Global ETD Search

1	Destinační marketing krajů ČR / Destination marketing of regions in CR Krütznerová, Sandra January 2011 (has links) Marketing on the level of public administration and local government is becoming to be more important in last years. This thesis deals with one of the area of marketing, specifically destination marketing. In the Czech Republic, destination marketing is implemented at several levels -- national, regional and local. Attention in this thesis is devoted mainly to the regional level of destination marketing. The first part provides with a theoretical basis for this issue and explain concept of "destination marketing" as well as marketing and communication mix of the region. Than marketing strategy, brand and image of the region are described. The main part of the thesis consist of evaluating and comparing the implementation of destination marketing in Central Bohemia, Pilsen region and Liberec region. Regional tourism strategies are analyzed first, followed by investigation research of the real implementation, attention is also focused on the ways of promoting the regions.
2	Krajské volby v ČR 2016 z pohledu volební kampaně / The Election Campaigning and 2016 Regional Election in the Czech Republic Huňady, Martin January 2018 (has links) This thesis analyzes the election campaigns of six parties and movements (ANO 2011, ČSSD, TOP 09, ODS, KSČM, KDU-CSL) and one coalition (SPD-SPO). The aim of the diploma thesis is to analyze the election campaigns before the regional councils, which took place on 7.10. - 8.10.2016. In terms of methodology, qualitative research was applied in the diploma thesis. The first part of the thesis focuses on political marketing, which was used in the regional elections in 2016. The second part of the thesis deals with the campaigns of five parties of one movement and one coalition. Political parties have used various forms of political marketing in their campaigns. Elections to regional assemblies did not have one crucial topic to unify the entire political spectrum. Not even within the opposition was a single unifying theme linking the opposition against the government. Each political party chose its sub-theme. All parties had a centralized campaign. CSSD, KDU-ČSL and TOP 09 had a centralized campaign in part. Political party budgets ranged from 16 to 111 million. The least invested in the SPD-SPO coalition and most of the hnutí ANO 2011.
3	Analýza městského marketingu ve vybraných městech Moravskoslezského kraje / Analysis of city marketing in selected cities of the Moravian-Silesian region Toporská, Pavlína January 2015 (has links) Presented diploma thesis deals with the issue of territorial marketing in the Czech Republic, focusing primarily on the city marketing. The main aim of this work is to determine the current position of city marketing in the cities in Moravian-Silesian Region and compare tools that cities use. The research, which is part of this work, took place in 2014 and 2015. A semi- structured interview aimed to find out whether they are nowadays responsible workers from among city leaders familiar with the theory of city marketing and how they work with each of its types. Major emphasis in this research was put on marketing of investment opportunities, promoting tourism, but also the feelings of competition and threat among the surrounding towns. It was proved that the city in the Moravian-Silesian region with the concept of city marketing usually work, even though it is often called by other names. Currently cities seek marketing activities to attract new investors and promote tourism with an emphasis on events marketing. Keywords: territorial marketing - regional marketing - city marketing - towns - qualitative research
4	Influências do processo de globalização para o uso da CIMG: comunicação integrada de marketing global e percepção da CIMG por parte das principais agências de São Paulo, Brasil Corrêa, Roberto 26 May 2003 (has links) Made available in DSpace on 2010-04-20T20:47:52Z (GMT). No. of bitstreams: 0 Previous issue date: 2003-05-26T00:00:00Z / Ainda existe muito questionamento sobre a eficiência da comunicação Global. A tese aborda as variáveis que influenciam o processo de globalização e as conseqüências sobre a CIMG - Comunicação Integrada de Marketing Global, estabelecendo um paralelo sobre a sua aplicação no Brasil por meio de pesquisa junto às agências de São Paulo, Brasil. Apresenta novas definições para a comunicação integrada de marketing em três níveis de abrangência geográfica e propõe um modelo das condições necessárias para que a comunicação possa produzir melhor resultado. / Many questions remain over how advertising can be implemented successfully. The thesis considers the variables that have some influence in the globalization process and its consequences on GIMC - Global lntegrate Marketing Communication. The author traces the level of GIMC implementation in São Paulo through a survey among advertising agencies. Furthermore, a new definition is presented for IMC - Integrate Marketing Communication in three geographical coverage levels - domestic, regional and global - and proposes a model for the use of integrate communication establishing the necessary conditions for better results. Marcas Cultura Comunicação Integração Estratégia Marketing global Marketing regional Marketing local Consumidor Atitude Cliente e Agência Communication Integration Global marketing Regional marketing Local marketing Regional marketing Strategy Brand Culture Consumer Attitude Client and agency Administração de empresas Marketing Campanhas publicitárias Marketing de exportação

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