This paper is investigating how metaphors are used in political speeches to achieve persuasion. By analyzing three speeches dealing with the Iraqi war 2003 and delivered by Bush, Blair and Howard, I try to find out the similarities and differences in how metaphors are constructed, how they are used as a persuasive technique, and lastly if the different military contribution of the three countries affected how metaphors are constructed. The main theory used in this study is Critical Metaphor Analysis suggested by Charteris-Black (2011). The analysis suggests that the speeches contain different kinds of metaphors like personification, the POLITICS IS BUSINESS metaphor and JOURNEY metaphors. Metaphors are generally found to be used in a similar way in order to show that the politicians are ‘right’. Still, there are some differences that could be attributed to the different military contribution of the countries and their different role in the war.

The aim of this study was to examine how sports journalists used religious metaphors when covering football during the time span of the study, and how the athletes were portrayed as a result of the usage. The aim was also to study if the usage differed between the two newspapers chosen for the study, one of which is a morning paper (Dagens Nyheters sport section) and one which is an evening paper (Sportbladet). To answer our questions we used a quantitative and a qualitative method, the later of the two was based on a metaphor analysis. The quantitative method consisted of a content analysis where different variables were examined. The time span of the study is articles from one year. The results show that the religious metaphors were used in many ways. Some religious metaphors, such as ones including the word miracle, were more prominent than others. What is notable is that the more prominent metaphors also tended to be conventional, that is, used in a way that they are no longer looked upon as metaphorical. Many of the texts in the study were chronicles and reportages, genres where the language is more creative. This could explain why the religious metaphors were more frequent in these genres. A majority of the religious metaphors referred to individual athletes and were most of the times a part of positively angled texts. However, just as the athletes can be celebrated one day they can as easily be named scapegoats the next. As a result of the usage of religious metaphors athletes were portrayed as humans with extraordinary powers. The metaphors were used to intensify their performances. The two newspapers shared many similarities, but also showed some differences. The evening paper tended to have the religious metaphors in the headline and the introduction much more often than the morning paper. The morning paper also tended to use the religious metaphors in critical texts more often than the evening paper did.

This paper is investigating how metaphors are used in political speeches to achieve persuasion. By analyzing three speeches dealing with the 2003 Iraq war delivered by Bush, Blair and Howard, I try to find out the similarities and differences in how metaphors are constructed; how they are used as a persuasive technique; and lastly if the different military contribution of the three countries affected how metaphors are constructed. The main theory used in this study is Critical Metaphor Analysis suggested by Charteris-Black (2011). The analysis suggests that the speeches contain different kinds of metaphors like THE-STATE-AS-PERSON metaphor, the POLITICS IS BUSINESS metaphor and JOURNEY metaphors. The analysis also suggests that Bush, Blair and Howard make use of THE FAIRY TALE OF THE JUST WAR scenario as well as THE RULER-FOR-STATE metonym. Metaphors are generally found to be used in a similar way in order to show that the politicians are ‘right’. Still, there are some differences that could be attributed to the different military contributions of the countries and their different roles in the war.

