Univ., Diss.--Frankfurt am Main, 2002. / Literaturverz. S. XV - XIX.

Personal name in private law Abstract The subject of this thesis is analysis of legal framework of personal name in private law. The thesis deals with relevant parts of the Act No. 89/2012 Coll., the Civil Code (hereinafter "the Civil Code"), the most important private law act. The thesis also reflects the other acts, especially the ones witch concern protection of the personal name. The text of the thesis also presents the relevant parts of Act No. 301/2000 Coll. about Registers, name and surname (hereinafter "Act No. 301/2000 Coll.") because of its connection with the family law in the Civil Code. The thesis also reflects the law of European union because this law impacts internal law. The theoretical explanation is supported with suitable case law. The first part presents the meaning of personal name in life and it also explains the sense of the term "personal name" in law. The second part provides history of legal evolution of personal name. The thesis presents the evolution of personal name in ancient Rome and in the Czech lands. The third part contains the right to a name and explains what is content of the right to name. The thesis compares national and international law of the right to a name. The fourth part reviews the protection of personal name according to the Civil Code. The fifth and the...

Thesis (MComm (Business Management))--University of Stellenbosch, 2010. / ENGLISH ABSTRACT: Many studies have been conducted on the occurrence of brand image transfer, but very few of them have focused on one of the most important determinants of such transfer namely, brand fit. Brand image transfer is the transfer of brand associations, attributed to another entity, to the brand, while brand fit has been defined as a consumer learning process that seeks to match those brand associations held of the relevant brands involved. This study proposes to assess brand fit. Since a variety of brands were involved in this study, conjoint analysis was used as a method of assesing brand fit. In particular, choice-based conjoint analysis was singled out because of its capability to allow the relative advantage of brands considered jointly to be ascertained. Brands might not be able to be measured if taken one at a time. Both qualitative and quantitative research methods were employed in order to assess brand fit using conjoint analysis, which was the main reason for this study. Rugby sponsorships were chosen to asses brand fit, as this particular game is the second most-watched sport in South Africa, with the highest monetary value attached to its sponsorships at the time of this study. The qualitative research was accomplished by using focus groups to determine which brands were typically perceived to be associated with the Springbok rugby brand. The different industries and brands used in the focus groups were selected on the grounds of their being current, previous, and potential sponsors of the Springbok rugby brand. The quantitative research was conducted by means of an online questionnaire, sent via a link in an email to a chosen database on the social networking site, ‘Facebook’. A screening question served to ensure that only rugby supporters would be eligible to complete the survey. The information was captured in ‘real time’ in the conjoint analysis software, thereby determining which brands were perceived to best fit the Springbok rugby brand. The realised sample was composed of a younger, more male-dominated group. All respondents were also Springbok supporters who possessed sufficient knowledge on the Springbok brand and sponsors. There were six brands identified to fit the Springbok rugby brand, namely, Castle, Vodacom, SASOL, Canterbury, Nike, and Adidas. These identified brands proved that the study did indeed assess brand fit using conjoint analysis. Conclusions were drawn that brand fit could be established in a variety of ways. The most dominant ways were by leveraging the sponsorship, and also by sponsoring on a continuing basis. These two ways serve to inform consumers of the sponsorship, making them aware of the brands, and building the basis of brand fit in their minds. Brand fit was also achieved based on similar brand images of the two different brands. It was found that brand fit was absolutely essential for a successful brand image transfer. Before undertaking a sponsorship, it is important to establish if a perceived brand fit between the various brands will be perceived. If not, additional leveraging of the sponsorship, by means of a marketing campaign, should be used to teach consumers the basis of the brand fit between the various brands. / AFRIKAANSE OPSOMMING: Talle studies is reeds uitgevoer aangaande handelsmerk beeld oordrag, maar baie min van hierdie studies het gefokus op een van die belangrikste determinante van diesins, naamlik handelsmerk pas. Handelsmerk beeld oordrag is die oordrag van die handelsmerk assosiasies, toegeskryf aan ‘n spesifieke entiteit, na die betrokke handelsmerk, terwyl handelsmerk pas gedefinieër word as 'n verbruiker leerproses wat poog om die handelsmerk assosiasies van die betrokke handelsmerke te laat pas. Hierdie studie poog om handelsmerk pas te beoordeel. As gevolg van die verskeidenheid handelsmerke betrokke in hierdie studie is vereenigde analise gebruik as 'n metode om handelsmerk pas te beoordeel. Besluitneming-gebaseerde vereenigde analise is gekies aangesien dit die vermoë het om die relatiewe voordeel van handelsmerke wat as gesamentlik beskou word vas te stel. Handelsmerke sal nie akkuraat gemeet word op individuele basis nie. Kwalitatiewe en kwantitatiewe navorsing is gedoen om handelsmerk pas te beoordeel met behulp van vereenigde analise, en dit was die hoof doelwit van hierdie studie. Rugby borgskappe is gekies om handelsmerk pas te beoordeel aangesien dit die tweede grootste kykertal in Suid-Afrika het, asook die hoogste monetêre waarde geheg aan borgskappe gedurende die tyd van hierdie studie. Kwalitatiewe navorsing is gedoen, met behulp van fokusgroepe, om te bepaal watter handelsmerke geassosieër word met die Springbok rugby handelsmerk. Die verskillende industrieë en handelsmerke gebruik in die fokus groepe is geselekteer deur die navorser op grond van huidige, vorige en potensiële borgskap van die Springbok rugby handelsmerk. Kwantitatiewe navorsing is gedoen met behulp van 'n aanlyn vraelys wat gestuur is deur 'n skakel in 'n epos aan 'n gekose databasis op die sosiale netwerk, Facebook. 'n Siftings vraag het verseker dat net rugby ondersteuners die opname voltooi. Die inligting is, soos ingesleutel deur respondente, in die vereenigde analise sagteware opgeneem. Sodoende was handelsmerke waargeneem as die wat die beste pas het met die Springbok rugby handelsmerk, bepaal. Die steekproef het bestaan uit 'n jonger, manlike dominerende groep respondente. Al die respondente was inderdaad Springbok ondersteuners met voldoende kennis oor die Springbok handelsmerk, asook Springbok borge. Ses handelsmerke is geïdentifiseer om te pas by die Springbok rugby handelsmerk, naamlik Castle, Vodacom, SASOL, Canterbury, Nike en Adidas. Hierdie geïdentifiseerde handelsmerke bewys dat die studie inderdaad handelsmerk pas beoordeel het met behulp van vereenigde analise. Gevolgtrekkings is gemaak dat handelsmerk pas op ‘n verskeidenheid maniere kan ontstaan. Die mees dominante is advertering van die borgskap asook, om ‘n borgskap te onderhou op ‘n deurlopende basis. Dit lig die verbruikers in aangaande die borgskap, maak hulle bewus van die borgskap tussen die twee handelsmerke, en vorm ‘n basis waarop handelsmek pas by verbruikers kan plaasvind. Handelsmerk pas is ook bereik onder handelsmerke met soortgelyke handelsmerk beelde. Dit is gevind dat handelsmerk pas absoluut noodsaaklik is vir 'n suksesvolle handelsmerk beeld oordrag. Voordat enige borgskap onderneem word, is dit belangrik om vas te stel of verbruikers wel ‘n passing tussen die verskillende betrokke handelsmerke, waarneem. Indien nie, sal ekstra bemarking rondom die borgskap gedoen moet word deur middel van 'n bemarkingsveldtog, om die verbruikers in te lig, op grond van wat, handelsmerk pas tussen die verskeie handelsmerke gevorm kan word.

