Esta dissertação relata e analisa uma experiência de mídia-educação realizada em uma escola particular da cidade de São Paulo, com um grupo de 22 alunos de 13 a 15 anos de idade no mês de junho de 2006. A proposta foi investigar as estratégias de produção de sentido adotadas pelo grupo de alunos, bem como as possibilidades de introdução de projetos de mídiaeducação nas escolas. Para isso, o trabalho se baseou na teoria das mediações, desenvolvida por Guillermo Orozco Gómez e Jesús Martín-Barbero. A pesquisa permitiu refletir sobre os diversos elementos que interferem na produção de sentido e verificar algumas condições necessárias para que um trabalho de mídia-educação possa ser realizado no ambiente escolar. / This dissertation describes and analyses an experience of media-education that took place in a private school in São Paulo, with a 22 students group of 13 to 15 years old in june 2006. The purpose was to investigate the meaning-making strategies adopted by the students group, as well as the possibilities of introduction of media-education projects in school. To achieve that, the work was based on the mediations theory, developed by Guillermo Orozco Gómes and Jesús Martín-Barbero. The research lend to reflections about the various elements that interfere in the meaning-making and to verify some necessary conditions to a media-education work in a educational environment.

A presente tese, formulada na linha de pesquisa Comunicação e Educação do Programa de Pós-Graduação em Ciências da Comunicação da Escola de Comunicações e Artes da Universidade de São Paulo, tem como objeto a análise das políticas de educação midiática implementadas por duas Secretarias Municipais de Educação pertencentes, respectivamente, às cidades do Rio de Janeiro e de São Paulo. A tese se justifica basicamente por duas razões. Em primeiro lugar, pela importância estratégica destas cidades, levando em conta que - além de possuírem as maiores redes públicas de educação básica do país - ambas vêm inserindo em suas práticas de ensino, ao longo das últimas décadas, elementos formativos que contemplam ações expressamente voltadas para esferas que tangenciam a Educação e a Comunicação; em segundo lugar, pelo fato de identificarmos nas distintas propostas elementos que se configuram como identificados, essencialmente, com duas correntes de práticas de educação midiática curricular: a Mídia-Educação, no Rio, e a Educomunicação, em São Paulo. No caso, a pesquisa se propõe a identificar as práticas e a comparar os elementos que as aproximam ou as caracterizam como específicas. O objetivo inicial é a confirmação de efetivas políticas públicas voltadas para os dois paradigmas em questão. E, em uma segunda instância, compreender o que caracteriza as diferentes experiências, enquanto práticas político-pedagógicas. Para tanto, analisamos, teórica e empiricamente, por meio de pesquisa qualitativa, com os sujeitos - gestores políticos, gestores escolares, professores e alunos - entendem e utilizam a prática da mídia-educação e da educomunicação no interior das unidades escolares, ou seja, em sala de aula. Os resultados comprovam que a educação midiática é objeto de efetivas políticas públicas nas referidas redes de ensino, tanto que existem dados empíricos relevantes na identificação das perspectivas teóricas e de gestão adotadas em São Paulo e no Rio de Janeiro. Essas redes de ensino desenvolveram fundamentos e procedimentos específicos às questões da educação midiática como apresentado na tese comprovando que pode existir diálogos, ou seja, pontos em comuns, sintonias de ideias entre as políticas de educação midiática das duas redes. / This thesis, formulated in the Communication and Education research line of the Post-Graduation Program in Communication Sciences of the School of Communications and Arts of the University of São Paulo, has as its object the analysis of media education policies implemented by two Municipal Secretariats of Education, respectively, belonging to the cities of Rio de Janeiro and São Paulo. The thesis is justified basically for two reasons. First, because of the strategic importance of these cities, taking into account that - in addition to having the largest public networks of basic education in the country - both have been inserting in their teaching practices, over the last decades, formative elements that contemplate actions directed specifically for spheres that touch Education and Communication; Secondly, because we identify in the different proposals elements that are identified as identified, essentially with two currents of practices of curricular media education: the Media-Education in Rio and the Educommunication in São Paulo. In this case, the research proposes to identify the practices and compare the elements that approach them or characterize them as specific. The initial objective is the confirmation of effective public policies focused on the two paradigms in question. And, in a second instance, to understand what characterizes the different experiences, as political-pedagogical practices. For this, we analyze, theoretically and empirically, through a qualitative research, how the subjects - political managers, school administrators, teachers and students - understand and use the practice of media-education and educommunication within the school units, in the classroom. The results confirm that media education is the object of effective public policies in educational networks, so much so that there is relevant empirical data in the identification of the theoretical and management perspectives adopted in São Paulo and Rio de Janeiro. These teaching networks have developed specific foundations and procedures for the issues of media education as presented in the thesis, proving that there may be dialogues, that is, points in common, brainstorming between the two networks.

