This work focuses on a gender analysis of female characters in video games, specifically the action genre of computer games in which players play from the perspective of a third party (ie see a playable character on canvas). Pays attention to very specific situations in which the female figure is markedly ambivalent status - show clearly feminine characteristics, it moves but clearly masculine space and pay the archetypal clearly masculine activities. Working with so anlýzou konrkétních computer games and playable characters trying to determine whether computer games as a new medium for his portrayal of female characters contribute to gender stereotypes and whether, therefore, become another medium, that these stereotypes produces and reproduces that deconstructs these stereotypes and changing, or whether it even creates new stereotypes. The analysis is the analysis itself as a representation of female characters in visual, narrative or folder of computer games and interactive component analysis itself - that is playing. In this sense, the work seeks to determine how the female characters look if they present archetypal feminine or masculine characteristics and what pleasure playing them can offer both male and female players. In conclusion, the work also attempts to describe the transformations which...

The quantitative and qualitative analysis of the media representation of political leaders in the articles published on the Facebook pages and of the form of discussion under the articles creates fairly comprehensive picture of the discourse on the issue of women at the top political positions in the online environment. Although gender does not appear to be one of the most important factors influencing the tone of the analyzed texts, it is possible to identify several tendencies that are related to gender in both articles and comments. Except for positive tone when evaluating political actions and opinions of female politician, which highlighted the stereotypical characteristics of women (patience, compromise, etc.), articles and comments are negative. Other identified forms of media representation of female politicians were usage of images of power and weaknesses (female too strong is associated with negative tone); associating women with emotions (both extremes - absence of emotions and over-emotionality  are associated with negative tone); and using privacy-related topics such as family, fashion, hobbies (a woman who is not interested in these areas, and thus does not fall into the stereotypical image of a woman, is again depicted negatively). Analysis of the comments in the online discussion...

This study examines U.S. newspaper representation of Muslim-Arab women post 9/11 with an aim of better understanding how women are portrayed in relation to religion, society, politics and the economy. Through a discourse analysis, I examined local articles from across the nation, in addition to international articles, that examine various aspects of Muslim-Arab women’s lives between 9/11/2001 and 9/11/2005. With the increasing focus on the Muslim world in general, and Muslim women in particular, it is necessary to determine how women are portrayed. Muslim-Arab women have increasingly been on the face covers of magazines and front pages of newspapers since 9/11 and all the events that followed; among the major topics covered were the war in Afghanistan, the U.S.-led Iraqi invasion, as well as the elections in both countries. This project aims to provide a comprehensive examination of the diverse stereotypes used by Western reporters to describe Muslim-Arab women, their appearance, status, roles, obligations,responsibilities and aspirations. The analysis also examines the journalistic practices that contribute to distortion and stereotyping.

This thesis analyzes media coverage of the labor movements by taking main underlying dynamics into the attention, in which the neo-liberal policy implementations ideologically contradict with the will of the workers. The media representation of working class will be evaluated on the base of the most striking contradictory area, privatization. The study will generally discuss the main dynamics before going through the news analyses of four national and nine local newspapers. This news of national and local media will be evaluated by the methods of content and discourse analyses. The study will finally try to find out the attitude of the workers towards their media representation and their trust in the media through the method of interviewing. The national and local media will be compared during the evaluations presented within this thesis.

This study examines the attitudes and opinions of ALS patients toward mass messages about their condition. Six focus groups of ALS patient support groups viewed and responded to public relations messages, charity advertisements, and a news story. Results suggest that mass messages remind participants of the need for public ALS awareness. Participants also said they shared in the narratives and identify closely with the characters in the messages they viewed, and participants expressed concern with disease depictions. These concerns included a tension between positive and realistic portrayals, identification of message inaccuracies, and a desire for more specific disease information. The ALS disease as it relates to mass communication has not yet been explored in scholarly literature. This study highlights the importance of the thoughts and opinions of ALS patients toward mass communication about their disease, and it provides a rich understanding of the participants' desires for their disease experience to be recognized and understood.

Over the past 14 years, working independently and with other original thinkers, I have produced works that have on two fronts contributed to the evolving understanding of ethnic relations in contemporary Britain. The first is around social/community cohesion, media and representation as well as counter-terrorism policy as explored through the social sciences. The second domain covering the same themes is couched within the humanities, in particular, the production of literary fiction.

This thesis is a critical examination of newspaper coverage of Canadian-born cases of Bovine spongiform encephalopathy (BSE) discovered between May 2003 and December 2005. Data for the thesis has been compiled from three newspapers: the Edmonton Journal, the Calgary Herald, and the Globe & Mail. The Alberta newspapers were chosen for their proximity to the BSE discoveries, and the Globe & Mail was chosen for the national focus of its coverage. Using Fairclough’s method of ordering discourses, I examine three discourses prominently featured in the coverage: the political discourse, the science discourse, and the socio-cultural discourse. I analyse the three discourses independently, incorporating relevant theory to further explicate the discourses. The primary focus of the thesis is on the newspaper coverage of the first Canadian-born BSE case, but newspaper coverage of additional discoveries are included to examine how the BSE media package changed over time.

