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Showing 161 to 164 of 164 (0.075 seconds)Spelling suggestions: "subject:"mixed methods research"" "subject:"fixed methods research""
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An assessment of the role of corporate brand identity in corporate brand image formationLe Roux, Christelle 13 June 2013 (has links)
This study focuses on the extent to which the various elements of corporate brand identity as identified in the literature are perceived to contribute to corporate brand image formation. In doing so, a theoretical perspective is adopted for this study that borrows from both marketing communication and corporate communication theories.
Three data collection techniques – Q methodology, an online questionnaire and computer-assisted telephone interviews (CATI) – were used to determine to what extent these elements are perceived significant in corporate brand image formation among participants from 106 South African organisations across various business sectors. Four categories were identified to be perceived as significant for corporate brand image formation, namely transformational leadership and management, positioning and differentiation strategy, brand equity and employee orientation and mentorship.
To date, a comprehensive measuring instrument that theoretically includes all the corporate brand identity elements perceived to be significant in corporate brand image formation has not been developed. Based on the research findings, the study aims to propose a theoretical framework for establishing a measuring instrument that includes all the corporate brand identity elements deemed significant in corporate brand image formation as perceived by South African organisations. The objective of providing a theoretical framework for establishing a measuring instrument is to enable organisations to assess the role of their corporate brand identity in corporate brand image formation among their stakeholder groups. The theoretical framework includes the four identified categories perceived as significant in corporate brand image formation. It indicates which of the corporate brand identity elements included in the four categories are perceived to be more significant in corporate brand image formation by South African organisations. In addition, it provides assumptions on how these corporate brand identity elements are perceived to work in synergy to enhance corporate brand image formation based on the research results. / Communication Science / D. Litt. et Phil. (Communication)
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| 162 |
Women Kindergarten Teachers in Pakistan: Their Lives, Their Classroom PracticePardhan, Almina 28 September 2009 (has links)
This dissertation explores how women kindergarten teachers in Pakistan understand the concept of gender as evident from their own reflections of their life experiences and from their interaction with their students. Early childhood education and gender equality in education are critical policy issues in Pakistan. Women pre-primary teachers have received little specific attention and little is known about their experiences.
Seven women kindergarten teachers from one co-educational, private, English-medium school in the urban city of Karachi, Pakistan were involved in this mixed-method study. Multiple methods were used, namely, life history interviews with the women teachers, classroom observations of their teaching practice and interactions with girls and boys, and document analysis. Data were qualitatively and quantitatively analyzed. The findings were presented and discussed through the five nested interrelated structures – microsystem, mesosystem, exosystem, macrosystem and chronosystem - of Bronfenbrenner’s bioecological model of human development.
Study findings reveal that the family and school are critical microsystems that have shaped the women kindergarten teachers’ understanding of gender in terms of possibilities and impossibilities for girls and boys, women and men within the norms of the broader patriarchal macrosystem. Throughout their lives across the chronosystem, they have had to negotiate multiple positions in their patriarchal extended families, schools, and, to some extent, the larger community in response to social change across diverse geographical spaces. Compromise and conformity have formed much of how they have understood their role and position as women in this patriarchal context. As women and as kindergarten teachers, they are doubly disadvantaged. They have been inadequately prepared to take up positions as pre-primary teachers. Nevertheless, their developing knowledge of teaching young children based on their practice and in-service training in a school with a positive outlook towards teaching has led to a more professional perspective of themselves and their careers. They are committed to teaching, but face the challenge of coping with their professional and familial demands. Often times, they draw upon their religion for strength and to make sense of their gendered experiences.
Tensions are evident in their understanding of gender, particularly in relation to their own children and their kindergarten students, about following ascribed gender norms or allowing for more change in tradition in a context being rapidly influenced by globalization and socio-economic change. For the most part, their interaction with their students reflected their internalization of dominant patriarchal values and their active role in perpetuating them. Nevertheless, their gendered teaching practice has also presented possibilities for change in their unconscious and, occasionally conscious, attempts to push gender boundaries towards more equitable gender relationships in this patriarchal context. This study is significant for bringing to the fore women kindergarten teachers’ lived experiences to provide a dimension of education which has gone largely unexamined locally and globally, and which, in the context of Pakistan, are critical to consider in light of issues related to quality, access, and gender equity in early childhood education.
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Women Kindergarten Teachers in Pakistan: Their Lives, Their Classroom PracticePardhan, Almina 28 September 2009 (has links)
This dissertation explores how women kindergarten teachers in Pakistan understand the concept of gender as evident from their own reflections of their life experiences and from their interaction with their students. Early childhood education and gender equality in education are critical policy issues in Pakistan. Women pre-primary teachers have received little specific attention and little is known about their experiences.
