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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
101

Relationship between Black Economic Empowerment (BEE) scores, revenue growth and profitability in JSE-listed companies

Mokgobinyane, Moshupi Vincent 07 1900 (has links)
Government introduced the Broad-based Black Economic Empowerment Act, No. 53 of 2003 and the Broad-based Black Economic Empowerment Codes of Good Practice (‘the Codes’) in 2007 to address the economic inequalities in South Africa by incentivising companies to include black people in economic activities. These incentives relate to implementation of preferential procurement, which is meant to favour companies that are BEE-compliant. Based on the literature and government’s intention with BEE policies, an assumption developed that companies with greater BEE compliance, which is measured through a BEE scorecard as per the Codes, would perform better in terms of market share through their revenue and in terms of profits. The main objective of this study was to carry out an in-depth analysis of the relationship between BEE scores and revenue growth and profitability of JSE-listed companies. This was done to determine whether the efforts by government of incentivising companies to be more BEE compliant are effective. This study was conducted as a two-part model consisting of regression analysis and ttest to determine whether there is a relationship between BEE scores and revenue and profitability. The regression analysis focused on the top 100 most black-empowered companies. The t-test was a comparison of two data sets, which consisted of companies in the top 100 most black-empowered companies and those that do no fall among the top 100 most black-empowered companies. The results showed that, at the time of this research, there were no significant relationships between BEE scores and revenue and profitability. The analysis of the research findings collectively demonstrated that for both the tests (regression and ttest), the relationship between revenue and profitability could not be established. Hence, the results postulate that BEE compliance does not produce the desired results for the companies, which can be translated into better profitability and market share. / Financial Accounting / M. Phil. (Accounting Sciences)
102

Fontes de crescimento e orientação regional das exportações brasileiras do complexo soja