The main issue of the dissertation paper was to provide a comparative analysis of ethnic minorities representation in the Czech and Kyrgzystan media discurses in the 90s of the 20th century. Both of the above mentioned countries have undergone a paradigm change, which in the terminology of the four theories of press changed the so-called soviet paradigm for libertarian one. The aim of the research was to demonstrate that it is possible to use the comparative analysis also in regard to ethnicities (ethnic minorities), cultures and national minority organizations that are geographically distant and typologically different. The research is based on comparison of four researches developed by the following authors: Petra Klvačová, Tomáš Bitrich: Jak se (ne)píše o cizincích, Věra Malkova: Этнические образы в республиканских газетах. Опыт этносоциологического исследования, Stuartem Hall (The spectacle of the "Other"), Bernard Berelson, Patricia J. Salter (Majority and Minority American's: An analysis of magazine fiction). The subject of the study is the collection of texts materials from printed media, supplemented and confronted with a trial research sample of responses provided by representatives of media, politics, science and public etc. (in-depth interviews) on the topic of minorities. By means of...

Cette thèse porte sur l’émergence des groupes subalternes, particulièrement des minorités ethnoraciales et des femmes, sur la scène télévisuelle de l’humour, depuis Coluche jusqu’à nos jours. Elle interroge l’état des discours au moment de leur apparition et les capacités d’agir de l’humour. Elle articule le passage du comique en humoriste. Dans les années 1970, le comique bouffon incarne une figure de contestation d’un système de pouvoir centralisé, dont il est un observateur critique. Il se transforme avec la montée de l’individualisme en acteur d’un monde dont il produit une vision subjective. L’analyse d’un corpus de sketches tirés de douze émissions de talk show montre que les humoristes femmes proposent des personnages aux identités de genre fluctuantes et multiformes, à la charnière du masculin et du féminin, à travers des procédés parodiques et un jeu d’incarnation basé sur le corps. Les humoristes issus des minorités ethnoraciales proposent des contre-modèles à l’intégration républicaine avec des récits « authentiques ». Ils ouvrent la voie à l’expression de subjectivités non blanches et à la dénonciation des discriminations sur la base de la couleur de peau. Leur humour s’actualise en 2006 avec l’appropriation du stand-up, la mise en scène de la diversité et des multiples territoires de l’identité. Cette thèse conclut sur un processus de contre-offensive, ou backlash, contestant aux groupes subalternes les avancées conquises durant la période précédente. Ce backlash se manifeste à partir de 2007 par un humour basé sur des commentaires d’actualité et des caricatures. Il favorise les visées hégémoniques blanches et masculines dans l’humour et l’éviction des politiques des identités. / This thesis deals with the emergence of subaltern groups in mainstream television, from Coluche until today. It focuses on two groups, female humorists and ethnic minorities. It questions the agency of humour and its power of displacement of hegemonic media representations, as well as the state of discourses at the moment of the appearance of subaltern groups. It articulates the transformation of comedian into humorist. The buffoon of the late 1970s stands for the figure of contestation of a centralized power, which it comments with a critical gaze. The growth of individualism and expressions of identities turn the comedian into a humorist that assumes a role of actor of the world and a subjective gaze. The analysis of sketches in television talk shows reveals that female humorists expose multiple subjectivities and destabilize the binary system masculine-feminine, by resorting to body acts as parts of humoristic mechanisms. Humorists from ethnic minority groups denounce discriminations and perform hybrid bodies and identities that destabilize the republican model of integration. Their appropriation of stand-up comedy genre renews in 2006 the staging of diversity and of the multiple territories of identities. The period 2007-2010 shows a counter-offensive, a backlash that marks the return to dominant values in the field of humour and denies to subaltern groups the advantages they’ve gained during the previous period. It is characterized by a renewal of humour based on news comments and caricatures, by the hegemonic power of masculine white humorists and the eviction of identity politics.

Aim of the research: This research aims to create an understanding for the new ways in which global fashion influencers’ attending fashion week are contributing to the presentation of it as gatekeepers and distributors of information and fashion knowledge, and how this rolea dds new perspectives to how fashion week is presented. Method: The research has been limited to analysing the material of six global fashion influencers, with a total following of 28 million people, during the major fashion weeks of Spring/Summer 2017 and Autumn/Winter 2017. The material has been collected and analyzed using a qualitative content analysis, also called ethnographic content analysis, with focus on distinguishing common characteristics in the text. Findings: The results have shown that the fashion influencers have contributed to the presentation of fashion week in several new ways, with the greatest characteristic being sharing a broad picture of what is going on during fashion week. The influencers are also sharing insight to exclusive fashion shows and events that have traditionally not been shared with the public. More over, the fashion influencers are sharing their personal perspectives and experiences of fashion week as well as their personal taste and opinions regarding fashion trends and other things. They are also adding a new commercial and promotional focus while presenting an idealized image of fashion week to their followers. The findings are indicated that the fashion influencers have established an important role at fashion week, which in turnis affecting the presentation of it. Contributions: The findings presented in this research can be of relevance for those who wants to understand the fashion influencers’ role during fashion week, for instance fashion brands and designers who wishes to learn how to engage with the fashion influencers’ from a business and marketing perspective. Considering social media and the fashion influencers affecting the presentation of fashion week as societal changes, the findings can also be relevant for fashion researchers who wishes to understand how these changes are affecting the presentation of fashion week and the fashion industry.