Seven women kindergarten teachers from one co-educational, private, English-medium school in the urban city of Karachi, Pakistan were involved in this mixed-method study. Multiple methods were used, namely, life history interviews with the women teachers, classroom observations of their teaching practice and interactions with girls and boys, and document analysis. Data were qualitatively and quantitatively analyzed. The findings were presented and discussed through the five nested interrelated structures – microsystem, mesosystem, exosystem, macrosystem and chronosystem - of Bronfenbrenner’s bioecological model of human development.
Study findings reveal that the family and school are critical microsystems that have shaped the women kindergarten teachers’ understanding of gender in terms of possibilities and impossibilities for girls and boys, women and men within the norms of the broader patriarchal macrosystem. Throughout their lives across the chronosystem, they have had to negotiate multiple positions in their patriarchal extended families, schools, and, to some extent, the larger community in response to social change across diverse geographical spaces. Compromise and conformity have formed much of how they have understood their role and position as women in this patriarchal context. As women and as kindergarten teachers, they are doubly disadvantaged. They have been inadequately prepared to take up positions as pre-primary teachers. Nevertheless, their developing knowledge of teaching young children based on their practice and in-service training in a school with a positive outlook towards teaching has led to a more professional perspective of themselves and their careers. They are committed to teaching, but face the challenge of coping with their professional and familial demands. Often times, they draw upon their religion for strength and to make sense of their gendered experiences.
Tensions are evident in their understanding of gender, particularly in relation to their own children and their kindergarten students, about following ascribed gender norms or allowing for more change in tradition in a context being rapidly influenced by globalization and socio-economic change. For the most part, their interaction with their students reflected their internalization of dominant patriarchal values and their active role in perpetuating them. Nevertheless, their gendered teaching practice has also presented possibilities for change in their unconscious and, occasionally conscious, attempts to push gender boundaries towards more equitable gender relationships in this patriarchal context. This study is significant for bringing to the fore women kindergarten teachers’ lived experiences to provide a dimension of education which has gone largely unexamined locally and globally, and which, in the context of Pakistan, are critical to consider in light of issues related to quality, access, and gender equity in early childhood education.
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| 164 |
Evaluating Improvisation As A Technique For Training Pre-service Teachers For Inclusive ClassroomsBecker, Theresa 01 January 2012 (has links)
Improvisation is a construct that uses a set of minimal heuristic guidelines to create a highly flexible scaffold that fosters extemporaneous communication. Scholars from diverse domains: such as psychology, business, negotiation, and education have suggested its use as a method for preparing professionals to manage complexity and think on their feet. A review of the literature revealed that while there is substantial theoretical scholarship on using improvisation in diverse domains, little research has verified these assertions. This dissertation evaluated whether improvisation, a specific type of dramatic technique, was effective for training pre-service teachers in specific characteristics of teacher-child classroom interaction, communication and affective skills development. It measured the strength and direction of any potential changes such training might effect on pre-service teacher’s self-efficacy for teaching and for implementing the communication skills common to improvisation and teaching while interacting with student in an inclusive classroom setting. A review of the literature on teacher self-efficacy and improvisation clarified and defined key terms, and illustrated relevant studies. This study utilized a mixed-method research design based on instructional design and development research. Matched pairs ttests were used to analyze the self-efficacy and training skills survey data and pre-service teacher reflections and interview transcripts were used to triangulate the qualitative data. Results of the t-tests showed a significant difference in participants’ self-efficacy for teaching measured before and after the improvisation training. A significant difference in means was also measured in participants’ aptitude for improvisation strategies and for self-efficacy for their implementation pre-/post- training. Qualitative results from pre-service teacher class iv artifacts and interviews showed participants reported beneficial personal outcomes as well as confirmed using skills from the training while interacting with students. Many of the qualitative themes parallel individual question items on the teacher self-efficacy TSES scale as well as the improvisation self-efficacy scale CSAI. The self-reported changes in affective behavior such as increased self-confidence and ability to foster positive interaction with students are illustrative of changes in teacher agency. Self-reports of being able to better understand student perspectives demonstrate a change in participant ability to empathize with students. Participants who worked with both typically developing students as well as with students with disabilities reported utilizing improvisation strategies such as Yes, and…, mirroring emotions and body language, vocal prosody and establishing a narrative relationship to put the students at ease, establish a positive learning environment, encourage student contributions and foster teachable moments. The improvisation strategies showed specific benefit for participants working with nonverbal students or who had commutation difficulties, by providing the pre-service teachers with strategies for using body language, emotional mirroring, vocal prosody and acceptance to foster interaction and communication with the student. Results from this investigation appear to substantiate the benefit of using improvisation training as part of a pre-service teacher methods course for preparing teachers for inclusive elementary classrooms. Replication of the study is encouraged with teachers of differing populations to confirm and extend results.
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