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A wide variety of scholars acknowledge heritage planning as a widespread phenomenon. However, to what extent it is widespread is debatable. Also, if heritage planning is an acknowledged widespread phenomenon, what can be learned about it when looking at the rhetoric and the key concepts used in different contexts? This study aims at a cross-contextual investigation. The main aim is to interpret and to discuss rhetoric and underlying ideas used in heritage planning debates across contextual boundaries. The main aim is made workable through a number of methodological choices that curtail the scope of the study. The following main question is the result of these choices; what kinds of arguments, metaphors and figures of thought are similar (context-independent) versus different (context-dependent) in a selection of recent and on-going debates about heritage planning from Malmö and Rotterdam? As part of the methodology, figures of thought – that are expected to be relevant for understanding debates about heritage planning – are treated. This includes figures of thought such as the idea of an “original” and the idea of “progress”. Cases from the cities of Malmö and Rotterdam are chosen to study what similarities and differences come to the fore in heritage planning debates running parallel in time but being situated in different contexts (respectively a Swedish and a Dutch). The debates chosen are about the Kockums Crane and the area of Varvsstaden in Malmö and about the Porters Lodge and the area of RDM in Rotterdam. The analysis shows that the arguments and premises raised, the metaphors used and the underlying figures of thought are to a great extent similar between the cases from Malmö and the cases from Rotterdam. However, the use of arguments, metaphors and figures of thought differs professional groups in-between (“monument curators” versus “planners”) and between debates about single objects (the Kockums Crane and the Porters Lodge) and debates about the development of areas (Varvsstaden and the area of RDM). This study shows that arguments, metaphors and figures of thought effectively are exchanged across national boundaries through professions. More notable however, is that different “language-games” played or kinds of arguments used by monument curators and planners do not seem to conflict with each other at a discursive level. For example, the monument curator’s story-telling metaphors are smoothly turned into the planner’s commodification metaphors. However, at the level of figures of thought a potential conflict may arise between the preservationist idea of the moral duty of stewardship and the idea of commodification of built heritage propagated by an alliance between bureaucracy and economy.

No description available.

Personal development is a rapidly growing industry. Nearly half of the world’s population has met with a psychiatrist, psychologist or psychotherapist, which indicates that what these people say has an enormous impact on our society. In my study I will scrutinize the view of the world which is presented by four of the world’s most successful gurus in the industry of personal development: Steve Jobs, David Goggins, Denzel Washington and Tony Robbins. This will be done by analyzing their use of metaphors as well as the potential consequences these might have for the listeners. I have analyzed the metaphors in accordance with Lakoff and Johnson’s conceptual metaphor theory (CMT) and compared the results with each other. My results show that all of these gurus use the metaphor LIFE IS A JOURNEY, which can generate motivation. They also see motivation as fluent, that is, as something which comes and goes. This can also be considered to have motivating effects. Another interesting finding is that our results are described as consequences of our decisions, which the psychologist Julian Rotter calls internal locus of control. This has been shown to increase performance and responsibility.

No description available.

Research on emerging adulthood has increased over the past decade, including further investigation of the five features of emerging adulthood: (a) exploring identity, (b) instability, (c) focus on self, (d) feeling in-between, and (e) possibilities (Arnett, 2004). Despite an increased focus on this age period (i.e., 18 -- 29 year olds), research has not addressed the context of free time and leisure. Trends among European emerging adults include increased delay of marriage, decreased childbirth, and general postponement of adult markers. Both the high cultural valuation of leisure and the apparent change in patterns of external markers (i.e., sustained low fertility rates, delayed age of first marriage, declining national populations) in Europe, made Europe a prime setting for studying the leisure of emerging adults. This case study reviews the features of emerging adulthood in a leisure context across European cultures. Using data collected in interviews, the content analysis illustrates the prominence of identity exploration in emerging adults of Europe compared to the four other features of emerging adulthood in a leisure context. Further cultural discourse analysis highlights leisure as a resource for accessing opportunity and a space for freely making choices. The discourse analysis also includes the reconstruction of the cultural schema regarding leisure and each of the five features of emerging adulthood.

This study examined the metaphors used in contemporary American conservative discourse between October 2018 and March 2019, focusing on material published by conservative think tanks (CTTs) and tweets made by Republican senators in relation to climate change. For the CTTs, a domain-specific corpus (36,388 words) was compiled and a smaller corpus (3967 words) was assembled based on 135 tweets. These datasets showed that conspiracy scepticism was the most common type of scepticism used to discredit climate change data, scientists and environmental policies. In addition, the datasets indicate that conservative agents frequently used metaphors of WAR, RELIGION, HEALTH, BUILDING, JOURNEY, WATER and PRODUCT to convey negative frames. These domains linked to the conceptual key LIFE IS A STRUGGLE FOR SURVIVAL and were presented in a moral context. In response to these findings it is suggested that the scientific community incorporate emotional language, metaphors and moral values when communicating environmental issues.