Magister Artium (Psychology) - MA(Psych) / This study discussed the effect of new information and communication technologies use on adolescents. The research also assessed whether gender and frequency of use of new information and communication technologies would interact to influence self-esteem and social support from family and friends. / South Africa

This research aims to provide a theory of enterprise social networking that generates and/or sustains a culture of employee engagement within a chosen South African private sector company. Based on an extensive review of interesting literature and the application of a grounded theory process in a chosen case, this research work provides a theory of enterprise social networking sustaining and growing employee engagement together with an explanatory theoretical framework that makes the theory more practical. Employee engagement is defined as “the harnessing of organisation member’s selves to their work roles; in engagement people employ and express themselves physically, cognitively, and emotionally during role performances.” This research regards employee engagement as a three part concept composed of a trait (personality/cognitive) aspect, a state (emotional) aspect, and a behavioural aspect. Research has shown that employee engagement has an unequivocal positive impact on business outcomes, such as profitability, business performance, employee retention and productivity. Employee engagement can be regarded as a culture if it is abundant within the organization’s employee population. Gatenby et al. (2009) propose that employee engagement is fostered by creating the desire and opportunity for employees to connect with colleagues, managers and the wider organisation. This standpoint is supported by Kular et al. (2008) who state that the “key drivers of employee engagement identified include communication, opportunities for employees to feed their views upward and thinking that their managers are committed to the organisation.” Further indicators of employee engagement include strong leadership (particularly in the form of servant leadership), accountability, a positive and open organisational culture, autonomy, and opportunities for development. One of the key facets of employee engagement is connection. A complementary definition of social media, an umbrella under which enterprise social networks fall, is that “(it) is more of a relationship channel, a connection channel. Each and every tweet, update, video, post, is a connection point to another human being. And it’s the other human being who will determine your worth to them.” Social media provides participants with access to a larger pool of resources and relationships than they would normally have access to. This enlarged relationship/resource pool is a result of expanding human and social capital enabled through social media tools. In order to produce a theory of enterprise social networking sustaining and growing a culture of employee engagement a rigorous grounded theory methodology coupled with a case study methodology was applied. The case study methodology was used to identify a suitable research site and interesting participants within the site while the grounded theory process was used to produce both qualitative and quantitative data sets in a suitability rigorous fashion. The corroborative data was then used to discover and define the emergent theory.

The 1996 Constitution of South Africa is ranked as one of the most liberal and democratic constitutions in the world. The right to freedom of sexual orientation, equality and the freedom of association amongst other rights is in its Bill of Rights and are thus inherently assured and protected in post- apartheid, democratic South Africa. However, the Lesbian Gay Bisexual and Transgender (LGBT) community continue to face discrimination and prejudice despite this newly established constitutional order. The present study is interested in how, in the light of the equality clause in the South African constitution, homosexuality is represented and constructed in the South African media. The thesis examines representations of homosexuality between the years 1999-2013 in articles collected from the Independent Online media site which incorporates 30 newspapers. The approach focuses on the topics, overall news report schemata, local meanings, style and rhetoric of the news reports. The results of the study show that negative attitudes towards homosexuality are framed in three main ways: homosexuality is represented as "unAfrican"; "ungodly" and "unnatural". I argue that rather than extreme forms of violence (such as "corrective rape" and murder) directed against LGBT citizens being interpreted as the aberrant behaviour of a few, these need to be understood in the context of the circulation of the above justificatory narratives.

The purpose of this study was to investigate the use of mobile phones in organizing ad-hoc vehicle ridesharing based on hitch-hiking trips involving private car drivers and commuters in South Africa. A study was conducted to learn how hitch-hiking trips are arranged in the urban and rural areas of the Eastern Cape. This involved carrying out interviews with hitch-hikers and participating in several trips. The study results provided the design specifications for a Dynamic Ridesharing System (DRS) tailor-made to the hitch-hiking culture of this context. The design of the DRS considered the delivery of the ad-hoc ridesharing service to the anticipated mobile phones owned by people who use hitch-hiking. The implementation of the system used the available open source solutions and guidelines under the Siyakhula Living Lab project, which promotes the use of Information and Communication Technology (ICT) in marginalized communities of South Africa. The developed prototype was tested in both the simulated and live environments, then followed by usability tests to establish the viability of the system. The results from the tests indicate an initial breakthrough in the process of modernizing the ad-hoc ridesharing of hitch-hiking which is used by a section of people in the urban and rural areas of South Africa.