This diploma thesis deals with the involvement of the cross-curricular theme of media education in the Czech language teaching. The first part defines the basic concepts of media literacy and media education and describes their development and concepts in education. It also deals with the form of media education in curricular documents, especially in the framework educational programme, and the characteristics of the thematic areas of the cross-curricular theme of media education involved in this document. Subsequently, it deals with the possibilities of media education realization and with the use of textbooks and other methodological and teaching materials and projects. In the second part of the thesis, the school education programmes of three selected grammar schools are analysed, on the basis of data obtained by own qualitative research, by answers of respondents from semi-structured interviews and by specific teaching situations. The aim of the research part is to provide information on the implementation of media education and on the state of the relevant cross-curricular topic integration into teaching at selected grammar schools. The focus of concern is also whether the topics defined in the Framework Educational Programme for Grammar Schools are fulfilled in media education.

La recherche documentée dans ce mémoire de thèse de doctorat entend proposer une voie complémentaire à l'éducation aux médias telle qu'elle se pratique actuellement dans les établissements d'enseignement du secondaire et du supérieur. Pour ce faire, nous avons exploré la piste d'un champ théorique et pratique, d'origine anglo-saxonne et germanique, que l'on nomme Archéologie des media. Il s'est agi de proposer un cadre théorique interdisciplinaire incluant cette discipline afin d'en proposer une première transposition didactique, mise en œuvre à travers des ateliers et des dispositifs originaux. Leur conception et leur évaluation, appuyées sur une méthodologie de recherche orientée par la conception, ont été au cœur de ce travail. / This research aims to explore alternative ways to practice media education as we do in middle school, hight school and university. It explores an original field, recently discovered in France, called media archaeology. In this work, we have built a theorical and multidisciplinary frame including media archaeology in order to propose, for the first time, its didactic transposition for secondary education. Thus, we conveived and evaluated workshops, helped by a design-based research methodology.

'Changing mindsets' is about how teachers are engaging with ‘visual literacy’ — the practices involved in understanding and creating visual texts. The concept of ‘visual literacy’, like other ‘new’ literacies, has arisen in response to changing communication practices in developed, capitalist societies like Australia. This study addresses the ways in which teachers in primary schools are engaging with the visual literacy initiative in the context of the new arts syllabus (Years 1-10) in Queensland. Using a broadly poststructural approach, this thesis explored the changing mindsets implied by this curriculum initiative from three perspectives. The concept of ‘preservation of self’ (Nias, 1987, 1993) was used to examine the personal dimension of change; the concept of ‘trendy theory’ (Goodson, 1988, 1994, 1997) addressed the social and political agendas that drive curriculum reform; while the concept of ‘multimodality’ (Kress, 2000a, 2000b, 2003a, 2003b) drew attention to the cultural values ascribed to different modes of communication. Semi-structured interviews were conducted with 26 primary teachers from 11 government schools in a regional centre in 2002. The discourse analysis method was used to analyse the data resulting from these interviews. The data showed that the official discourses featured in the new arts syllabus did not match the discourses used by practising teachers. Although there was some recognition of the significance of the visual mode, most teachers in this study were not aware of ‘visual literacy’. Significantly, the agency exercised by teachers in curriculum reform was shaped not only by their personal identities, but also by the levels of support that they experienced in their working environments. These findings have crucial implications for policy-makers in implementing curriculum change, particularly in the context of the new arts syllabus.