Coronel, Daniel Arruda January 2008 (has links)
L'objectif de ce travail est identifier les principales sources de croissance des exportations brésiliennes du complexe soja, vérifier si le pays présente des Avantages Comparatifs Révélés pour les exportations du grain, du son et de l'huile de soja ainsi qu'analyser si les exportations de ces commodities sont guidées pour quelques marchés consommateurs. Dans ce travail, s'est adopté comme méthodologie le modèle Constant-Market-Share, et les Indices d'Avantages Comparatifs Révélés (IVCR) et d'Orientation Régionale (IOR). Les données pour le calcul du modèle Constant-Market-Share et des indices d'Avantages Comparatifs Révélés et de l'Orientation Régionaux ont été rassemblées près du Système d'Analyse des Informations de Commerce Extérieur (ALICE), de Département de Commerce Extérieur (SECEX), qui possède les données d'exportations brésiliennes Free on Board (FOB) en dollars, au Food and Agriculture Organization of the United Nations (FAO) et à l'Organisation Mondiale de Commerce (OMC). Les résultats ont indiqué que le pays a présenté des Avantages Comparatifs Révélés, tant pour le grain, que pour l’huile et le son dans tout la période analysée. Dans que concerne aux sources de croissance, tant pour le grain, le son et l'huile de soja, dans la première période, l'effet compétitivité a été ce qui plus a collaboré pour les exportations et, dans la seconde période, l'effet croissance du commerce mondial a été prépondérante. Les exportations du grain sont guidées pour l'Union européenne et Chine, ce du son pour l'Union européenne et Thaïlande et ce de l'huile de soja pour la Chine, Iran et Inde. / Lo scopo di questo lavoro è identificare le principali fonti di crescita delle esportazioni brasiliane del complesso soja, verificare se il paese presenta Vantaggi Comparativi Rivelati con le esportazioni di chicchi, crusca ed olio di soja, così come analizzare se le esportazioni di queste commodities sono orientate verso alcuni mercati consumatori. In questa indagine si adottò come metodologia il modello Constant-Market-Share, l’Índice di Vantaggi Comparativi Rivelati (IVCR) e l’Indice dell’Orientamento Regionale (IOR). I dati per il calcolo del modello Constant-Market Share e degli Indici di Vantaggi Comparativi Rivelati e dell’Orientamento Regionale furono raccolti dal Sistema di Analisi delle Informazioni del Commercio Estero (ALICE), della Segreteria del Comercio Estero (SECEX), che possiede i dati delle esportazioni brasiliane Free on Bord (FOB), in dollari, alla Food and Agriculture Organization of the United Nations (FAO) ed alla Organizzazione Mondiale del Commercio (OMC). I risultati indicarono che il paese presentò Vantaggi Comparativi Rivelati tanto per i chicchi come per l’ólio e per la crusca, in tutto il periodo analizzato. In riferimento alle fonti di crescita, tanto per i chicchi come per la crusca e l’olio de soja, nel primo periodo, l’effetto competitività fu quello che più collaborò alle esportazioni e, nel secondo periodo, l’effetto crescita del commercio mondiale fu prevalente. Le esportazioni di chicchi è orientata verso l’Unione Europea e la Cina; quella della crusca verso l’Unione Europea e la Thailandia e quella dell’olio di soja verso la Cina, l’Iran e l’Índia. / O objetivo deste trabalho é identificar as principais fontes de crescimento das exportações brasileiras do complexo soja, verificar se o país apresenta Vantagens Comparativas Reveladas para as exportações do grão, farelo e óleo de soja bem como analisar se as exportações dessas commodities estão orientadas para alguns mercados consumidores. Neste trabalho, adotou-se como metodologia o modelo Constant-Market-Share e os Índices de Vantagens Comparativas Reveladas (IVCR) e de Orientação Regional (IOR). Os dados para cálculo do modelo Constant-Market-Share e dos índices de Vantagens Comparativas Reveladas e Orientação Regional foram coletados junto ao Sistema de Análise das Informações de Comércio Exterior (ALICE), da Secretaria de Comércio Exterior (SECEX), que possui os dados de exportações brasileiras Free on Board (FOB) em dólares, à Food and Agriculture Organization of the United Nations (FAO) e à Organização Mundial do Comércio (OMC). Os resultados indicaram que o país apresentou Vantagens Comparativas Reveladas, tanto para grão, como para óleo e farelo em todo o período analisado. No que tange às fontes de crescimento, tanto para o grão, farelo e o óleo de soja, no primeiro período, o efeito competitividade foi o que mais colaborou para as exportações e, no segundo período, o efeito crescimento do comércio mundial foi preponderante. A exportação do grão está orientada para a União Européia e China, a do farelo para a União Européia e Tailândia e a do óleo de soja para a China, Irã e Índia. / The aim of this study is to identify the main sources of growth of brazilian export soy-bean industrial complex, to verify if the country has Revealed Comparative Advantages for soy grain, bran and oil as well as to analyze if the export of these commodities are oriented to some consumer markets. In this study, the Constant-Market-Share model, Revealed Comparative Advantage Index (RCAI), and the Regional Orientation Index (ROI) were used as methodology. The data for calculation of the Constant-Market-Share model, Revealed Comparative Advantage Index, and the Regional Orientation Index were collected from system analysis of the International Trade Information (ALICE), International Trade Secretariat (SECEX) which is responsible for brazilian export data Free on Board in dollars, also from Food and Agriculture Organization of the United Nations (FAO) and from World Trade Organization (WTO). The results showed that the country presented Revealed Comparative Advantages either for the grain or the oil as well as for the bran across the entire period analyzed. Regarding the sources of growth as much as for soy grain, bran and oil in the first period, the Competitiveness Effect revealed to be the main driver for the export while in the second period the Growth Effect was more predominant. The grain export is more oriented to European Union and China while the bran is towards European Union and Thailand and ultimately soy-bean oil export is directed to China, Iran and India. / El objetivo de este trabajo es identificar las principales fuentes de crecimiento de las exportaciones brasileñas del complejo soja, verificar si el país presenta Ventajas Comparativas Reveladas para las exportaciones de grano, salvado y aceite de soja, bien como analizar si las exportaciones de esas commodities están orientadas para algunos mercados consumidores. En este trabajo se adoptó como metodología el modelo Constant-Market-Share y los Índices de Ventajas Comparativas Reveladas (IVCR) y de Orientación Regional (IOR). Los datos para cálculo del modelo Constant-Market-Share y de los índices de Ventajas Comparativas Reveladas y Orientación Regional fueron cosechadas en Comercio Exterior (SECEX), que posee los datos de las exportaciones brasileñas Free on Board (FOB) en dólares, en Food and Agriculture Organization of the United Nations (FAO) y en la Organización Mundial del Comercio (OMC). Los resultados indicaron que el país presentó Ventajas Comparativas Reveladas, tanto para el grano como aceite y salvado en todo el período analizado. Con respecto a las fuentes de crecimiento, tanto para el grano, el salvado y el aceite de soja, en el primer período, el efecto competitividad fue el que más colaboró para las exportaciones y, en el segundo período, el efecto crecimiento del comercio mundial fue preponderante. La exportación de grano está orientada para la Unión Europea y China, la de salvado para Unión Europea y Tailandia y la de aceite de soja, para China, Irán e India.
103

