Global ETD Search

1	Cash transfers and the export base of nonmetropolitan communities Hirschl, Thomas Andrew. January 1980 (has links) Thesis (M.S.)--University of Wisconsin--Madison, 1980. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 38-41).
2	The Branding Dilemma: Why Local Brands Might Be Stronger Than Global Brands? / The Branding Dilema: Why Local brands Might Be Stronger Than Global Brands ? Bozkir, Duygu January 2008 (has links) This paper discuss the conditions which may allow local brands to outperform global ones in order to show that there is a higher chance for local brands to succeed than what is commonly thought. Together with current globalization trends, global brands are expanding everywhere as they build on their high level of economic resources and rich experiences in various markets. Even though global synergy is sometimes important for customers, it might cause the death of local brands which have a unique value for domestic customers. The aim of this study is to offer valuable insights into the decision-making process that determines whether or not a local brand can be kept within an MNC's portfolio, as well as to discuss the hope and opportunities of local companies in their struggle to compete with global corporations. It will be shown that LCs remain to play an important role in the development of the domestic market, which is why companies should not give up on them that easily. The decision-making process of LCs is therefore also outlined in this research paper.
3	Influências do processo de globalização para o uso da CIMG: comunicação integrada de marketing global e percepção da CIMG por parte das principais agências de São Paulo, Brasil Corrêa, Roberto 26 May 2003 (has links) Made available in DSpace on 2010-04-20T20:47:52Z (GMT). No. of bitstreams: 0 Previous issue date: 2003-05-26T00:00:00Z / Ainda existe muito questionamento sobre a eficiência da comunicação Global. A tese aborda as variáveis que influenciam o processo de globalização e as conseqüências sobre a CIMG - Comunicação Integrada de Marketing Global, estabelecendo um paralelo sobre a sua aplicação no Brasil por meio de pesquisa junto às agências de São Paulo, Brasil. Apresenta novas definições para a comunicação integrada de marketing em três níveis de abrangência geográfica e propõe um modelo das condições necessárias para que a comunicação possa produzir melhor resultado. / Many questions remain over how advertising can be implemented successfully. The thesis considers the variables that have some influence in the globalization process and its consequences on GIMC - Global lntegrate Marketing Communication. The author traces the level of GIMC implementation in São Paulo through a survey among advertising agencies. Furthermore, a new definition is presented for IMC - Integrate Marketing Communication in three geographical coverage levels - domestic, regional and global - and proposes a model for the use of integrate communication establishing the necessary conditions for better results. Marcas Cultura Comunicação Integração Estratégia Marketing global Marketing regional Marketing local Consumidor Atitude Cliente e Agência Communication Integration Global marketing Regional marketing Local marketing Regional marketing Strategy Brand Culture Consumer Attitude Client and agency Administração de empresas Marketing Campanhas publicitárias Marketing de exportação

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