This paper is investigating how metaphors are used in political speeches to achieve persuasion. By analyzing three speeches dealing with the Iraqi war 2003 and delivered by Bush, Blair and Howard, I try to find out the similarities and differences in how metaphors are constructed, how they are used as a persuasive technique, and lastly if the different military contribution of the three countries affected how metaphors are constructed. The main theory used in this study is Critical Metaphor Analysis suggested by Charteris-Black (2011). The analysis suggests that the speeches contain different kinds of metaphors like personification, the POLITICS IS BUSINESS metaphor and JOURNEY metaphors. Metaphors are generally found to be used in a similar way in order to show that the politicians are ‘right’. Still, there are some differences that could be attributed to the different military contribution of the countries and their different role in the war.

This paper is investigating how metaphors are used in political speeches to achieve persuasion. By analyzing three speeches dealing with the 2003 Iraq war delivered by Bush, Blair and Howard, I try to find out the similarities and differences in how metaphors are constructed; how they are used as a persuasive technique; and lastly if the different military contribution of the three countries affected how metaphors are constructed. The main theory used in this study is Critical Metaphor Analysis suggested by Charteris-Black (2011). The analysis suggests that the speeches contain different kinds of metaphors like THE-STATE-AS-PERSON metaphor, the POLITICS IS BUSINESS metaphor and JOURNEY metaphors. The analysis also suggests that Bush, Blair and Howard make use of THE FAIRY TALE OF THE JUST WAR scenario as well as THE RULER-FOR-STATE metonym. Metaphors are generally found to be used in a similar way in order to show that the politicians are ‘right’. Still, there are some differences that could be attributed to the different military contributions of the countries and their different roles in the war.

This study examined the metaphors used in contemporary American conservative discourse between October 2018 and March 2019, focusing on material published by conservative think tanks (CTTs) and tweets made by Republican senators in relation to climate change. For the CTTs, a domain-specific corpus (36,388 words) was compiled and a smaller corpus (3967 words) was assembled based on 135 tweets. These datasets showed that conspiracy scepticism was the most common type of scepticism used to discredit climate change data, scientists and environmental policies. In addition, the datasets indicate that conservative agents frequently used metaphors of WAR, RELIGION, HEALTH, BUILDING, JOURNEY, WATER and PRODUCT to convey negative frames. These domains linked to the conceptual key LIFE IS A STRUGGLE FOR SURVIVAL and were presented in a moral context. In response to these findings it is suggested that the scientific community incorporate emotional language, metaphors and moral values when communicating environmental issues.