Fontes de crescimento e orientação regional das exportações brasileiras do complexo soja

Coronel, Daniel Arruda January 2008 (has links)
L'objectif de ce travail est identifier les principales sources de croissance des exportations brésiliennes du complexe soja, vérifier si le pays présente des Avantages Comparatifs Révélés pour les exportations du grain, du son et de l'huile de soja ainsi qu'analyser si les exportations de ces commodities sont guidées pour quelques marchés consommateurs. Dans ce travail, s'est adopté comme méthodologie le modèle Constant-Market-Share, et les Indices d'Avantages Comparatifs Révélés (IVCR) et d'Orientation Régionale (IOR). Les données pour le calcul du modèle Constant-Market-Share et des indices d'Avantages Comparatifs Révélés et de l'Orientation Régionaux ont été rassemblées près du Système d'Analyse des Informations de Commerce Extérieur (ALICE), de Département de Commerce Extérieur (SECEX), qui possède les données d'exportations brésiliennes Free on Board (FOB) en dollars, au Food and Agriculture Organization of the United Nations (FAO) et à l'Organisation Mondiale de Commerce (OMC). Les résultats ont indiqué que le pays a présenté des Avantages Comparatifs Révélés, tant pour le grain, que pour l’huile et le son dans tout la période analysée. Dans que concerne aux sources de croissance, tant pour le grain, le son et l'huile de soja, dans la première période, l'effet compétitivité a été ce qui plus a collaboré pour les exportations et, dans la seconde période, l'effet croissance du commerce mondial a été prépondérante. Les exportations du grain sont guidées pour l'Union européenne et Chine, ce du son pour l'Union européenne et Thaïlande et ce de l'huile de soja pour la Chine, Iran et Inde. / Lo scopo di questo lavoro è identificare le principali fonti di crescita delle esportazioni brasiliane del complesso soja, verificare se il paese presenta Vantaggi Comparativi Rivelati con le esportazioni di chicchi, crusca ed olio di soja, così come analizzare se le esportazioni di queste commodities sono orientate verso alcuni mercati consumatori. In questa indagine si adottò come metodologia il modello Constant-Market-Share, l’Índice di Vantaggi Comparativi Rivelati (IVCR) e l’Indice dell’Orientamento Regionale (IOR). I dati per il calcolo del modello Constant-Market Share e degli Indici di Vantaggi Comparativi Rivelati e dell’Orientamento Regionale furono raccolti dal Sistema di Analisi delle Informazioni del Commercio Estero (ALICE), della Segreteria del Comercio Estero (SECEX), che possiede i dati delle esportazioni brasiliane Free on Bord (FOB), in dollari, alla Food and Agriculture Organization of the United Nations (FAO) ed alla Organizzazione Mondiale del Commercio (OMC). I risultati indicarono che il paese presentò Vantaggi Comparativi Rivelati tanto per i chicchi come per l’ólio e per la crusca, in tutto il periodo analizzato. In riferimento alle fonti di crescita, tanto per i chicchi come per la crusca e l’olio de soja, nel primo periodo, l’effetto competitività fu quello che più collaborò alle esportazioni e, nel secondo periodo, l’effetto crescita del commercio mondiale fu prevalente. Le esportazioni di chicchi è orientata verso l’Unione Europea e la Cina; quella della crusca verso l’Unione Europea e la Thailandia e quella dell’olio di soja verso la Cina, l’Iran e l’Índia. / O objetivo deste trabalho é identificar as principais fontes de crescimento das exportações brasileiras do complexo soja, verificar se o país apresenta Vantagens Comparativas Reveladas para as exportações do grão, farelo e óleo de soja bem como analisar se as exportações dessas commodities estão orientadas para alguns mercados consumidores. Neste trabalho, adotou-se como metodologia o modelo Constant-Market-Share e os Índices de Vantagens Comparativas Reveladas (IVCR) e de Orientação Regional (IOR). Os dados para cálculo do modelo Constant-Market-Share e dos índices de Vantagens Comparativas Reveladas e Orientação Regional foram coletados junto ao Sistema de Análise das Informações de Comércio Exterior (ALICE), da Secretaria de Comércio Exterior (SECEX), que possui os dados de exportações brasileiras Free on Board (FOB) em dólares, à Food and Agriculture Organization of the United Nations (FAO) e à Organização