This diploma thesis deals with the issue of consumer socialization. Socialization is influenced by four main factors, which are the media, family, peers and school. The aim of this work is to examine the role that the media play in the process of consumer socialization. The media are examined in the context of other factors that are inseparable from each other and therefore cannot be studied separately. The theoretical part deals with the phenomenon of consumption and consumer society, which are a prerequisite for consumer socialization. It also presents basic knowledge in the field of socialization, the media as a socialization factor and, last but not least, existing knowledge and research associated with consumer socialization. Through qualitative interviews with children aged ten to twelve, data were collected, which was then interpreted by thematic analysis. The analysis shows that children reflect their consumption and consumer desires by what is happening or seen in the media. The media itself is also consumed by children, but in the environment of new media it is often a matter of prosuming, ie that children are both producers and consumers of media content. In the process of consumer socialization, the media can be perceived as a significant actor and at the same time as a link that...

Die Thematisierung der Potenziale und Risiken von internetbasierten Technologien und Inhalten im schulischen Bereich ist von enormer Wichtigkeit. Gut ausgebildete Lehrerinnen und Lehrer können ihren Schülern die gewinnbringenden Möglichkeiten näher bringen, ohne die Gefahren außer Acht zu lassen. Leider sind Lehrkräfte die auf diesem Gebiet Kenntnisse besitzen immer noch in der Minderheit. Ihre Kenntnisse haben die meisten privat erlangt, d.h. ohne direkten Bezug auf einen didaktischen Mehrwert für den Unterricht.

The present work examines the attitude of pensioners in relation to today's digitizing. A variety of digital devices have been added and have become part of many people's everyday lives. The main purpose of the present work is to investigate how a number of pensioners relate to today's digitization. A qualitative method was considered to be best suited for the job and six semi-structured interviews were conducted with pensioners. The gathered empirical evidence showed that pensioners relate to today's digitizing in different ways, both positive and negative approaches. There was also a need for further research in the field of digitizing, as it is being developed at a regular basis. / Föreliggande arbete berör pensionärers förhållningsätt till dagens digitalisering. En rad olika digitala enheter har tillkommit och blivit en del i mångas vardag. Det huvudsakliga syftet med föreliggande arbete är att undersöka huruvida ett antal pensionärer förhåller sig till dagens digitalisering. En kvalitativ metod ansågs vara bäst lämpad för arbetet och sex semistrukturerade intervjuer genomfördes med pensionärer. Den insamlade empirin visade att pensionärer förhåller sig till dagens digitalisering på olika sätt, både positiva och negativa förhållningssätt. Det visade sig också finnas ett behov av vidare forskning inom området digitalisering, då det utvecklas med jämna mellanrum.

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This study determines the religious differences associated with the perceptions, intentions, and usage of online dating amongst emerging adults. Symbolic interaction theory informs how the symbols associated with online dating impact perceptions, intentions, and usage among a sample of 447 emerging adults, between 18-30 years of age. More religious individuals were found to typically use online dating less, have more negative perceptions, and hold more concerns about online dating, showing that religious beliefs and norms may still associate online dating as a sexual culture rather than a method for finding dating or long-term partners. The association of religiosity and resultant relationships was found to be mediated by frequency and concerns about online dating, but not perceptions. As technology continues to grow and online dating expands to become more acceptable, more online dating sites related to specific intentions will likely arise. Implications for practitioners and future research are provided.

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This diploma thesis concerns topic of control within interactivity in the new media. It deals with concept of interactivity from the perspective of the new media and semiotics. Later on it presents insight on different mechanisms and levels of control, which are present within the interactivity. The thesis is focused only on those mechanisms that are aimed at a user. These concern for example dataveillance, data-based discrimination, disciplination, tailoring, monitoring or persuasive games. This line is extended and connected with the contributions of Roland Barthes, Michel Foucault and Vilém Flusser, who dealt with topics such as power, discipline and apparatuses. The aim of this thesis is to find out, what is the position of a user in relation to the mechanisms of control and what are her/his possibilities of action against these mechanisms (if any). Keywords: interactivity, new media, control, surveillance, semiotics, user, data, apparatus

This diploma thesis called Internet and the Holy See deals with a specific question concerning relationship between the Catholic Church and media. It examines development of the attitude of the Holy See to the Internet in context of its attitude to mass media on the basis of exploration of ecclesiastical documents related to media and analysis of Internet and mass media use in practice. It takes the Internet as the latest fundamental milestone in development of human communication and probes how the Catholic Church represented by the Holy See deals with this phenomenon. Name of this thesis begins with the word Internet, to indicate perspective chosen on this topic. In the last chapter there are conclusions emerging from analysis of ecclesiastical documents compared with actual use of the Internet by the Holy See.

The thesis VISUAL LANGUAGE OF COMICS AND GUI DESIGN is based on an assumption that comics and GUI both use similar features and techniques to communicate with readers/users. GUI as an influential cultural interface is based on languages of other media and as it is shown in this thesis, comics is one of its sources. I discussed similar features of both media - GUI and comics - on the level of their characteristics, semantics and on the visual level. On a general level the main features discussed are convergence and hybridity or the requirements for skills of the reader/user. Very similar for comics and GUI are also the limits emerging from the characteristics of the media they are using. The principal part of this thesis searches for common visual features and finds them in simplifications, sequentiality and multilayer framing and also with features like icons or text. The case study focuses on Adobe Photoshop CS5 GUI from the comics point of view proving connections in practice and showing GUI in new a context.

The aim of this thesis is to present the "Socialnomics" theory of Erik Qualman and its form in Czech setting. The first part of thesis outlines the terminology of social media and introduces several social media that are known world wide. The second part analyzes the theory itself including its criticism. The last part of the thesis summarizes the situation in Czech republic when speaking of "Socialnomics".