O presente trabalho tem como proposta estudar os efeitos de sentido produzidos pelo emprego de metáforas discursivas, enquanto escolhas linguísticas contextualizadas culturalmente e transmissoras de ideologia, como estratégia argumentativa construtora de significado. Além de constituírem estratégia argumentativa de eficácia já comprovada por estudiosos como Perelman e Olbrechts-Tyteca (2005 [1958]), as metáforas podem também revelar valores e ideologias, pois, como dizem Lakoff e Johnson (2002[1980]), nosso sistema conceptual é basicamente metafórico, portanto, nosso pensamento é metaforicamente estruturado e sua manifestação através da enunciação é reveladora da relação que temos com o mundo. Neste estudo, em que se procede à análise de pronunciamentos e entrevistas de Fernando Collor de Mello, por se tratar de análise do discurso político, optou-se ainda por utilizar como abordagem teórico-metodológica a Análise Crítica do Discurso (ACD), conforme proposta de Fairclough (1997), instrumento de estudo da linguagem como prática social, forma de ação sobre o mundo. O objetivo é fazer um estudo crítico no intuito de desvendar a maneira pela qual alguém exerce o controle sobre uma ocasião social através das formas linguísticas que emprega (WODAK, 2004). As Teorias da Metáfora e a Análise Crítica do Discurso encontram seu ponto de convergência na proposta teórica de Charteris-Black (2004), a Análise Crítica da Metáfora. Definida por seu autor como uma abordagem semânticocognitiva que analisa criticamente metáforas presentes em discursos e manifestos políticos para evidenciar sua importância como veículo da ideologia no discurso de áreas em que influenciar julgamentos é um objetivo central, a ACM (Análise Crítica da Metáfora) foi incluída nessa pesquisa dada a sua pertinência no estudo das escolhas metafóricas de Fernando Collor de Mello. Foram selecionadas algumas formulações discursivas atribuídas ao referido político, ex-presidente da República do Brasil e atual senador pelo estado de Alagoas, amostras que, acredita-se, retratam momentos diversos de sua atribulada trajetória política, ilustrando o teor de sua relação com o poder. A hipótese é que as metáforas nelas utilizadas sejam reveladoras de aspectos cognitivos, culturais e ideológicos da visão de mundo de Fernando Collor, constituam sua identidade e sejam eficientes estratégias argumentativas, visto que se estabelecem como forma de ação e interação persuasiva em um meio social. A análise do corpus permitiu observar que Collor, por meio da linguagem metafórica que emprega em seus discursos, frequentemente apela à emoção e ao imaginário de seus interlocutores na tentativa de construir uma identidade de força e combatividade e de fazê-los aderirem às suas ideias; torna, assim, suas manifestações discursivas em fértil campo de estudo sobre transmissão de ideologia e habilidade argumentativa. / This work proposes to study the effects of meaning produced by the use of discursive metaphors, while culturally contextualized linguistic choices and ideology transmitters, as an argumentative strategy of meaning construction. In addition to being an argumentative strategy whose effectiveness was already proven by scholars such as Perelman and Olbrechts- Tyteca (2005 [1958]), metaphors can also reveal values and ideologies, because, according to Lakoff and Johnson (2002 [1980]), our conceptual system is basically metaphorical, so our thought is metaphorically structured and its manifestation through language use may reveal our relationship with the world. In this political discourse study, which carries out the analysis of some of Fernando Collor de Mellos speeches and interviews, the option was to use Critical Discourse Analysis (CDA) as a theoretical and methodological approach proposed by Fairclough (1997), an instrument for language study as social practice, action over the world, therefore. The goal is to make a critical study in order to reveal how one exerts control over a social occasion through linguistic forms he employs. (Wodak, 2004). Metaphor Theories and Critical Discourse Analysis find their point of convergence in Charteris-Black (2004) theoretical proposal, Critical Metaphor Analysis. Defined by its author as a semanticcognitive approach that critically examines metaphors in political speeches and manifestos to highlight its importance as a vehicle of ideology in areas where influencing judgments is a central discourse goal, CMA (Critical Metaphor Analysis) was included in this research given its relevance in the study of Fernando Collor de Mello metaphorical choices. Some discursive formulations assigned to that politician, former Brazils president and current senator for the state of Alagoas, were selected, samples believed to depict different moments of his eventful political career, illustrating the content of his relationship with power. The hypothesis is that metaphors used in them are indicative of Fernando Collors cognitive, cultural and ideological worldview, constitute his identity and work as efficient argumentative strategies, since they set themselves as ways of persuasive action and interaction in a social environment. Corpus analysis helped identify that Collor, by employing metaphorical language in his speeches, often appeals to his counterparts emotion and imagination, in an attempt to build an identity of force and toughness and to make them adhere to his ideas, thus turning his discursive manifestations into a fertile field of study on ideology transmission and argumentative skills.