Mundial do Comércio (OMC). Os resultados indicaram que o país apresentou Vantagens Comparativas Reveladas, tanto para grão, como para óleo e farelo em todo o período analisado. No que tange às fontes de crescimento, tanto para o grão, farelo e o óleo de soja, no primeiro período, o efeito competitividade foi o que mais colaborou para as exportações e, no segundo período, o efeito crescimento do comércio mundial foi preponderante. A exportação do grão está orientada para a União Européia e China, a do farelo para a União Européia e Tailândia e a do óleo de soja para a China, Irã e Índia. / The aim of this study is to identify the main sources of growth of brazilian export soy-bean industrial complex, to verify if the country has Revealed Comparative Advantages for soy grain, bran and oil as well as to analyze if the export of these commodities are oriented to some consumer markets. In this study, the Constant-Market-Share model, Revealed Comparative Advantage Index (RCAI), and the Regional Orientation Index (ROI) were used as methodology. The data for calculation of the Constant-Market-Share model, Revealed Comparative Advantage Index, and the Regional Orientation Index were collected from system analysis of the International Trade Information (ALICE), International Trade Secretariat (SECEX) which is responsible for brazilian export data Free on Board in dollars, also from Food and Agriculture Organization of the United Nations (FAO) and from World Trade Organization (WTO). The results showed that the country presented Revealed Comparative Advantages either for the grain or the oil as well as for the bran across the entire period analyzed. Regarding the sources of growth as much as for soy grain, bran and oil in the first period, the Competitiveness Effect revealed to be the main driver for the export while in the second period the Growth Effect was more predominant. The grain export is more oriented to European Union and China while the bran is towards European Union and Thailand and ultimately soy-bean oil export is directed to China, Iran and India. / El objetivo de este trabajo es identificar las principales fuentes de crecimiento de las exportaciones brasileñas del complejo soja, verificar si el país presenta Ventajas Comparativas Reveladas para las exportaciones de grano, salvado y aceite de soja, bien como analizar si las exportaciones de esas commodities están orientadas para algunos mercados consumidores. En este trabajo se adoptó como metodología el modelo Constant-Market-Share y los Índices de Ventajas Comparativas Reveladas (IVCR) y de Orientación Regional (IOR). Los datos para cálculo del modelo Constant-Market-Share y de los índices de Ventajas Comparativas Reveladas y Orientación Regional fueron cosechadas en Comercio Exterior (SECEX), que posee los datos de las exportaciones brasileñas Free on Board (FOB) en dólares, en Food and Agriculture Organization of the United Nations (FAO) y en la Organización Mundial del Comercio (OMC). Los resultados indicaron que el país presentó Ventajas Comparativas Reveladas, tanto para el grano como aceite y salvado en todo el período analizado. Con respecto a las fuentes de crecimiento, tanto para el grano, el salvado y el aceite de soja, en el primer período, el efecto competitividad fue el que más colaboró para las exportaciones y, en el segundo período, el efecto crecimiento del comercio mundial fue preponderante. La exportación de grano está orientada para la Unión Europea y China, la de salvado para Unión Europea y Tailandia y la de aceite de soja, para China, Irán e India.
104

Posuzování synergických efektů u vybraného konsolidovaného subjektu / Assessing the Synergistic Effects of the Selected Consolidated Entity

Babáčková, Markéta January 2016 (has links)
The thesis focuses on the methods of assessment of synergies established in a consolidated entity. The text includes a definition of a consolidated unit based on theoretical grounds and a draft set of indicators suitable for the analysis of the achievement of synergies. Synergies are monitored through a comparison between the consolidated unit and the mother company made in several selected areas. Results of the analysis of the draft indicators are assessed to determine whether synergies were achieved.
105

