This diploma thesis deals with the media representation of celebrities, as it is designed within the framework of the adopted American television format of the late-night talk show. In the first part of the thesis, attention is focused on problems of understanding of the phenomenon of celebrities by various authors, as well as on the development of the late-night talk show itself and its characteristic features. The theoretical starting point is the theory of representation (Hall), three levels of representation (Trampota) and social construction of reality (Berger, Luckmann). The method of critical discourse analysis is chosen for the research and the four principles for the analysis are described: commoditization, infotainment, personalization, congeniality. The practical part presents an analysis of the typical representation of celebrities due to the principles mentioned above in selected talk shows which were broadcast in English and Czech languages in 2015-2016, namely American The Tonight Show Starring Jimmy Fallon and Czech Jan Kraus Show. Keywords: Celebrity, Late-night Talk Show, Media Representation, Personalization, Congeniality, Infotainment, Commoditization

Diploma thesis named "The Evolution of Media Representation of Squatting Theme in Czech Mainstream and Alternative Print" is describing the changes and tendencies of media representation of squatting theme in czech printed media based on the most medialized cases in selected media titles. Theme is analysed with the method of quantitative content analysis (partly together with qualitative) of national daily newspapers Mladá fronta DNES and Právo, social magazines Respekt and Reflex and culture periodics A2 and Literární noviny. The results of analysis include the description of media surface dedicated to this topic as well as the frequency and opinion outcome. And especially, which topics were connected to squating the most.

In this thesis, I argue that the modern view on tattooing as a new trend and its former association with antisocial people is an old trope, in many ways constructed by the newspapers.  Tattooing is a practice with a long and multifaceted history. From Ötzi the iceman to the presumed tattoo-boom or tattoo-renaissance in the late twentieth century, it has waxed and waned in popularity but never fully got out of sight. The inhabitants of Sweden's capital city Stockholm are said to be the world's most tattooed people.  The Swedish word for tattoo: tatuering, was introduced in 1799 in an article about natives in the South Pacific. For about half a century, the newspapers mostly wrote about tattooing as a native practice in faraway countries. But, as far back as 1869, the Swedish newspapers started to report on a more western-centered tattoo interest. Approximately 30 years later, it was also reported as a trend attracting new target groups such as women and nobility in America and Britain. Since then, Swedish newspapers have repeatedly described tattooing alternatively as a new trend reaching out to new target groups, a practice on the brink of extinction, a danger to the health, or a stigmatizing mark. The tattooed person has been depicted as odd, self-destructive, an outcast, or incapable of making their own decisions. Authorities such as medics, scholars, social workers, and journalists have taken a right to interpret, discuss and judge the choices of other people. From researching Swedish Newspapers from 1799 to 1999, I conclude that the modern reports on tattooing as a trend, a danger, or a sign of deviance is a narrative with a long history. The view of tattooed people as odd, strange, and victims of self-destructive behavior is a discourse with an equally long tradition. Further, I argue that the tattooed person, when interviewed or depicted to this day, is constructed by old conceptions and stereotypes. The result is that people with an interest in tattooing internalizes prejudices as a self-image. This image is either promoted and self-encouraged, or the object of denial, and a wish to be seen as a whole person, not a stereotype or cliché.

"Changes of Media Representation of Agriculture in Press" This diploma thesis is focused on the changes in teh media representation of agriculture in the Czech press on the example of two national dailies - Hospodářské noviny and Právo. The study uses a quantitative research method, content analysis, to detect changes in both the final representation of farmers and mechanisms of news construction in the period from the early 90 of the 20 century to today. The theoretical part presents a brief development of agriculture, basic principles of the media studies theory and mechanisms of news construction (agenda setting, work with information sources, the news values concept, the framing concept). The analysis examines the media attention that is devoted to agriculture but also the use of mechanisms of news construction and the change of representation of farmers in the press. Key words: agriculture; farmers; mechanisms of news construction; content analysis; media representation; agenda setting