O presente trabalho tem como proposta estudar os efeitos de sentido produzidos pelo emprego de metáforas discursivas, enquanto escolhas linguísticas contextualizadas culturalmente e transmissoras de ideologia, como estratégia argumentativa construtora de significado. Além de constituírem estratégia argumentativa de eficácia já comprovada por estudiosos como Perelman e Olbrechts-Tyteca (2005 [1958]), as metáforas podem também revelar valores e ideologias, pois, como dizem Lakoff e Johnson (2002[1980]), nosso sistema conceptual é basicamente metafórico, portanto, nosso pensamento é metaforicamente estruturado e sua manifestação através da enunciação é reveladora da relação que temos com o mundo. Neste estudo, em que se procede à análise de pronunciamentos e entrevistas de Fernando Collor de Mello, por se tratar de análise do discurso político, optou-se ainda por utilizar como abordagem teórico-metodológica a Análise Crítica do Discurso (ACD), conforme proposta de Fairclough (1997), instrumento de estudo da linguagem como prática social, forma de ação sobre o mundo. O objetivo é fazer um estudo crítico no intuito de desvendar a maneira pela qual alguém exerce o controle sobre uma ocasião social através das formas linguísticas que emprega (WODAK, 2004). As Teorias da Metáfora e a Análise Crítica do Discurso encontram seu ponto de convergência na proposta teórica de Charteris-Black (2004), a Análise Crítica da Metáfora. Definida por seu autor como uma abordagem semânticocognitiva que analisa criticamente metáforas presentes em discursos e manifestos políticos para evidenciar sua importância como veículo da ideologia no discurso de áreas em que influenciar julgamentos é um objetivo central, a ACM (Análise Crítica da Metáfora) foi incluída nessa pesquisa dada a sua pertinência no estudo das escolhas metafóricas de Fernando Collor de Mello. Foram selecionadas algumas formulações discursivas atribuídas ao referido político, ex-presidente da República do Brasil e atual senador pelo estado de Alagoas, amostras que, acredita-se, retratam momentos diversos de sua atribulada trajetória política, ilustrando o teor de sua relação com o poder. A hipótese é que as metáforas nelas utilizadas sejam reveladoras de aspectos cognitivos, culturais e ideológicos da visão de mundo de Fernando Collor, constituam sua identidade e sejam eficientes estratégias argumentativas, visto que se estabelecem como forma de ação e interação persuasiva em um meio social. A análise do corpus permitiu observar que Collor, por meio da linguagem metafórica que emprega em seus discursos, frequentemente apela à emoção e ao imaginário de seus interlocutores na tentativa de construir uma identidade de força e combatividade e de fazê-los aderirem às suas ideias; torna, assim, suas manifestações discursivas em fértil campo de estudo sobre transmissão de ideologia e habilidade argumentativa. / This work proposes to study the effects of meaning produced by the use of discursive metaphors, while culturally contextualized linguistic choices and ideology transmitters, as an argumentative strategy of meaning construction. In addition to being an argumentative strategy whose effectiveness was already proven by scholars such as Perelman and Olbrechts- Tyteca (2005 [1958]), metaphors can also reveal values and ideologies, because, according to Lakoff and Johnson (2002 [1980]), our conceptual system is basically metaphorical, so our thought is metaphorically structured and its manifestation through language use may reveal our relationship with the world. In this political discourse study, which carries out the analysis of some of Fernando Collor de Mellos speeches and interviews, the option was to use Critical Discourse Analysis (CDA) as a theoretical and methodological approach proposed by Fairclough (1997), an instrument for language study as social practice, action over the world, therefore. The goal is to make a critical study in order to reveal how one exerts control over a social occasion through linguistic forms he employs. (Wodak, 2004). Metaphor Theories and Critical Discourse Analysis find their point of convergence in Charteris-Black (2004) theoretical proposal, Critical Metaphor Analysis. Defined by its author as a semanticcognitive approach that critically examines metaphors in political speeches and manifestos to highlight its importance as a vehicle of ideology in areas where influencing judgments is a central discourse goal, CMA (Critical Metaphor Analysis) was included in this research given its relevance in the study of Fernando Collor de Mello metaphorical choices. Some discursive formulations assigned to that politician, former Brazils president and current senator for the state of Alagoas, were selected, samples believed to depict different moments of his eventful political career, illustrating the content of his relationship with power. The hypothesis is that metaphors used in them are indicative of Fernando Collors cognitive, cultural and ideological worldview, constitute his identity and work as efficient argumentative strategies, since they set themselves as ways of persuasive action and interaction in a social environment. Corpus analysis helped identify that Collor, by employing metaphorical language in his speeches, often appeals to his counterparts emotion and imagination, in an attempt to build an identity of force and toughness and to make them adhere to his ideas, thus turning his discursive manifestations into a fertile field of study on ideology transmission and argumentative skills.

The purpose of this research was to investigate how political leaders of the United Kingdom and Lithuania, David Cameron and Andrius Kubilius legitimize themselves and delegitimize their opponents through metaphors. To achieve this aim Critical Metaphor Analysis was employed and the following objectives were set: to identify metaphorical expressions used in political speeches; to interpret them and to classify them according to their underlying conceptual metaphor; finally, to explain the way conceptual metaphors and metaphorical expressions convey how political leaders legitimize themselves and delegitimize the opponents. The results of the study demonstrated that the conceptual metaphors used for legitimization and delegitimization are the same in both political leaders’ speeches. However, metaphorical expression used for legitimization and delegitimization displays different characteristics. It also demonstrated that politicians tend to use more metaphorical expressions to convey legitimization than delegitimization. / Magistro darbo tema „Konceptualios metaforos raiška legitimizacijos ir delegitimizacijos procesuose“. Šio tiriamojo darbo tikslas yra išsiaiškinti kokiomis konceptualiosiomis metaforomis Davidas Cameronas ir Andrius Kubilius legitimizuoja save ir delegitimizuoja savo oponentus. Buvo iškelti šie tiriamojo darbo uždaviniai: pirmiausia, surasti metaforinius pasakymus politinėse kalbose, tuomet suklasifikuoti šiuos pasakymus pagal priklausymą konceptualiąjai metaforai ir, galiausiai, paaiškinti kaip metaforiniai pasakymai atskleidžia būdus, kuriais politikai legitimizuoja save ir delegitimizuoja savo oponentus. Tyrime buvo naudojamas Kritinis metaforos analizės metodas pasiūlytas Charterio-Blacko, kuris susideda iš trijų dalių, tai: metaforinių pasakynų suradimas, jų priskyrimas konceptualiąjai metaforai ir galiausiai, paaiškinimas. Pagrindinis tyrimo klausimas buvo išsiaiškinti, kuo skiriasi konceptualiųjų metaforų naudojimas legitimizacijai ir delegitimizacijai Davidas Cameronas ir Andriaus Kubiliaus politinėse kalbose. Tyrimas parodė, kad tiek legitimizacijai tiek delegitimizacijai abu politikai naudoja tas pačias konceptualiąsias metaforas: POLITIKA YRA KARAS, POLITIKA YRA KELIONĖ, ir POLITIKA YRA PASTATAS. Taip pat tyrimas parodė, kad Davidas Cameronas ir Andrius Kubilius naudoja daugiau metaforinių pasakymų išreikšti legitimizacijai nei delegitimizacijai. Tai buvo pastebėta, kai delegitimizuodami savo oponentus politikai nenaudojo kai kurių konceptualiųjų atitikmenų... [toliau žr. visą tekstą]