Posuzování synergických efektů u vybraného konsolidovaného subjektu / Assessing the Synergistic Effects of the Selected Consolidated Entity

Nováčková, Veronika January 2016 (has links)
The thesis focuses on the methods of assessment of synergy effects in a consolidated entity. The text includes a assessment of economic situation of the consolidated unit and analyzes a draft set of economic indicators suitable for assessing of synergy effect. Synergy effect is monitored in several selected areas through a comparison between the consolidated unit and the mother company. Results of the analysis of the draft indicators are assessed to determine whether synergies were achieved after the acquisition.
106

從臺灣塑化劑團體訴訟案檢討消費求償之機制 / The Reflection of Civil Liabilities Arising from Food Scandals: Focus on The Plasticizer Food Scandal in Taiwan

游惠琳, Yu, Hui Lin Unknown Date (has links)
2011年5月臺灣爆發不肖業者將具有毒性之塑化劑添加入合法食品添加物─起雲劑當中,販賣給多家食品業者,用以生產各種食品及飲料,戕害國民健康。惟案件中消費者僅獲賠求償額的兩千分之一,差距甚大,明顯不如預期,更是引發社會諸多撻伐。本論文藉由上述塑化劑案件,探討食品安全消費訴訟消費者求償困境並檢討現行法的缺失與不足,以符合消費者權益保障之宗旨。 文章中首先針對食品安全消費訴訟特性以及我國食品管制上主管機關的權責劃分進行概念性介紹,並就訴訟中消費者可主張的民法、消費者保護法、食品安全衛生管理法上請求權基礎進行要件及爭點說明。其次,就損害賠償之概念及損害進行界定與討論。另由於此類型訴訟,消費者食用問題產品後,多半不會產生立即性身體傷害或臨床病徵,導致訴訟上消費者就其所受之損害難以舉證而敗訴,故本文藉由參酌美國毒物侵權行為訴訟上之損害認定,將損害概念擴張至損害或「損害之虞」,以解決訴訟上消費者損害認定不易的難題。 此外,於因果關係舉證方面,則藉由德國環境責任法、德國基因科技法上之原因推定理論、美國法上市場佔有率責任之因果關係以及日本法上疫學因果關係理論,作為此類型訴訟我國因果關係認定之參考,並就損害賠償範圍、我國懲罰性賠償金制度的引進、目的、重要爭點等析述討論之。最後,本論文藉由實務上判決,觀察現行食品安全衛生管理法第56條法院適用情形,從中檢討現行條文不盡完備之處,並嘗試提出相關修法建議,希冀可作為將來立法者修法之參考。 / In May, 2011 the Taiwan Food and Drug Administration reported that plasticizers, such as: di(2-ethylhexyl)phthalate (DEHP) and di(iso-nonyl)phthalate (DINP), were illegally added to clouding agents used in foods and several beverages.The endocrine disruptors have been linked to developmental problems with children and pregnant women, etc.This paper would mainly discuss the issues of the reflection of civil liabilities arising from food scandals, particularly focus on the plasticizer food scandal in Taiwan. First, the author gives an overview of consumer litigation of food safety, food administration in Taiwan, and the basic of claim such as the Civil law, the Act Governing Food Safety and Sanitation as well as the Consumer Protection Law.Secondly, interprets the concept of civil compensationand expand the traditional concept of personal injury to risk of injury (the plaintiff has not manifested any symptoms of disease but may suffer from illness in the future) by referring to toxic tort.Thirdly, illustrates the special rules on causation in the aspect of the environmental liability law, the biotech law and the market share liability to solve the problems of the causation.Fourthly,probes the compensation scope and punitive damages. Finally,by observing court decisions on article 56 of the Act Governing Food Safety and Sanitation, the author analyzes the deletion of existing legal norms and suggests a proposal for law amendments.
107

Vliv zákaznické spokojenosti a dalších ukazatelů na tržní podíl společnosti / Impact of the customer satisfaction and other indicators on company`s market share