This study investigates HIV/AIDS coverage in selected South African newspapers. The rationale for the study hinges on the fact that the media’s role in informing society about social issues, such as HIV/AIDS, is of paramount importance. The study adopted, principally, the content analysis method and, as a supplement, discourse analysis. Four daily newspapers were content-analysed, namely: Daily Dispatch, Daily Sun, Sowetan and The Star. A total of 288 editions of newspapers, spanning a period of twelve months (January to December 2010) were sampled. This study is informed by agenda setting theory. Discourse analysis was used to determine the compliance of these newspapers to media guides on the use of appropriate language or terminologies. The tone, sentence structures used when disseminating HIV/AIDS stories were also examined. The results revealed that HIV/AIDS coverage by these newspapers is reasonable even though the prominence given to HIV/AIDS issues is dissatisfactory in terms of placement on the page, headline font-size and number of paragraphs devoted to HIV/AIDS stories. 5.0% of HIV/AIDS-oriented stories were placed on the front page; 93.8% on the inside pages while 1.3% were placed on the back pages. It was also found that news and feature were used equally to disseminate HIV/AIDS issues. These genres constituted 50% each. On the other hand, the results revealed a statistically non-significant relationship between the newspapers and categories; that is: (25.09 2   , p  0.122  0.05 ). Results further revealed that these newspapers used appropriate terminology and value-neutral language in their stories. The tone of the messages was found to be positive and encouraging.

This thesis examines the political public relations campaign of the Democratic Alliance in the 2009 elections in order to explain the party’s performance in these elections. The research is premised on John Petrocik’s (1996) issue ownership theory. A number of quantitative and qualitative content analyses were conducted to provide answers to the main research questions. These involved: the party’s 286 media releases; party leader Helen Zille’s 2009 campaign speeches; and Zille’s Facebook platform. Results revealed that although the DA demonstrated extreme political resilience amidst fierce challenges in the 2009 elections, the party primarily campaigned on an anti-ANC ticket and a fair amount of negative advertising against the governing party to win itself votes. Not only did the party fail to “associate” itself with real issues affecting South African voters—especially the poor Black African majority which constitutes the largest voting bloc—it failed to pronounce itself clearly on other issues. Instead, the party attached itself to a multitude of shared issues, often “trespassing” on issues of common concern not necessarily “owned” by any one political party. This study also deduced that while Facebook facilitated public opinion on the DA in the 2009 elections, it still could not be regarded as a genuine public sphere in the South African context. / Communication Science / M.A. (Communication)

Oliver Tambo institute of Governance and Policy Studies / MPM

Thesis (M. A. (Media Studies)) -- University of Limpopo, 2021 / Citizen journalism has the potential to enhance the state of community newspapers. The emergence of digital media brought about the concept of citizen journalism, allowing ordinary citizens to practice journalism similar to professional journalism. The resultant high volume of news information from ordinary citizens, despite its benefits, leaves editors grappling with what enters the news gate. This study investigated the perceptions and attitudes of editors of community newspapers in Limpopo province of South Africa towards integrating citizen journalism into their daily journalism practices. This qualitative study used interview guide for data collection from a total of six (7) community newspaper editors in the province. The findings of the study indicate that most editors of community newspapers have positive perceptions towards citizen journalism. They are of the view that it could contribute positively towards their organisations particularly in strengthening democratic participation as a corner stone of community media, increasing the circulation of their newspapers, and assisting their communities to strive and strengthen their relationship with the outside world. However, they are not keen to incorporate citizen journalism in their professional practices. Their expressed concerns are lack of ethics and other basic journalistic skills in citizen journalism and the possibility of encumbering the process of news gatekeeping. However, due to many positive impacts of citizen journalism, editors should endeavour to find ways to incorporate citizen journalism into their organisations. Keywords: Gatekeeping, citizen journalism, community newspapers, community participation, news editors

In this dissertation, the researcher presents the findings of a discourse analytic enquiry on the construction of femininity within a contemporary South African magazine. It is argued that gender is a social construction and that women’s magazines provide a channel through which discourse of femininity reaches women. These discourses in women’s magazines are often narrow and stereotypical in nature which may limit the development of women’s feminine gender identities. A discourse analytic approach was utilised to reveal the different discourses of femininity within a contemporary women’s magazines, Cosmopolitan, as well as to indicate how they may contribute to the construction of femininity. From the magazine, relationship-focused articles were selected, from which three predominant discourses of femininity were identified which includes femininity as heterosexual, nurturing, and managerial. An important finding is that competing discourses of empowerment and traditional femininity were evident. This points to the highly complex ways in which gender, specifically femininity, is constructed in the magazine under study. / Psychology / M.A. (Psychology)

The objective of this study was to investigate whether community print media is fulfilling its developmental mandate in society using a comparative study of Alex News and Greater Alex Today community newspapers. This study is as the result of an outcry from various stakeholders claiming that community print media is no longer playing its developmental role in society due to the impact of structure and agency. They also claim that community media is no longer representing the interests and needs of the communities that it serves and lacks community participation. There are also concerns that community print media is no longer serving historically disadvantaged communities and is failing in its role to disseminate information in the community. They claimed that the control and ownership of community media is not in the hands of the community that it is supposed to serve, but in the hands of outsiders who are after business opportunities and profit-making. The qualitative research method was used for this study and the findings correlated with the literature reviewed. It concluded that the constraints of structure and agency is shaping the role of community media in society. Based on these findings the research recommends that government should assist the community newspapers by providing a subsidised printing machine that can be placed in a central place for easy access by the community newspapers. It also recommends that the community newspaper should transform from the traditional newspaper print to digital media to cut the printing costs and that the government should allocate more funds to MDDA. / Communication Science / M.A. (Communication Science)