What were the main goals in Navalny’s political agenda and how did this influence his rhetorical approach? This paper explores how Navalny and his aspirants were disqualified as political candidates in Russian elections, and how this affected his approach to being focused on contentious politics as it became the only viable means to push for political change in the country. Two of his most viral videos are analysed to investigate the rhetorical strategies he used to set frames on the political elite, and the main answers revolved around corruption, theft, and the self-image of Medvedev and Putin. Although there were clear similarities between the two videos, the most recent “Palace for Putin” displayed new and more moral, judgmental and offensive methods than the previous “He is not Dimon to you”. Furthermore, this paper investigates the large-scale protests of 2021 and how public opinion about Navalny has developed in Russia. The expectation was that public opinion would be more favourable in recent times than it has been in the past, largely due to the massive protests which he managed to spark. However, the answer was surprisingly the opposite, as statistics tilted slightly against him rather than the other way around. Part of the explanation to this was that the highest number of people who disapproved of Navalny used state television as their main source of information, as opposed to the majority of the younger population who frequently used the internet, and thereby had a more positive view of him. When examining the protest trajectories, it was possible to find elements of Navalny’s political message amongst the people in terms of keywords and phrases that they chanted, evidence of his success above the fact of the protests themselves. The final aim was to review how the authoritarian regime responded to Navalny’s contentious politics, and in this regard, it was concluded that both domestic and international pressure moved the regime to increasingly repressive measures against Navalny’s Anti-Corruption Foundation and further deteriorated the relationship between the EU and Russia.

This qualitative study analyses gendered metaphors in selected Zimbabwean Shona songs. The study explores how musicians deploy gendered metaphors to propagate, reinforce or challenge gender views and positions held in the Zimbabwean contemporary society. The corpus of data comprised Shona popular songs released between 1988 and 2018 and down loaded from You-tube. The songs were transcribed, translated into English and metaphors identified and interpreted using a combination of the Pragglejaz Group (2007), Steen (2007) and Charteris-Black (2004) metaphor identification methods. Charteris-Black’s (2004) Critical Metaphor Analysis was adopted as the key theory and method of analysis. The analysis drew support from Lazar's (2007) Feminist Critical Discourse Analysis, Foucault (1980) and Butler's (1990) ideas on discourse and gender. The findings reveal that Zimbabwean musicians singing in Shona discursively use gendered metaphors to construct, reinforce or challenge views and positions on gender. While the metaphors describe and evaluate men and women positively and negatively for ideological purposes, the metaphors largely marginalise women more than men. The metaphors therefore, have the effect of legitimising and naturalising male dominance in the Zimbabwean society. However, the same musicians occasionally utilise metaphor discoursal power to resist, challenge and control the dominance. Metaphors become a conduit through which topical contemporary gender issues, norms and values, gender views and positions are highlighted and debated. Two contesting ideologies were noted: one ideology emphasised that women are inferior to men and men should tolerate them for their weaknesses and the second projected women as men’s equals and that men and women roles complement each other. It is the conclusion of this study that gendered metaphors in Shona song lyrics allow musicians to discursively and for ideological purposes reinforce, contest and negotiate various gender perspectives making metaphors a powerful tool for shaping views on gender. Therefore the research, recommends that stakeholders recognise and promote the critical role played by language on inculcating gender perceptions in such domains as music, to come up with language programmes that promote gender parity and equality in society. / Linguistics and Modern Languages / Ph. D. (Languages, Linguistics and Literature)