the customer or the company?</p><p>For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis. We choose this qualitative approach to gain a deeper understanding and a complete picture for the studied topic. In the final chapter we present our conclusions of the study. We have found that consumers can influence and communicate the brand image in five different ways; by using the brand, through word-of-mouth, buzz, engaging in social groups and through Consumer Generated Media (CGM). Another conclusion we have drawn is that the consumer has gained more control over the information flow in the market and thereby their ability to affect the company’s marketing message has increased. The main reason for the consumers improved power is the explosion of media channels that has developed and increased through Internet. Finally we have drawn the conclusion that the brand image can be divided in to two different aspects; the personal and the general image.</p>

The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are: • In which ways can the customer affect the communicated image of a brand? • To what extent can the customer influence the brand image and the perceived value? • Who has control over the brand, the customer or the company? For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis. We choose this qualitative approach to gain a deeper understanding and a complete picture for the studied topic. In the final chapter we present our conclusions of the study. We have found that consumers can influence and communicate the brand image in five different ways; by using the brand, through word-of-mouth, buzz, engaging in social groups and through Consumer Generated Media (CGM). Another conclusion we have drawn is that the consumer has gained more control over the information flow in the market and thereby their ability to affect the company’s marketing message has increased. The main reason for the consumers improved power is the explosion of media channels that has developed and increased through Internet. Finally we have drawn the conclusion that the brand image can be divided in to two different aspects; the personal and the general image.