The purpose of this study is to investigate how secondary school media educators might best meet the needs of students who prefer practical production work to ‘theory’ work in media studies classrooms. This is a significant problem for a curriculum area that claims to develop students’ media literacies by providing them with critical frameworks and a metalanguage for thinking about the media. It is a problem that seems to have become more urgent with the availability of new media technologies and forms like video games. The study is located in the field of media education, which tends to draw on structuralist understandings of the relationships between young people and media and suggests that students can be empowered to resist media’s persuasive discourses. Recent theoretical developments suggest too little emphasis has been placed on the participatory aspects of young people playing with, creating and gaining pleasure from media. This study contributes to this ‘participatory’ approach by bringing post structuralist perspectives to the field, which have been absent from studies of secondary school media education. I suggest theories of media learning must take account of the ongoing formation of students’ subjectivities as they negotiate social, cultural and educational norms. Michel Foucault’s theory of ‘technologies of the self’ and Judith Butler’s theories of performativity and recognition are used to develop an argument that media learning occurs in the context of students negotiating various ‘ethical systems’ as they establish their social viability through achieving recognition within communities of practice. The concept of ‘ethical systems’ has been developed for this study by drawing on Foucault’s theories of discourse and ‘truth regimes’ and Butler’s updating of Althusser’s theory of interpellation. This post structuralist approach makes it possible to investigate the ways in which students productively repeat and vary norms to creatively ‘do’ and ‘undo’ the various media learning activities with which they are required to engage. The study focuses on a group of year ten students in an all boys’ Catholic urban school in Australia who undertook learning about video games in a three-week intensive ‘immersion’ program. The analysis examines the ethical systems operating in the classroom, including formal systems of schooling, informal systems of popular cultural practice and systems of masculinity. It also examines the students’ use of semiotic resources to repeat and/or vary norms while reflecting on, discussing, designing and producing video games. The key findings of the study are that students are motivated to learn technology skills and production processes rather than ‘theory’ work. This motivation stems from the students’ desire to become recognisable in communities of technological and masculine practice. However, student agency is not only possible through critical responses to media, but through performative variation of norms through creative ethical practices as students participate with new media technologies. Therefore, the opportunities exist for media educators to create the conditions for variation of norms through production activities. The study offers several implications for media education theory and practice including: the productive possibilities of post structuralism for informing ways of doing media education; the importance of media teachers having the autonomy to creatively plan curriculum; the advantages of media and technology teachers collaborating to draw on a broad range of resources to develop curriculum; the benefits of placing more emphasis on students’ creative uses of media; and the advantages of blending formal classroom approaches to media education with less formal out of school experiences.

This Diploma Thesis deals with the problem of cyberbullying at basic schools and its place in the lessons of media education. The theoretical part is divided into two parts. The first part handles with the specification of lessons of media education as they are defined in the ?RVP ZV?. It also mentions the recommended expected outputs which in the field of media education include also the problem of safe using of the internet and mobile phones at schools. The second part handles with cyberbullying considering its actuality and differences from the classic bullying. The methods of preventing and possible solutions are emphasized as well as the introduction of some stories from the reality. The practical part describes the circumstances of creating the lessons. This is followed by the description of six linked lessons and the evaluation of the process of the education. The evaluation is based on the feed-back from the students and their suggestions. The aim of my Diploma Thesis is to show a possible way of the realisation of lessons including the problem of cyberbullying in the lessons of media education. I also wanted to refer to the importance of bringing this problem to basic schools.