published_or_final_version / Business Administration / Master / Master of Business Administration

No description available.

Internet is the information space with the collection of resources, network protocols, resource identifiers and addresses. The resources include not only the physical resources but also the virtual resources such as information services. How to build the efficient identifier mapping mechanism and discover these resources is crucial for efficient use of all kinds of resources. The DNS is the most prevalent means of initiating a network transaction. It is the core of Internet and virtually forwards messages to desired destinations. With the growth of Internet, there are more and more applications and services are innovated with new identifier requirements. DNS simply isn’t capable to identify and resolve these resources. This study describes the DNS technology and its disadvantages. Several technical approaches are evaluated. The study proposes a new Partial match mechanism for resource naming and addressing, which improves the DNS service features, supports the demands for advanced resource identification and resolution. The main contributions of this research are: 1. Research on the issues of equal of simple Chinese characters and traditional Chinese characters; propose a solution based on the algorithm of IDN-Admin to implement the equal of simple Chinese characters (SC) and traditional Chinese (TC) characters, and design TC/SC conversion computing algorithm. 2. Evaluate directory service model in the DNS infrastructure 3. Propose internationalized domain name (IDN) administrative guideline for managing locality IDN implementation and operation. 4. Propose Partial Match Mechanism and multifaceted model. Partial Match Mechanism enhances naming service features and backward integrated with the existing DNS infrastructure. 5. Explore business considerations for multilingual name identifiers.

Various constructs are related to predicting consumers' perceptions of brand extensions. Among these, three constructs, perceptions of perceived quality (PQ) associated with the parent brand, product category similarity (PCS) of an extension to its parent brand, and brand breadth (BB) of the parent, are central to many brand extension studies. The purpose of this study is to clarify the roles of these three constructs and to pit predictions from an alternative theoretical perspective — cognitive response theory — against predictions based on categorization theory.

No description available.

O conto Yad Vashem, do escritor israelense Aharon Megued, publicado em 1955, narra a história do avô Ziskind, originário da Ucrânia, que residia em Israel. Quando Ziskind soube que sua neta Raia estava grávida, pediu que ela desse para o filho que ia nascer o nome de Mêndele, caso fosse homem. A partir daí começa a discussão sobre a escolha de um nome típico da tradição europeia, defendido pelo avô, que se apresenta como um estranho para a família, ou um nome israelense, próprio de uma ideologia sionista, exigido pela neta. Esse conflito geracional revela uma crise de identidade profunda entre o imigrante e seus descendentes que se resume no choque entre o antigo e o novo, retratando as diferentes ideologias de um povo. / The tale Yad Vashem, of the Israeli writer Aharon Megued, published in 1955, tells the story of the grandfather Ziskind, from Ukraine, who resided in Israel. When Ziskind knew that his granddaughter Raia was pregnant, asked that she gave the name for her son who would be born Mendele, if he were a boy. From this, starts a discussion about the choice of a typical name of the European tradition, defended by the grandfather, who presents himself as a strange to the family, or an Israeli name, pertaining to a Zionist ideology, demanded by the granddaughter. This conflict reveals a deep identity crisis between the immigrant and his descendants which is summed up in the shock between the old and the new, showing the different ideologies of a people.

No description available.