<p>Titel: Media Literacy - En studie om mediepedagogik i forskning och empiri</p><p>Författare: Kristin Nilsson, Sofia Ridal</p><p>Antal sidor: 52</p><p>Abstract: In the society of today we are constantly exposed to media messages, and much research investigate people’s interest in the media. Whatever theory we choose to believe in, the facts remain: today the media is a major part of all people’s lives. During our teacher training we have encountered the concepts Media Literacy and Media Education and as future pedagogues of media we are interested in what research can tell us about them.</p><p>The main aim of this paper was to find out what researchers write about Media Literacy and Media Education and to empirically investigate whether or not teachers in the Swedish secondary school teach about, with and for media. It also aimed to learn what attitudes, thoughts and reflections these teachers have concerning media and learning in school. For these reasons, we decided to begin by conducting a profound research of the state of the art. Secondly, we accomplished qualitative interviews with a total of eight teachers from two secondary schools in a Swedish town.</p><p>The results of the interviews show that a majority of the teachers who were interviewed, the informants, mainly used media technology as a teaching aid – they taught with media. Furthermore, the results reveal that some of the informants saw the media as something quite frightening, unserious and difficult to understand. By contrast, we found an underlying tendency that the informants had a positive attitude towards media education in schools, and that they were somewhat curious (and eager) to learn more about it. Yet, as for today, the informants’ lack of knowledge of the subject, deficient resources and indistinct directive from higher authority effectively seem to obstruct the development of media education in the schools in our investigation.</p>

It is difficult to deny the ubiquitous nature of our mediated landscape in the United States. With the plethora of mediated messages come media related risks for children. Training in media literacy is one way to combat these risks. Unfortunately, most American public school media literacy standards are in need of improvement. This project examines how media literacy functions in American K-12 public schools. It not only applies a standard of assessment for media literacy standards, but also provides a synopsis of the range of advanced to poor programs across the country. Then, suggestions for improving lacking programs are revealed in a case study on Texas’ advanced media literacy program.

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Titel: Media Literacy - En studie om mediepedagogik i forskning och empiri Författare: Kristin Nilsson, Sofia Ridal Antal sidor: 52 Abstract: In the society of today we are constantly exposed to media messages, and much research investigate people’s interest in the media. Whatever theory we choose to believe in, the facts remain: today the media is a major part of all people’s lives. During our teacher training we have encountered the concepts Media Literacy and Media Education and as future pedagogues of media we are interested in what research can tell us about them. The main aim of this paper was to find out what researchers write about Media Literacy and Media Education and to empirically investigate whether or not teachers in the Swedish secondary school teach about, with and for media. It also aimed to learn what attitudes, thoughts and reflections these teachers have concerning media and learning in school. For these reasons, we decided to begin by conducting a profound research of the state of the art. Secondly, we accomplished qualitative interviews with a total of eight teachers from two secondary schools in a Swedish town. The results of the interviews show that a majority of the teachers who were interviewed, the informants, mainly used media technology as a teaching aid – they taught with media. Furthermore, the results reveal that some of the informants saw the media as something quite frightening, unserious and difficult to understand. By contrast, we found an underlying tendency that the informants had a positive attitude towards media education in schools, and that they were somewhat curious (and eager) to learn more about it. Yet, as for today, the informants’ lack of knowledge of the subject, deficient resources and indistinct directive from higher authority effectively seem to obstruct the development of media education in the schools in our investigation.

There is a growing body of research on the ways in which people process and organize political information. However, these studies have focused almost exclusively on textual analysis at a time when people are turning to more visually oriented media in increasing numbers. While researchers have failed to account for this trend, political organizations have quickly adapted and begun to use visual media to their advantage for political messaging. This study examines people’s ability to perceive bias in visual representations of political information. Through a series of surveys and one-on-one interviews, I found that participants exhibited significant confirmation bias in their assessments of visual information. This effect was particularly strong in participants’ initial assessment of each example. The results reveal two potential paths to increasing awareness of bias in visual information. First, basic training in visual design could encourage more thorough examination of new information and result in increased awareness of bias. Second, illustrating the effects of confirmation bias could encourage viewers to pause and reassess their initial reaction to information, again resulting in increased awareness of bias. With these two hypotheses in mind, I have created an interactive guide that teaches basic elements of visual design, such as size and color, and then illustrates the effects of cognitive biases on assessment of information.