Submitted by Maike Costa (maiksebas@gmail.com) on 2016-01-14T14:14:59Z No. of bitstreams: 1 arquivototal.pdf: 2833924 bytes, checksum: dc121736050a486caef3223d0a2697e3 (MD5) / Made available in DSpace on 2016-01-14T14:14:59Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 2833924 bytes, checksum: dc121736050a486caef3223d0a2697e3 (MD5) Previous issue date: 2015-08-31 / Qualitative study with a descriptive and interventionist nature, also classified as an action research developed within the teaching practice. We aimed at developing a literacy project carried out with a group of 24 students from the 9th grade in a public school of Campina Grande. It started from the assumption that the participating students were immature regarding the television media, so we wanted to contribute for the formation of more critical readers, acting with the perspective of the social use of reading and writing. Therefore, we proposed the discussion and the production of two television news programs of different profiles, based on local TV news of greatest interest from the participating students, namely: "JPB", aired by Paraíba TV, an affiliate of Rede Globo; "A Patrulha da Cidade" aired by Borborema TV, SBT affiliate; and "Correio Verdade", aired by Correio TV, Rede Record affiliated. The study was based on authors such as Fischer (2006), Prado (2005), Setton (2011), Tinoco (2008) and Belloni (2012), involving field discussions of media-education and the pedagogy of projects, specifically literacy projects, considering the need of approaching the subject in schools and the range of utilization possibilities that favor the construction of knowledge related to students’ experience inside and outside the school environment. As a result, it is possible to do the following highlights: 1) students involved have shown progress in looking at the television, questioning the content presented by it, understanding the messages conveyed, from a different perspective, questioning the impartiality, the objectives, the target audience and the language used by the programs, paying attention to the interests of each; 2) the teacher is an indispensable professional in the intermediation of the learning process, with the use of media; 3) media-education is a valid choice when one intends to promote learning situations based on the actual use of reading and writing, i.e., with and through the use of literacy projects. The work with media-education is becoming more popular in classrooms, but much remains to be done, if the goal is to make sense of learning beyond the school environment. / Estudo de natureza qualitativa, com caráter descritivo e intervencionista, também classificado como pesquisa-ação que se fez no âmbito da prática docente. Teve por objetivo o desenvolvimento de um projeto de letramento realizado com um grupo de 24 estudantes do 9º ano de uma escola estadual do município de Campina Grande. Partiu do pressuposto de que os alunos participantes eram imaturos frente à mídia televisiva, por isso, pretendia contribuir para a formação de leitores mais críticos, atuando na perspectiva do uso social da leitura e da escrita. Para tanto, propusemos a discussão e a produção de dois telejornais de perfis distintos, baseados em telejornais locais de maior interesse dos alunos participantes, a saber: “JPB”, veiculado pela TV Paraíba, afiliada da Rede Globo; “A Patrulha da Cidade”, veiculado pela TV Borborema, afiliada do SBT; e “Correio Verdade”, veiculado pela TV Correio, afiliada da Rede Record. O estudo se fundamentou em autores como Fischer (2006), Prado (2005), Setton (2011), Tinoco (2008) e Belloni (2012), entre outros, envolvendo discussões do campo da mídia-educação e da pedagogia de projetos, mais especificamente de projetos de letramento, considerando a necessidade de abordagem do tema nas escolas e o leque de possibilidades de aproveitamento que propiciam na construção de conhecimentos relacionados à vivência dos estudantes dentro e fora do espaço escolar. Como resultados, é possível fazer os seguintes destaques: 1) os alunos envolvidos demonstraram progressos no olhar para a televisão, questionando os conteúdos por ela apresentados, entendendo as mensagens veiculadas, sob uma perspectiva diferente, pondo em questão a imparcialidade, os objetivos, o público-alvo e a linguagem utilizada pelos programas, atentando para os interesses de cada um; 2) o professor é um profissional indispensável na intermediação do processo de aprendizagem, a partir do uso de mídias; 3) a mídia-educação é uma escolha válida, quando há pretensão de promover situações de aprendizagem baseadas no uso real da leitura e da escrita, ou seja, com e através de projetos de letramento. O trabalho, a partir da mídia-educação, vem ganhando espaço nas salas de aula, mas ainda há muito a ser feito, se o objetivo for dar sentido a aprendizagens para além do ambiente escolar.

This thesis deals with gender stereotypes in media. It is divided into two parts, one of which {--} a theoretical part {--} presents several theorethical concepts of gender in advertisement and media by some experts like Erving Goffman, Judith Williamson or Libora Oates-Indruchová. This part deals also with problems of media education and opportunities for realization of practical exercises as far as gender is concerned. The second part of this thesis is created for a practical purposes. It consists of seven practical activities focused on gender stereotypes in media which can be used at primary school as a schoolwork. A practical exercises aims to extand a students` knowledge of gender stereotypes which are presentated in media and at the same time find out how these stereotypes are percieved. At the end of the second part is described a feed-back which will be gained at the primary school Bezdrevská in České Budějovice.