This thesis aims to prove or disprove the hypothesis that the media (Mlada fronta DNES and Lidové noviny), owned by a group of MAFRA, creates the media image of a migratory crisis consistent with the preview of the owner Andrej Babis. This thesis examines articles in the newspapers using quantitative content analysis on this topic appearing between March- December 2015. The theoretical section consists of two chapters; first dealing with the media image and the design of the media mechanism and second, introducing the terminology of migration and migration policy. The Thesis also includes the contextual information, capturing and describing the European migration crisis on the basis of these findings and constructed in the design research. The analytical part incorporates knowledge of quantitative analysis and research positions A. Babis. The conclusion answers the research questions that are for the purpose of writing this paper. This work is based on the relevance of the topic and the possible transformation of attitudes of political parties in the coming elections. Keywords: Media representation, migration crisis, refugees, MAFRA, Babiš, migration, media content analysis, ANO 2011, elections, news values

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This thesis entitled Media construction of gender-based violence in selected Spanish media deals with how the Spanish media frame the topic of gender-based violence. The aim of this work is to identify and describe the dominant interpretive frames that the Spanish media offers in connection with the topic of gender-based violence. The starting point of this diploma thesis is the concept of media framing. The research method is qualitative analysis based on the procedures of grounded theory and uses open and axial coding. The research sample consists of selected Spanish media. Specifically, the online news newspapers El País and El Mundo and the television news stations La 1 and TeleCinco. The result of axial coding is seven categories through which the Spanish media offers the issue of gender-based violence.

Public service media has a big role in the traditional media in Sweden. Historically, they constructed a shared cultural reference and applied news and facts to people to make it possible for them to be educated citizens. However, public service and other traditional media have a difficulty reaching young people today. At the same time young people are the group that consumes the most amount of media. Therefore, it is relevant to study what they consume and what they discard - and why. Especially why they don’t consume the content provided by Swedish public service media. Because if they don’t consume it now, will they in the future?       This qualitative study aims to examine how young people in Sweden use public service media and whether they value it as a public service. To do this, we conducted four focus groups with a total of twelve 18-year-olds. The result shows that even though few of them choose to consume content from the public service media, most of them have a positive association of it and value it as a public service. Many said that they trust that they follow their assignment to serve the public and that they produce objective and accurate news. However, the knowledge about the way public service media is organized and financed was shallow at best. It appears that the main reason they don’t consume the content is that they don’t come across it where they consume media. The interviewees that did consume public service media content did so on a different platform such as Spotify or YouTube. So the difficulty in reaching the young audience might not be because of the content, but that they don’t even know of its existence.

This study explores identity formation among young adults as influenced by mediated politics and popular culture. Based on the nature of the research subject the study adopts constructionism both ontologically as well as epistemologically, hence a qualitative research design was drawn upon, resulting in five interviews of two as empirical data collection. Participants were recruited through existing networks. The material was then processed using thematic analysis together with a broad theoretical framework in relation to identity, hybridity and representations, amongst further perspectives. Findings reveal a reflexive relationship between the participants' identity and mediated politics and popular culture. The reflexive relationship was illustrated through the main following phenomenon; (1) a constant negotiation between Swedishness and the individual's roots of origin, however, to different degrees; (2) ambiguous attitudes towards representations in media where some participants felt a need as well as no need to be represented in media – potentially complicated due to exaggerated stereotypes and intersectionality; (3) a positioning to political messages and opinions in relation to self identity.