Dvořáková, Monika January 2014 (has links)
In the present hypercompetitive market environment of car producers established especially at the developed west european markets is very difficult to gain new customers and increase the market share. The car producing companies have to build and increase customer loyalty to ensure the sustainable growth of market share in the future. One possibility how to improve customer's loyality to brand is to provide the highest standard at both sales and service department and carefully monitor the customer satisfaction. From the satisfaction and performance indicators of the car producing company is possible to construct a mathematical model producing the market share in a given country as an output. Key indikators of customer satisfaction, sales and service and also the macroeconomical data has been used as the inputs for the model. As a target market for my analysis has been chosen Germany. This thesis presents a set of recommendations and proposals, whose implementation should ensure the improvement of the market share of the given brand on german market. The recommendation does not include only the tips for improvement of the key indicators but it also gives the overview of how to make the marketing strategy more efficient using Customer relationship management.
108

Le traitement de l'incertitude dans le contentieux des produits de santé défectueux / The legal treatment of uncertainty in healthcare-product litigation

David, Paul 14 December 2015 (has links)
Alors que le contentieux des produits de santé n'a jamais été aussi fourni, l'application du régime spécial de responsabilité du fait des produits défectueux issu de la directive européenne du 25 juillet 1985, entraîne l'émergence d'un certain nombre d'incertitudes qui affectent directement le sort des demandes en réparation. Les incertitudes matérielles ont, pour la plupart reçu un traitement efficace par l'action conjuguée de la jurisprudence et du législateur. Si les outils juridiques traditionnels, tels que les présomptions ou la causalité alternative, ont permis de résoudre une partie non négligeable de ces incertitudes, les juges se sont également attachés à développer des outils nouveaux comme la balance bénéfice/risque ou encore la répartition de l'obligation à la dette selon les parts de marché. Cependant, si le développement de ces outils juridiques, plus adaptés aux spécificités des produits de santé, a permis d'apporter une solution efficace aux incertitudes matérielles, le traitement de l'incertitude scientifique, fondé sur les présomptions du fait de l'homme, n'apporte, toujours pas, de solutions satisfaisantes. L'étude du traitement des incertitudes dans le contentieux des produits de santé défectueux permet d'apprécier les acquis mais également les limites atteintes par l'utilisation de certains outils mis à la disposition des juges et qui se révèlent parfois inadaptés. L'intervention du législateur et la prise en compte des spécificités des produits de santé, permettraient de développer un système d'indemnisation adapté qui interviendrait de façon subsidiaire en cas d'échec de la voie contentieuse. / At a time when healthcare-product litigation is attaining record heights, the implementation into French law of the special liability regime for defective products, which derives from the European Council Directive of 25 July 1985, has led to the emergence of several grey areas of uncertainty which have a direct impact on the outcome of claims for compensation. Areas of material uncertainty have, for the most part, been effectively dealt with through the combined application of case law and the intervention of the legislator. While classic legal tools such as presumption and alternative causality provide a means to resolve a non-negligible part of these uncertainties, judges have also endeavoured to develop new tools, such as risk/utility test and market-share liability. Still, although the development of these legal tools - better suited as they are to the specific features of healthcare products - provide an effective solution to resolving areas of material uncertainty, the treatment of scientific uncertainty, which is based on presumptions of fact, does not always provide satisfactory solutions. The study of the legal treatment of uncertainty in healthcare-product litigation provides a means to assess the benefits but also the limitations of certain tools that are now available to judges but which at times prove inadequate. Intervention on the part of the legislator, while at the same time taking into account the specific features of healthcare products, could lead to the development of a suitable compensation system that could afford relief when litigation fails.
109

Analýza trhu a konkurence s nealkoholickými nápoji / Market Analysis and Competition on the Soft Drinks Market

Zháňalová, Lucie January 2009 (has links)
The master’s thesis on the topic “Market analysis and competition on the soft drinks market” describes current situation on the market, its structure with the focus on existing competition, it put the accent on the evaluation of the strategy applied by the strongest undertaking on the market, examines a describes distribution channels and analyse the market demand for products including its estimation of the trend in the future. This thesis results from theoretical resources as are general analysis used for the purpose of the market studies oriented on business sector as well as common environment and its own functioning and the thesis is based on the competitive strategy defined by M.E. Porter. Further the thesis is dealing with data resources and methods of data handling, including data collection, classification, segmentation and its following evaluation. Master´s thesis is the guideline for the market analysis and decisions concerning entering new markets and among others gives the answers to the questions concerned the actual situation on the market and subjects that are operation on the market.

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