Este trabalho aborda a Biologia da CogniÃÃo, reconhecendo que viver à conhecer, e conhecer à viver, e apoiando com isso a construÃÃo do conhecimento na ontoepistemogÃnese. A EducomunicaÃÃo (Media Education) imerge como concepÃÃo pedagÃgica corroborada pelas vivÃncias dos conhecimentos atravÃs de aulas passeios, entrevistas, aulas expositivas e pesquisas. Nesta concepÃÃo pedagÃgica, educandos e educador constroem significados de seus conhecimentos na autonomia da ressignificaÃÃo do currÃculo, como agente ativo dentro dos processos disciplinares escolares. Portanto, como produzir conhecimento em ciÃncias biolÃgicas atravÃs de prÃticas educomunicativas em ecossistemas de redes interativas? Deve-se promover um aprendizado construÃdo da participaÃÃo e autoria dos alunos nas mÃdias sociais, focando no ensino de biologia e suas relaÃÃes com o cotidiano do aluno. TambÃm à necessÃrio construir um perfil no Facebook para a interatividade e compartilhamento de informaÃÃes produzidas pelos alunos e professores, bem como executar aulas expositivas e de campo para que o educando faÃa as relaÃÃes do conhecimento disciplinar com as observaÃÃes in loco dos conhecimentos no ambiente natural. Este trabalho, ocorrido na Escola de Ensino MÃdio Padre Rodolfo F. da Cunha, assumiu uma tendÃncia pedagÃgica progressista com princÃpios libertador e libertÃrio. Foi utilizada uma abordagem qualitativa, com procedimentos de uma pesquisa-aÃÃo, em que associado ao Grupo Focal, como tÃcnica de coleta de dados, realizou-se uma autoreflexÃo coletiva das prÃticas educacionais, como tambÃm o entendimento dessas prÃticas e das situaÃÃes onde essas prÃticas aconteceram, de forma colaborativa. As coletas de dados aconteceram nos ecossistemas presenciais e on-line, com entrevistas, memorandos e caderno de campo, que foram analisados, gerando leituras para as categorias de anÃlises, interpretaÃÃes e conclusÃes do trabalho. As atividades educomunicativas realizadas e publicadas no Facebook surgiram carregadas de sentimentos relativos a aprendizagem da biologia em redes colaborativas, e com os processos pedagÃgicos e ambientes onde essas prÃticas acontecem. Logo, tambÃm interferiram nos processos de aprendizagem. Portanto, foi possÃvel constatar que quando hà acoplamento dos conhecimentos curriculares disciplinares com os conhecimentos e afazeres locais, com as prÃticas pedagÃgicas educomunicativas, e quando ocorrem colaborativamente, estes conhecimentos adquirem valores que se agregam numa perspectiva de transformaÃÃo pessoal e social, de mobilizaÃÃes presenciais e on-line. / This paper addresses the Biology of Cognition, recognizing that life is to know, and knowing is live, and supporting it with the construction of knowledge in ontoepistemogÃnese. The Educational Communication (Media Education) immerses as instructional design supported by the experiences of knowledge by riding lessons, interviews, lectures and research. In this pedagogical concept, students and educators construct meaning from their knowledge in the autonomy of the curriculum reframing, as an active agent within the school disciplinary proceedings. So, how to produce knowledge in biological sciences through educomunicativas practices in interactive networks ecosystems? One should promote learning built the participation and ownership of students in social media, focusing on teaching biology and its relations with the everyday student. It is also necessary to build a Facebook profile for interactivity and sharing of information produced by students and teachers as well as perform exhibition and field classes that the student make the relations of disciplinary knowledge with on-site observations of knowledge in the natural environment. This work, which took place at the School of High School Father Rodolfo F. da Cunha, took a progressive pedagogical trend with liberating and libertarian principles. A qualitative approach was used, with procedures of an action research in that associated with the Focus Group, as data collection technique was held a collective self-reflection of educational practices, as well as the understanding of these practices and situations where such practices happened, collaboratively. Data collection took place in the presence ecosystems and online, with interviews, memos and field notes, which were analyzed, generating readings for the categories of analysis, interpretations and conclusions. The educomunicativas activities and posted on Facebook emerged laden with feelings about the biology of learning in collaborative networks, and the pedagogical processes and environments where these practices occur. Then they also interfere with the learning process. Therefore, it was found that when there is coupling of disciplinary curricular knowledge with local knowledge and tasks, with the educomunicativas teaching practices, and when they occur collaboratively, this knowledge acquire values that are added in the interests of personal and social transformation, in-person demonstrations and online.