I denna c-uppsats utforskas den könsrelaterade dynamiken i medierapportering av svensk fotboll. Studien analyserar videointervjuer från Herrallsvenskan och Damallsvenskan för att avslöja eventuella könsskillnader i sportjournalistik och dess inverkan på samhälleliga normer och värderingar. Denna forskning tar sig an en tidigare outforskad aspekt av sportjournalistik genom att granska och jämföra frågeställningarna som riktas mot manliga och kvinnliga fotbollsspelare under videointervjuer. Forskningsfrågorna i uppsatsen är följande: Hur skiljer sig bevakningen och rapporteringen av manliga och kvinnliga fotbollsspelare under en säsong? Samt, Hur skiljer sig de frågor som ställs i svenska fotbollsintervjuer gentemot manliga och kvinnliga fotbollsspelare? Dessa frågor är avgörande för att förstå den övergripande mediabilden och hur kön gestaltas i sportjournalistiken.  Teoretiskt stödjer sig uppsatsen på en rad teorier som ger en djupare förståelse för mediernas roll i samhället och hur de formar uppfattningar om kön och könsroller inom sporten. Dessa inkluderar Journalistikens Makt, Intervjuns Makt, Kön och Genus, Gestaltningsteorin, och Dagordningsteorin. Var och en av dessa teorier belyser olika aspekter av hur könsmönster och maktrelationer skiljer sig i medierapportering och representation inom sportjournalistiken. Metodologiskt använder studien kvantitativ innehållsanalys för att systematiskt analysera och jämföra de könsrelaterade skillnaderna i intervjuerna. Denna noggranna metodik möjliggör en kvantifiering och analys av hur kön påverkar frågor och narrativ som presenteras för spelarna, och ger värdefulla insikter i hur medieinnehållet kan bidra till normbildning och representation inom idrott och media.  Resultaten identifierar betydande könsskillnader i sportjournalistikens gestaltning, med manliga idrottare som får mer frekventa och prestationsinriktade intervjuer, medan kvinnliga idrottare ställs bredare frågor, vilket riskerar att förstärka stereotypa uppfattningar. En tendens där intervjuare och intervjuade delar kön, påvisar en potentiell segregation, men rapportering om bland annat känslor och domslut visar på könsneutralitet. Studien har betydande relevans för flera områden, inklusive medie- och kommunikationsvetenskap, idrottsvetenskap, samt för praktiker inom mediebranschen och idrottsorganisationer. Den bidrar till en förståelse av hur könsaspekter och genusgestaltning skiljer sig i medieinnehållet och sportjournalistiken, och kan hjälpa till att forma mer jämställda och inkluderande mediepraktiker. / In this bachelor's thesis, the gender-related dynamics in media reporting of Swedish football are explored. The study analyzes video interviews from the Men's Allsvenskan and Women's Damallsvenskan to reveal any gender differences in sports journalism and its impact on societal norms and values. This research addresses a previously unexplored aspect of sports journalism by examining and comparing the questions directed at male and female football players during video interviews. The research questions in the thesis are as follows: How does the coverage and reporting of male and female football players differ over a season? And, How do the questions asked in Swedish football interviews differ between male and female football players? These questions are crucial for understanding the overall media image and how gender is portrayed in sports journalism.  Theoretically, the thesis relies on a number of theories that provide a deeper understanding of the media's role in society and how they shape perceptions of gender and gender roles within sports. These include the Power of Journalism, the Power of the Interview, Gender and Gender Studies, Representation Theory, and Agenda Setting Theory. Each of these theories highlights different aspects of how gender patterns and power relations differ in media reporting and representation within sports journalism. Methodologically, the study uses quantitative content analysis to systematically analyze and compare the gender-related differences in the interviews. This meticulous methodology enables a quantification and analysis of how gender affects the questions and narratives presented to the players, and provides valuable insights into how media content can contribute to norm formation and representation within sports and media.  The results identify significant gender differences in the portrayal of sports journalism, with male athletes receiving more frequent and performance-oriented interviews, while female athletes are asked broader questions, which risks reinforcing stereotypical perceptions. A tendency where interviewers and interviewees share gender shows a potential segregation, but reporting on emotions and rulings indicates gender neutrality. The study has significant relevance for several areas, including media and communication studies, sports science, as well as for practitioners in the media industry and sports organizations. It contributes to an understanding of how gender aspects and gender representation differ in media content and sports journalism, and can help to shape more equal and inclusive media practices.