Há algumas décadas, estudos vêm sendo desenvolvidos com o intuito de analisar o impacto da mídia, e da publicidade, no desenvolvimento infantil. Entre os alertas sobre o desaparecimento da infância e a euforia provocada pelas possibilidades das novas tecnologias, os Estudos Culturais propõem a discussão do tema sob a ótica de questões como cultura, identidade e poder. Nesse sentido, este trabalho pretende colaborar com o debate ao revisar a bibliografia e observar empiricamente a relação criança, escola e mídia segundo métodos pedagógicos específicos (pedagogia Waldorf, mídia-educação e uso das TICs - Tecnologias da Informação e Comunicação - em sala de aula). Os resultados desta investigação refutaram a hipótese inicial de que uma pedagogia que evite ao máximo o contato com os meios eletrônicos pudesse resultar em crianças com um menor consumo de mídia. / For some decades, studies have been developed in order to analyze the impact of media and advertising in child development. Among the warnings about the disappearance of childhood and the euphoria caused by the possibilities of new technologies, the Cultural Studies propose to discuss the topic from the perspective of matters such as culture, identity and power. In this way, this work intends to collaborate to the debate by reviewing the literature and empirically observe the relationship between child, school and media according to specific educational methods (Waldorf pedagogy, media education and use of ICTs - information and communication technologies - in the classroom). The results of this investigation disproved initial hypothesis that pedagogy that avoids the most contact with the electronic media could result in children with lower use of media.

Submitted by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2018-06-13T19:46:41Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) DISSERTAÇÃO LOUISE (versão final).pdf: 1655162 bytes, checksum: 1a38f59a4a11652ec6ffb4e48dcc6ac5 (MD5) / Approved for entry into archive by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2018-06-13T19:47:15Z (GMT) No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) DISSERTAÇÃO LOUISE (versão final).pdf: 1655162 bytes, checksum: 1a38f59a4a11652ec6ffb4e48dcc6ac5 (MD5) / Made available in DSpace on 2018-06-13T19:47:15Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) DISSERTAÇÃO LOUISE (versão final).pdf: 1655162 bytes, checksum: 1a38f59a4a11652ec6ffb4e48dcc6ac5 (MD5) Previous issue date: 2018-08-09 / FAPEAM - Fundação de Amparo à Pesquisa do Estado do Amazonas / Implementing environmental education in schools has proved to be an exhaustive task. There are great difficulties in awareness-raising and training activities, in the implementation of activities and projects, and especially in the maintenance and continuity of existing ones. The study of the environmental perception of the community with which one intends to work can indicate characteristics of the group, leading the planners and educators to their knowledge and to the development of programs defined according to local identity, their values, their way of seeing, interpreting and relate to the environment. The present work has as main objective to investigate the results of the pedagogical use of environmental themes and the video documentary CURUPIRA I - popularization of the scientific knowledge on ecology and conservation of the Amazonian fauna as a tool of a didactic sequence in the teaching of biology, having as a guiding thread the National Curricular Parameters. The method selected for the project was research-action, it is a type of empirical based social research that is conceived and carried out in close association with an action or with the resolution of a collective problem, In the quest to deepen the study theme did necessary to use bibliographic research and field research. The research was carried out in the municipality of Nova Olinda do Norte (AM), at the State School Professor José Paula de Sá, with the target audience being the students of the biology discipline, the second high school series, afternoon shift. The data collected through the questionnaires applied before and after the presentation of the didactic sequence were analyzed with qualitative and quantitative basis to answer the research objectives. As a final object, a didactic sequence model was proposed and could be used later by educators in their environmental education activities. The result of the study indicated that the didactic sequence performed as a methodological tool allowed the achievement of the educational objectives to which they were proposed, such as the application and understanding of the knowledge observed in the questionnaire responses. Participating students indicated in general a satisfactory degree of understanding about the themes present in the research. The use of educational media, such as video documentary, as well as the use of slides with environmental concepts, should be part of the strategic framework of educators, in the planning and application of environmental education to their students. Mission is becoming difficult, but when carried out in an organized and precise way, it brings comfort when observing the evolution in the results, and the awareness that to make the next one think about the environment, to value the environment, to take care of the environment, is to become part of this environment, dependent on its direct or indirect wealth, and an integral part in making decisions about the environment in which it lives. / Implementar a Educação Ambiental nas escolas tem se mostrado uma tarefa exaustiva. Existem grandes dificuldades nas atividades de sensibilização e formação, na implantação de atividades e projetos e, principalmente, na manutenção e continuidade dos já existentes. O estudo da percepção ambiental da comunidade com a qual se pretende trabalhar pode indicar características do grupo, levando os planejadores e educadores ao seu conhecimento e ao desenvolvimento de programas definidos de acordo com a identidade local, seus valores, sua forma de enxergar, interpretar e se relacionar com o meio ambiente. O presente trabalho tem como objetivo principal investigar os resultados do uso pedagógico de temáticas ambientais e do vídeo-documentário CURUPIRA I - popularização dos conhecimentos científicos sobre ecologia e conservação da fauna Amazônica como ferramenta de uma sequencia didática no ensino de biologia, tendo como fio condutor os Parâmetros Curriculares Nacionais. O método selecionado para o projeto foi de pesquisa-ação, é um tipo de pesquisa social com base empírica que é concebida e realizada em estreita associação com uma ação ou com a resolução de um problema coletivo, Na busca por aprofundar o tema de estudo fez-se necessário utilizar a pesquisa bibliográfica e pesquisa de campo. A pesquisa foi realizada no município de Nova Olinda do Norte (AM), na Escola Estadual Professor José Paula de Sá, tendo como público alvo os estudantes da disciplina de biologia, da segunda série do Ensino Médio, turno vespertino. Os dados coletados através dos questionários aplicados pré e pós a apresentação da sequencia didática, foram analisados com base qualitativa e quantitativa para responder aos objetivos da pesquisa. Como objeto final, foi proposto um modelo de sequencia didática, podendo ser utilizada posteriormente por educadores em suas atividades de educação ambiental. O resultado do estudo indicou que a sequencia didática executada, como uma ferramenta metodológica, permitiu o alcance dos objetivos educacionais a que foram propostos, como a aplicação e compreensão dos conhecimentos observados nas respostas dos questionários. Os estudantes participantes indicaram de uma forma geral, satisfatório grau de entendimento sobre os temas presentes na pesquisa. A utilização das mídias educacionais, como o vídeo-documentário, e também a utilização de slides com os conceitos ambientais, deve fazer parte do arcabouço estratégico dos educadores, no planejamento e na aplicação da educação ambiental aos seus alunos. Missão esta que se torna difícil, mas quando executada de forma organizada e precisa, traz conforto ao observar a evolução nos resultados, e a consciência de que fazer o próximo pensar no ambiente, valorizar o ambiente, cuidar do ambiente, é se tornar integrante deste ambiente, dependente de suas riquezas diretas ou indiretas, e parte integrante na tomada de decisões sobre o meio em que vive.

A presente tese, formulada na linha de pesquisa Comunicação e Educação do Programa de Pós-Graduação em Ciências da Comunicação da Escola de Comunicações e Artes da Universidade de São Paulo, tem como objeto a análise das políticas de educação midiática implementadas por duas Secretarias Municipais de Educação pertencentes, respectivamente, às cidades do Rio de Janeiro e de São Paulo. A tese se justifica basicamente por duas razões. Em primeiro lugar, pela importância estratégica destas cidades, levando em conta que - além de possuírem as maiores redes públicas de educação básica do país - ambas vêm inserindo em suas práticas de ensino, ao longo das últimas décadas, elementos formativos que contemplam ações expressamente voltadas para esferas que tangenciam a Educação e a Comunicação; em segundo lugar, pelo fato de identificarmos nas distintas propostas elementos que se configuram como identificados, essencialmente, com duas correntes de práticas de educação midiática curricular: a Mídia-Educação, no Rio, e a Educomunicação, em São Paulo. No caso, a pesquisa se propõe a identificar as práticas e a comparar os elementos que as aproximam ou as caracterizam como específicas. O objetivo inicial é a confirmação de efetivas políticas públicas voltadas para os dois paradigmas em questão. E, em uma segunda instância, compreender o que caracteriza as diferentes experiências, enquanto práticas político-pedagógicas. Para tanto, analisamos, teórica e empiricamente, por meio de pesquisa qualitativa, com os sujeitos - gestores políticos, gestores escolares, professores e alunos - entendem e utilizam a prática da mídia-educação e da educomunicação no interior das unidades escolares, ou seja, em sala de aula. Os resultados comprovam que a educação midiática é objeto de efetivas políticas públicas nas referidas redes de ensino, tanto que existem dados empíricos relevantes na identificação das perspectivas teóricas e de gestão adotadas em São Paulo e no Rio de Janeiro. Essas redes de ensino desenvolveram fundamentos e procedimentos específicos às questões da educação midiática como apresentado na tese comprovando que pode existir diálogos, ou seja, pontos em comuns, sintonias de ideias entre as políticas de educação midiática das duas redes. / This thesis, formulated in the Communication and Education research line of the Post-Graduation Program in Communication Sciences of the School of Communications and Arts of the University of São Paulo, has as its object the analysis of media education policies implemented by two Municipal Secretariats of Education, respectively, belonging to the cities of Rio de Janeiro and São Paulo. The thesis is justified basically for two reasons. First, because of the strategic importance of these cities, taking into account that - in addition to having the largest public networks of basic education in the country - both have been inserting in their teaching practices, over the last decades, formative elements that contemplate actions directed specifically for spheres that touch Education and Communication; Secondly, because we identify in the different proposals elements that are identified as identified, essentially with two currents of practices of curricular media education: the Media-Education in Rio and the Educommunication in São Paulo. In this case, the research proposes to identify the practices and compare the elements that approach them or characterize them as specific. The initial objective is the confirmation of effective public policies focused on the two paradigms in question. And, in a second instance, to understand what characterizes the different experiences, as political-pedagogical practices. For this, we analyze, theoretically and empirically, through a qualitative research, how the subjects - political managers, school administrators, teachers and students - understand and use the practice of media-education and educommunication within the school units, in the classroom. The results confirm that media education is the object of effective public policies in educational networks, so much so that there is relevant empirical data in the identification of the theoretical and management perspectives adopted in São Paulo and Rio de Janeiro. These teaching networks have developed specific foundations and procedures for the issues of media education as presented in the thesis, proving that there may be dialogues, that is, points in common, brainstorming between the two networks.

A pesquisa estuda a condição de convergência entre modalidades de comunicação e modalidades de aprendizagem em intervenções de caráter educomunicativo, considerando os fatores de tangibilidade e possíveis indicadores para seus modelos de gestão em perspectiva de escala - típicas das novas ambiências sociais de comunicação e educação. A partir da hipótese central da relação de contiguidade sistêmica entre processos de comunicação e de aprendizagem, trabalhada em perspectiva sociointeracionista, o estudo abrange os aspectos de cientificidade e a fundamentação teórica e epistemológica da abordagem educomunicativa. Este procedimento levou à proposição de um modelo metodológico de gestão de base sistêmica para a Educomunicação. E resultou na elaboração de um experimento metodológico, incorporando princípios e conceitos próprios da Educomunicação. O experimento foi aplicado em uma rede social digital projetada para a formação de professores do ensino público, especificamente sobre as ações de formação de agentes mediadores. Seu desenho apontou a resolução de alguns dos complexos problemas de gestão educativa do desenvolvimento de capacidades comunicativas e, ao mesmo tempo, forneceu subsídios substanciais para a verificação do sistema teórico de hipóteses. / This research studies the condition of convergence between communication modalities and learning modalities in Educommunication actions, considering the tangibility factors and possible metrics for its management in scale perspective - as typical in new communication and education social environment. Considering the central hypothesis of the systemic contiguity between the communication and learning processes, and working with the social-interactionism perspective, the study covers the scientificity and the theoretical and epistemological fundamentals of Educommunication approach. This procedure led to a proposal for a systemic based methodological model for management in that new area. The result was the design of a methodological experiment including the educommunicational principles and concepts. The experiment was applied to a digital social network designed to public teachers training, focusing specifically on the training actions to certificate mediating agents. Its design has shown some solutions to the complex problems involved in the management of development of communication skills, meanwhile offerered substancial subsidies in order to verify the theoretical hypothetic system.

Essa dissertação se dedica ao estudo dos processos comunicacionais na formação do tutor online junto ao Programa Mídias na Educação, gerido no Estado de São Paulo pelo Núcleo de Comunicação e Educação (NCE) da Escola de Comunicações e Artes da Universidade de São Paulo (ECA/USP) em parceria com a Universidade Federal de Pernambuco (UFPE), com o intuito de verificar se esse profissional é formado a partir dos paradigmas educomunicativos pelos gestores e coordenadores do Programa. / The present paper studies the tutors´ formation under communication perspective, at \"Mídias na Educação\", a national e-learning course developed in São Paulo State by the \"Núcleo de Comunicação e Educação\" (NCE) from the University of São Paulo (ECA / USP), in partnership with the Federal University of Pernambuco (UFPE), in order to verify how educommunication paradigm has been used to manage this distance e-learning program.